Peloton pays artists more for music than most streaming platforms

Peloton makes most of its money via monthly subscriptions

Peloton has two core revenue streams: the exercise equipment it sells and the company's monthly subscription that gives users access to its class library. More than half of Peloton's revenue comes from the company's core product, the monthly subscription. Its "Peloton App+" membership tier is $28.99 per month.

Peloton instructors have built expansive personal brands

Outside of teaching Peloton classes, many instructors have amassed large social media followings and brand deals—ranging from modeling for Puma and Adidas to "Dancing With The Stars" appearances. On top of their influencer work, leading instructors at Peloton—like Cody Rigsby, Emma Lovewell, and Robin Arzón—reportedly earn salaries of more than $500K.

Raising the price of a Peloton bike increased the company's early sales—and that's part of why the bikes are so expensive

The original Peloton stationary bikes sold for about $1.2K, but Peloton founder John Foley said that price point made consumers skeptical of the product's quality. After increasing the price of a bike to $2K, Foley said people started to believe it was a quality product, and sales soon increased.

The fitness industry has seen a lot of fads—and Peloton might be one of them

Like SoulCycle and Tae Bo, Peloton has struggled to stay at the forefront of the fitness industry. Despite periods of incredibly high interest and high-profile users (like the Obamas), Peloton has lost many users since the pandemic ended—and has struggled to add more. (Some users may experience a paywall.)

Peloton paid a $19M fine for its handling of treadmill injuries

In 2021, a six-year-old died after getting caught underneath a Peloton treadmill. A federal investigation into the company revealed that Peloton knew about injuries on the treadmill as early as 2018 and failed to report the incidents to the US Consumer Product Safety Commission.

The word 'Peloton' comes from the word for the main group of riders in a cycling race

The word itself is French for "ball," but became the inspiration for the word "platoon" in the 17th century to describe a group of soldiers. Now, it's a common cycling term and the main focal point in cycling races.

Spotify took 18 years to reach profitability; 70% of revenue goes to rights-holders

The music streaming company lost revenue for years as it sought to grow, but once it went public, investors pushed the company to expand into podcasts, cut costs, and prefer passive mood listening via algorithmic curation to increase value. Users have mixed feelings about using it.

Billboard’s Hot 100 methodology is notoriously private

The magazine’s singles chart is based on on-demand streams (from platforms like Spotify), digital sales (from stores like iTunes), and radio airplay. Not all of those sources are weighted equally, though—sales are more important than airplay, and airplay is more significant than streams. In 2018, Billboard began weighing streams from premium subscriptions more heavily than free streams (like listening to a song on Pandora).

Music today is often intended to circulate on social media

Artists are increasingly using TikTok and other short form video platforms as a space to promote their music. One scholar notes this emphasis, and connect it to Taylor Swift's early use of social media to promote her own work and brand.

A small fraction of creators make money on YouTube

YouTube has become one of the world's leading entertainment platforms almost entirely on the back of users who upload their own content. An estimated 3.7 million new videos get uploaded to YouTube each day, but only a small, very popular fraction are able to make money from their content.

Gap and Sephora now accept BNPL, despite paying up to 8% per sale

Despite these merchants paying roughly 2% to 8% of each sale's cost (more than they pay for most credit card processing fees), they're signing on, in part, because BNPL can help them improve their conversion rates at checkout.

Some Super Bowl performers make less than $1K for the event

The NFL has a longstanding policy of not compensating Super Bowl Halftime show performers, with the idea that the true compensation for artists is the scale of the exposure to the artist’s music. Previous Super Bowl performers have made the union rate minimum, which is about $1K per day.

The Bristol Sessions built a structure for a nascent music industry

Peer presented each artist at the Bristol Sessions with three separate contracts: one for royalties on the record, one for publishing of the composition, and one for management. It was a business model that would become the norm for the nascent recording industry.

The Amazon Prime subscription service offers its members a variety of benefits, including free two-day shipping on eligible items

Prime also offers members access to streaming video and music, and exclusive deals. As of this writing, its annual price tag is $139. A CNBC article sets out to address whether the subscription is worth that price, outlining the service’s key perks and who’s likely to benefit from it the most.

Why is Bob Dylan on Patreon?

The singer's notorious for his inscrutability, but his venture into the content subscription website might be one of his stranger choices, especially given the posted content that resembles AI-generated material. Pitchfork's Nina Corcoran surveys the site and tries to make sense.

At their peak, some believed NFT royalties could create a new income source for artists

Non-fungible tokens’ role in the art world is evolving with experiments such as automated NFT royalties that generate income when an NFT is resold.

Ranking the world's highest paid athletes in 2022

The top 100 highest-paid athletes in the world include players from 10 sports and 24 countries. They earned $4.46 billion in total income, including $3.24 billion in salary and prize money, as well…

Part of the reason why American teachers aren't paid well has to do with gender

In the US, the wage gap between teachers and others with the same level of education and experience was nearly 20% as of 2021, per CNBC. That's partly because teaching was originally branded as a woman's profession.

