Nike’s slogan was inspired by a death row inmate’s last words

Nike was almost named ‘Dimension Six’

Jeff Johnson, the company’s first full-time employee, said the name came to him in a dream just before Blue Ribbon Sports filed a patent for the “Nike” football shoe. Nike cofounder Phil Knight wanted to name the company “Dimension Six,” but was ultimately convinced that a one-word name would be better. (Some users may experience a paywall.)

Beat Generation iconoclast William S. Burroughs once appeared in a Nike ad

Following the rise of grunge in 1991, major corporations sought to capitalize on the changing cultural tide by using "authentic" voices to bolster their brands. One of them was Beat writer William S. Burroughs, known for his iconoclastic novels "Naked Lunch" and "Junky," who appeared in a 1994 Nike ad, singing the praises of "the coming of the new technology."

Nike couldn’t sign legendary distance runner Steve Prefontaine due to regulations

Because of amateur running regulations, Prefontaine—who held every American running record from 2,000 to 10,000 meters at the time—couldn’t do a paid endorsement for Nike. So Nike’s Phil Knight decided to give him a $5K yearly stipend and print business cards that said Prefontaine was the “National Director of Public Affairs.” When asked what that meant, Knight said, “it means he can run fast.”

Nike is one of the world’s most recognizable brands

People recognize the Nike “swoosh” brand logo all over the world. The simplicity of the logo and the short, snappy name of the company are largely responsible for the brand’s wide-sweeping visibility.

Kanye abruptly left Nike in 2013 and took his Air Yeezys to Adidas for $10M

In 2009, Kanye West became the first non-athlete Nike produced a signature shoe for. However, Kanye left Nike for the company’s rival, Adidas, just a few years later. Kanye said Nike was stifling his creative vision, and he felt like he wasn’t getting enough royalties.

The best advertisements of all time

This list includes the spots (like Nike’s “Just Do It” campaign and Snickers’ Betty White cameo) that transcended advertising and became genuine pop culture sensations.

Bill Bowerman’s daughter-in-law found the waffle iron he used to create a breakthrough shoe

Nike cofounder and University of Oregon track coach Bill Bowerman poured polyurethane into a waffle iron for his first attempt at creating the revolutionary waffle-knit sole. The waffle iron, which was found in his backyard, now sits in Nike’s headquarters.

Colin Kaepernick’s ad with Nike won an Emmy

Colin Kaepernick’s 2018 “Dream Crazy” ad with Nike became a controversial touchpoint for American politics. While many liberals applauded Nike for siding with Kaepernick’s BLM protests, many conservatives boycotted and criticized the company.

A quote by athlete Walter Payton

"When you're good at something, you'll tell everyone. When you're great at something, they'll tell you."

A history of "Memento Mori," from the ancients to today

The ancient Latin phrase 'memento mori' means 'remember you will die.' The counterintuitive utterance has long provided a moral and spiritual framework for individuals to evaluate their life's decisions and worldview. Though it appears morbid at first glance, the saying is meant to inspire a thirst for life. Review the various ways the idea has inspired different cultures in this article, from the Romans and Egyptians to contemporary tech leaders like Steve Jobs.

Steve Jobs in his final public talk

The last major event outside of Apple that Steve Jobs spoke at, prior to his death in 2011, was the 2010 All Things Digital conference. In spite of his declining health, he is voluble and combative throughout.

'Why am I trying to become what I don't want to be … when all I want is out there, waiting for me the minute I say I know who I am.'

-Author Arthur Miller (1915-2005) in "Death of a Salesman"

Peloton, 'And Just Like That …,' and Chris Noth: all about Mr. Big's Peloton death and the following ad

In the "Sex and the City" spin-off "And Just Like That …", Mr. Big—played by Chris Noth—dies after having a heart attack after a Peloton class. In real life, the Peloton team had not been informed of the plot point. Peloton worked quickly to create an ad starring Noth in just two days in an attempt to get ahead of the story. But very soon after, Noth received public sexual assault allegations, leading to Peloton pulling the ad.

Quotes by designer Gianni Versace

"You have to break a barrier every day. Fashion, to me, is born and dies every day."

Amazon founder Jeff Bezos emphasizes worrying about customers rather than competition

In a 1999 shareholder letter, Bezos wrote, "I constantly remind our employees to be afraid, to wake up every morning terrified. Our customers have made our business what it is, and we consider them to be loyal to us – right up until the second that someone else offers them a better service." Motivated by fear, the entrepreneur advocates consistent innovation, experimentation, and improvement to create a better customer experience.

A theater group staged 'Waiting for Godot' at San Quentin prison in 1957

The play, about being stuck, resonated with inmates. Critics noted that the incarcerated audience empathized with its hopeless characters much more than those at the show's North American premiere in Miami, who'd walked out in disgust.

Learn more about Niagara’s death-defying daredevils

This podcast from the Niagara Falls Daredevil Museum explores 19th‑ and early 20th‑century Niagara daredevils—like tightrope walker Charles Blondin, barrel-stunter Annie Edson Taylor, and Sam Patch—detailing their feats, dangers, and public spectacle.

