A new logo helped the NBA stay relevant in the '70s

The NBA, explained

From humble beginnings in 1891, basketball transformed into the global juggernaut we know today. The NBA, established in 1949 and later revitalized by Commissioner David Stern in the 1980s, became a model for sports branding, player marketing, and international expansion.

The inclusion of NBA stars in the '92 Olympics changed basketball's global standing

The Olympics finally permitted professional basketball players to play in 1992 Summer Games and the NBA produced one of the greatest basketball teams ever assembled: The Dream Team. Billions worldwide watched Jordan, Bird, and Magic dominate to win gold, inspiring future Hall of Famers and increasing the NBA's viewership.

The longstanding bond between the NBA and anime

Japanese anime and the National Basketball Association may not have obvious similarities, but fans have long noticed the shared themes of heroic accomplishment and intense competition. Both NBA players and fans draw inspiration from anime, comparing dramatic basketball moments to well-known anime scenes.

David Stern reimagined the NBA Draft to make it more competitive

When David Stern took over as commissioner in 1984, he watched multiple teams lose on purpose to get the top pick in a stellar draft class. The next season, Stern changed the process to a lottery, where every nonplayoff team has an equal chance at the first pick.

A 2004 brawl led to a strict dress code for NBA players

After the Malice at the Palace brawl between the Indiana Pacers and the Detroit Pistons, Commissioner David Stern wanted to tamp down the league's bad-boy image, instituting a business casual dress code for all players on the sidelines and at team-sanctioned events.

See the evolution of Super Bowl logos and how the NFL refined its visual identity over time

Tracing Super Bowl logos from early, varied designs to today’s standardized look shows how the NFL adapted to shifting design trends, television demands, and brand strategy.

In 2024, the league signed a 11-year deal with Disney, Amazon, and NBC Universal

The $2.2B deal was widely applauded in the media, but the Players Association questioned how the NBA arrived at the valuation and why the deal gives players less than 10% of total revenue compared to the NBA’s 50%.

The original basketball was hand-sewn

When the first basketball landed in a peach basket in 1891, it didn't look like the leather Wilson ball you see on today's NBA courts. The basketball evolved from the nondribbling days, when a hand-sewn ball with stitching like a football was used.

The 1960s Boston Celtics are among the NBA's best teams

The 1960s was a decade dominated by the Boston Celtics. They won nine championships in the decade and 11 titles in 13 seasons between 1957 and 1969, propelled by their coach and general manager "Red" Auerbach" and center Bill Russell.

A 1973 ad is credited with accelerating the Super Bowl advertising craze

The Super Bowl’s history as an advertising phenomenon began in earnest during the 1970s. In 1973, for instance, Joe Namath and Farrah Fawcett starred in Noxzema’s “Cream Your Face” ad, which Smithsonian Magazine says helped establish the game “as an event for advertisers.” Read this article to learn more about how the Super Bowl became advertising’s, well, Super Bowl.

X's bird logo cost just $15 and wasn't added until four years after launch

When Twitter launched in 2006, it featured green, slimy lettering and lacked the now-famous bird icon. The bird was adopted in 2010 and eventually became the platform's official logo—unofficially named Larry after NBA legend Larry Bird.

The 'Original Six' era between 1942 and 1967 is known as NHL's golden age

Shortly after the National Hockey League formed in 1917, the league expanded rapidly for a decade. But as the effects of World War II took their toll on the country, NHL teams were unable to stay afloat. By 1946, only six teams remained. Using historical photos, this video recounts the teams that survived and shows what hockey looked like during the "Original Six" era until it ended in the 1960s.

When Magic Johnson and Larry Bird faced off in the 1979 NCAA final

Michigan State's Magic Johnson topped Indiana State's Larry Bird 75-64 in the 1979 NCAA final with a record 35.1 million watching. Aired on NBC, the duel of future NBA icons ignited college basketball's TV boom. This article revisits the rivalry's roots, the Sycamores' Cinderella run, and a prime-time leap that turned March Madness into a national frenzy.

Rams player Fred Gehrke painted the NFL's first logo helmet

When the Rams took the field for their first preseason game of the 1948 season, they exited the tunnel with hand-painted ram horns on their helmets. It was the first logo painted on an NFL helmet and fans gave a 5-minute standing ovation.

The first shoes Jordan got from Nike were against NBA regulations

The initial mockups Nike gave Jordan were entirely black and red. The NBA had strict rules around shoe color at the time that these colors violated. The story goes that Nike paid the $5K fine for each game that Jordan wore the shoes in, but there’s no photographic evidence that Jordan ever wore them in a game at all. Regardless, Nike created the “banned” ad, capitalizing on the controversy.

In 1975, a Major League Baseball clause that kept players legally tied to their teams after retirement was dismantled

Players fought the "reserve clause" for years, citing the Sherman Antitrust Act of 1890, but to no avail—in fact, the Supreme Court ruled professional baseball was neither interstate nor commerce in 1922. Players effectively unionized in 1966, and by 1975, an arbitration panel ruling led to the dismantling of the reserve clause, which had been the only antitrust exemption in professional sports.

