These famous brands used to have different names

Company names you may have been mispronouncing

Global company names often get Americanized or anglicized to the point where they’re unrecognizable. Here's a helpful explainer on how to say a dozen of them, from Adidas to Huawei.

Nike was almost named ‘Dimension Six’

Jeff Johnson, the company’s first full-time employee, said the name came to him in a dream just before Blue Ribbon Sports filed a patent for the “Nike” football shoe. Nike cofounder Phil Knight wanted to name the company “Dimension Six,” but was ultimately convinced that a one-word name would be better. (Some users may experience a paywall.)

The business plan for Blue Ribbon Sports came from a Stanford assignment

Nike cofounder Phil Knight’s original idea was to begin selling Japanese shoes, which were cheaper and just as light and durable as the leading German shoes from Adidas and Puma, at a lower price in the American market. His last assignment in business school at Stanford became the original business plan for Blue Ribbon Sports.

Find 36 hidden messages in these household name company logos

Brand logos are designed to represent a business's core values and products in a unique, differentiating way. We experience this branding mechanism regularly, and hundreds of businesses are recognizable to us via only this one symbol, even when...

Nike is one of the world’s most recognizable brands

People recognize the Nike “swoosh” brand logo all over the world. The simplicity of the logo and the short, snappy name of the company are largely responsible for the brand’s wide-sweeping visibility.

Frisbee, Jet Ski, and Dumpster—explore a list of words you might not realize are trademarked

Many products that have become household names started out as first-of-a-kind items. As those products grew in popularity, the brand name became the default name for the product.

Steve Jobs introduced Apple’s 'Think Different' marketing campaign

Jobs introduced the now-iconic “Think Different” marketing campaign. It won numerous awards, symbolized Apple’s new era under Jobs, and showed off his understanding of branding.

Beat Generation iconoclast William S. Burroughs once appeared in a Nike ad

Following the rise of grunge in 1991, major corporations sought to capitalize on the changing cultural tide by using "authentic" voices to bolster their brands. One of them was Beat writer William S. Burroughs, known for his iconoclastic novels "Naked Lunch" and "Junky," who appeared in a 1994 Nike ad, singing the praises of "the coming of the new technology."

Ogilvy & Mather rebranded to just ‘Ogilvy’ in 2018

This was far from the first brand evolution the agency itself has gone through in its more than century-long history. The agency now known as “Ogilvy” started as a London advertising agency founded in 1850 by Edmund Mather. By 1964, it became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy.

The Beatles sued Apple in 1978 to defend naming rights to their record label

The band created their own record label, Apple Corps, after their manager died in 1967, while the technology company chose the name "Apple" to appear before the video game company Atari in directories. Subsequent lawsuits were not settled until 2007.

See the original websites for companies like Google, Facebook, and Apple

Explore archived images of homepages on websites dating all the way back to 1991.

A new logo helped the NBA stay relevant in the '70s

In 1967, the American Basketball Association was formed, featuring a flashier style of offense. The competition caused player salaries to rise in both leagues. After watching Major League Baseball unveil its new logo, the NBA decided to use the same designer to create an iconic logo for the league. It debuted in 1971 and reignited basketball fans' interest.

Domains were like real estate in the dot-com era

In the early days of the World Wide Web, users needed to type URLs directly in the search bar to navigate to webpages (as opposed to the more general keyword search that browsers use now). This made simple, short, and intuitive domain names a hot commodity. So having a domain name, like Pets.com or Rent.com, that was easy to find and understand was like owning prime real estate on the WWW. (Some users may experience a paywall.)

Eric Schmidt, Google's former CEO, didn't believe in its ad model at first

He admits the company made many mistakes during its growth from 100 Google employees to nearly 200,000 in 2022. His biggest mistake as CEO involved social media, which was not executed well with the Google+ platform.

Coca-Cola and Pepsi have a fierce rivalry

And it's been that way for a long time—both of the sodas were created in the late 1800s in the South. Pepsi was created by Caleb Bradham, and was originally called "Brad's Drink."

The origins of British pub names

An estimated 50,000 pubs dot the streets and countrysides of Britain, many of which have histories going back centuries. This deep dive traces the origins of some of the most common pub names to the medieval era, including favorites Red Lion, Crown, and Royal Oak. Learn why such names were originally chosen and how they have come to evolve in recent centuries in this comprehensive overview.

Soap operas earned their name thanks to the sponsorships of soap brands

Many early 20th-century radio programs for women were sponsored by brands that introduced each new episode. Because these dramas were aimed at women, many of their sponsors were for household products, like soap. The association led some to refer to the shows as "soap operas," a title that stuck.

The Big Three consulting firms are McKinsey & Company, Boston Consulting Group, and Bain & Company

Some also refer to this group as “MBB.” As a nearly century-old company that’s well known for its prestige, McKinsey has some famous alumni—including Chelsea Clinton and Sheryl Sandberg. The other two consulting firms in the Big Three have employed some famous faces over the years, too.

