How K-pop conquered the world

K-pop is one of South Korea's biggest exports

Writer Vivian Yoon could never have imagined that the music she secretly loved as a kid growing up in Los Angeles’ Koreatown would become the phenomenon it is today. In this 14-part podcast, Yoon takes the deepest dive into the history of K-pop, a surprising journey that passes through the 1992 LA riots and a hip-hop club in Seoul once frequented by Black American GIs.

The South Korean government invests in K-pop

While it can feel like K-pop's popularity appeared in the West out of nowhere, there have been longstanding efforts to make it take off in countries around the world. The Korean government invested in its culture for a more powerful future during a financial crisis in Asia. From building huge auditoriums to refining hologram technology, South Korea's Ministry of Culture has devoted huge sums to ensure the success of K-pop.

Hallyu, or 'Korean wave' is the phenomenal expansion of Korean culture around the world

Described as a sort of “soft power,” South Korea managed to dominate the world with tools like “Squid Game,” “Parasite,” or BTS instead of military force. Skincare, music, movies, television, and food are just some industries that have boomed and grown in popularity in recent years.

K-pop increased the visibility of Asians in American media

Yale sociologist Grace Kao speaks about the massive cultural impacts the world has received from K-pop’s success. The academic talks about the genres K-pop borrows from, the visibility that groups like BTS gave to the Asian community in the media. The resource also features an intro playlist curated by Kao for those interested in getting into the music.

An introduction to becoming a K-pop superfan

K-pop is not a genre but rather an ever-evolving industry. This resource breaks down the different eras of K-pop. Learn how the first generation, with bands like H.O.T., evolved into today’s fourth generation, where idols can train and debut outside South Korea. Find new groups to listen to, and appreciate the diversity of the different groups’ sounds.

K-pop is defined by catchy music, synchronized dances, and devoted fans

Thanks to its eye-catching aesthetics and catchy music, South Korean pop has sparked a global industry. Both their sound and visuals are meant to be fun and addictive to consume.

The hypercompetitive world of becoming a K-pop star

K-pop, a global $8B industry, rose from its 1990s regional roots to worldwide fame thanks to hits like “Gangnam Style.” Trainees endure years of intense training in performance and media skills, with only 4% to 5% debuting.

Psy's 'Gangam Style' was the first music video to reach 1 billion views

Psy's "Gangnam Style" was the first music video to reach 1 billion views on YouTube. The song and video catalyzed the "Korean wave," bringing K-pop into the global mainstream. As of July 2025, it had over 5 billion views on the platform.

Seo Taiji and the Boys are considered the first 'true' K-pop idols

This article explains how the success of a rebellious '90s boy band inclined an industry to capitalize on that success and meticulously craft new generations of stars. While BTS exhibits major talent and charm, their rise may partially result from a formula for mass appeal that music executives cultivated.

TikTok explained: how the app became a global phenomenon

Since 2018, the short-form, video-sharing app TikTok has gone from launching in the US to becoming a habit-forming cultural force that’s signed up more than half of the country's population as users.

How Japanese Anime became a global phenomenon

Anime's popularity was once confined to Japan, but the art form has attracted a global audience in the 2020s due in large part to its availability on streaming and increased watch times during the COVID-19 pandemic. This Hollywood Reporter article explains how other factors—including several influential celebrities who consider themselves anime aficionados—have made the genre an international sensation.

Netflix's 'KPop Demon Hunters' is the streamer's most-watched original movie

The 2025 film, which combines K-pop music and Korean mythology, became a big hit on the streaming platform. It was equally successful in its limited theatrical release, shooting to the top of the box office rankings.

BTS' 2026 Seoul concert turned the city into a distributed sound system

The K-pop band's first show after six years turned Gwanghwamun Square into a large open-air venue. Scientists present measured sound levels and noted that the music carried well across vast distances, thanks to good design of the sound system.

Superfans of K-pop group BTS gamed the Billboard chart

In 2021, the boy band scored a number one hit with “Butter,” its second English-language track. As Stereogum writer Tom Breihan points out, though, it rose to the top of the charts without actually being the most popular song in the country. Other songs were considerably more popular on streaming platforms, but BTS’ hyperdevoted fanbase realized that purchasing digital downloads weighed more heavily in Billboard’s methodology. Recognizing an opportunity, BTS dropped the price of a download to 69 cents, securing their place on the top of the charts.

Viral pop artists create systems of participation, not just music

Musicologist (and Swift expert) Paula Clare Harper weighs in on the factors that make music go viral. Tracks designed for shareability that feed well into content algorithms on streaming platforms are able to grow in popularity, with traditional human gatekeepers sidelined.

YouTube brought endless content—and endless culture wars

How did YouTube grow from a startup in 2005, to a media powerhouse with more than 2.5 billion monthly logged-in users who watch more than 1 billion hours of video every day? That’s what this podcast interview with Bloomberg tech reporter Mark Bergen on NPR’s Fresh Air explores.

