In 2024, the league signed a 11-year deal with Disney, Amazon, and NBC Universal

NBA players are the best paid athletes in major US sports

The NFL is the most valuable pro league in the world, but its players aren’t making nearly as much as NBA players. This CNBC video dives into how league structure, salary cap, and guaranteed contracts define how much an athlete will make, and shows how NBA players are able to use those to get almost double the average annual salary of other pro leagues.

The economics of the WNBA

The 2024 WNBA season shattered attendance and viewership records, thanks in large part to rookies Caitlin Clark and Angel Reese. The league secured a record 11-year, $2.2B media rights deal. Yet players' salaries are low compared to the NBA. This CNBC video dives into the WNBA’s business model and explores why it may take years before the longest-running women’s sports league becomes profitable.

Ranking valuations of NBA teams

NBA teams were worth a total of $138B in 2024, with the Golden State Warriors the highest-valued at over $9B, according to research and analysis conducted by sports business outlet Sportico. Dive into the data with this write-up and visualization.

The NFL makes most of its money through media licensing deals

The NFL, which reportedly earned more than $20B in 2023, generates its revenue through several key streams. The largest comes from media licensing deals, where networks and streaming platforms pay billions for the rights to broadcast games. Corporate sponsorships are another major contributor.

A new logo helped the NBA stay relevant in the '70s

In 1967, the American Basketball Association was formed, featuring a flashier style of offense. The competition caused player salaries to rise in both leagues. After watching Major League Baseball unveil its new logo, the NBA decided to use the same designer to create an iconic logo for the league. It debuted in 1971 and reignited basketball fans' interest.

The economic impact of the Hollywood strikes

The 2023 strikes in Hollywood resulted in significant wins for the WGA, DGA, and SAG-AFTRA unions. Workers were promised to receive bonuses that allowed them to benefit from high-performing streaming shows and films. This article shares how the rewards have been distributed to union members since their implementation. See a breakdown of the bonuses for each union, how the industry has improved, and the challenges some members still face.

The NBA and its players donate the fines from technical fouls to various charities

The "Fined and Philanthropic" initiative, a grant-matching program from the National Basketball Players' Association, directs the funds toward charitable organizations.

In 2020, the league quarantined players in a 'wubble'

When the pandemic hit in 2020, the WNBA delayed the start of their season, choosing to play in a quarantine bubble for a 22-game season. Players choosing to opt in knew the decision wasn't just for them, but for their families. This TNT video explores what it was like for WNBA players to play, practice, and live together for nearly 100 days.

The NBA consists of 30 teams and 450 players

The teams are divided into two conferences, the Eastern and Western, each playing 82 games from mid-October to mid-April. Conference champions meet in the NBA Finals each year in late May or June to crown a league champion.

National Hockey League, explained

Founded in 1917, the NHL started with four Canadian teams and now spans 32 franchises across North America. Its iconic Stanley Cup, first awarded in 1893, remains a unique prize, with winners' names hand-engraved each year. The league generates billions in annual revenue, aided by key expansions, lucrative TV deals, and global fan engagement. While player safety and labor disputes have posed challenges, the NHL remains a cornerstone of professional sports, offering an 82-game season culminating in the fiercely contested Stanley Cup Final.

Minor leaguers once unionized for better pay, housing, and medical care

For decades, Minor League baseball players endured overcrowded housing, indifferent medical care, and all-night bus rides for a chance to make it to “The Show.” And they did it for as little as $4,800 a year.

A 2024 cheating scandal cast doubt on the industry

In 2024, National Fantasy Football Championship, a fantasy league with big payouts, fired one of its employees for manipulating data. The episode cast doubt on the relatively unregulated industry, despite the league coming down hard on the nefarious worker.

Over time, the World Cup became a commercial powerhouse

The 1954 World Cup featured the first live black-and-white televised broadcast of the event, and, in 1970, FIFA introduced color broadcasts in primetime. Increasing revenues pushed private networks to aggressively bid for broadcast rights. Today, the event is a commercial powerhouse, with the 2026 World Cup projected to generate around $4B in TV rights revenue.

The ‘Harry Potter’ franchise is valued at more than $32B

Combining book sales, films, theme parks, and merchandise, Harry Potter ranks among the world’s highest-grossing media franchises—estimated at more than $32B in total value, alongside giants like Star Wars and Marvel.

The 1948 Supreme Court ruling was overturned in 2020

In 2020, US District Court Judge Analisa Torres overturned the 1948 Supreme Court ruling that broke up the studio system—effectively allowing the film industry to become vertically integrated once again—with companies like Amazon and Disney taking advantage of the relaxed regulations.

The MLB's reserve clause gave owners rights to players after their contracts expired

The clause was added to contracts in 1879, allowing owners to hang on to players after the expiration of their contracts, sometimes in perpetuity.

Nike made retailers pay for Air Jordans upfront to guarantee stock

Instead of paying for the inventory sold, Knight locked retailers into iron-clad agreements, where the companies would pay upfront for Nike inventory (but at a 7% discount). Knight did this to leverage debt, allowing retailers a better chance at getting the wildly popular Air Jordans.

