The moment Bill Gates and the Rock announced the original Xbox at CES 2001

Microsoft developed the Xbox to compete with Sony's all-in-one entertainment hardware

The video game console originated as a side project between four DirectX developers, from whom the console's original name, "DirectX Box," derives. These developers sought to counter Sony's PlayStation product line, which they saw as capable of capturing all entertainment markets by playing games, CDs, and DVDs.

Ten defining moments at CES through the years

Iconic CES devices like the Apple Newton, CD player, VHS VCR, Sony PlayStation, and Oculus Rift “Crystal Cove” didn’t necessarily seem groundbreaking at the time. Here's a list of some defining moments from the annual show.

Microsoft's initial successes came from promising products that did not yet exist

In discussions with teams responsible for MITS's Altair 8800 and IBM's PC, Bill Gates and Paul Allen claimed to have created ready-to-use software. Code for the former was not completed until Paul Allen's flight to MITS' headquarters, where the software was successfully tested for the first time.

Watch Bill Gates trigger the Blue Screen of Death during a Windows 98 demo

During a live Windows 98 demo at a computer trade show, Bill Gates watched as the system crashed with the infamous “Blue Screen of Death”—a critical Windows error screen signaling a system failure—midway through the presentation.

In 1999, Microsoft and Intel’s addition signaled the information tech era for the Dow

Microsoft and Intel became the first information technology firms added to the DJIA. Their inclusion marked a turning point—the digital revolution and tech began to drive the American economy.

Tetris was launched in the US at Summer CES 1988

Tetris first appeared in the US at the 1988 Summer CES, where Henk Rogers—who would later publish and market the game—first encountered it. This interview revisits that moment, with creator Alexey Pajitnov and Rogers reflecting on how the game gained global recognition.

At CES 1996, Panasonic unveiled the first DVD player to the public

This demo disc from Panasonic’s 1996 CES reveal showed audiences how DVDs offered sharper video, interactive menus, and greater storage—introducing a new era in home entertainment.

The first smartwatch was made by Microsoft in 1994

Coproduced by Timex, the Timex DataLink 150 featured a small LCD screen and could transfer data to and from a Windows PC. Like the Windows XP Tablet that launched in 2002, the smartwatch did not sell well, and both products are considered to have been released before their time.

Guitar Hero introduced a generation of gamers to rock music

The rhythm-based video game was a surprise hit when it was released in 2005. Even more surprising was the renewed interest in classic rock hits from the likes of Black Sabbath, Queen, and David Bowie.

The Rolling Stones were paid $3M to have 'Start Me Up' in the Windows 95 promo

The fee was part of Microsoft's $300M advertising and promotional campaign for the operating system, which featured the Start button for the first time. The company also filmed sitcom-style infomercials featuring "Friends" TV stars Jennifer Aniston and Matthew Perry.

Vince McMahon turned wrestling into a consolidated, national enterprise

In 1982, Vince McMahon purchased the World Wrestling Federation, which would later be renamed World Wrestling Entertainment, and quickly wiped out the WWE’s smaller regional promotions. By the late 1990s, he minted superstars like Chyna, Dwayne “The Rock” Johnson, and “Stone Cold” Steve Austin.

‘Nipple-gate’ helped spark the creation of YouTube

After Justin Timberlake exposed Janet Jackson during Super Bowl XXXVIII, frustrated viewers searching for clips inspired Jawed Karim and his partners to build YouTube as a platform for sharing missed moments.

X Games emerged during “extreme” marketing boom in the 1990s

Launched as the “Extreme Games” in 1995, the event tapped into a trend from the '90s of brands labeling products and events “extreme” to appeal to youth culture—mirroring marketing in soft drinks, snacks, and video games.

Tony Hawk landed the first-ever 900 at the 1999 X Games

Tony Hawk made history by landing the first 900-degree spin in competition in 1999 after 11 attempts—creating one of the most iconic moments in action sports.

Rock expanded to Africa, where it was used as a political artform

The Nigerian rock scene began after Bill Haley’s "Rock Around the Clock" film premiered in the country, inspiring young people to take up electric guitars. The music was also an integral part of the country’s civil war, with conscripted bands entertaining soldiers on both sides of the conflict.

See the legendary live feud between Bill Ackman and Carl Icahn over Herbalife

In 2013, the two fought on live television in what may be one of the most-watched business television segments of all time. At one point, Icahn called Ackman a "liar" and a "crybaby," while Ackman told Icahn he was a dishonest guy.

The history of the Rockefellers in 60 seconds

John D. Rockefeller—the world's first billionaire—once controlled 90% of the US oil refining market, built Standard Oil through vertical integration, and used his fortune to fund universities, museums, and landmarks like Rockefeller Center.

The first-ever tweet on X was sent on March 21, 2006, at 9:50 pm

The short, declarative message launched what would eventually become one of the world's most influential social media platforms. As of 2020, about 10% of X users are responsible for 92% of all posts.