BTS was the 2020 Time Entertainer of the Year

The COVID-19 pandemic brought a lot of good fortune to BTS, who were able to reach audiences worldwide with their talent, appearance, and messaging. This Time profile of the group reflects on the epoch-defining group and how they stood out from other musical acts by being more socially progressive and uplifting. Their success is recognized as a triumph for Asian representation and the boundless popularity of K-pop idols.

How the Beatles became the most influential band on Earth

Beatles geek and comedian Conan O'Brien is a special guest with the Rest is History podcast in this exploration of the quartet from Liverpool's mammoth role in global pop culture. The two-part podcast was recorded in Abbey Road Studios, the world's first dedicated recording facility, where the band recorded 190 of its 210 songs.

Blackpink are the most followed female group on Spotify

The widespread popularity of the four-piece girl group Blackpink has built a large community of fans—called Blink—and proven the success of unconventional marketing strategies. Instead of producing a wealth of content and new material, Blackpink releases albums slowly, building tension for their fans. During their musical breaks, the women continue to build on their icon status, working with luxury brands like Chanel or even guest-starring in major American TV shows like “The Idol.”

Breaking down how and why 5G will change the world

The jump from 3G to 4G networks was pretty huge, and 4G to 5G is many times greater and is almost difficult to comprehend. This nine-minute video dives into how 5G will transform our world.

Watch a definitive girl group documentary

The 1983 documentary "Girl Groups: The Story of a Sound" features archival footage of some of the Shirelles, the Ronettes, the Shangri-Las, and more alongside interviews with the performers and songwriters. It's a fascinating look back at the music, told by the people who pioneered it.

Bitcoin started as a .PDF

Have you ever wondered how bitcoin became, well, bitcoin? In this podcast episode, journalist PJ Vogt dives into what drove the bitcoin hype machine, explaining how it became the phenomenon it is today.

How public policy shapes demographic trends

This IMF podcast explores the population booms and busts throughout human history. According to Harvard economist and demographer David Bloom, it took more than 50,000 years for the world population to reach 1 billion. But since 1960, we have added...

A century of Billboard issues documenting the evolution of popular music.

Explore a multimedia timeline of Communism’s global rise and collapse

This timeline from The Washington Post traces the spread of Communism—from revolutions and Cold War flashpoints to movements in China, Cuba, Korea, and Vietnam—using archival photos and key moments to chart the ideology’s dramatic ascent and worldwide decline.

How hearing protection became cool

In recent years, the WHO shared research findings that over 1 billion teens and young people face risks of hearing loss due to unsafe listening practices. While earplugs used to hold a reputation for being uncool, this article explores how awareness has led to more people fashioning different types of hearing protection. Explore the growing trend of earplugs at raves, concerts, and other loud events.

Hear 50 years of iconic hip-hop samples, the genre's foundational looped tracks

Children are now three times more likely to say they want to be a YouTuber when they grow up than an astronaut, with some even attending 'YouTube camps' that teach kids how to create content for the platform.

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

'Shogun,' a 1980s TV series, helped popularize sushi in the US by stimulating an American interest in Japanese culture.

Read a deep dive on the 'all-purpose healing' peptide BPC-157.

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

One disco producer saw 'Star Wars' four times on its opening weekend and was so inspired that he recorded the album 'Star Wars and Other Intergalactic Funk,' which produced a chart-topping single.

Fish populations in the Great Barrier Reef have increased after installing waterproof speakers on the ocean floor that played recordings of sounds from healthy coral reefs.

Roughly 43 million US borrowers owe roughly $1.7T in student debt, the second-largest source of consumer debt behind mortgages.

After NASA's Voyager 1 captured Earth as a single pixel as it left the solar system in 1990, astronomer Carl Sagan used the image to reflect on humanity's fragility and the responsibility to protect 'the only world we've ever known.'

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

How the most famous Ebola book, The Hot Zone, which sold 3.5 million copies and was translated into 30 languages, got aspects of the disease so wrong.

An initial public offering or 'IPO' is the process of a private company becoming public by putting shares of the company on the stock market for purchase.

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

About 2,000 US babies are born annually without some portion of their limbs, potentially leading to a lifetime of pricey prosthetics.

Electrical grids worldwide must double their power delivery capacity by 2050 to meet surging demand from AI and electric vehicles.

Explore fun facts from the USPS, including unique post office buildings, a stamp that traveled past Pluto, and more.

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

Double world record holder Hunter Ewen helped conquer his fear of balloons, called globophobia, by training to win Guinness World Record titles for balloon inflation.

Art theft is the third-largest source of criminal revenues worldwide, thanks in part to the subjective nature of valuing a work of art.

In 2026, Finland was named the world's happiest country for the ninth consecutive year based on its wealth, social safety network, and high life expectancy, among other factors.

Take a 3D tour of the Hajj, Islam's annual pilgrimage to Mecca, undertaken by more than 1.5 million Muslims each year.

The US first hosted the World Cup in 1994, a tournament that lives in soccer infamy for its poor planning and the murder of Colombian player Andres Escobar, who'd accidentally scored on his own net.