The adoption of modern appliances led to the soap opera's rise

Soap operas are significantly less popular now than in past decades

In the genre’s heyday, soap operas commanded large audiences. But recent decades have found the soap opera in steep decline. One data journalist suggests it's an issue of classification: Shows similar to soap opera, like “Grey’s Anatomy,” remain popular, though they’re not considered soap operas because they resemble “prestige television.”

Some say soaps have been replaced by reality TV

Reality shows have much in common with soaps: massive melodrama, sweeping music cues, neverending plotlines, and a seemingly endless number of episodes. Some communications scholars suggest that’s why younger viewers are no longer interested in soap operas; reality programs provide the same content with the added appeal of being “real.”

Soap operas are long-form, serialized melodramas

The genre was historically aimed at housewives, and its storylines often involve romantic entanglements and family dynamics that transpired over many years. Media scholar Robert J. Thompson called the soap opera “arguably the most unique contribution that broadcasting has made to the art of storytelling.”

Soap operas earned their name thanks to the sponsorships of soap brands

Many early 20th-century radio programs for women were sponsored by brands that introduced each new episode. Because these dramas were aimed at women, many of their sponsors were for household products, like soap. The association led some to refer to the shows as "soap operas," a title that stuck.

Soap operas were especially popular in the '70s and '80s

Shows like "As the World Turns" and "Love of Life" attracted tens of millions of viewers and had many high-profile fans, including Andy Warhol, Sammy Davis Jr. and Supreme Court Justice Thurgood Marshall. This Time cover story from 1976 explores the pop culture phenomenon.

Soaps often air every day, leading to frantic production schedules

Unlike more typical primetime or streaming shows, soap operas often air every weekday. That means writers and actors often work every day to complete a new episode, making for a grueling schedule. It also explains why some of the dialogue and performances might seem a bit off-the-cuff.

The OJ Simpson case interrupted soaps’ daytime dominance, changing the genre

OJ Simpson's 1995 murder trial was broadcast for months, bumping soap operas from the airwaves. Fittingly, the trial provided the same salacious story lines, compelling characters, and open-ended narratives that soaps offered viewers. The key difference, of course, was that the Simpson trial was real life.

The first nationally broadcast soap opera was 'Clara, Lu, 'n Em'

The show first aired in Chicago in 1930, but was then picked up by NBC and broadcast across the country in 1931. The show followed three women who lived in the same duplex. Listen to a 1934 episode below, including the preshow's soap-centric advertising.

Telenovelas evolved alongside technology

Like soap operas, telenovelas began as radio programs and then transitioned to television as the medium became widely available in Latin American countries.

'These Are My Children' was TV's first soap

The Irna Phillips production featured many of the same themes as radio soaps. The key difference was that the low-paid actors now no longer had scripts in front of them, leading to some wooden performances and flubbed lines. Reviews at the time were rather negative, highlighting the melodramatic plots and overly expository dialogue. The show ran for less than two months.

Processed foods were marketed to busy wives in the 1950s

In the 1950s, they were marketed as time-saving conveniences for young families, especially those living in the rapidly expanding suburbs, who could easily find them in local supermarkets, making them a seemingly sensible alternative to fresh foods.

CES debuted in 1967 amid a wave of miniaturization in at-home electronics

The rapid development of integrated circuits—the basis of computing power—in the 1960s catalyzed an industrial shift toward miniature devices, including pocket transistor radios, smaller TVs, and more. This first consumer electronics trade show (with a slate of 117 exhibitors and 17,000 attendees) sought to make everyday electronics accessible and portable. See a timeline of early consumer tech with photos.

‘Guiding Light’ was the longest-running scripted drama in broadcast history

The show ran for 72 years, starting as a radio program in 1937, and eventually transitioning to television in 1952. Along the way, it launched several Hollywood stars, like Kevin Bacon, James Earl Jones, and Christopher Walken. CBS canceled the show in 2009.

The history of soap and how it forms bathtub scum and white spots in old oil paintings

Soap has been produced since at least 2,200 BCE via a chemical reaction between fats or oils and a base. This creates salts that act as molecular bridges, helping water lift dirt and grease from surfaces. The same chemistry produces scum when metals in hard water bind to soap molecules, as well as white spots in paintings when metal ions in pigments react with fatty acids in the oil binder.

Radio quiz shows took off in the '40s

The concept took hold during the Great Depression, with 50 shows on the air by 1940, because they allowed families to imagine a financial windfall was just a few questions away. Although the genre had a slight downturn during World War II, it experienced a resurgence by the end of the decade, with 200 shows on the air.

Americans only became intolerant of body odor in the last century

Daily bathing only became a societal norm in the last century. Today, Americans routinely bathe and buy more deodorant than any other country, spending roughly $6 billion annually on odor-reducing products. The rise of industrialized soaps, deodorants, and antiperspirants—and extensive marketing around them—stimulated this demand.

Learn about the history of soapbox speeches in the United States

From the 1890s to the 1960s, soapbox oratory was common across the US, with speakers gathering crowds in public spaces to share political, religious, and philosophical views.

Television transformed college football into a national spectacle

The rise of televised games in the mid-20th century expanded college football’s reach far beyond campus stadiums—turning regional rivalries into national events, boosting revenue, and cementing the sport as a Saturday tradition across the country.

