Leonard Lauder, one of Estée's sons, invented the slant on a tube of lipstick

Estée Lauder's son, Leonard Lauder, transformed Estée Lauder into a global powerhouse

Leonard Lauder became president of Estée Lauder Companies in 1972 and is credited with much of the brand's expansion. Under his leadership, the company launched new lines like Aramis and acquired luxury brands to bolster its position in the luxury beauty market.

Read Time Magazine's profile of Estée Lauder—the only woman named to a list of the most influential business leaders of the 20th century

Time Magazine's 1998 profile of Estée Lauder credited much of Lauder's global success to her incredible work ethic and her dedication to creating the highest-quality products, even if those products weren't trendy.

Explore old photos of Estée Lauder's life

Despite her humble upbringing, Estée Lauder's love of beauty and glamour helped propel her social climb. Lauder became friends with many elites over the course of her life—including the late Princess Diana—owned homes in the Hamptons and the South of France, and turned her family business into a cosmetic empire. (Some users may experience a paywall.)

'Telephone, telegraph, tell a woman:' Listen to Estée Lauder's legendary vision for word-of-mouth marketing

Without a large advertising budget, Lauder focused her marketing strategy on making high-quality products that women would love enough to tell their friends about. Those friends would later inevitably buy Estée Lauder products.

As part of her sales strategy, Estée Lauder personally demonstrated her early products at hair salons

Estée Lauder differentiated itself from other luxury cosmetics brands (including those helmed by the fiercely competitive Helena Rubinstein and Elizabeth Arden) partly through its product demonstrations. Lauder believed that actually touching her customers' faces to show them both how the product worked and how to use it was an essential part of her sales pitch.

Estée Lauder's family ran a hardware store in Corona, Queens

Estée Lauder grew up organizing the storefront window of her father's hardware store, which her family lived above. Lauder was reportedly a natural salesperson, and her experience working with her father is frequently cited as her earliest business training.

Explore the brands owned by Estée Lauder Companies

While Estée Lauder remains the flagship brand and namesake of the cosmetic conglomerate, the company owns more than 20 premier brands. Some of the brands—like Clinique and Origin—were created in-house, but others—like Tom Ford and Jo Malone—are a result of the company's acquisition strategy, which often targets companies with high-end retail products.

Estée Lauder divorced and later remarried Joseph Lauder, her husband and business partner

After first marrying in 1933, Estée Lauder divorced Joseph Lauder, primarily because he wasn't as driven and ambitious as Estée. They ultimately remarried in 1942 and were rarely seen apart. While Estée was a visionary leader for the company, Joseph handled much of the behind-the-scenes work.

Estée Lauder used wealthy people's bathrooms to curate the color of the jars her products were sold in

While Lauder herself was just starting her cosmetics empire, she knew wealthy people who could afford high-quality products would always be her target market. In order to make her products as appealing to this market as possible, Lauder held up different colors of glass bottles in people's bathrooms to see what would look best with their decorations before landing on a turquoise bottle with a gold cap.

When a Paris department store hesitated to sell Estée Lauder's perfume, she 'accidentally' broke a bottle, causing the smell to spread throughout the store and shoppers to start asking to buy the scent.

To ward off competition from Revlon, Estée Lauder launched Clinique—the first dermatologist-approved skincare line—in 1968

Clinique launched in 1968 as an entire product line, as opposed to just a single product, which was rare for cosmetics brands at the time. Clinique marked Estée Lauder's first venture into a younger, less luxury-oriented retail market.

One of LVMH's key business innovations was widening the luxury market's target audience

While certain items under the LVMH umbrella can cost thousands of dollars, like large Louis Vuitton bags, others, like coin purses or lipstick, cost significantly less. Some argue that these comparatively lower-priced items allows LVMH's target audience to be much larger in size than it would have been if it only targeted the world's wealthiest shoppers, whereas others argue that it makes the brand more vulnerable to economic downturns.

What is the lipstick index?

The lipstick index is an economic theory that breaks down to this: when consumers think an economic downturn is looming, sales for affordable luxury items (such as lipstick) go up. While it's not an economically proven theory, it's still worth considering. So why do consumers exhibit this behavior? Read more about the lipstick index to find out.

Salvador Dalí designed the Chupa Chups lollipop logo

The ubiquitous lollipop design actually comes from the mind of Salvador Dalí. Dalí had no problem creating commercial work for the right price and agreed to create the eye-catching logo. Dalí's skill for attracting attention explains why the logo is placed on top rather than the side.

Roy Lichtenstein popularized benday dots in his famous comic-inspired paintings

American newspaper publisher Benjamin Henry Day Jr. developed the "benday" printing and photoengraving technique to produce grays and colors with fine patterns of ink of equal size and distribution. The process would become widespread in newspaper printing and define the work of Roy Lichtenstein.

Modern Champagne owes much of its existence to one woman: Widow Clicquot

Barbe-Nicole Ponsardin, better known as the Widow Clicquot, might not have actually invented Champagne, but her innovative approach to winemaking yielded many techniques still used today. Taking over her husband’s failing business after his death, the Widow Clicquot combined business savvy and innovative thinking to make the process easier, more efficient, and, most important, more profitable.

