The South Korean government invests in K-pop

Hallyu, or 'Korean wave' is the phenomenal expansion of Korean culture around the world

Described as a sort of “soft power,” South Korea managed to dominate the world with tools like “Squid Game,” “Parasite,” or BTS instead of military force. Skincare, music, movies, television, and food are just some industries that have boomed and grown in popularity in recent years.

How K-pop conquered the world

How did Korean musical acts go from unpopular and at times maligned to filling arenas and creating one of the most viral music videos of all time? This 25-minute audio documentary from BBC World Service explains how social networks, plastic surgery, and government tax breaks helped turn K-pop into the multibillion-dollar global juggernaut we know today.

South Koreans appear to be losing interest in K-pop

K-pop fandoms don’t seem to be losing steam in the US, but apparently, South Korean fans are less interested in their domestic music industry. A number of factors could be contributing to this dwindling passion, such as scandals with idols, BTS’ hiatus, and less dependency on media after COVID-19. Currently, there’s no panic that the industry is dying, but there is increasing concern that the future will not be quite as bright as the past.

K-pop is one of South Korea's biggest exports

Writer Vivian Yoon could never have imagined that the music she secretly loved as a kid growing up in Los Angeles’ Koreatown would become the phenomenon it is today. In this 14-part podcast, Yoon takes the deepest dive into the history of K-pop, a surprising journey that passes through the 1992 LA riots and a hip-hop club in Seoul once frequented by Black American GIs.

K-pop is defined by catchy music, synchronized dances, and devoted fans

Thanks to its eye-catching aesthetics and catchy music, South Korean pop has sparked a global industry. Both their sound and visuals are meant to be fun and addictive to consume.

K-pop increased the visibility of Asians in American media

Yale sociologist Grace Kao speaks about the massive cultural impacts the world has received from K-pop’s success. The academic talks about the genres K-pop borrows from, the visibility that groups like BTS gave to the Asian community in the media. The resource also features an intro playlist curated by Kao for those interested in getting into the music.

The hypercompetitive world of becoming a K-pop star

K-pop, a global $8B industry, rose from its 1990s regional roots to worldwide fame thanks to hits like “Gangnam Style.” Trainees endure years of intense training in performance and media skills, with only 4% to 5% debuting.

How Korea’s beauty industry is impacting its healthcare system

Hallyu, or the spread of Korean culture, has made South Korea a global leader in the beauty industry. People worldwide travel to the country, seeking aesthetic procedures like microneedling and noninvasive lifting. The $4B industry attracts many doctors seeking high profits. However, the result is a healthcare system facing a critical shortage of general practitioners and hospital physicians.

There are roughly 7,000 Korean restaurants in the US

A generation ago, the average American had never heard of kimchi or bulgogi, but these days, Korean cuisine is booming in the United States. And it’s no accident. This one-minute explainer video from Morning Brew reveals what role the government played in boosting the popularity of Korean food abroad, and what it all has to do with foreign debt and soap operas.

Why South Korean women are having fewer babies

For decades, Asian countries have been combating dwindling birth rates by basically bribing families into having more children: offering government-subsidized housing, free IVF treatments, and even straight-up cash handouts. It hasn’t worked. In this BBC video, a TV producer, a cartoonist, and a private-school teacher explain their views on having children in 21st-century Korea.

South Korea's decades long effort to build a new capital

South Korea has spent decades trying to ease overcrowding in Seoul by developing Sejong City as a new administrative hub. Named after the king who created Hangul, Sejong was designed to decentralize government functions—but slow population growth and limited transit have complicated the plan.

How life ranks in South Korea

As South Korea developed over the last half of the 20th century, quality of life soared. The country now outperforms the world average when it comes to education, health, and civic engagement, according to the OECD’s Better Life Index. In this dashboard, you can see where South Korea ranks in terms of housing, jobs, income, and more, and compare it against other developed countries.

PSY—GANGNAM STYLE

One of the first K-pop songs to reach a critical mass of fans in markets far outside of South Korea was 'Gangnam Style'—a lighthearted, catchy track from Korean rapper Psy that soon had fans around the world trying out the music video’s signature horse-riding dance. The video for the song, which was uploaded to YouTube in July 2012, was also the first on the platform to reach 1 billion views.

Wealthy, 'chaebol' families rule South Korea's economy

A handful of huge family-run conglomerates, or chaebol, are the engines of South Korea’s economy, with Samsung alone representing 20% of the country’s GDP. This gives the chaebol (literally “wealth group”) outsized power, often leading to corruption, labor violations, and anticompetitive practices. One economist interviewed in this Vice documentary says the chaebol have replaced Korean democracy with corporatocracy.

See South Korea's nighttime light usage, far surpassing North Korea's

You can tell a lot about a place by looking at satellite imagery of the earth at night. Economists use such images to study poverty and inequality, especially about secretive countries where it can be difficult to get information any other way. An image from NASA’s Earth Observatory shows the difference in electrification between North and South Korea (and the lights illuminating the DMZ are visible from space).

BTS' 2026 Seoul concert turned the city into a distributed sound system

The K-pop band's first show after six years turned Gwanghwamun Square into a large open-air venue. Scientists present measured sound levels and noted that the music carried well across vast distances, thanks to good design of the sound system.

