Cold War soft power helped sell the space race to the American public

Learn how the Soviets won the early space race

This video traces how Cold War arms competition transformed rocketry into a symbol of global power, following pioneers like Tsiolkovsky and von Braun through World War II and into the 1950s, culminating in the Soviet Union’s launch of Sputnik I in 1957.

Propaganda became a key weapon in the US–Soviet Cold War

Both superpowers waged a global battle for hearts and minds through propaganda—using film, radio, art and education to promote their values. The US emphasized freedom and prosperity, while the USSR championed socialism and anti-imperialism.

What was the Space Race?

​Want to know more about the Space Race? This article from the National Air and Space Museum dives into this intense Cold War competition between the U.S. and the Soviet Union. Explore how the race transitioned from military rivalry to a quest for space exploration dominance, leading to milestones like the first satellite, Sputnik, and the iconic Apollo 11 Moon landing.

Fueled by Cold War competition, the Apollo program put humankind on the moon

Despite the US starting the space race behind the Soviet Union, which had put a cosmonaut into space in 1961, the successful landing of Apollo 11 on the moon in 1969 was seen as a defining victory for America.

Cold War rivalries fueled fierce competition in international sports

From Olympic medal counts to hockey showdowns, the US and USSR used sports to showcase ideological superiority. Athletic victories were framed as proof that each system—capitalist or communist—produced stronger, more disciplined citizens.

The Cold War (1947-1991) prompted the birth of NATO and the Soviet Warsaw Pact

The geopolitical rivalry between the United States and Soviet Union was considered “cold" because the two countries never directly engaged in military combat during the time period. This page from the Kennedy Presidential Library outlines the causes and major events of the early Cold War.

Space travel sparked inventions we now use every day

Technologies developed for space exploration produced lasting spinoff innovations—from camera phones to memory foam—displaying how the space race reshaped everyday life here on Earth

Watch 'The Atomic Café'—Cold War satire that exposed nuclear propaganda and proliferation risks

This 1982 collage-documentary uncovers a surreal Cold War era: US civil defense films downplayed nuclear horror, arguing the films fueled public complacency, while the arms race and civilian nuclear hype fueled global proliferation fears before NPT safeguards emerged.

The Marshall Plan aimed to rebuild Europe and limit Soviet influence

Launched in 1948, the Marshall Plan provided over $12B (roughly $150B today) in US aid to help rebuild Western Europe. While framed as economic recovery, it also served as a Cold War tool—tying countries to the US and excluding the Soviet bloc.

Before humans, the Soviet Union and the United States sent animals—including apes, dogs, and cats—to space during the Space Race.

Hollywood helped fund American military activity by boosting bond sales

To help fund its WWI military activity, the US introduced Liberty Bonds—government-issued debt marketed directly to the public. Starting at $50, the campaign targeted working Americans and offered Thrift Stamps to make bond-buying more accessible. Hollywood led the charge, with stars like Charlie Chaplin and Mary Pickford boosting bond sales.

NASA and SpaceX combine public support and funding with private enterprise

Rather than competitors, SpaceX and NASA are mutually beneficial collaborators. Without NASA contracts, SpaceX may have run out of funding, and without the low-cost tech of SpaceX, NASA may have been left without a US-based launch system.

Who owns outer space?

More and more material ends up in Earth's orbit, posing threats to orbiting space stations and satellites. A 1960s treaty technically made space the common property of humankind, but with increasing chances of conflict in space, things can seem anarchic. This video breaks down the brewing tensions in space.

Sparkling wine was a political tool in the Soviet Union

To show the world that the Soviet Union had recovered after the devastating famine of the early 1930s, leader Josef Stalin turned to a surprising source: sparkling wine. Stalin believed that if everyday citizens could access luxury goods like caviar and Champagne, it would show socialism had succeeded. The result was Sovetskoye Shampanskoye, a Soviet-made sparkler that achieved his goal of availability and affordability if not quality.

The US once had a plan to nuke the moon

In the 1950s, the US considered detonating a hydrogen bomb on the moon as part of a Cold War show of force. Known as Project A119, the classified plan aimed to create a visible explosion from Earth to signal American dominance in the Space Race.

How the NSF Public Understanding of Science program fueled science interest and literacy

To support STEM education at all levels and in all settings, the NSF has invested in public-facing science projects since 1957. These investments produced science education storytelling and entertainment programming, including "Bill Nye the Science Guy," "The Magic School Bus," and the "Flight of the Butterflies" and "Blue Whales" IMAX films.

About 2.5 million American students watched the Challenger disaster live

Because of the publicity of the Teacher in Space program, millions of students viewed Challenger's liftoff in school classrooms—turning the explosion into a shared national traumatic experience marked by shock, silence, and grief.

Designs for the Hubble Space Telescope were based on Cold War spy satellites

By incorporating elements of the KH-11 KENNEN reconnaissance satellites, NASA could incorporate existing classified manufacturing expertise and infrastructure from the intelligence community to expedite the research project.

