Hallyu, or 'Korean wave' is the phenomenal expansion of Korean culture around the world

How Korea’s beauty industry is impacting its healthcare system

Hallyu, or the spread of Korean culture, has made South Korea a global leader in the beauty industry. People worldwide travel to the country, seeking aesthetic procedures like microneedling and noninvasive lifting. The $4B industry attracts many doctors seeking high profits. However, the result is a healthcare system facing a critical shortage of general practitioners and hospital physicians.

The South Korean government invests in K-pop

While it can feel like K-pop's popularity appeared in the West out of nowhere, there have been longstanding efforts to make it take off in countries around the world. The Korean government invested in its culture for a more powerful future during a financial crisis in Asia. From building huge auditoriums to refining hologram technology, South Korea's Ministry of Culture has devoted huge sums to ensure the success of K-pop.

K-pop is defined by catchy music, synchronized dances, and devoted fans

Thanks to its eye-catching aesthetics and catchy music, South Korean pop has sparked a global industry. Both their sound and visuals are meant to be fun and addictive to consume.

How K-pop conquered the world

How did Korean musical acts go from unpopular and at times maligned to filling arenas and creating one of the most viral music videos of all time? This 25-minute audio documentary from BBC World Service explains how social networks, plastic surgery, and government tax breaks helped turn K-pop into the multibillion-dollar global juggernaut we know today.

K-pop is one of South Korea's biggest exports

Writer Vivian Yoon could never have imagined that the music she secretly loved as a kid growing up in Los Angeles’ Koreatown would become the phenomenon it is today. In this 14-part podcast, Yoon takes the deepest dive into the history of K-pop, a surprising journey that passes through the 1992 LA riots and a hip-hop club in Seoul once frequented by Black American GIs.

K-pop increased the visibility of Asians in American media

Yale sociologist Grace Kao speaks about the massive cultural impacts the world has received from K-pop’s success. The academic talks about the genres K-pop borrows from, the visibility that groups like BTS gave to the Asian community in the media. The resource also features an intro playlist curated by Kao for those interested in getting into the music.

There are roughly 7,000 Korean restaurants in the US

A generation ago, the average American had never heard of kimchi or bulgogi, but these days, Korean cuisine is booming in the United States. And it’s no accident. This one-minute explainer video from Morning Brew reveals what role the government played in boosting the popularity of Korean food abroad, and what it all has to do with foreign debt and soap operas.

PSY—GANGNAM STYLE

One of the first K-pop songs to reach a critical mass of fans in markets far outside of South Korea was 'Gangnam Style'—a lighthearted, catchy track from Korean rapper Psy that soon had fans around the world trying out the music video’s signature horse-riding dance. The video for the song, which was uploaded to YouTube in July 2012, was also the first on the platform to reach 1 billion views.

How life ranks in South Korea

As South Korea developed over the last half of the 20th century, quality of life soared. The country now outperforms the world average when it comes to education, health, and civic engagement, according to the OECD’s Better Life Index. In this dashboard, you can see where South Korea ranks in terms of housing, jobs, income, and more, and compare it against other developed countries.

Wealthy, 'chaebol' families rule South Korea's economy

A handful of huge family-run conglomerates, or chaebol, are the engines of South Korea’s economy, with Samsung alone representing 20% of the country’s GDP. This gives the chaebol (literally “wealth group”) outsized power, often leading to corruption, labor violations, and anticompetitive practices. One economist interviewed in this Vice documentary says the chaebol have replaced Korean democracy with corporatocracy.

A critic on what BTS' return from military service means

Sarah A. Son, a lecturer in Korean Studies at the University of Sheffield, argues that K-pop icons now recognize how intertwined their band's identity is with that of their country. In her review of Netflix's documentary "BTS: The Return," Son suggests the group, after serving in the military, is more attuned to the pressures of such a specific kind of stardom.

Superfans of K-pop group BTS gamed the Billboard chart

In 2021, the boy band scored a number one hit with “Butter,” its second English-language track. As Stereogum writer Tom Breihan points out, though, it rose to the top of the charts without actually being the most popular song in the country. Other songs were considerably more popular on streaming platforms, but BTS’ hyperdevoted fanbase realized that purchasing digital downloads weighed more heavily in Billboard’s methodology. Recognizing an opportunity, BTS dropped the price of a download to 69 cents, securing their place on the top of the charts.

South Korea is separated from North Korea by a demilitarized zone

There’s a lot of symbolism going on in the South Korean flag: a red-and-blue yin-yang represents the harmony created by opposing forces, and the white background represents peace and purity. The four black trigrams symbolize the four elements. The CIA World Factbook has more info on this country of 52 million, including where it ranks globally on obesity rates, energy consumption, and more.

The game turned Japan into a major cultural exporter

“Super Mario Bros.” kicked off decades of cultural ascendancy not only for Nintendo, but for Japan, which grew into one of the world’s major cultural exporters through anime, fashion, and music.

Cold War soft power helped sell the space race to the American public

The fear of Soviet dominance prompted the US to invest heavily in space, but public support was also crucial. This video shows how marketing, media, and "soft power" framed spaceflight as peaceful, aspirational, and worth the cost—helping sustain the space race at home.