Pop culture sometimes changes the way people invest

After the "Barbie" movie premiered, the number of investors in Barbie parent company Mattel's stock grew more than six times larger on the investment platform Public, according to the platform's recent report. Other cultural trends have affected which stocks investors choose as well.

Sovereign wealth funds in the Middle East and Asia surged after the 2008 financial crisis

As the stock market plummeted in 2008, SWFs with cash on hand were able to snap up critically undervalued assets that eventually posted large profits. The Government of Singapore Investment Corp. and Abu Dhabi Investment Authority invested $14.4B in Citigroup, resulting in a $1.6B profit for the GSIC when it sold half of the holdings in 2009.

A ‘supernote,’ or nearly-perfect counterfeit $100 bill, was recently found in South Korea

These “supernotes” have even fooled US government officials. North Korea is widely believed to be behind the creation of these counterfeit banknotes.

Non-Western performance art developed in its own political context

The medium’s emerging popularity in 1990s China is a perfect example of this. Many Chinese artists incorporated the practice of meditation into their works, combining the Buddhist tradition with various modes of endurance art to comment on divisions within Chinese society and the power of the government.

Japan has one of the largest debt-to-GDP ratios among developed countries

On the face of it, this appears to be a bad sign. But a closer look at Japan’s investment strategies reveals that its relatively high debt might be more sustainable than meets the eye.

Davos has been home to many pivotal moments in international diplomacy

Davos provides a forum for unlikely meetings: FW de Klerk met with Nelson Mandela and Mangosuthu Buthelezi during South Africa’s transition from apartheid, North and South Korea held their first-ever ministerial talks, and East and West German leaders discussed reunification.

Hosting the World Cup requires massive investments in infrastructure

Since the 1990s, those costs have crept into the billions. Cities are able to sell the high price tag with promises of jobs and tourism dollars, but long-term studies showed the promises were often overstated.

Eurovision is expanding to Asia

The Eurovision Song Contest Asia will hold its inaugural contest on November 14, 2026. A similar attempt at adapting for the United States, called the American Song Contest, was launched in 2022 but did not return for a second season.

Federal government supports—but doesn't run—K-12 schools

The Department of Education contributes about 8% of K-12 funding and administers targeted grants, civil‑rights enforcement, research, and data collection. Crucially, it is legally prohibited from directing curriculum, personnel decisions, or instructional content, leaving that control to states and districts.

An initial public offering or 'IPO' is the process of a private company becoming public by putting shares of the company on the stock market for purchase.

'Shogun,' a 1980s TV series, helped popularize sushi in the US by stimulating an American interest in Japanese culture.

Fish populations in the Great Barrier Reef have increased after installing waterproof speakers on the ocean floor that played recordings of sounds from healthy coral reefs.

Roughly 43 million US borrowers owe roughly $1.7T in student debt, the second-largest source of consumer debt behind mortgages.

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

A century of Billboard issues documenting the evolution of popular music.

In 2026, Finland was named the world's happiest country for the ninth consecutive year based on its wealth, social safety network, and high life expectancy, among other factors.

Children are now three times more likely to say they want to be a YouTuber when they grow up than an astronaut, with some even attending 'YouTube camps' that teach kids how to create content for the platform.

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

In preparation for this weekend's Eurovision finale, which is something like the World Cup of pop music, here's a young Céline Dion performing (for Switzerland?) at the 1988 competition.

About 2,000 US babies are born annually without some portion of their limbs, potentially leading to a lifetime of pricey prosthetics.

Jimmy Carter signed a 1978 bill that legalized home brewing, a move credited with kick-starting the craft beer industry.

A small portion of The Winstons' 'Amen, Brother,' an obscure '60s gospel record, is the basis for thousands of hip-hop tracks, making it one of the most sampled records ever that's informally known as 'the Amen break.'

Experimental hantavirus vaccines and therapies, still under development, have long been funded by the US military.

The distributor behind 'Rocky Horror' pulled the film from its scheduled national release, believing it would be a failure, though it eventually amassed a dedicated fanbase through midnight showings, a trend that continues over 50 years later.

Before the current East Wing ballroom project, only two White House renovations in the past 100 years cost more than $10M.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

The US first hosted the World Cup in 1994, a tournament that lives in soccer infamy for its poor planning and the murder of Colombian player Andres Escobar, who'd accidentally scored on his own net.

Art theft is the third-largest source of criminal revenues worldwide, thanks in part to the subjective nature of valuing a work of art.

Electrical grids worldwide must double their power delivery capacity by 2050 to meet surging demand from AI and electric vehicles.

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

One of the most famous portraits ever taken is 'Afghan Girl' (1984) by Steve McCurry, yet the subject Sharbat Gula went much of her life without being identified or benefitting from the image's success.

NBA superstar Victor Wembanyama spent the 2025 summer training with monks in central China to enhance his body and mind.

According to the physics of black holes, our 4D reality may be a hologram—a projection of information coded on a 2D surface on the edge of the universe.

Iran's Revolutionary Guard Corps is independent of Iran's regular army and is one of the most powerful and influential military-political organizations in the Middle East.