The longstanding bond between the NBA and anime

Japanese anime and the National Basketball Association may not have obvious similarities, but fans have long noticed the shared themes of heroic accomplishment and intense competition. Both NBA players and fans draw inspiration from anime, comparing dramatic basketball moments to well-known anime scenes.

The origins of Neil Armstrong's moon landing quote is still debated

When Neil Armstrong stepped onto the moon on July 20, 1969, his first words, transmitted across the globe, became legendary. Decades later, historians still debate whether he meant to say "one small step for a man," and where the phrasing may have originated.

Nelson Mandela delivered his famous anti-apartheid speech in court in 1964

During the Rivonia Trial, Mandela was charged along with several others for opposing South Africa's apartheid government, and expected to be sentenced to death. He showed up to court wearing traditional Xhosa attire and delivered an hours-long address against racial domination. Nelson said he hoped to live to see realized his ideal of a democratic and free society, but announced that he was prepared to die for his cause.

John Steinbeck often drew a pig with wings next to his signature, a character he affectionately called 'Pigasus.'

Apple's first logo was a portrait of Isaac Newton sitting under a tree

Before the minimalist image of an apple with a bite taken out of it, Apple's logo depicted the fruit dangling above the physicist, likely a nod to the anecdote about his epiphany regarding gravity.

A video showing how drug dealing really works

What motivates people to sell drugs? The “News on Drugs” series asks how people get drawn into the drug trade, unpacking the different goals and aims involved in dealing drugs. While there is a lot of focus on cartels, traffickers, and gangs...

The ‘Bullshit Bombers’ of the Vietnam War and their mountain ghost

Armed with marketing insight and leaflets, these US soldiers tried to use propaganda to get the Viet Cong and North Vietnamese military to abandon their weapons and leave the war. But what’s more effective than a leaflet’s promise of a decent cup of coffee amid bombing? Ghostly threats from the great beyond. Learn more about weaponized superstition in this 42-minute podcast episode.

Georgia inmate pulls off $11M heist—from inside his cell

Prisoner Arthur Lee Cofield Jr., 31, allegedly impersonated Sidney Kimmel, the uber-wealthy chairman and CEO of a Los Angeles entertainment company, with the help of contraband cell phones from inside his prison cell.

In 1939, baseball star Lou Gehrig delivered his inspirational 'Luckiest Man' speech after retiring due to the health condition that now bears his name.

A small portion of The Winstons' 'Amen, Brother,' an obscure '60s gospel record, is the basis for thousands of hip-hop tracks, making it one of the most sampled records ever that's informally known as 'the Amen break.'

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

A Yale student wrote a profound essay about the consulting industry's influence on elite college students that was published in a book of her writing after she died in a post-graduation car accident.

Existentialist writer Jean-Paul Sartre coined the famous phrase 'Hell is—other people' in his play 'No Exit'

The tragic Pulitzer Prize-winning image 'The Vulture and the Little Girl' (1993) generated controversy, raised concerns about ethics in photography, and eventually led to the photographer's death.

Brandi Chastain, the star of the 1999 US victory over China in the 1999 Women's World Cup, was a last-second choice to take the penalty kick that sealed the victory.

For centuries, Niagara Falls has been a magnet for daredevils seeking to conquer one of nature's most powerful wonders, with its 200-foot drop and water rushing at 32 feet per second with 280 tons of force.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

Exploring the Larry Bird punch that almost changed March Madness

A vending machine run with Anthropic's AI went out of business after it was convinced to give away items for free and sell a video game console.

A researcher recently discovered an interview from 1967 between groundbreaking journalist Joan Didion and the Grateful Dead, years before the band became an institution.

NBA superstar Victor Wembanyama spent the 2025 summer training with monks in central China to enhance his body and mind.

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

Art theft is the third-largest source of criminal revenues worldwide, thanks in part to the subjective nature of valuing a work of art.

See these 16 pieces of art evoking phobias of snakes, flying, spiders, and more. 

Legendary architect Frank Lloyd Wright designed the SC Johnson headquarters in Wisconsin, aiming to make a cathedral-like workplace

Domino's Pizza's 30-minute delivery guarantee was responsible for the chain's 1980s surge, but it was discontinued after the company was found liable for delivery driver accidents.

Tattoos remain visible on your skin thanks to immune cells called macrophages

Warren Buffett's former professor Benjamin Graham is known as the 'father of value investing,' a strategy in which investors seek to buy stocks trading below their intrinsic worth.

Budweiser stores yeast derived from the original 1800s strain in a secret bunker, which only the Head of Yeast Management can access—not even the CEO

In 2025, four executives from large tech companies were given positions in the US Army Reserves—including Palantir Chief Technology Officer Shyam Sankar, which reinforced Palantir's ties with the US military and its role as a leading defense partner.

Meet the 56 signers of the Declaration of Independence—most of whom didn't put pen to paper until August 2, 1776—and see their original signatures.

An initial public offering or 'IPO' is the process of a private company becoming public by putting shares of the company on the stock market for purchase.