In 2025, Moët & Chandon was the leading Champagne brand

Champagne has a rich history in hip-hop

The drink is both aspirational and a bragging right. Famous artists name-check brands like Cristal, and up-and-comers long for the day when sparkling wine will flow like water. The trend traces back to the early 1990s and Branson B., “hip-hop’s unofficial sommelier.” The Harlem-based artist would bring bottles of his favorite bubbly to parties, celebrations, and, crucially, recording studios, where friends like the Notorious B.I.G. were laying down some of rap’s foundational tracks.

Watch experts blindly taste test Champagne and other sparkling wines

Champagne’s prestige typically comes with a high price. So is it worth it? Professional wine judge Dr. Matthew Horkey invites a Champagne expert and a producer to a blind taste test to find out. The individuals try sparkling wines from across the world and do their best to sniff out (sip out?) which is the real-deal Champagne.

See LVMH's current market capitalization

As of early March 2026, LVMH has a market cap of $292.8B, making it the world's 49th most valuable company by market cap.

See a ranking of the world's most valuable brands

Evaluating a brand's value involves evaluating investments in marketing, the strength of the brand, and even the company's performance. Technology companies represent most of the global economy's brand value. As of 2026, Apple has the most valuable brand in the world at $608B.

Why only a single region can call it Champagne

Champagne isn't just sparkling wine—it's a product of strict tradition and geography. By law, only bottles made in France's Champagne region using the "méthode champenoise" can bear the name. From fermentation to riddling and disgorgement, each bottle undergoes years of meticulous crafting before it's ready to be popped.

Dom Pérignon was a 17th-century French monk often inaccurately credited with inventing Champagne

You’ve probably heard of Dom Pérignon the brand, but what do you know about Dom Pérignon the man? He is often credited with inventing Champagne—which is why the iconic (and expensive) Champagne house is named after him—but the truth is he simply pioneered many methods for manufacturing it.

The mastermind behind Veuve Clicquot Champagne was an 1800s French widow

When Barbe-Nicole Ponsardin's husband died in the early 1800s, the Widow Clicquot (the word "veuve" means "widow" in French) took over the family's Champagne business—and turned it into the success it is today. She did so during a particularly unfavorable time for women in business.

Cava is Spain's sparkling wine

Champagne is delicious, but it’s not the most budget-friendly beverage. Cava is a Spanish wine produced through the same traditional method used to make Champagne but often sold at a lower price. Cava can be produced in several different regions, offering the possibility of more diversity than what is typically found in Champagne.

Tiffany & Co. was among LVMH's most expensive—and complex—acquisitions

Three years after LVMH acquired Tiffany in 2021 for $15.8B, the jeweler's profits doubled to over $1B per year.

The vast majority of Champagne is labeled 'dry' or even 'extra dry'

Sweetness levels are determined by the amount of sugar added to the wine at the end of the process—anything up to 6 grams per liter is extra dry, and up to 12 grams per liter is still considered dry.

In 1910, riots swept Champagne over unfairness in the winemaking industry

The French are well known for protesting, and their winegrowers are no exception. After years of disastrous harvests caused by bad weather, disease, and deceptive practices by large Champagne houses, smaller vintners fought back.

Tequila overtook whiskey as a top US spirits subcategory in 2023

Tequila sales in the US totaled $6.5B in 2023, surpassing whiskey's $5.3B. The shift was partially driven by premiumization, with the majority of supplier revenues coming from premium and super-premium tiers and brands.

A 6-liter bottle of wine once sold for $1M

Some fine wines are considered alternative investments that could grow in value over time.

Britain’s bottle innovation saved Champagne

Champagne wouldn’t be where it is today without a surprising partner: 17th-century British glassmakers. An energy crisis caused by deforestation—not enough trees to burn—led to the search for an alternative fuel source. Enter coal. The plentiful resource burned much hotter than wood, creating stronger glass that could stand up to the pressure of the carbon monoxide produced by the wine’s second fermentation and solving one of the fledgling industry’s most vexing problems.

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

The Coca-Cola Company also owns Sprite, Smartwater, and many more brands

The parent company owns lots of beverage brands, from sodas to water, including Dasani, Minute Maid, Topo-Chico, and more. You can see all of the roughly 200 brands it owns on its website.

A look inside one of Napa Valley's oldest wineries

Prussian migrant Charles Krug established a winery in Napa Valley in 1861, pioneering the growth of European rootstocks and helping legitimize the region's wine-making ambitions. Today, the estate is owned and operated by the Mondavi family, who purchased it in 1943 and helped elevate it to international renown. A dramatic, brief look at the winery illuminates its legendary past and larger-than-life present.

Estée Lauder once broke a bottle of the hit perfume 'Youth Dew' to convince French department stores to carry the product

Youth Dew, originally launched in 1953 as a bath oil, was wildly successful in the American market and one of the early products that cemented Estée Lauder as a luxury cosmetics brand. When the Galeries Lafayette in Paris hesitated to sell the perfume, Lauder "accidentally" broke a bottle of Youth Dew, causing the smell to spread throughout the department store. Shoppers began asking for the scent, and the department store agreed to sell it.

