The Rolling Stones were paid $3M to have 'Start Me Up' in the Windows 95 promo

Eighty-four different pieces were composed for the Windows 95 startup sound

Brian Eno, the ambient music artist, was tasked with creating a 3.25-second jingle that was inspiring, universal, optimistic, and futuristic in tone. As with all of his compositions, Eno created the sound, which was double the requested length, on a Mac.

Microsoft paid $50k for the foundation of the OS they licensed to IBM

Rather than write MS-DOS from scratch, Bill Gates purchased the full rights to QDOS—Quick and Dirty Operating System—from Seattle Computer Products only weeks before IBM's PC hit the market. The IBM deal allowed Microsoft to license its OS to other manufacturers, ensuring it was not dependent on IBM's long-term success.

The Rolling Stones got their name from a Muddy Waters song

The band was set to play a live session on the BBC in 1962, though they still didn't have a name. When guitarist Brian Jones spoke to Jazz News magazine about the upcoming appearance, he realized the group still didn't have a name. He saw Muddy Waters' "Rollin' Stone" record on the ground and decided in that moment that it would be the name of the band.

The moment Bill Gates and the Rock announced the original Xbox at CES 2001

At CES 2001, Bill Gates and Dwayne “The Rock” Johnson took the stage to unveil the original Xbox. This memorable moment marked Microsoft’s entry into gaming and set the tone for its console brand.

In high school, Mark Zuckerberg rejected Microsoft's proposal to buy his music suggestion software for $950K

Mark Zuckerberg and Adam D'Angleo built a website called "Synapse," which created playlists for users based on their listening preferences and an algorithm to suggest new songs, in September 2002.

Beat Generation iconoclast William S. Burroughs once appeared in a Nike ad

Following the rise of grunge in 1991, major corporations sought to capitalize on the changing cultural tide by using "authentic" voices to bolster their brands. One of them was Beat writer William S. Burroughs, known for his iconoclastic novels "Naked Lunch" and "Junky," who appeared in a 1994 Nike ad, singing the praises of "the coming of the new technology."

Broadway hit 'Stereophonic' was inspired by Fleetwood Mac

The show follows a 1970s rock band while they're in the studio, tracking a new album, and mirrors many of the internal conflicts that led to Fleetwood Mac's 1977 record, "Rumours." The play was a massive hit, earning 13 Tony nominations (the most ever for a play). It won five, including best play.

Dot-com companies paid $44M for Super Bowl ads in 2000

During the 2000 Super Bowl game, 17 dot-com companies paid $44M total for ads. Just the next year, only three dot-com companies ran ads in the game. The significant drop reflects just how hard the crash hit dot-com companies and how unsustainable the businesses were.

Tina Turner had to change the lyrics referencing American Express in 'Private Dancer' to comply with British advertising laws

In her 1984 hit, "Private Dancer," Turner sings "American Express Will Do Nicely, Thank You." However, advertising laws in England prohibited mentions of companies, leading Turner to release another version of the song with the lyric "A Few Pounds Sterling Will Do Nicely, Thank You."

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

A legendary 1975 show in London introduced Bruce Springsteen to Europe

The November 18, 1975, show at London's Hammersmith Odeon was part of a much-hyped promotional campaign around "Born to Run." Springsteen and the E Street Band delivered, producing a show that superfans consider among the best in the Boss' legendary career.

The default wallpaper for Windows XP, 'Bliss,' was taken in Sonoma, California

Captured by National Geographic photographer Charles O'Rear in 1996, the photograph was uploaded to the stock image site Westlight in 1998, before being purchased by Microsoft. As of 2023, the hillside in the image is now home to rows of grapevines.

Peloton pays artists more for music than most streaming platforms

Since the on-demand classes are technically live performances, Peloton has to pay both for the rights to the song itself and for the right to actually play the song. As a result, Peloton pays more money than many other streaming platforms to use artists' music, with some reports saying Apple Music reportedly pays 0.1 cents per stream and Peloton pays 3.1 cents per stream.

The history of rickrolls (this isn't one)

Rickrolling describes a bait-and-switch meme in which a seemingly relevant hyperlink takes clickers to videos or gifs of Rick Astley’s 1987 single, “Never Gonna Give You Up." It's possible this seemingly ubiquitous internet prank can be traced to a 2006 segment of a radio show in rural Michigan. Erik Helwig called into the show during a listener comment segment and, without saying anything, played Astley's single for all those tuning in.

Warner Bros eventually released 'The Black Album' in 1994

After years of relentless bootlegging of the notoriously deleted album, Prince and Warner Bros. finally released the album in 1994—for just two months. As part of a promotional campaign, the record label took out a full-page ad in Billboard announcing that the first 1,000 fans to turn in their bootlegged copies would receive official, legal copies of the album.

The majority of Meta's revenue comes from advertising

Since introducing Facebook Ads in 2007, ads have become the main way Meta makes money and keeps the social media platforms free for users. Meta's targeted ad program allows businesses to set a maximum advertising budget and be charged only for the actual number of impressions an ad receives. In 2025, $196.175B of Meta's $200.966B annual revenue came from advertising.

Watch a medley of Pets.com commercials with the famous sock puppet mascot

Pets.com used a sock puppet decorated like a dog (operated by comedian Michael Ian Black) as the company's mascot. The sock puppet became synonymous with the brand. An auto lender company called BarNone Inc. later purchased the sock puppet for $125K and rebranded it with the slogan "Everybody deserves a second chance."

