How Cadillac joined F1 as the first new team in a decade

F1 is a billion-dollar industry

...but that money doesn't come easily. Team principals have to constantly ensure money is coming in to fund their million-dollar cars every weekend. This CNBC video explores all the costs of running a team. It also shows how team principals woo sponsors and find ways to maximize their technology with a cost cap.

One of Henry Ford's early failed business ventures later became Cadillac

Before founding the Ford Motor Company, Henry Ford started two businesses that ultimately failed because he didn't get a product to market quickly enough. The Henry Ford Company pushed Henry Ford out in 1902, only to later reform and be renamed after the founder of Detroit, Antoine de la Mothe Cadillac.

A Netflix docuseries turned the sport into a national obsession

Throughout much of its history, Formula 1 racing was a European sport that failed to ever find a major audience in the US. That changed with the “Drive to Survive,” the Netflix docuseries that premiered in 2019. This analysis from two communications professors unpacks how the series has successfully presented the sport for an American audience and cultivated a dedicated fanbase in the process.

The first F1 sponsor was a cigarette brand

Early F1 cars were typically painted in the team’s national colors, but in 1968, Team Lotus replaced the British racing green with paint resembling their new sponsor, Imperial Tobacco. The sponsorship was a first in the sport and altered the visual and financial landscape of F1 forever.

Self-driving formula cars race in the Abu Dhabi Autonomous Racing League

The league and high-speed versions of traditional cars help to showcase the capabilities of driverless vehicles and the reliability of their AI systems. Leonardo da Vinci first imagined the idea for such machines in the 16th century.

NASCAR's latest car design brings back its 'stock' roots

In 2022, NASCAR unveiled its Next Gen car, and the changes were some of the most significant in decades. Teams no longer design each car part, but purchase them from a single source, bringing greater parity.

Elon Musk joined Tesla in 2004, investing $30M and becoming chair

The company went public in 2010, raising $226 million in its IPO just two years after beginning production on its first car. Tesla's first Supercharger stations were launched in 2012 with six locations in California.

Bill France Sr. founded NASCAR after organizing stock car races

Bill France Sr. was the first person to organize stock car racing in America. By the 1940s, the company he created had changed the sport forever.

F1 team Renault crashed one driver's car to have the other win a race in 2008

Using rules regarding crashes that require all drivers to slow down (and often take a pit stop), floundering Team Renault asked Nathan Pinquet, Jr., to crash to help teammate Fernando Alonso win. The scheme worked, but when the team fired Pinquet a year later, he revealed the conspiracy, dubbed "Crashgate."

Why the $25K car is going extinct

The share of overall new auto sales under $25k was 4.8% in February 2025, according to the automotive pricing source Edmunds. That's down from 23% during the same month in 2019.

In 2024, the league signed a 11-year deal with Disney, Amazon, and NBC Universal

The $2.2B deal was widely applauded in the media, but the Players Association questioned how the NBA arrived at the valuation and why the deal gives players less than 10% of total revenue compared to the NBA’s 50%.

Learn about how General Motors dismantled America's streetcars

This documentary argues that GM systematically bought up and destroyed streetcar networks across the US in the 1930s, replacing them with buses and helping put the automobile at the center of American culture.

Inside one credit union’s big NFL bet

Herndon, Virginia-based Northwest Federal Credit Union is working to bring credit unions into the spotlight. The relatively small institution just made a big splash when it struck an $8M-per-year naming rights deal with the Washington Commanders. Northwest is now the official credit union partner for the team and has turned FedEx Field into Northwest Stadium. Banking nerds and sports fans alike are paying close attention. Read this article to learn more.

Auto and consumer goods companies absorbed billions in costs due to President Trump's 2025 tariffs

Detroit's three automakers combined paid $6 billion in tariffs in 2025. Procter & Gamble raised prices on 25% of its products, and supply chain experts estimate that 80-85% of all tariff costs were absorbed domestically—either by companies or consumers.

This is a link to a project that Cincinnati Inc. did on 3d printing a full size, functional Shelby Cobra.

Shelby Cobra ORNL and CI 3D printed a Shelby Cobra vehicle on the BAAM and showcased it at the North America International Auto Show in 2015. Learn more about what we can do for you! Schedule a Consultation

How venture capital firms came to be

The venture capital firm that kickstarted an industry.

The drama of the car dealership quota

Car salespersons are often under a ton of pressure to meet quotas at their dealership, at least partly explaining why they are known to stoop to such lows to sell cars. In this now legendary podcast episode, "This American Life" host Ira Glass and...

A $50 bet led to the first coast-to-coast road trip

In 1903, Dr. Horatio Jackson took a $50 wager that he could drive from San Francisco to New York. Soon after, Jackson and his mechanic set out on the cross-country voyage without a map. They arrived in New York 63 days later. The trip cost them $260K in today’s money.

The 2022 best picture winner, 'CODA,' was an Apple+ original

Streaming has changed more than how we watch movies—it's changed the way we recognize them during awards season. When movie theaters shut down during the early days of the pandemic, studios had no choice but to release their films on streaming. Once the shift occurred, there was no going back.