AB InBev’s stock ticker is ‘BUD’ in honor of Budweiser

Short for Budweiser, AB InBev had a market cap of roughly $130B in early 2026. See how its stock is performing on any given day here.

In 2024, US private equity posted an 8.1% return

Tracked by Cambridge Associates, 2024 performance saw limited partner distributions overtake contributions for the first time in years. Cambridge Associates, a leader in the space, typically uses a 2.0x+ MOIC (Multiple on Invested Capital) as a benchmark for top-quartile PE fund success.

Visa, the first credit card network, still dominates competitors with a roughly 52% market share by purchase volume.

Among the major credit card companies in the US, Mastercard had about 25% of the market share in 2025. American Express had roughly 20%, and Discover had the smallest market share of about 4%.

As of January 2025, Tesla is the second best-selling EV company in the world

Chinese automaker BYD saw nearly three times as many registrations of electric vehicles as Tesla through the sales of its plug-in hybrid and battery electric vehicles. Fellow Chinese competitor Geely sold 12.7% of all BEVs worldwide, surpassing Tesla's 12.4% share during the same period.

Pepsi dominates the list of the highest-rated Super Bowl commercials in history

The Super Bowl features the two best NFL teams, playing American football at the highest level. While the games may be forgotten by fans whose team didn’t make it, no one forgets the commercials.

As of 2022, Blue Origin, Virgin Galactic, and SpaceX are the primary space tourism companies

Blue Origin offers 11-minute suborbital flights for $28M, while Virgin Galactic provides a 90-minute suborbital flight for $450,000. SpaceX offers orbital flights for $55M, including trips to the International Space Station, and plans to offer civilians trips to the moon by 2030.

As of 2025, the US and Qatar dominate global helium production

The US's 42.6% share includes helium imported from Canada and refined within the states. Geopolitical conflicts can cause supply disruptions that impact several advanced technologies, including semiconductor manufacturing, aerospace systems, and medical imaging.

Netflix is the dominant streaming service

As of 2025, Netflix had amassed more than 300 million subscribers globally and saw quarterly revenue over $11B.

Dozens of S&P 500 stocks, including Coca-Cola and Walmart—known as the dividend aristocrats—have increased dividends every year for 25 years

Budweiser stores yeast derived from the original 1800s strain in a secret bunker, which only the Head of Yeast Management can access—not even the CEO

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

Venture capital is a form of funding provided to early-stage companies with high growth potential, typically in exchange for an equity (or ownership) stake

Brandi Chastain, the star of the 1999 US victory over China in the 1999 Women's World Cup, was a last-second choice to take the penalty kick that sealed the victory.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

The Mona Lisa's celebrity status and repeated restorations have obscured what made the painting so revolutionary for its time

US housing costs have risen by roughly 175% between 1991 and 2026—but a growing number of Gen Zers are becoming homeowners anyway. In 2025, 4% of homebuyers were Gen Z, up from 3% the year before.

The US dollar is the most widely circulated currency in the world, and is involved in nearly 90% of global transactions

In preparation for this weekend's Eurovision finale, which is something like the World Cup of pop music, here's a young Céline Dion performing (for Switzerland?) at the 1988 competition.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

'Silent' fireworks have gained more interest in recent years as a quieter celebratory option.

As of 2025, the most cited papers in science include a review of graphene, methods to improve image recognition, streamlining electron density calculations, and optimizing protein studies.

In 2026, Finland was named the world's happiest country for the ninth consecutive year based on its wealth, social safety network, and high life expectancy, among other factors.

A Yale student wrote a profound essay about the consulting industry's influence on elite college students that was published in a book of her writing after she died in a post-graduation car accident.

The 2026 Ebola outbreak in the DRC is spurring new Ebola vaccine development for the Bundibugyo species.

The American Society of Civil Engineers' infrastructure report card gave the US a C in 2025, its highest grade since the project launched in 1998.

Track the location of the Voyager probes, currently between 13 and 15 billion miles away from Earth.

Hotels in Cannes, the glamorous city on the French Riviera, hire hawks to ward off seagulls during the city's famous film festival.

The boiling temperature of water decreases with increasing elevation because the molecules need less energy to overcome the lower atmospheric pressure associated with thinner air.

For centuries, Niagara Falls has been a magnet for daredevils seeking to conquer one of nature's most powerful wonders, with its 200-foot drop and water rushing at 32 feet per second with 280 tons of force.

After the Boston Tea Party, colonists switched to coffee, which became the main morning drink for revolutionaries.

The Beatles' US label rejected the band's first two singles, 'Please Please Me' and 'From Me to You,' with one executive calling the band 'dead in the water.'

A small portion of The Winstons' 'Amen, Brother,' an obscure '60s gospel record, is the basis for thousands of hip-hop tracks, making it one of the most sampled records ever that's informally known as 'the Amen break.'