X's bird logo cost just $15 and wasn't added until four years after launch

The first-ever tweet on X was sent on March 21, 2006, at 9:50 pm

The short, declarative message launched what would eventually become one of the world's most influential social media platforms. As of 2020, about 10% of X users are responsible for 92% of all posts.

The rebrand to X was to make Twitter an all-in-one social media app

Elon Musk renamed the platform as part of his plan to create an app that goes beyond posts and tweets. The rebrand included a new name, logo, and vision for a platform that offers messaging, video, banking, shopping, and more.

Nike only paid $35 for the swoosh—and cofounder Phil Knight didn’t like it at first

A student Nike cofounder Phil Knight met while teaching at Portland State designed the logo for the “Nike” football shoe (the company was still Blue Ribbon Sports at the time). When Phil Knight saw it, he said, “Well, I don’t love it, but it will grow on me.”

TikTok's 'sonic logo' imprints the app's identity across platforms

As the app's popular videos spread to other platforms like Instagram and Reddit, the company sought a way to alert viewers that the content originated on TikTok. They decided on the sonic logo that now acts as a bumper on all of its shared videos, to attract users.

Threads offers sleek design but fails to deliver X's unique user experience

Despite its smooth setup, Threads lacks the algorithmic depth and cultural edge that made X (formerly Twitter) feel essential to longtime users. The overlap with Instagram contacts creates a less authentic space, limiting the raw, real-time energy people loved on X.

A new logo helped the NBA stay relevant in the '70s

In 1967, the American Basketball Association was formed, featuring a flashier style of offense. The competition caused player salaries to rise in both leagues. After watching Major League Baseball unveil its new logo, the NBA decided to use the same designer to create an iconic logo for the league. It debuted in 1971 and reignited basketball fans' interest.

How Tencent's QQ penguin became a national mascot

Created when Tencent launched the first version of its internet messaging platform, the company's winking penguin has become a ubiquitous cultural presence in China. The mascot has become a revenue generator, with Tencent licensing the character for cross-promotion with KFC, Midea Group, and more.

See Don Valentine's original 1977 memo for Sequoia's investment into Apple Computer

In honor of Apple's 50-year anniversary, Sequoia Capital recently posted a tweet on X (the social media platform formerly known as Twitter) with a photo of the original 1977 memo for Sequoia's investment in Apple.

Apple's first logo was a portrait of Isaac Newton sitting under a tree

Before the minimalist image of an apple with a bite taken out of it, Apple's logo depicted the fruit dangling above the physicist, likely a nod to the anecdote about his epiphany regarding gravity.

The 'Miracle on the Hudson' showed heroism in the air and changed social media forever

On Jan. 15, 2009, US Airways Flight 1549 lost both engines after hitting birds and was safely landed in the Hudson River. The event was a turning point for Twitter, as a photo and a tweet quickly spread—marking Twitter's rise as a real-time news source.

A network of live bird song trackers

Do you know where the birds are singing? In a kind of magical way, now you can see where the latest literal tweets are happening with this innovative network of birdsong trackers dispersed around the world. The network automatically identifies which bird produced the sound and shares the data with the network. See who's singing here.

View the evolution of the National Science Foundation logo

When the agency was established in 1950, the logo featured an eagle holding a shield with symbols of a pyramid, a test tube, a microscope, and a lamp from which light radiated. Subsequent logos featured variations of a ring composed of people holding hands, which would eventually be redesigned to enclose a globe bearing the "NSF" abbreviation.

Mark Zuckerberg's 2024 rebrand was dubbed the 'Zuckassaince'

Zuckerberg, like Apple cofounder Steve Jobs, wore the same, simple T-shirts and outfits for most of his early career to decrease the decisions he'd have to make on a daily basis. In 2024, Zuckerberg started wearing chunky gold chains around his neck and oversized T-shirts with slogans on them. Some say the "Zuckassaince" is an effort to rebrand Meta as a futuristic company, not just an old social media company for millennials.

YouTube was acquired by Google for $1.65B in stock during its second year

In 2006, Google acquired YouTube for $1.65B, only two years after its launch. Sequoia Capital, one of Silicon Valley's best-known venture firms, was an early investor in the streaming video platform, seeing it as the next step in the evolution of user-generated content that flourished online during the mid-2000s.

A live bald eagle named Peter once lived at the original Philadelphia Mint

During the day, he flew around the city, but at night he slept soundly in the first-ever US Mint building. Although he died at some point in the early to mid-1800s, mint artists still study him today when designing new eagle imagery for coins. Luckily, that’s not too difficult, given that mint employees pitched in to stuff him at the time of his death.

Learn what different trademark symbols mean

In the US, brands can technically use a trademark without actually filing a trademark with the United States Patent and Trademark Office—which is where the ™ symbol comes from. However, brands that have officially filed trademarks can use the ® symbol in their branding.

Microsoft’s 'Blue Screen of Death' was a symbol of computer crashes for over 30 years

In 2025, the symbol was replaced with a "Black Screen of Death" for improved readability and alignment with Windows 11's modern design. It became a pop culture symbol after appearing in Bill Gates' live tech demo of Windows 98.