How 'Star Wars' changed science fiction

The popularity of "Star Wars" shifted the market away from the more literary, and sometimes cynical, science fiction of the 1960s and '70s. In the wake of George Lucas' space opera, publishers and studios wanted similarly optimistic adventure stories. In time, though, writers like William Gibson would react against that and, in turn, create the "cyber punk" subgenre.

Hallyu, or 'Korean wave' is the phenomenal expansion of Korean culture around the world

Described as a sort of “soft power,” South Korea managed to dominate the world with tools like “Squid Game,” “Parasite,” or BTS instead of military force. Skincare, music, movies, television, and food are just some industries that have boomed and grown in popularity in recent years.

James Webb championed both space science and human spaceflight at NASA

As NASA Administrator during the 1960s, Webb prioritized a balanced approach between manned missions and scientific research, fostering advancements in astronomy, robotic exploration, and university involvement. Despite having no background in science or engineering, Webb oversaw more than 75 space science mission.

Rockwell's Saturday Evening Post created an idealized American life

The Saturday Evening Post’s circulation exploded in the early 20th century, due in no small part to Rockwell’s iconic cover illustrations, which often portrayed idyllic portraits of American life from the not-so-distant past. This documentary explores how Rockwell’s covers played on national nostalgia, creating a vision of the country that grew to be associated with the American Dream.

The 'overview effect' heightens one's sense of unity and connectedness

Coined by space philosopher Frank White in 1987, the term refers to the paradigm-shifting experience a person undergoes upon viewing Earth from space. Commercial spaceflights aim to bring this perspective to a broader audience, inspiring changes in behavior and worldview among participants.

'Through this unique means, I convey to you and all mankind, America’s wish for peace on Earth and goodwill to men everywhere.'

- President Dwight Eisenhower (1890-1969) sending a message from space

The 1960s through 1980s is generally considered the ‘Golden Age of Advertising’

This time period spawned some of history’s most well-known ad campaigns, from "I Heart NY" to Nike’s “Just Do It” campaign. In this video from the 4As (the American Association of Advertising Agencies), advertising executive Jerry Della Femina reflects on the most creative ads of the era.

The public mostly doubted the Wrights’ flight claims for five years

Coverage of the pair’s success often described them as barely educated bike mechanics. They struggled to gain traction with the public. It took interest from French business leaders and the US Signal Corps to bring the pair into separate demonstrations of their planes.

The United States has had a tumultuous relationship with Cuba since its 1959 revolution, highlighted by a nuclear crisis and a decades-long trade embargo.

SpaceX's S-1 or 'prospectus' revealed many previously unknown details about the company, including its unprofitability despite doing $18.7B in revenue in 2025, exactly how many voting shares Elon Musk will have in the company (roughly 85%), and more.

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

After NASA's Voyager 1 captured Earth as a single pixel as it left the solar system in 1990, astronomer Carl Sagan used the image to reflect on humanity's fragility and the responsibility to protect 'the only world we've ever known.'

Roughly 43 million US borrowers owe roughly $1.7T in student debt, the second-largest source of consumer debt behind mortgages.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

'Shogun,' a 1980s TV series, helped popularize sushi in the US by stimulating an American interest in Japanese culture.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

Jimmy Carter signed a 1978 bill that legalized home brewing, a move credited with kick-starting the craft beer industry.

After 25 people used virtual reality headsets to practice flying with virtual wings—flapping their arms—their visual cortex responded to the wings almost as if they were real arms, treating them as body parts.

Sunflowers have long been a symbol of nuclear disarmament because they can extract large amounts of radioactive cesium from soil.

One disco producer saw 'Star Wars' four times on its opening weekend and was so inspired that he recorded the album 'Star Wars and Other Intergalactic Funk,' which produced a chart-topping single.

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

In recent years a child anxiety expert has created and tested a novel phobia and anxiety treatment approach for children, focused on changing how parents respond to the fears.

Exploring the Larry Bird punch that almost changed March Madness

Frank Lloyd Wright's houses are historically hard to sell because they're old, subject to local landmark commissions, and often unfashionable

After the Boston Tea Party, colonists switched to coffee, which became the main morning drink for revolutionaries.

In 1984, Operation Smash Hit intentionally crashed a 239-ton train into a nuclear waste canister at 100 miles per hour to prove the canister's safety, which remained completely intact and lost just 0.29 of its 100 pounds of pressure.

'Silent' fireworks have gained more interest in recent years as a quieter celebratory option.

Power lines are dotted with large, brightly colored balls to improve the visibility of these thin wires to helicopters and small planes and help prevent potential crashes.

While the sun's gravity keeps the planets in orbit, their gravity also pulls on the sun, causing it and everything else in the solar system to orbit around a mutual balance point called the barycenter—the true center of the solar system.

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

Dorothy's famous entrance into Oz in 'The Wizard of Oz' relied on analog tricks, including a body double and sepia-toned paint, as much as it did on technology