The science behind why some noises have color names

Different noise colors (white, brown, pink, blue) have been proven to affect mood and focus. An audiologist explains that these sounds are named after specific light wave frequencies. While individual preferences vary, certain noises consistently impact sleep, stress reduction, cognitive performance, and problem-solving. The article highlights how these sounds can enhance productivity, relaxation, and even gaming experiences.

Just because a big name company is going public doesn’t guarantee a successful stock

A reporter dove into how highly anticipated IPOs can still be risky, and why retail investors should be wary of investing right away.

'SNL' was originally called 'NBC's Saturday Night'

Another show already owned the title: the short-lived "Saturday Night Live with Howard Cosell." The variety show only lasted one season and was widely panned, despite featuring several talented comedians—like Bill Murray, Christopher Guest, and Billy Crystal—who'd later be stars on "SNL" ... after officially changing its name.

The winding journey from Standard Oil to the modern oil industry

Standard Oil’s impact on the business world can be clearly seen today in oil giants like Exxon and Chevron. But the journey from the Rockefellers’ trust to the modern firms was a windy road. After the Supreme Court ordered Standard Oil’s break up, the first step saw it separate into many state-based companies like Standard Oil of California and the Ohio Oil Company. Visualize it here.

The first F1 sponsor was a cigarette brand

Early F1 cars were typically painted in the team’s national colors, but in 1968, Team Lotus replaced the British racing green with paint resembling their new sponsor, Imperial Tobacco. The sponsorship was a first in the sport and altered the visual and financial landscape of F1 forever.

The name Visa was conceived by the company's founder, Dee Hock.

Visa was previously called National BankAmericard Inc. (NBI), but as other banks began to license the network and it expanded internationally, it needed a name less associated with both Bank of America and America itself. Hock believed that the word "Visa" implied no national identification and was relatively easy to pronounce in any language.

Tiptoe, an adorable blue reindeer, became Macy’s new mascot in 2021

Move over Rudolph—there’s a new reindeer in town. And just like the red-nosed reindeer, this one was also created by a department store. An article explains Tiptoe’s origin story, and the business implications of the new mascot.

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

Some Pokémon have been named after real and fictional organisms, while some real-world species have been named after Pokémon, such as Chilicola charizard and Binburrum zapdos.

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

The Nasdaq's 'Magnificent 7' companies are responsible for roughly 40% of the Nasdaq 100 index's gains, while the remaining 93 companies account for the other 60%.

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

Budweiser stores yeast derived from the original 1800s strain in a secret bunker, which only the Head of Yeast Management can access—not even the CEO

In its famous catalog, Sears sold $600 DIY house kits from 1908 through the 1940s, resulting in an estimated 100,000 'Sears and Roebuck homes.'

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

Warren Buffett's former professor Benjamin Graham is known as the 'father of value investing,' a strategy in which investors seek to buy stocks trading below their intrinsic worth.

The Beatles' US label rejected the band's first two singles, 'Please Please Me' and 'From Me to You,' with one executive calling the band 'dead in the water.'

Sony set the standard for cylinder-shaped batteries when it repurposed manufacturing equipment used to make rolls of magnetic recording tape.

Clever Hans was a 1900s horse that was believed to be able to solve math equations, tell time, and read and comprehend German, until a psychology student discovered how he got his answers.

An initial public offering or 'IPO' is the process of a private company becoming public by putting shares of the company on the stock market for purchase.

Domino's Pizza's 30-minute delivery guarantee was responsible for the chain's 1980s surge, but it was discontinued after the company was found liable for delivery driver accidents.

Exploring the Larry Bird punch that almost changed March Madness

Before humans, the Soviet Union and the United States sent animals—including apes, dogs, and cats—to space during the Space Race.

How the most famous Ebola book, The Hot Zone, which sold 3.5 million copies and was translated into 30 languages, got aspects of the disease so wrong.

One of the most famous portraits ever taken is 'Afghan Girl' (1984) by Steve McCurry, yet the subject Sharbat Gula went much of her life without being identified or benefitting from the image's success.

Some coin denominations have ridges etched on their sides, partly to prevent counterfeiting, in a practice called 'reeding.'

The hormonal disorder PCOS was renamed PMOS in 2026, a move designed to improve care and research by shifting the focus to the hormonal causes of this condition that affects 1 in 8 women.

The word 'jazz' evolved from 'jasm,' 19th-century American slang for 'energy'

This poison ivy knowledge quiz—accompanied by photos of the plant's varied forms—may help you identify this common rash-inducing growth.

Graffiti dates back to at least ancient Pompeii, where citizens scrawled messages to one another on public walls

The first steps to rebuilding your credit score include getting to know exactly what's on your credit report and figuring out how far you are from the '700 club,' or 'good score' range.