The moment Bill Gates and the Rock announced the original Xbox at CES 2001

At CES 2001, Bill Gates and Dwayne “The Rock” Johnson took the stage to unveil the original Xbox. This memorable moment marked Microsoft’s entry into gaming and set the tone for its console brand.

Airbus is a rare European industrial success story that overtook a rival American firm

After World War II, the US dominated aviation, particularly Boeing. To compete, Europe's major industrial nations pooled resources to form Airbus, a customer-centric airplane manufacturer. Its A320 family of planes became the most popular in airliner history, leading to profitability in the 1990s. Amid Boeing's major hurdles in recent years, Airbus remains the industry leader.

X Games League to debut team-based format in 2026

Beginning in 2026, the X Games League will feature four city-based franchises with male and female athletes competing in skateboarding, BMX, and motocross—introducing season-long team competition to the event’s structure.

Disney was saved by 'Cinderella,' which brought the company out of debt

Producing war propaganda and training films helped the company towards solvency, but the military content wasn't a cure-all. Disney wasn't in the clear until 1950's "Cinderella," a much-needed hit. The movie's success was largely due to the return of the company's best writers and the work of Mary Blair, a watercolor artist who brought a more whimsical style to the film.

In 2025, Moët & Chandon was the leading Champagne brand

Valued at nearly $1.5B, Moët & Chandon leads the charge in brand value. Following closely are Chandon and Veuve Clicquot.

Venture capital is a form of funding provided to early-stage companies with high growth potential, typically in exchange for an equity (or ownership) stake

The impact of FC Barcelona on Catalan pride

FC Barcelona is one of the most decorated soccer clubs in the world and has also become a source of Catalan pride. It all started in 1899 with a Swiss-German accountant and journalist, a newspaper advertisement, and 11 talented soccer players. Read this article to learn about the team’s humble beginnings and how its history overlaps with the Catalan resistance to Spanish rule.

SpaceX's S-1 or 'prospectus' revealed many previously unknown details about the company, including its unprofitability despite doing $18.7B in revenue in 2025, exactly how many voting shares Elon Musk will have in the company (roughly 85%), and more.

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

Dozens of S&P 500 stocks, including Coca-Cola and Walmart—known as the dividend aristocrats—have increased dividends every year for 25 years

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

The American Society of Civil Engineers' infrastructure report card gave the US a C in 2025, its highest grade since the project launched in 1998.

For centuries, Niagara Falls has been a magnet for daredevils seeking to conquer one of nature's most powerful wonders, with its 200-foot drop and water rushing at 32 feet per second with 280 tons of force.

In 1945, Surrealist artist Salvador Dalí and legendary animator Walt Disney began collaborating on a short film that was not completed until 2003, years after both men had died.

US consumers collectively owe more than $1T to credit card companies—almost as much as they owe in auto loans.

A vending machine run with Anthropic's AI went out of business after it was convinced to give away items for free and sell a video game console.

The idea for the Federal Reserve was conceived in secret in 1910—with bankers donning duck hunt gear for disguise while traveling to a remote country club on Georgia's Jekyll Island

A Yale student wrote a profound essay about the consulting industry's influence on elite college students that was published in a book of her writing after she died in a post-graduation car accident.

See how Budweiser's famous Clydesdales spend their days at Warm Springs Ranch, where roughly 70 to 80 of the beer brand's giant horses can be found at any given time.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

Sony set the standard for cylinder-shaped batteries when it repurposed manufacturing equipment used to make rolls of magnetic recording tape.

The price of gas is a composite made up of several different factors, with the federal gas tax making up less than 20% of what drivers pay at the pump.

When you complete a CAPTCHA on a website to prove you are human, you may be unknowingly training algorithms for self-driving cars, whose systems require training data to help identify crosswalks, bicycles, and other outdoor objects.

Hotels in Cannes, the glamorous city on the French Riviera, hire hawks to ward off seagulls during the city's famous film festival.

Louisiana's 'Cancer Alley' is infamous for having some of the highest industrial pollution, toxic air emissions, and cancer risks in the US.

After her fellow cult members tried to kill her with an LSD-infused hamburger, one member of the Manson Family, the murderous cult led by Charles Manson, decided to testify against the group's leader.

Long before Major League Baseball began allowing instant replay for balls and strikes, an umpire reluctantly used the technology to determine whether a hit was a home run, a move that inadvertently ushered in a new era for the sport.

Comedy legend Catherine O'Hara, star of 'Schitt's Creek' and 'Home Alone,' quit 'Saturday Night Live' after just one week to return to her old job.

About 2,000 US babies are born annually without some portion of their limbs, potentially leading to a lifetime of pricey prosthetics.

The word 'jazz' evolved from 'jasm,' 19th-century American slang for 'energy'

The Beatles' US label rejected the band's first two singles, 'Please Please Me' and 'From Me to You,' with one executive calling the band 'dead in the water.'