Watch Steve Jobs unveil the first iPhone in 2007

During his Macworld San Francisco 2007 keynote address, Jobs claimed Apple had reinvented the phone by integrating phone capabilities with internet access and music playback from its iPod product line. The multitouch display eliminated the need for a stylus or keyboard hardware typically found on other smartphones.

Advertising powerhouse Mary Wells Lawrence was the first female CEO of a public company listed on the NYSE

The TV show “Mad Men’s” character Peggy Olson is inspired by Wells Lawrence, who founded ad agency Wells Rich Greene in 1966. Wells Lawrence is also known for her famous Alka-Seltzer campaign slogan, “plop plop fizz fizz.”

The term 'startup' can be traced back to a 1976 Forbes article

The magazine article included what’s widely considered the first recorded use of the word “startup.” The following year, the publication Business Week went on to use the term in a piece as well.

X's bird logo cost just $15 and wasn't added until four years after launch

When Twitter launched in 2006, it featured green, slimy lettering and lacked the now-famous bird icon. The bird was adopted in 2010 and eventually became the platform's official logo—unofficially named Larry after NBA legend Larry Bird.

The Rockefellers funded the restoration of Colonial Williamsburg

John D. Rockefeller Jr. and his wife spent millions of dollars restoring Colonial Williamsburg and turning it into the tourist attraction it is today. You can go back in time via video footage from before and after the restoration.

Guns N' Roses' 'November Rain' is the most expensive music video ever

This list breaks down the priciest videos to ever hit MTV. The top spot is a 1991 video featuring an over-the-top narrative, cinematic shots, and luxurious costumes costing a whopping $11M.

'Vox Pop' gave ordinary contestants the chance to win quick cash

The radio show began in 1932 with man-on-the-street interviews in Houston, but soon began traveling to different locations around the country. The show became known for its quiz feature, which offered $1 for each question randomly picked people answered correctly. The show was a hit, not only because audiences could imagine themselves in the contestants’ shoes, but also because it was relatively inexpensive for the network to produce.

'Streets of Philadelphia' won an Academy Award in 1994

The song was written for “Philadelphia,” a 1993 film starring Tom Hanks and Denzel Washington, and narrates the emotional journey of Hanks’ character, a gay man who’s fired after his employer learns that he has AIDS. The song won the Oscar for best original song the following year.

Super Bowl halftime shows reliably drive massive music sales spikes

Since Michael Jackson’s 1993 performance, halftime headliners have seen major increases in sales and streams—from Prince to Lady Gaga. Kendrick Lamar’s 2025 show was no exception, as it was the most-watched halftime performance on record.

A small portion of The Winstons' 'Amen, Brother,' an obscure '60s gospel record, is the basis for thousands of hip-hop tracks, making it one of the most sampled records ever that's informally known as 'the Amen break.'

The Beatles' US label rejected the band's first two singles, 'Please Please Me' and 'From Me to You,' with one executive calling the band 'dead in the water.'

Prince's sexually explicit 1984 track 'Darling Nikki' attracted the ire of the Parents Music Resource Center, an advocacy group that inspired the Parental Advisory sticker, even though the song ends with a Christian message.

In 2019, a laptop loaded with six of the worst malware in history and described as 'an exhibit of historical weaponry' sold for $1.3M.

Quincy Jones' 'Big Band Bossa Nova' helped introduce bossa nova—a jazz-influenced Brazilian genre—to the US

'Saturday Night Fever,' the 1977 film that introduced disco to the mainstream, was based on a fabricated magazine story.

A century of Billboard issues documenting the evolution of popular music.

An initial public offering or 'IPO' is the process of a private company becoming public by putting shares of the company on the stock market for purchase.

A researcher recently discovered an interview from 1967 between groundbreaking journalist Joan Didion and the Grateful Dead, years before the band became an institution.

A vending machine run with Anthropic's AI went out of business after it was convinced to give away items for free and sell a video game console.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

Dorothy's famous entrance into Oz in 'The Wizard of Oz' relied on analog tricks, including a body double and sepia-toned paint, as much as it did on technology

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

Sony set the standard for cylinder-shaped batteries when it repurposed manufacturing equipment used to make rolls of magnetic recording tape.

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

Brandi Chastain, the star of the 1999 US victory over China in the 1999 Women's World Cup, was a last-second choice to take the penalty kick that sealed the victory.

See 33 images that became central to huge scandals, including a young Charles and Camilla, Michael Jackson's baby on a hotel balcony, and Hugh Grant's mugshot.

Stanford built a Google Maps for the Roman Empire, revealing how much it cost to travel in the ancient world

In 1984, Operation Smash Hit intentionally crashed a 239-ton train into a nuclear waste canister at 100 miles per hour to prove the canister's safety, which remained completely intact and lost just 0.29 of its 100 pounds of pressure.

Stars appear to twinkle because turbulence in the motion of molecules in Earth's atmosphere causes light to bend and wiggle rapidly on its way to the surface—a phenomenon called scintillation.

The animatronic shark from Steven Spielberg's 'Jaws,' the first modern blockbuster, was a complex underwater apparatus called 'Bruce.'

After the Boston Tea Party, colonists switched to coffee, which became the main morning drink for revolutionaries.

Calculate how much of your tax dollars go to each federal program based on your income, filing status, and number of children