Nike is one of the world’s most recognizable brands

These famous brands used to have different names

Did you know that Nike used to be called Blue Ribbon Sports? Or that Google was originally named BackRub? Getting a brand's name right is a tough job; there's an entire cottage industry of brand naming agencies to prove it. See which brands got it right the first time—and which ones might be better off with their current names—in this article.

Nike only paid $35 for the swoosh—and cofounder Phil Knight didn’t like it at first

A student Nike cofounder Phil Knight met while teaching at Portland State designed the logo for the “Nike” football shoe (the company was still Blue Ribbon Sports at the time). When Phil Knight saw it, he said, “Well, I don’t love it, but it will grow on me.”

Nike’s labor practices became controversial in the 1990s—leading to widespread protests of the brand

In the 1990s, Nike came under fire for its use of factories with unsafe working conditions and child labour to produce its products. While Nike didn’t own the manufacturing sites, many people felt Nike was ultimately responsible for using sweatshops in countries like Vietnam and Thailand.

Nike’s slogan was inspired by a death row inmate’s last words

Advertising superstar Dan Wieden of legendary advertising agency Widen+Kennedy said he got inspiration for Nike’s “Just do it” from an inmate’s last words on death row. Wieden said the way the inmate talked about facing uncertainty inspired him.

The NBA, explained

From humble beginnings in 1891, basketball transformed into the global juggernaut we know today. The NBA, established in 1949 and later revitalized by Commissioner David Stern in the 1980s, became a model for sports branding, player marketing, and international expansion.

The Coca-Cola bottle was designed to be recognizable even when shattered

The contour bottle, which was designed and patented to prevent copycats in its distributed bottling system in 1915, would soon become one of the most identifiable shapes in commercial culture. The designers also made sure it could be easily identified even in the dark.

Pepsi dominates the list of the highest-rated Super Bowl commercials in history

The Super Bowl features the two best NFL teams, playing American football at the highest level. While the games may be forgotten by fans whose team didn’t make it, no one forgets the commercials.

Trademarks are a form of consumer protection

Trademarks help brands distinguish their products from competitors, but they also give consumers clarity around the product they are buying and where it comes from. Distinguishable names help prevent consumer confusion and maintain a consumer's ability to choose their preferred product and brand.

TikTok's 'sonic logo' imprints the app's identity across platforms

As the app's popular videos spread to other platforms like Instagram and Reddit, the company sought a way to alert viewers that the content originated on TikTok. They decided on the sonic logo that now acts as a bumper on all of its shared videos, to attract users.

Louis Vuitton is considered LVMH's most valuable brand

Louis Vuitton consistently ranks among the world's top 10 most valuable global brands—it's worth an estimated $100B as of this writing.

Pelé is one of soccer's most famous players

He’s one of history’s most famous soccer players: Edson Arantes do Nascimento, better known as Pelé. This piece follows the Brazilian soccer legend through various public appearances and interviews, highlighting the commercialization of his image and his own reflection on a life of stardom.

The most expensive shoe ever sold is from Nike

A prototype of Kanye’s Air Yeezy’s from 2008 sold for $1.8M in 2021. Kanye West wore the shoes at a Grammys performance in 2008, and they became one of the most sought-after samples in sneaker history.

The dominant popularity of McDonald's french fries

McDonald's french fries are, by far, the most popular french fries available at fast food restaurants around the world. Since their beginnings, their consistent and unique flavor, crispiness, and shape formed a new staple side at restaurants. Despite undergoing drastic shifts in how they are made due to health and business factors, the fry has remained dominant in the fast food culinary world. Find out more about its history in this video.

Some ads help create ‘symbolic value’ for products

A Rolex watch and a watch from the Dollar Store serve the same purpose: helping the wearer tell the time. But a Rolex is worth thousands of dollars while the Dollar Store watch is costs $1 because of symbolic value, or what the watch says about its wearer. This article helps break down the difference between the two.

Basquiat's crown motif acts as an artistic signature

While tagging graffiti across New York, Basquiat began to appreciate the power of repetition and branding, especially while establishing mystique through his “SAMO” tag. Some art critics argue that his crown motif serves a similar purpose, enabling viewers to recognize his work immediately.

By 2024, Nvidia had become one of the world’s most valuable companies

Nvidia started as a graphics chip designer for PCs and consoles. This explainer traces its rise from early GPU innovation to powering AI breakthroughs and fueling the data centers behind today’s biggest tech platforms.

Taylor Swift is one of the most successful artists in the world

Few musicians are more popular (or more influential) than Taylor Swift. that's not a broad generalization. The data from this music-industry report backs it up. Luminate not only breaks down Swift’s titanic streaming numbers but also analyzes the strength of her fandom, which the publication considers indicative of “influence.”