Desi Arnaz devised the three-camera method for sitcoms

Early television shows were filmed with a single camera capturing multiple takes from numerous angles, making for an arduous filming process that sucked the energy from comedies filmed in front of live studio audiences. Arnaz proposed a three-camera setup that allowed the show to be filmed like a play, which soon become an industry standard.

How HBO pioneered the hourlong stand-up comedy special

Stand-up comedy was already on television in the 1970s thanks to Johnny Carson, but comics were limited to clean sets that typically lasted five minutes. HBO, on the other hand, offered stand-ups the opportunity to air their unadulterated material like they would at a club.

Fascinating evolution of the oven

From ancient wood-fired ovens in Rome and Egypt to modern microwaves, the oven’s evolution has shaped how we cook. Early ovens focused on heat retention, but breakthroughs like the gas stove in 1834, and the electric stove in 1892, brought precision. Then, in 1967, the microwave redefined convenience.

Lyndon Johnson moved the State of the Union into prime time

In January 1965, President Johnson moved the address to prime time to reach a larger TV audience, using it to promote his "Great Society" program—a push to reduce poverty, advance civil rights, and expand federal action in healthcare and economic opportunity.

Thousands of quarters and huge water bills: the economics of laundromats

There are approximately 30,000 laundromats in the US, serving the roughly 50% of apartment dwellers who do not have a washer or dryer. Shops profit when they can get their machines—roughly 30 to 40 per location, on average—to wash eight to 10 loads a day. Connections with commercial vendors help.

Why Saturday morning cartoons died

What ever happened to Saturday morning cartoons? This short article explains what ended the once-ubiquitous weekend favorite. In the 1980s, Saturday mornings were a cherished time for kids who would watch animated shows while eating breakfast. In...

'The Simpsons' celebrated 800 episodes in 2026

The beloved family from Springfield reached a milestone in 2026, surpassing 800 episodes. In this Associated Press feature, the show's creators and stars reflect on the series' history, from its controversial early days to its present-day status as an elder statesman of comedy.

The history of many kitchen appliances involves unexpected discoveries and applications, including wartime radar turned hamster defroster and replacing an 'ice king' with heat-stealing boxes.

'Shogun,' a 1980s TV series, helped popularize sushi in the US by stimulating an American interest in Japanese culture.

In its famous catalog, Sears sold $600 DIY house kits from 1908 through the 1940s, resulting in an estimated 100,000 'Sears and Roebuck homes.'

To reduce wrinkles in clothing, research recommends gentle wash cycles with more water and tumble drying with smaller loads and longer times.

20,000 letters to the advice columnist 'Dear Abby' provide insight into prevailing sex, religion, and LGBTQ fears, anxieties, and concerns from the 1950s onward.

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

When a Paris department store hesitated to sell Estée Lauder's perfume, she 'accidentally' broke a bottle, causing the smell to spread throughout the store and shoppers to start asking to buy the scent.

A century of Billboard issues documenting the evolution of popular music.

After the Boston Tea Party, colonists switched to coffee, which became the main morning drink for revolutionaries.

For centuries, it was common to sleep in two shifts: a few hours at the beginning of the night, and a longer period beginning around midnight

Comedy legend Catherine O'Hara, star of 'Schitt's Creek' and 'Home Alone,' quit 'Saturday Night Live' after just one week to return to her old job.

Roughly 43 million US borrowers owe roughly $1.7T in student debt, the second-largest source of consumer debt behind mortgages.

Domino's Pizza's 30-minute delivery guarantee was responsible for the chain's 1980s surge, but it was discontinued after the company was found liable for delivery driver accidents.

Watch a 1934 short film starring jazz legend Cab Calloway, a major figure in the Harlem Renaissance's music scene

The story of Dollree Mapp, whose legal challenge over her 1957 conviction for possessing "obscene material" led to a major strengthening of the Fourth Amendment

Dozens of S&P 500 stocks, including Coca-Cola and Walmart—known as the dividend aristocrats—have increased dividends every year for 25 years

Long before Major League Baseball began allowing instant replay for balls and strikes, an umpire reluctantly used the technology to determine whether a hit was a home run, a move that inadvertently ushered in a new era for the sport.

See how Budweiser's famous Clydesdales spend their days at Warm Springs Ranch, where roughly 70 to 80 of the beer brand's giant horses can be found at any given time.

Graffiti dates back to at least ancient Pompeii, where citizens scrawled messages to one another on public walls

SpongeBob exemplifies Aristotle's philosophy for living well because he understands that happiness doesn't come from external factors like money, recognition, or power.

The hormonal disorder PCOS was renamed PMOS in 2026, a move designed to improve care and research by shifting the focus to the hormonal causes of this condition that affects 1 in 8 women.

The Brothers Grimm were lawyers before they were storytellers, but became interested in fairy tales as they began investigating how rules and customs had been passed down through cultures.

Fireworks-related ER visits are on the rise—in 2024, they increased by 52% as compared to the prior year.

While El Niño moves warm Pacific Ocean waters east along the equator, La Niña moves them west, shifting where rainfall will become more common for months.