Soap operas earned their name thanks to the sponsorships of soap brands

Soap operas are long-form, serialized melodramas

The genre was historically aimed at housewives, and its storylines often involve romantic entanglements and family dynamics that transpired over many years. Media scholar Robert J. Thompson called the soap opera “arguably the most unique contribution that broadcasting has made to the art of storytelling.”

The adoption of modern appliances led to the soap opera's rise

Soaps grew more popular as they transitioned to television in the 1950s. At the same time, the adoption of modern appliances like the automatic dishwasher and the clothes dryer offered housewives more free time, which soaps could now occupy. By 1970, CBS, NBC, and ABC were airing 18 daytime soaps.

Soaps launched the careers of countless Hollywood A-listers

Soap operas may not be considered high culture, but many actors who would go on to win television and film’s highest honors got their start with soaps. That includes Julianne Moore (“As the World Turns”), Morgan Freeman (“Another World”), Leonardo DiCaprio (“Santa Barbara”), and Michael B. Jordan (“All My Children”).

Soap operas were especially popular in the '70s and '80s

Shows like "As the World Turns" and "Love of Life" attracted tens of millions of viewers and had many high-profile fans, including Andy Warhol, Sammy Davis Jr. and Supreme Court Justice Thurgood Marshall. This Time cover story from 1976 explores the pop culture phenomenon.

The first nationally broadcast soap opera was 'Clara, Lu, 'n Em'

The show first aired in Chicago in 1930, but was then picked up by NBC and broadcast across the country in 1931. The show followed three women who lived in the same duplex. Listen to a 1934 episode below, including the preshow's soap-centric advertising.

Some say soaps have been replaced by reality TV

Reality shows have much in common with soaps: massive melodrama, sweeping music cues, neverending plotlines, and a seemingly endless number of episodes. Some communications scholars suggest that’s why younger viewers are no longer interested in soap operas; reality programs provide the same content with the added appeal of being “real.”

'These Are My Children' was TV's first soap

The Irna Phillips production featured many of the same themes as radio soaps. The key difference was that the low-paid actors now no longer had scripts in front of them, leading to some wooden performances and flubbed lines. Reviews at the time were rather negative, highlighting the melodramatic plots and overly expository dialogue. The show ran for less than two months.

Advertising powerhouse Mary Wells Lawrence was the first female CEO of a public company listed on the NYSE

The TV show “Mad Men’s” character Peggy Olson is inspired by Wells Lawrence, who founded ad agency Wells Rich Greene in 1966. Wells Lawrence is also known for her famous Alka-Seltzer campaign slogan, “plop plop fizz fizz.”

An antiperspirant ad campaign in the early 1900s dubbed body odor "B.O."

The product was marketed toward women and framed excessive sweating as a medical disorder that needed to be addressed with the product.

A 1973 ad is credited with accelerating the Super Bowl advertising craze

The Super Bowl’s history as an advertising phenomenon began in earnest during the 1970s. In 1973, for instance, Joe Namath and Farrah Fawcett starred in Noxzema’s “Cream Your Face” ad, which Smithsonian Magazine says helped establish the game “as an event for advertisers.” Read this article to learn more about how the Super Bowl became advertising’s, well, Super Bowl.

'Sex and the City' changed the way single women were portrayed on TV

After debuting in 1998, the comedy ran for six seasons on HBO, offering a frank take on the lives of well-to-do single women. Critics argue the show established a model for other shows to follow, including those that aired on HBO, like "Girls" and "Insecure." (Some users may experience a paywall.)

The history of soap and how it forms bathtub scum and white spots in old oil paintings

Soap has been produced since at least 2,200 BCE via a chemical reaction between fats or oils and a base. This creates salts that act as molecular bridges, helping water lift dirt and grease from surfaces. The same chemistry produces scum when metals in hard water bind to soap molecules, as well as white spots in paintings when metal ions in pigments react with fatty acids in the oil binder.

A history of the radio jingle

As the radio became a fixture in American households, advertisers recognized the airwaves' commercial potential. Inspired by 19th-century commercially minded poems, the radio jingle was born in 1926 with the ditty "Have You Tried Wheaties?" This guide from the University of Maryland walks you through the evolution of the form, with recordings of its earliest earworms.

'The Grand Ole Opry' radio show debuted in 1925

The Grand Ole Opry began as "The WSM Barn Dance," broadcasting from downtown Nashville. The name changed when its host, transitioning from the station's previous program, said, "You've been up in the clouds with Grand Opera; now get down to earth with us in a shindig of Grand Ole Opry!"

As part of her sales strategy, Estée Lauder personally demonstrated her early products at hair salons

Estée Lauder differentiated itself from other luxury cosmetics brands (including those helmed by the fiercely competitive Helena Rubinstein and Elizabeth Arden) partly through its product demonstrations. Lauder believed that actually touching her customers' faces to show them both how the product worked and how to use it was an essential part of her sales pitch.

These famous brands used to have different names

Did you know that Nike used to be called Blue Ribbon Sports? Or that Google was originally named BackRub? Getting a brand's name right is a tough job; there's an entire cottage industry of brand naming agencies to prove it. See which brands got it right the first time—and which ones might be better off with their current names—in this article.

'SNL' was originally called 'NBC's Saturday Night'

Another show already owned the title: the short-lived "Saturday Night Live with Howard Cosell." The variety show only lasted one season and was widely panned, despite featuring several talented comedians—like Bill Murray, Christopher Guest, and Billy Crystal—who'd later be stars on "SNL" ... after officially changing its name.