A group of billionaires and millionaires wants to pay more taxes

Hundreds of billionaires and millionaires have signed a letter called “Proud to Pay More,” in which they ask world leaders to tax the wealthiest individuals more than they currently do. The group, which includes Disney heir Abigail Disney and Valerie Rockefeller, re-upped their call at the World Economic Forum in Davos this year. Learn about the “Proud to Pay More” letter in this article.

The Amazon Prime subscription service offers its members a variety of benefits, including free two-day shipping on eligible items

Prime also offers members access to streaming video and music, and exclusive deals. As of this writing, its annual price tag is $139. A CNBC article sets out to address whether the subscription is worth that price, outlining the service’s key perks and who’s likely to benefit from it the most.

Was Google's acquisition of YouTube a good deal?

Google's acquisition of YouTube was a game-changer, but was it a good deal in retrospect? Here, the hosts of the popular "Acquired" podcast explore whether the deal measures up to the mythology, starting with a memo from early investor Sequoia Capital.

ESPN launched X Games in 1995 with a $10M investment

ESPN invested a reported $10 million in the original 1995 “Extreme Games”—the production cost that launched action sports into mainstream culture and drew nearly 200,000 spectators to its debut in Rhode Island.

Pickleball's popularity has created a power struggle

The sport's sudden rise has led to a tumultuous landscape with battles over governance, court space, and player rights. This Sports Illustrated deep dive examines the competing billionaires vying for control, the conflicts over court usage and noise disputes, and how a second proposed Hall of Fame is dividing the sport.

Disney funded his first theme park by agreeing to host a weekly show on ABC

Walt Disney was determined to open a theme park, but had numerous issues with funding. A break came when ABC offered to cover a signifcant portion of the construction, though it came with a catch: Walt would host a weekly Disneyland TV show (and provide them part-ownership of the park).

How Cadillac joined F1 as the first new team in a decade

The process was not an easy one: Despite growing American interest, thanks to Netflix's "Drive to Survive" and the 2025 film "F1," the 10 teams in the league were resistant to another team diluting the prize money. That changed when Cadillac agreed to pay $200M to become Formula 1's 11th team. This deep dive from ESPN's Nate Saunders details how the company made the deal happen.

A private equity firm led the leveraged buyout of Toys 'R' Us before the company's bankruptcy

After being acquired by two private equity firms and a real estate company for more than $6B in 2005, Toys 'R' Us filed for bankruptcy in 2017. Many point to the $400M a year the company had to pay to service its debt, as well as increased competition from online retailers like Amazon, for draining its profits and ultimately dragging it under.

Exploring the Larry Bird punch that almost changed March Madness

Roughly 43 million US borrowers owe roughly $1.7T in student debt, the second-largest source of consumer debt behind mortgages.

Dozens of S&P 500 stocks, including Coca-Cola and Walmart—known as the dividend aristocrats—have increased dividends every year for 25 years

SpaceX's S-1 or 'prospectus' revealed many previously unknown details about the company, including its unprofitability despite doing $18.7B in revenue in 2025, exactly how many voting shares Elon Musk will have in the company (roughly 85%), and more.

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

NBA superstar Victor Wembanyama spent the 2025 summer training with monks in central China to enhance his body and mind.

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

The USPS spent $3.97B in 2024, accounting for .058% of the federal budget.

Long before Major League Baseball began allowing instant replay for balls and strikes, an umpire reluctantly used the technology to determine whether a hit was a home run, a move that inadvertently ushered in a new era for the sport.

Before the current East Wing ballroom project, only two White House renovations in the past 100 years cost more than $10M.

Watch this video that uses Lego bricks to explain how venture capital works.

In 1945, Surrealist artist Salvador Dalí and legendary animator Walt Disney began collaborating on a short film that was not completed until 2003, years after both men had died.

The US first hosted the World Cup in 1994, a tournament that lives in soccer infamy for its poor planning and the murder of Colombian player Andres Escobar, who'd accidentally scored on his own net.

Art theft is the third-largest source of criminal revenues worldwide, thanks in part to the subjective nature of valuing a work of art.

Hedge funds, the private investment firms that trade a wide swath of financial assets, make money by imposing steep fees on investors and from the fund's investment performance.

About 2,000 US babies are born annually without some portion of their limbs, potentially leading to a lifetime of pricey prosthetics.

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

Domino's Pizza's 30-minute delivery guarantee was responsible for the chain's 1980s surge, but it was discontinued after the company was found liable for delivery driver accidents.

Fireworks-related ER visits are on the rise—in 2024, they increased by 52% as compared to the prior year.

The 2026 Ebola outbreak in the DRC is spurring new Ebola vaccine development for the Bundibugyo species.

Electrical grids worldwide must double their power delivery capacity by 2050 to meet surging demand from AI and electric vehicles.

Listen to an in-depth conversation on the links between Parkinson's disease and herbicide exposure and the challenging pace of scientific investigation.

The Beatles' US label rejected the band's first two singles, 'Please Please Me' and 'From Me to You,' with one executive calling the band 'dead in the water.'

Fish populations in the Great Barrier Reef have increased after installing waterproof speakers on the ocean floor that played recordings of sounds from healthy coral reefs.

Meet the 56 signers of the Declaration of Independence—most of whom didn't put pen to paper until August 2, 1776—and see their original signatures.