Exploring the Larry Bird punch that almost changed March Madness

The inaugural WNBA game

On June 21, 1997, the Los Angeles Sparks and New York Liberty faced off in the inaugural WNBA game. The match-up was the perfect way to introduce the new league, thanks to the showdown between gold medalists Lisa Leslie and Rebecca Lobo. These highlights allow you to revisit the game and witness a nascent league, long before it became the powerhouse it is today.

The network’s early days were focused on movies and sports

HBO launched in 1972, with an initial focus on commercial-free movies and sports events. The network’s first-ever broadcast was an NHL game between the New York Rangers and the Vancouver Canucks, signaling its commitment to premium, live content.

The All-American Red Heads were the first pro women's team

Formed in 1936, the barnstorming team played more than 200 games a year around the country. Much like the Harlem Globetrotters, the Red Heads combined basketball and comedy.

A tragic injury led to the original NHL All-Star Game

The annual NHL All-Star Game is a joyous affair celebrating the best players each season. But its origins came from one of the most terrifying moments in hockey history. In a 1933 game, Maple Leafs wing Ace Bailey was nearly killed on the ice, and the NHL organized a benefit game to raise money for his family.

These famous brands used to have different names

Did you know that Nike used to be called Blue Ribbon Sports? Or that Google was originally named BackRub? Getting a brand's name right is a tough job; there's an entire cottage industry of brand naming agencies to prove it. See which brands got it right the first time—and which ones might be better off with their current names—in this article.

View the evolution of the National Science Foundation logo

When the agency was established in 1950, the logo featured an eagle holding a shield with symbols of a pyramid, a test tube, a microscope, and a lamp from which light radiated. Subsequent logos featured variations of a ring composed of people holding hands, which would eventually be redesigned to enclose a globe bearing the "NSF" abbreviation.

Fourteen ways to make baseball cool again

Baseball, while commonly known as America's pastime, gets a bit of a bad rap for being long, slow, and boring. Here are fourteen fun ideas to make the sport more interesting to combat dwindling attendance.

McMahon made WWE more graphic to compete with other outfits

In 1997, Vince McMahon ushered in a new era for the WWF, one that would later called the “Attitude Era.” In this clip, McMahon explicitly tells viewers what they can expect moving forward and shows how he thinks about his organization, mentioning Jerry Springer, soap operas and "Seinfeld."

Aaron Douglas' art defined the visual aesthetic of the Harlem Renaissance

Douglas learned about Harlem's cultural scene while teaching high school in Kansas City and was eventually recruited to New York by Charles S. Johnson, the editor of the National Urban League's periodical. Soon, Douglas was illustrating periodicals and books affiliated with the movement. In 1934, the Works Progress Administration commissioned him to paint the "Aspects of Negro Life" murals. One of those murals, "Song of the Towers," pictured below, portrays Black life during the Harlem Renaissance.

Long before Major League Baseball began allowing instant replay for balls and strikes, an umpire reluctantly used the technology to determine whether a hit was a home run, a move that inadvertently ushered in a new era for the sport.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

The word 'jazz' evolved from 'jasm,' 19th-century American slang for 'energy'

Jimmy Carter signed a 1978 bill that legalized home brewing, a move credited with kick-starting the craft beer industry.

A century of Billboard issues documenting the evolution of popular music.

A small portion of The Winstons' 'Amen, Brother,' an obscure '60s gospel record, is the basis for thousands of hip-hop tracks, making it one of the most sampled records ever that's informally known as 'the Amen break.'

NBA superstar Victor Wembanyama spent the 2025 summer training with monks in central China to enhance his body and mind.

While the first exchange-traded fund (a 'basket' of different assets that can be bought and sold on a stock exchange) in the US only launched in 1993, the global ETF market has grown to more than $10T in the short time since.

The power and influence of the American presidency have expanded significantly over time—far beyond what the founders envisioned.

Power lines are dotted with large, brightly colored balls to improve the visibility of these thin wires to helicopters and small planes and help prevent potential crashes.

The US first hosted the World Cup in 1994, a tournament that lives in soccer infamy for its poor planning and the murder of Colombian player Andres Escobar, who'd accidentally scored on his own net.

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

The Nasdaq's 'Magnificent 7' companies are responsible for roughly 40% of the Nasdaq 100 index's gains, while the remaining 93 companies account for the other 60%.

The Mona Lisa's celebrity status and repeated restorations have obscured what made the painting so revolutionary for its time

'Saturday Night Fever,' the 1977 film that introduced disco to the mainstream, was based on a fabricated magazine story.

At the beginning of the 20th century, a group of young men ate standard American food—replete with food additives like borax and formaldehyde—as part of government research to better understand food safety.

Meet the 56 signers of the Declaration of Independence—most of whom didn't put pen to paper until August 2, 1776—and see their original signatures.

The animatronic shark from Steven Spielberg's 'Jaws,' the first modern blockbuster, was a complex underwater apparatus called 'Bruce.'

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

Alzheimer's can lead to brain shrinkage, with an average of around 2% of volume reduction per year

The Great Salt Lake's distinct dual coloration results from high-salinity organisms that only live in the northern portion and produce a purple protein.

An Ebola vaccine was developed during the 2018 west African Ebola outbreak, but the 2026 Ebola outbreak is with a different species of the virus, not the one that the vaccine is approved to treat.