Exploring the Larry Bird punch that almost changed March Madness

Some companies like to make their IPO day antics unique

An article details some of the wildest bell-ringing day stunts in recent history, from Clifford the Big Red Dog ringing the opening bell to one company's employees roasting marshmallows in a campfire on Wall Street as it went public.

Why have birds never become as large as a T. rex?

Birds are descended from dinosaurs, but none have ever reached the gigantic size of their Jurassic ancestors. Some birds in the fossil record, like the "terror birds" of South America, have reached as large as ten feet, but the energy-intensive act of flying disallows birds much larger than that. Researchers claim a lack of evolutionary pressure and predatory bird behavior likely limit bird size.

Raymond Pettibon designed Black Flag's iconic logo

Pettibon’s brother, Greg Ginn, was the guitarist for a new band in search of a logo. Pettibon delivered an image that would become one of the defining icons of punk: four black bars, meant to symbolize a waving flag.

Are emojis real communication? And other questions for the experts

Emojis took off around 2009, after Apple's operating system for its defining iPhone became available in Japan. By 2012, a standardized set of emojis was released, and now seven in ten users feel a message without one of the 3,664 official emojis is lacking.

The Rolling Stones were paid $3M to have 'Start Me Up' in the Windows 95 promo

The fee was part of Microsoft's $300M advertising and promotional campaign for the operating system, which featured the Start button for the first time. The company also filmed sitcom-style infomercials featuring "Friends" TV stars Jennifer Aniston and Matthew Perry.

Executives at American Online wanted to shut down AIM

Despite not seeing value in a service that could not be charged for, executives were pushed by the development team behind AOL's Instant Messenger to keep it free, which helped it reach 36 million active users. Screenname selection and away messages allowed users to express their individuality, and the use of emoticons sets the tone for future internet communication.

See a list of six famous people with animals named in their honor

The bird Polioptila attenboroughi, the spider Spintharus barackobamai, and the water beetle Grouvellinus leonardodicaprioi are just a few of the creatures named after celebrities.

Blue Origin, Jeff Bezos’ aerospace company, sent its first passengers to space in 2021

Founded in 2000, Bezos spent many years working on the company as a side project before it became more well-known around 2004, when a plot of land in Texas was purchased as a launch site for the company’s rockets. He has said that the goal of Blue Origin is to build “reusable space vehicles.” This resource details what passengers experience from takeoff to landing on a Blue Origin flight.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

American short story writer Flannery O'Connor raised 40 peacocks, which became potent symbols for her fiction's elegant violence

SpaceX's S-1 or 'prospectus' revealed many previously unknown details about the company, including its unprofitability despite doing $18.7B in revenue in 2025, exactly how many voting shares Elon Musk will have in the company (roughly 85%), and more.

While the first exchange-traded fund (a 'basket' of different assets that can be bought and sold on a stock exchange) in the US only launched in 1993, the global ETF market has grown to more than $10T in the short time since.

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

Crows are believed to have intelligence on par with a seven-year-old child and demonstrate complex behaviors, from problem-solving with tools to recognizing human faces.

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

The Mona Lisa's celebrity status and repeated restorations have obscured what made the painting so revolutionary for its time

Power lines are dotted with large, brightly colored balls to improve the visibility of these thin wires to helicopters and small planes and help prevent potential crashes.

In 2019, a laptop loaded with six of the worst malware in history and described as 'an exhibit of historical weaponry' sold for $1.3M.

Some Pokémon have been named after real and fictional organisms, while some real-world species have been named after Pokémon, such as Chilicola charizard and Binburrum zapdos.

Before the current East Wing ballroom project, only two White House renovations in the past 100 years cost more than $10M.

Mark Twain spent decades feuding with the US Postal Service, convinced its costs and regulations were bureaucratic overreach.

Meet the 56 signers of the Declaration of Independence—most of whom didn't put pen to paper until August 2, 1776—and see their original signatures.

The animatronic shark from Steven Spielberg's 'Jaws,' the first modern blockbuster, was a complex underwater apparatus called 'Bruce.'

A researcher recently discovered an interview from 1967 between groundbreaking journalist Joan Didion and the Grateful Dead, years before the band became an institution.

Budweiser stores yeast derived from the original 1800s strain in a secret bunker, which only the Head of Yeast Management can access—not even the CEO

Apollo astronauts left items in the moon's 'toss zone,' including golf balls, family photos, and bags of human waste, to make room for lunar rocks.

In 2009, the nation was gripped by the story of a missing young boy who was believed to be floating over Colorado in a homemade balloon, until it was revealed that he was at home the whole time.

The word 'jazz' evolved from 'jasm,' 19th-century American slang for 'energy'

The first image of a black hole was captured by creating an Earth-sized virtual observatory from a network of eight radio telescopes.

Ebola is a filovirus, meaning it resembles a thread under a microscope, though it sometimes twists and can resemble a bowl of spaghetti.