Some ads help create ‘symbolic value’ for products

A Rolex watch and a watch from the Dollar Store serve the same purpose: helping the wearer tell the time. But a Rolex is worth thousands of dollars while the Dollar Store watch is costs $1 because of symbolic value, or what the watch says about its wearer. This article helps break down the difference between the two.

Among most mainstream sports broadcasts, sports betting ads appear most often in women's basketball and hockey

A random selection of 50 different sports broadcasts tracked one sports betting reference every four minutes. In one of the randomly selected hockey games, the longest stretch of no gambling reference lasted about five minutes towards the end of the game.

There are several theories for how the Oscar got its name

Several different people claim to have bestowed the famous nickname, including a librarian who thought the knight resembled her uncle Oscar and a gossip columnist who was poking fun at a local theater owner.

Movie trailers used to air after the film, hence why they’re called ‘trailers’

These in-theatre advertisements used to “trail” the movie rather than precede it. The first movie trailer shown at the movies dates back to 1913, when marketer Nils Granlund put together rehearsal footage of an upcoming Broadway musical to drive ticket sales.

When a Paris department store hesitated to sell Estée Lauder's perfume, she 'accidentally' broke a bottle, causing the smell to spread throughout the store and shoppers to start asking to buy the scent.

The Seven Sisters were a dominant midcentury Western oil consortium

Amid the fallout of World War II, Western multinational corporations expanded their control of the production of oil across the oil-rich Middle East, earning the pejorative nickname of the Seven Sisters. In the 1970s, the group’s role diminished as nationalist movements pursued sovereign control of the oil.

Morphine, heroin, codeine, and more were derived from opium

Opium reached the US at about the time early colonists were itching for ways to soothe aches and pains. The active ingredient in the substance was isolated in the early 19th century, eventually leading to the manufacture and commercial sale of morphine, heroin, and other opium-based drugs.

Cold War soft power helped sell the space race to the American public

The fear of Soviet dominance prompted the US to invest heavily in space, but public support was also crucial. This video shows how marketing, media, and "soft power" framed spaceflight as peaceful, aspirational, and worth the cost—helping sustain the space race at home.

Its subculture has a litany of carny-inspired terms

Listening to wrestling superfans talk can feel like eavesdropping in a foreign country. That’s because much of the industry’s terminology comes from the carnival world, which was responsible for the rise of American professional wrestling in the early 20th century.

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

In its famous catalog, Sears sold $600 DIY house kits from 1908 through the 1940s, resulting in an estimated 100,000 'Sears and Roebuck homes.'

At the beginning of the 20th century, a group of young men ate standard American food—replete with food additives like borax and formaldehyde—as part of government research to better understand food safety.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

'Shogun,' a 1980s TV series, helped popularize sushi in the US by stimulating an American interest in Japanese culture.

Comedy legend Catherine O'Hara, star of 'Schitt's Creek' and 'Home Alone,' quit 'Saturday Night Live' after just one week to return to her old job.

See how Budweiser's famous Clydesdales spend their days at Warm Springs Ranch, where roughly 70 to 80 of the beer brand's giant horses can be found at any given time.

Dozens of S&P 500 stocks, including Coca-Cola and Walmart—known as the dividend aristocrats—have increased dividends every year for 25 years

The hormonal disorder PCOS was renamed PMOS in 2026, a move designed to improve care and research by shifting the focus to the hormonal causes of this condition that affects 1 in 8 women.

An initial public offering or 'IPO' is the process of a private company becoming public by putting shares of the company on the stock market for purchase.

Sony set the standard for cylinder-shaped batteries when it repurposed manufacturing equipment used to make rolls of magnetic recording tape.

The word 'jazz' evolved from 'jasm,' 19th-century American slang for 'energy'

Roughly 43 million US borrowers owe roughly $1.7T in student debt, the second-largest source of consumer debt behind mortgages.

Dorothy's famous entrance into Oz in 'The Wizard of Oz' relied on analog tricks, including a body double and sepia-toned paint, as much as it did on technology

20,000 letters to the advice columnist 'Dear Abby' provide insight into prevailing sex, religion, and LGBTQ fears, anxieties, and concerns from the 1950s onward.

Before humans, the Soviet Union and the United States sent animals—including apes, dogs, and cats—to space during the Space Race.

After the Boston Tea Party, colonists switched to coffee, which became the main morning drink for revolutionaries.

Graffiti dates back to at least ancient Pompeii, where citizens scrawled messages to one another on public walls

A small portion of The Winstons' 'Amen, Brother,' an obscure '60s gospel record, is the basis for thousands of hip-hop tracks, making it one of the most sampled records ever that's informally known as 'the Amen break.'

The Brothers Grimm were lawyers before they were storytellers, but became interested in fairy tales as they began investigating how rules and customs had been passed down through cultures.

Stars appear to twinkle because turbulence in the motion of molecules in Earth's atmosphere causes light to bend and wiggle rapidly on its way to the surface—a phenomenon called scintillation.

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

To reduce wrinkles in clothing, research recommends gentle wash cycles with more water and tumble drying with smaller loads and longer times.

Fish populations in the Great Barrier Reef have increased after installing waterproof speakers on the ocean floor that played recordings of sounds from healthy coral reefs.