Apple's first logo was a portrait of Isaac Newton sitting under a tree

Read about the time Apple tried to trademark an actual apple in Switzerland

In 2017, tech company Apple filed for the trademark to a black-and-white image of a Granny Smith apple in Switzerland—a request that was only partially granted. Apple wanted full control over the image, but many worried that granting the trademark would open up too many opportunities for the company to own the rights to the mere shape of an apple.

Apple’s '1984' ad aired once during the game and permanently shaped their advertising

During Super Bowl XVIII, Apple aired its dystopian “1984” commercial once to a mass audience, introducing the Macintosh and positioning Apple as a challenger to IBM’s dominance in personal computing.

See Don Valentine's original 1977 memo for Sequoia's investment into Apple Computer

In honor of Apple's 50-year anniversary, Sequoia Capital recently posted a tweet on X (the social media platform formerly known as Twitter) with a photo of the original 1977 memo for Sequoia's investment in Apple.

Jony Ive helped popularize Apple with iconic product form factors

Appointed SVP of industrial design in 1997 and chief design officer in 2015, Ive was responsible for the translucent plastic shells found on early iMacs and the iBook G3. He also oversaw the construction of Apple Park—the company's headquarters.

Explore an online gallery highlighting the importance of graphical user interfaces

Before the Macintosh, computers were primarily used in offices and required users to type complex commands to perform tasks. Apple followed the device with the LaserWriter printer, bringing graphic production to at-home artists and designers.

One of Apple's first computers sold for $375K at an auction

An operational Apple I, the first model of personal computer made by Apple, sold for $375K at an auction. The machine was first sold in 1976 and has a handwritten serial number by Steve Jobs himself. The auction, provided rare insight into the beginnings of the influential tech company.

Steve Jobs founded NeXT while on a break from Apple

While Steve Jobs was on a hiatus from working at Apple, he founded a company called NeXT and helped lead the release of its operating system NeXTSTEP. The operating system was used to create the first app store of sorts, as well as the first web browser.

'My model for business is The Beatles: They were four guys that kept each others' negative tendencies in check; they balanced each other. And the total was greater than the sum of the parts.'

-Apple co-founder Steve Jobs (1955-2011)

X's bird logo cost just $15 and wasn't added until four years after launch

When Twitter launched in 2006, it featured green, slimy lettering and lacked the now-famous bird icon. The bird was adopted in 2010 and eventually became the platform's official logo—unofficially named Larry after NBA legend Larry Bird.

View the evolution of the National Science Foundation logo

When the agency was established in 1950, the logo featured an eagle holding a shield with symbols of a pyramid, a test tube, a microscope, and a lamp from which light radiated. Subsequent logos featured variations of a ring composed of people holding hands, which would eventually be redesigned to enclose a globe bearing the "NSF" abbreviation.

'Johnny Appleseed' was the itinerant horticulturalist John Chapman

Born in 1774 in Massachusetts, Chapman planted apple orchards for pioneers across Pennsylvania, Ohio, and Indiana, to be sold to locals to produce hard cider. He became famous through a 'Harper's Weekly' profile in the late 1800s, cultivating the modern legend.

William Blake may be best known as a poet, but he was also a painter

The author of "Songs of Innocence and of Experience" was a romantic poet and painter. "Newton," one of his better-known pieces, satirizes Isaac Newton, whom he saw as too concerned with the empiricism of science and, as a result, lacking an understanding of nature.

Nike only paid $35 for the swoosh—and cofounder Phil Knight didn’t like it at first

A student Nike cofounder Phil Knight met while teaching at Portland State designed the logo for the “Nike” football shoe (the company was still Blue Ribbon Sports at the time). When Phil Knight saw it, he said, “Well, I don’t love it, but it will grow on me.”

How Netflix's sound logo 'Tudum' was designed as a key sonic differentiator

The Netflix sound logo—called by the company "Tudum!"—debuted in 2015 and has become one of the world's most iconic sound symbols, designed to provoke anticipation. An immense amount of creative work went into designing this three-second sonic marker, which is heard daily worldwide by millions. Key players in its existence weigh in on its creation in this absorbing episode.

The default wallpaper for Windows XP, 'Bliss,' was taken in Sonoma, California

Captured by National Geographic photographer Charles O'Rear in 1996, the photograph was uploaded to the stock image site Westlight in 1998, before being purchased by Microsoft. As of 2023, the hillside in the image is now home to rows of grapevines.

The stories behind open-source project logos, including Tux, Linux's penguin mascot

During a trip to an Australian zoo, Linus Torvalds, the developer of the Linux kernel, was bitten by a penguin, which inspired the animal to be selected as the software's logo. The first design was drafted by Larry Ewing while a student at Texas A&M University, and the Tux name—short for tuxedo—aligned with the animal's appearance.

Raymond Pettibon designed Black Flag's iconic logo

Pettibon’s brother, Greg Ginn, was the guitarist for a new band in search of a logo. Pettibon delivered an image that would become one of the defining icons of punk: four black bars, meant to symbolize a waving flag.