Tony Hawk often doesn't get recognized in public

Tony Hawk is frequently misrecognized—partly because he's older now and his legal name is Anthony—with strangers often telling him he "looks like Tony Hawk" without realizing he is, in fact, the famed skateboarder.

Visualize every brand that AB InBev owns

The giant beverage holding company AB InBev owns many, many more brands than just Budweiser and Bud Light. From Africa to Asia and beyond, this image helps visualize the immense number of brands that AB InBev is responsible for.

The world of products surrounding tennis great Novak Djokovic

Novak Djokovic holds the most singles grand slam titles for men in history at 24. As a proud Serbian, the people of his smaller country take a special pride in Djokovic, and many of his family members and community have taken to using his name to develop products, from restaurants to cheese and wineries. This quick article breaks down Novak's role (or lack of) in those efforts.

Starbucks operates more than 38,000 stores on six continents

The brand started with a single Seattle cafe and grew into an international sensation, thanks to former CEO Howard Schulz’s bold move toward “reigniting the emotional attachment with customers” rather than focusing on expansion.

The Madison Avenue Walk of Fame

In Hollywood, the most prominent celebrities get “stars” on the Hollywood Walk of Fame. Now, industry events producer Advertising Week has created a virtual walk of fame for the biggest stars of the ad world, from the Celestial Seasonings Sleepytime Bear to the Energizer Bunny.

Samsung makes much more than smartphones

Samsung is best known for its highly popular smartphones and related consumer electronics. But the business, first created in 1938, is a conglomerate invested in container shipping, tank building, and even real estate construction like the Burj Khalifa. Its annual $200B in revenue comprises 20% of South Korea's gross domestic product. Watch this video for more on this diverse, enormous company.

The marathon is only getting more popular

The marathon has become a part of popular culture, with races in nearly every major city. The largest is the New York City Marathon, which started in 1970. Over 55,000 runners participated in the 2024 race. Its popularity doesn’t appear to be slowing, with younger generations increasingly lacing up their shoes for the race of a lifetime.

The dragon has been central to Chinese culture since ancient times

One of the most recognizable symbols in Chinese culture, the dragon is known as a mighty yet often benevolent creature. The dragon is capable of interacting with gods in the heavens; it can turn invisible, shape-shift, and control the weather. These features made the mythological creature hugely significant to the Chinese people because if they could summon dragons, other aspects of their life could improve.

The Nasdaq's 'Magnificent 7' companies are responsible for roughly 40% of the Nasdaq 100 index's gains, while the remaining 93 companies account for the other 60%.

The US dollar is the most widely circulated currency in the world, and is involved in nearly 90% of global transactions

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

See the most iconic photos from four decades of LIFE magazine

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

A small portion of The Winstons' 'Amen, Brother,' an obscure '60s gospel record, is the basis for thousands of hip-hop tracks, making it one of the most sampled records ever that's informally known as 'the Amen break.'

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

The Mona Lisa's celebrity status and repeated restorations have obscured what made the painting so revolutionary for its time

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

An initial public offering or 'IPO' is the process of a private company becoming public by putting shares of the company on the stock market for purchase.

After NASA's Voyager 1 captured Earth as a single pixel as it left the solar system in 1990, astronomer Carl Sagan used the image to reflect on humanity's fragility and the responsibility to protect 'the only world we've ever known.'

Legendary architect Frank Lloyd Wright designed the SC Johnson headquarters in Wisconsin, aiming to make a cathedral-like workplace

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

Some Pokémon have been named after real and fictional organisms, while some real-world species have been named after Pokémon, such as Chilicola charizard and Binburrum zapdos.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

After 25 people used virtual reality headsets to practice flying with virtual wings—flapping their arms—their visual cortex responded to the wings almost as if they were real arms, treating them as body parts.

Tattoos remain visible on your skin thanks to immune cells called macrophages

'Shogun,' a 1980s TV series, helped popularize sushi in the US by stimulating an American interest in Japanese culture.

Fireworks make a loud booming sound after exploding due to air expanding faster than the speed of sound.

The US Constitution is widely regarded as the longest-standing written national constitution still in force—see how it has influenced rights worldwide.

In 2026, Finland was named the world's happiest country for the ninth consecutive year based on its wealth, social safety network, and high life expectancy, among other factors.

Budweiser stores yeast derived from the original 1800s strain in a secret bunker, which only the Head of Yeast Management can access—not even the CEO

El Niño, Spanish for 'the boy,' was named after Jesus Christ because the phenomenon resembled the weather changes observed around Christmastime.