Amazon sends its first-ever letter to shareholders every year

The first letter to Amazon’s shareholders, written by founder and then-CEO Jeff Bezos in 1997, is a key part of the Amazon story—laying out the company’s long-term approach to the business and several of its core operating values. Bezos emphasizes, for example, Amazon’s plan to start with a bookstore but to evolve into a much larger ecosystem.

Two Papa John’s pizzas were the first real-world transaction involving cryptocurrency

In 2010, a programmer Laszlo Hanyecz made the first real-world transaction involving cryptocurrency—purchasing two Papa John’s pizzas for 10,000 bitcoins. While the transaction was lauded as a milestone for cryptocurrency, it has also become a tongue-in-cheek cautionary tale—the value of the purchase price exceeded $620M at bitcoin’s all-time high.

Touching Howard’s Rock is Clemson football’s iconic pregame ritual

Since the 1960s, Clemson players have rubbed Howard’s Rock—a rock that was gifted to Clemson by Death Valley, California—before running down the Hill into Memorial Stadium.

Watch a clip from the 1980 NFL Draft, the first to be broadcast on ESPN

ESPN broadcast the 1980 NFL Draft from the New York Sheraton Hotel's grand ballroom. This decision transformed the Draft from a closed, industry-only event into the nationally televised spectacle it is today, drawing over 13 million viewers annually.

The Giving Pledge was a movement started by Warren Buffett, Bill Gates, and Melinda Gates

The Giving Pledge was started to encourage the world’s richest individuals to donate most of their wealth either during their lives or in their wills. Buffett has committed to donating 99% of his money.

Magic Johnson's announcing he had HIV changed public perception of the disease

When Lakers superstar Magic Johnson announced he had HIV in 1991, the disease was highly misunderstood. Commissioner David Stern had behind-the-scenes conversations with Johnson about publicly handling his eventual announcement, leading to the start of the condition's destigmatization.

The original 'Star Wars' was quietly showcased at Comic‑Con in 1976 to little fanfare

In a bold pre‑release move on July 22, 1976, Lucasfilm set up an eight-foot booth and slideshow at San Diego Comic‑Con, introducing the then‑titled "The Star Wars"—with no premiere buzz, just intrigue among a few hundred early fans.

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

Watch this video that uses Lego bricks to explain how venture capital works.

A century of Billboard issues documenting the evolution of popular music.

A vending machine run with Anthropic's AI went out of business after it was convinced to give away items for free and sell a video game console.

Sears sold DIY house kits starting at $600 in its famous catalog from 1908 through the 1940s, resulting in roughly 10,000 'Sears and Roebuck houses' being built.

The animatronic shark from Steven Spielberg's 'Jaws,' the first modern blockbuster, was a complex underwater apparatus called 'Bruce.'

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

A small portion of The Winstons' 'Amen, Brother,' an obscure '60s gospel record, is the basis for thousands of hip-hop tracks, making it one of the most sampled records ever that's informally known as 'the Amen break.'

While the first exchange-traded fund (a 'basket' of different assets that can be bought and sold on a stock exchange) in the US only launched in 1993, the global ETF market has grown to more than $10T in the short time since.

After NASA's Voyager 1 captured Earth as a single pixel as it left the solar system in 1990, astronomer Carl Sagan used the image to reflect on humanity's fragility and the responsibility to protect 'the only world we've ever known.'

A researcher recently discovered an interview from 1967 between groundbreaking journalist Joan Didion and the Grateful Dead, years before the band became an institution.

Sony set the standard for cylinder-shaped batteries when it repurposed manufacturing equipment used to make rolls of magnetic recording tape.

The distributor behind 'Rocky Horror' pulled the film from its scheduled national release, believing it would be a failure, though it eventually amassed a dedicated fanbase through midnight showings, a trend that continues over 50 years later.

The Nasdaq's 'Magnificent 7' companies are responsible for roughly 40% of the Nasdaq 100 index's gains, while the remaining 93 companies account for the other 60%.

In 2019, a laptop loaded with six of the worst malware in history and described as 'an exhibit of historical weaponry' sold for $1.3M.

Meet the 56 signers of the Declaration of Independence—most of whom didn't put pen to paper until August 2, 1776—and see their original signatures.

Jimmy Carter signed a 1978 bill that legalized home brewing, a move credited with kick-starting the craft beer industry.

Long before Major League Baseball began allowing instant replay for balls and strikes, an umpire reluctantly used the technology to determine whether a hit was a home run, a move that inadvertently ushered in a new era for the sport.

Brandi Chastain, the star of the 1999 US victory over China in the 1999 Women's World Cup, was a last-second choice to take the penalty kick that sealed the victory.

'Shogun,' a 1980s TV series, helped popularize sushi in the US by stimulating an American interest in Japanese culture.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

Graffiti dates back to at least ancient Pompeii, where citizens scrawled messages to one another on public walls

See how Ebola tore through Guinea, Sierra Leone, and Liberia in 2014-2016.

See a 3D reconstruction of Tenochtitlan, the Aztec capital that was home to an estimated population of 200,000 to 400,000.

For centuries, Niagara Falls has been a magnet for daredevils seeking to conquer one of nature's most powerful wonders, with its 200-foot drop and water rushing at 32 feet per second with 280 tons of force.