A digital archive of the Korean War

The Korean War largely shaped the evolution of the Cold War in Asia. Explore the Wilson Center’s digital collection of primary sources—including essays, profiles, popular documents, and a timeline—to learn about the Korean War. In 1945, the...

See an anamorphic illusion of a massive crashing wave in South Korea

An enormous aquarium with perpetually crashing waves has popped up amidst an urban landscape in South Korea, but don’t expect to hear the water sloshing around if you walk by. Designed by District, the elevated tank is actually a massive anamorphic illusion. The digital media company created the pub

The iPhone reshaped culture, media, and communication through innovation

Cultural moments, such as Ellen's viral Oscars selfie and Taylor Swift's iPhone Notes statement, have demonstrated how deeply integrated the device has become into society. The film "Tangerine" and Kendrick Lamar's "Pride" were created with the iPhone, underscoring its use in media creation.

HBO's business model is based on driving the cultural conversation

HBO CEO Casey Bloys steered the network’s programming to critical acclaim and cultural relevance with hits like “Succession” and “The White Lotus.” Bloys discusses how the network’s programming evolved as it shifted toward streaming—and how the success of shows like “House of the Dragon” informs HBO’s future.

Most of Netflix's subscribers are outside the US

Accordingly, each year, Netflix releases an expansive slate of international shows and movies to subscribers worldwide, including hits that crossed over to the US, like "Squid Game."

Danish cookies became a treasured Lunar New Year gift, thanks to their unique tin container

Hong Kong experienced an economic boom in the 1970s, which led to snacking, including on Western foods, becoming a cultural norm. Kjeldsens butter cookies became a popular treat, and their packaging, a distinct tin container, presented them as more refined than a simple snack. Instead, they were considered a worthwhile present for Lunar New Year.

2025 showed that memes continue to blend politics and pop culture

This list from InsideHook ranks the top 25 memes of 2025. A recurring trend is the thin line between politics and popular culture, with users often using memes to comment on the state of the country. Of course, there was also a fair amount of highly specific and highly bizarre content, something the internet has been known to highlight.

Hollywood, explained

It all began in 1887 when Hollywood was registered as a small town before merging with Los Angeles in 1910. Filmmakers moved west to avoid Thomas Edison’s patent lawsuits, and the sunny California climate provided the perfect setting for year-round production. By the 1910s, studios like Paramount and Warner Bros. established themselves, and Hollywood's global dominance was cemented during its golden age from the 1930s to the 1950s.

The history of helioseismology, which studies seismic waves traveling within the sun

Following World War II, scientists began studying the sun's influence on radio waves, the most popular form of mass communication at the time. NASA missions to study the sun's interior have since helped develop explanations for various phenomena in its atmosphere and protect digital infrastructure.

Fantasy sports have turned fans into 'second screen' consumers

The rise of smartphones made fantasy sports more accessible and contributed to a phenomenon called “second screen consumption,” where sports fans are not only watching a live broadcast but are simultaneously watching the statistics from that game play out in their fantasy matchup.

'Shogun,' a 1980s TV series, helped popularize sushi in the US by stimulating an American interest in Japanese culture.

The US dollar is the most widely circulated currency in the world, and is involved in nearly 90% of global transactions

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

According to the physics of black holes, our 4D reality may be a hologram—a projection of information coded on a 2D surface on the edge of the universe.

Hear 50 years of iconic hip-hop samples, the genre's foundational looped tracks

Fireworks make a loud booming sound after exploding due to air expanding faster than the speed of sound.

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

In 2026, Finland was named the world's happiest country for the ninth consecutive year based on its wealth, social safety network, and high life expectancy, among other factors.

The power and influence of the American presidency have expanded significantly over time—far beyond what the founders envisioned.

In 2019, a laptop loaded with six of the worst malware in history and described as 'an exhibit of historical weaponry' sold for $1.3M.

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

Children are now three times more likely to say they want to be a YouTuber when they grow up than an astronaut, with some even attending 'YouTube camps' that teach kids how to create content for the platform.

See the 25 of the best photos of auroras from around the world.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

SpongeBob exemplifies Aristotle's philosophy for living well because he understands that happiness doesn't come from external factors like money, recognition, or power.

When a Paris department store hesitated to sell Estée Lauder's perfume, she 'accidentally' broke a bottle, causing the smell to spread throughout the store and shoppers to start asking to buy the scent.

In 2009, the nation was gripped by the story of a missing young boy who was believed to be floating over Colorado in a homemade balloon, until it was revealed that he was at home the whole time.

Some Pokémon have been named after real and fictional organisms, while some real-world species have been named after Pokémon, such as Chilicola charizard and Binburrum zapdos.

Hotels in Cannes, the glamorous city on the French Riviera, hire hawks to ward off seagulls during the city's famous film festival.

Sunflowers have long been a symbol of nuclear disarmament because they can extract large amounts of radioactive cesium from soil.

Hookworm infection, though risky, may help fight certain autoimmune conditions by tamping down the immune system's inflammatory response.

An initial public offering or 'IPO' is the process of a private company becoming public by putting shares of the company on the stock market for purchase.

Before humans, the Soviet Union and the United States sent animals—including apes, dogs, and cats—to space during the Space Race.

Some researchers have labeled nomophobia, the fear of being without your phone, as 'the phobia of the 21st century.'