LSD (better known as acid) was created in 1938 by Swiss chemist Dr. Albert Hofmann

Lysergic acid diethylamide, better known as LSD or acid, was first developed synthetically in 1938 by Swiss chemist Dr. Albert Hofmann. It's since become a linchpin for an entire aesthetic, fueled a counterculture movement, and is being studied for potential therapeutic uses.

The first lithium-ion battery was invented at ExxonMobil

Initially a side project that became a priority due to the 1973 oil crisis, the battery's flammability risks and manufacturing challenges, along with the waning crisis, led the company to shut down its battery program. Other researchers would gradually improve upon published prototype designs in the next decade.

Modern roll-on deodorant design was modeled on the ballpoint pen

Instead of a messy cream, which had been the norm in the 1940s, a new roll-on deodorant inspired by the easy flow of a ballpoint pen debuted in 1952.

Lessons learned from Steve Jobs

From predicting our screen-filled future in 1983 to slashing Apple's product line in 1997, Steve Jobs believed in focus, simplicity, and the fusion of technology and art. His philosophies still influence how products are built and marketed today.

The Mona Lisa's celebrity status and repeated restorations have obscured what made the painting so revolutionary for its time

The origin of LASIK eye surgery, from a lab incident to federal funding and widespread use

After a University of Michigan engineering student suffered retinal burns from an ultrashort pulse laser, researchers realized it could be used to reshape the cornea and improve a person's vision with greater precision than a scalpel and earlier laser technologies. Agencies, including the National Science Foundation, the National Institutes of Health, and the Department of Energy, provided funding to develop and commercialize the procedure.

There are several theories for how the Oscar got its name

Several different people claim to have bestowed the famous nickname, including a librarian who thought the knight resembled her uncle Oscar and a gossip columnist who was poking fun at a local theater owner.

10 ways David Letterman changed late-night TV

Late-night TV is an American institution with its own tropes and traditions. While Johnny Carson is often noted as the model for late-night hosts, the modern notion of the format owes just as much (if not more) to David Letterman, who redefined the model in the early 1980s. This list from ABC News ranks the 10 ways Letterman accomplished that, using one of Letterman's classic bits to honor the man's legacy.

Sam Altman gave his first-ever startup pitch after dropping out of Stanford

He dropped out of Stanford to start Loopt, which sold in 2012 for $43.4M. You can watch his first-ever startup pitch in a video.

What it means to call something 'Lynchian'

David Lynch was one of American cinema's most influential directors. He brought a singular, unsettling vision to the silver screen. Critics, however, have trouble pinning down what it means when other artists try to recreate that vision. This essay untangles his influence, tracing the word "Lynchian" back to its earliest utterances and attempting to define a notoriously slippery term.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

The Sex Pistols were created by the owner of a fashion store

Malcolm McLaren and his wife Vivienne Westwood owned and operated a provocative fashion store in London simply called Sex. McLaren created the Sex Pistols from kids who hung around the shop, none of whom were musicians, as a way to infiltrate the music industry.

At the beginning of the 20th century, a group of young men ate standard American food—replete with food additives like borax and formaldehyde—as part of government research to better understand food safety.

See the most iconic photos from four decades of LIFE magazine

Sony set the standard for cylinder-shaped batteries when it repurposed manufacturing equipment used to make rolls of magnetic recording tape.

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

Hedge funds, the private investment firms that trade a wide swath of financial assets, make money by imposing steep fees on investors and from the fund's investment performance.

The first line of 'immortal' human cells, which can divide indefinitely and are used in scientific research, was nonconsensually taken from a Black woman.

In 1939, baseball star Lou Gehrig delivered his inspirational 'Luckiest Man' speech after retiring due to the health condition that now bears his name.

English mathematician Ada Lovelace wrote the first computer algorithm a century before computers existed and hypothesized that computing devices would one day be able to compose music—foreseeing the generative AI systems of today.

Exploring the Larry Bird punch that almost changed March Madness

The story of Dollree Mapp, whose legal challenge over her 1957 conviction for possessing "obscene material" led to a major strengthening of the Fourth Amendment

Telehealth demand for GLP-1s for weight loss is booming as consumers seek easier access.

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

The Dracula character, now seen as the vampire archetype, was inspired by a seafood-induced nightmare its creator experienced.

Dozens of S&P 500 stocks, including Coca-Cola and Walmart—known as the dividend aristocrats—have increased dividends every year for 25 years

A Yale student wrote a profound essay about the consulting industry's influence on elite college students that was published in a book of her writing after she died in a post-graduation car accident.

Explore fun facts from the USPS, including unique post office buildings, a stamp that traveled past Pluto, and more.

Hear 50 years of iconic hip-hop samples, the genre's foundational looped tracks

Some coin denominations have ridges etched on their sides, partly to prevent counterfeiting, in a practice called 'reeding.'

US consumers collectively owe more than $1T to credit card companies—almost as much as they owe in auto loans.

For centuries, Niagara Falls has been a magnet for daredevils seeking to conquer one of nature's most powerful wonders, with its 200-foot drop and water rushing at 32 feet per second with 280 tons of force.

Dirty lightning is a thunderstorm created from friction between rising and falling flows of ash and smoke during volcanic eruptions.

This poison ivy knowledge quiz—accompanied by photos of the plant's varied forms—may help you identify this common rash-inducing growth.