The 2022 best picture winner, 'CODA,' was an Apple+ original

Streaming has changed more than how we watch movies—it's changed the way we recognize them during awards season. When movie theaters shut down during the early days of the pandemic, studios had no choice but to release their films on streaming. Once the shift occurred, there was no going back.

One classical musician arranged a work specifically for yoga

In the middle of a yoga class, Ellen Fishman noticed that sitting closer to a speaker allowed her to feel the music in her body, enhancing her overall experience. She arranged music for a string ensemble with a yoga session in mind. The group, StringFlo, now performs the work live in yoga classes.

The Beatles sued Apple in 1978 to defend naming rights to their record label

The band created their own record label, Apple Corps, after their manager died in 1967, while the technology company chose the name "Apple" to appear before the video game company Atari in directories. Subsequent lawsuits were not settled until 2007.

The Rolling Stones were paid $3M to have 'Start Me Up' in the Windows 95 promo

The fee was part of Microsoft's $300M advertising and promotional campaign for the operating system, which featured the Start button for the first time. The company also filmed sitcom-style infomercials featuring "Friends" TV stars Jennifer Aniston and Matthew Perry.

Elvis Presley wanted to record 'I Will Always Love You,' but Dolly Parton refused

After scoring a hit with her own recording of the song, Presley made plans to record his own version, but stipulated that Parton would need to grant him 50% of the publishing rights—perhaps the most valuable asset for a songwriter. Parton politely refused.

Performance art differs from other performances, like dance and theater

While performance art is a very flexible genre, it is defined by several core elements: time, space, the body, and the relationship between the artist and the audience. These elements may be manipulated in infinite ways to convey the artist’s message, such as how endurance performances challenge the limits of the body over long periods of time.

Contract prices on prediction markets are generally interpreted as implied probabilities

For example, if a contract trading is at $0.65, that could be read as the market assigning a 65% probability to that event occurring. The most common format for prediction markets is winner-take-all: The contract settles at $1 if the event occurs, or $0 if it doesn't.

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

The price of gas is a composite made up of several different factors, with the federal gas tax making up less than 20% of what drivers pay at the pump.

Hedge funds, the private investment firms that trade a wide swath of financial assets, make money by imposing steep fees on investors and from the fund's investment performance.

Art theft is the third-largest source of criminal revenues worldwide, thanks in part to the subjective nature of valuing a work of art.

Children are now three times more likely to say they want to be a YouTuber when they grow up than an astronaut, with some even attending 'YouTube camps' that teach kids how to create content for the platform.

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

SpaceX's S-1 or 'prospectus' revealed many previously unknown details about the company, including its unprofitability despite doing $18.7B in revenue in 2025, exactly how many voting shares Elon Musk will have in the company (roughly 85%), and more.

A pickleball's loud 'pop' sound can reach 120 decibels, which is equivalent to a hammer hitting a nail

US consumers collectively owe more than $1T to credit card companies—almost as much as they owe in auto loans.

The Beatles' US label rejected the band's first two singles, 'Please Please Me' and 'From Me to You,' with one executive calling the band 'dead in the water.'

Dozens of S&P 500 stocks, including Coca-Cola and Walmart—known as the dividend aristocrats—have increased dividends every year for 25 years

Hear 50 years of iconic hip-hop samples, the genre's foundational looped tracks

The USPS spent $3.97B in 2024, accounting for .058% of the federal budget.

About 2,000 US babies are born annually without some portion of their limbs, potentially leading to a lifetime of pricey prosthetics.

English mathematician Ada Lovelace wrote the first computer algorithm a century before computers existed and hypothesized that computing devices would one day be able to compose music—foreseeing the generative AI systems of today.

Prince's sexually explicit 1984 track 'Darling Nikki' attracted the ire of the Parents Music Resource Center, an advocacy group that inspired the Parental Advisory sticker, even though the song ends with a Christian message.

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

Fish populations in the Great Barrier Reef have increased after installing waterproof speakers on the ocean floor that played recordings of sounds from healthy coral reefs.

Pure water does not conduct electricity because this flow of energy requires the movement of charged particles, and water is a neutral molecule.

Stars appear to twinkle because turbulence in the motion of molecules in Earth's atmosphere causes light to bend and wiggle rapidly on its way to the surface—a phenomenon called scintillation.

Listen to an in-depth conversation on the links between Parkinson's disease and herbicide exposure and the challenging pace of scientific investigation.

Studies suggest when you sleep is as important as how much you get, and syncing with your circadian rhythms may lead to less fatigue and improved long-term health outcomes

The syncytiotrophoblast is the outer layer of the placenta and the largest human cell, spanning an area about twice that of a king-sized bedsheet.