How a solar eclipse proved Einstein's theory of gravity

For hundreds of years, Isaac Newton's laws of gravity and motion accurately predicted every observation and measurement involving orbits. With the advance of technology, more precise measurements revealed anomalies, including the orbit of Mercury, which Albert Einstein's general theory of relativity could explain. This article details the two frameworks and how they went head-to-head during an eclipse for gravitational supremacy.

Why some people say the moon is made of cheese

Mental Floss digs into the history behind the fable, which dates back as far as the 1500s, when it was mentioned in "The Proverbs of John Heywood." Even NASA has gotten in on the joke, tweeting a (supposedly) doctored photograph showing the moon's expiration date.

A brief history of Christmas tree design

A celebration of the Christmas tree in all its festive glory. Get a glimpse into its intriguing background and the lore that accompanies it.

The golden ratio is believed to underlie patterns in nature and beauty

The irrational mathematical constant has been cited in art, architecture, and nature since its origins in ancient Greece. Its connection to the Fibonacci sequence has associated it with spiral patterns in pineapples, pinecones, and other plants.

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

The solar noon clock outside Rhodes Hall at Cornell is named after Bill Nye

In addition to displaying the analog time, the clock's face features an indicator disc that illuminates, even on cloudy days, whenever the sun reaches its highest point in the sky. Nye developed the initial apparatus designs, which were later co-engineered and built by Cornell staff and students.

The Lucasian Chair is among the most prestigious academic positions in science

Once held by icons like Newton, Dirac, and Hawking, the position was founded in 1663. "Star Trek" imagined the Lucasian Chair’s future holder as the android Data, cementing its mythos across scientific and science fiction realms.

In the beginning, there was Adam (Neumann)

This podcast episode, which includes a telling interview with one of WeWork’s first employees, tells the origin story of WeWork—from Neumann’s drinking and disheveled clothing, to WeWork’s first “summer camp” company party weekends in New York.

Washington sat for a portrait at least 12 times during his career

Those sittings were primarily for painter Charles Willson Peale. Without photographs, capturing the accurate physique of the tall, commanding Washington is difficult—but you can get a sense of his appearance with this collection of paintings over several decades.

The Mona Lisa's celebrity status and repeated restorations have obscured what made the painting so revolutionary for its time

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

After the Boston Tea Party, colonists switched to coffee, which became the main morning drink for revolutionaries.

Many legends about George Washington, including his supposed wooden teeth and the story of cutting down the cherry tree, lack evidence.

After NASA's Voyager 1 captured Earth as a single pixel as it left the solar system in 1990, astronomer Carl Sagan used the image to reflect on humanity's fragility and the responsibility to protect 'the only world we've ever known.'

See the most iconic photos from four decades of LIFE magazine

Against his wishes, Albert Einstein's brain was removed before his cremation, and the pathologist responsible stored it for decades in mason jars within a beer cooler.

The original copy of the Declaration of Independence is not a pristine document, and even features a smudged anonymous handprint in the bottom left corner.

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

'Grand Canyon of the Yellowstone,' a work by American painter Thomas Moran, inspired Congress to establish Yellowstone National Park.

English mathematician Ada Lovelace wrote the first computer algorithm a century before computers existed and hypothesized that computing devices would one day be able to compose music—foreseeing the generative AI systems of today.

While the sun's gravity keeps the planets in orbit, their gravity also pulls on the sun, causing it and everything else in the solar system to orbit around a mutual balance point called the barycenter—the true center of the solar system.

Dorothy's famous entrance into Oz in 'The Wizard of Oz' relied on analog tricks, including a body double and sepia-toned paint, as much as it did on technology

Famed poet TS Eliot rejected the manuscript for George Orwell's political fable 'Animal Farm,' writing that its criticism of authoritarianism was not 'the right point of view.'

A researcher recently discovered an interview from 1967 between groundbreaking journalist Joan Didion and the Grateful Dead, years before the band became an institution.

Apeirophobia is an overwhelming fear of living forever, perhaps stemming from the brain's inability to conceptualize an infinite life.

Legendary architect Frank Lloyd Wright designed the SC Johnson headquarters in Wisconsin, aiming to make a cathedral-like workplace

The animatronic shark from Steven Spielberg's 'Jaws,' the first modern blockbuster, was a complex underwater apparatus called 'Bruce.'

Some Pokémon have been named after real and fictional organisms, while some real-world species have been named after Pokémon, such as Chilicola charizard and Binburrum zapdos.

Warren Buffett's former professor Benjamin Graham is known as the 'father of value investing,' a strategy in which investors seek to buy stocks trading below their intrinsic worth.

SpongeBob exemplifies Aristotle's philosophy for living well because he understands that happiness doesn't come from external factors like money, recognition, or power.

Exploring the Larry Bird punch that almost changed March Madness

Tattoos remain visible on your skin thanks to immune cells called macrophages

This poison ivy knowledge quiz—accompanied by photos of the plant's varied forms—may help you identify this common rash-inducing growth.