South Koreans appear to be losing interest in K-pop

The South Korean government invests in K-pop

While it can feel like K-pop's popularity appeared in the West out of nowhere, there have been longstanding efforts to make it take off in countries around the world. The Korean government invested in its culture for a more powerful future during a financial crisis in Asia. From building huge auditoriums to refining hologram technology, South Korea's Ministry of Culture has devoted huge sums to ensure the success of K-pop.

The K-pop industry's Big Four are facing declining stock prices

The major players of the K-pop industry—SM, JYP, YG, and HYBE—are publicly listed companies. Despite huge financial successes, these corporations have recently dealt with plunging stock prices, losing between 29% and 56% of their market cap by late 2024. While there’s no one reason for the recent devaluation, there are signs of slowing enthusiasm and less action from the major players—BTS and Blackpink.

K-pop is defined by catchy music, synchronized dances, and devoted fans

Thanks to its eye-catching aesthetics and catchy music, South Korean pop has sparked a global industry. Both their sound and visuals are meant to be fun and addictive to consume.

K-pop is one of South Korea's biggest exports

Writer Vivian Yoon could never have imagined that the music she secretly loved as a kid growing up in Los Angeles’ Koreatown would become the phenomenon it is today. In this 14-part podcast, Yoon takes the deepest dive into the history of K-pop, a surprising journey that passes through the 1992 LA riots and a hip-hop club in Seoul once frequented by Black American GIs.

K-pop idols have reduced rights due to their contracts

In 2024, the South Korean government ruled that celebrities are not entitled to the same rights as workers. This decision was made in response to the band NewJeans, whose members raised concerns about workplace harassment. The South Korean labor ministry instead found that the content of their contracts indicates that they do not hold the same legal status as other workers in the country. The dispute highlights the ongoing debate about the entertainment industry's treatment of idols.

An introduction to becoming a K-pop superfan

K-pop is not a genre but rather an ever-evolving industry. This resource breaks down the different eras of K-pop. Learn how the first generation, with bands like H.O.T., evolved into today’s fourth generation, where idols can train and debut outside South Korea. Find new groups to listen to, and appreciate the diversity of the different groups’ sounds.

There are roughly 7,000 Korean restaurants in the US

A generation ago, the average American had never heard of kimchi or bulgogi, but these days, Korean cuisine is booming in the United States. And it’s no accident. This one-minute explainer video from Morning Brew reveals what role the government played in boosting the popularity of Korean food abroad, and what it all has to do with foreign debt and soap operas.

A critic on what BTS' return from military service means

Sarah A. Son, a lecturer in Korean Studies at the University of Sheffield, argues that K-pop icons now recognize how intertwined their band's identity is with that of their country. In her review of Netflix's documentary "BTS: The Return," Son suggests the group, after serving in the military, is more attuned to the pressures of such a specific kind of stardom.

Superfans of K-pop group BTS gamed the Billboard chart

In 2021, the boy band scored a number one hit with “Butter,” its second English-language track. As Stereogum writer Tom Breihan points out, though, it rose to the top of the charts without actually being the most popular song in the country. Other songs were considerably more popular on streaming platforms, but BTS’ hyperdevoted fanbase realized that purchasing digital downloads weighed more heavily in Billboard’s methodology. Recognizing an opportunity, BTS dropped the price of a download to 69 cents, securing their place on the top of the charts.

Listening to K-pop in North Korea is punishable by execution

As far as we know, North Koreans are instead listening to music that serves as public service announcements or some catchy electronic music for dancing.

South Korea has the lowest fertility rate in the world

If current birthing trends persist, every hundred South Koreans today will have only six great-grandchildren between them. This crisis is a result of high expenses, harsh work-family trade-offs for women, declining marriage rates, and other societal factors. Some newer policies are helping to build incentives for having children, but larger issues also need to be addressed.

Experts don’t believe upbeat tunes, called ‘recession pop,’ are legitimate recession indicators

Social media users have begun deeming pop music by the likes of Kesha and Katy Perry a “recession indicator” as they try to predict the next economic downturn.

Netflix's 'KPop Demon Hunters' is the streamer's most-watched original movie

The 2025 film, which combines K-pop music and Korean mythology, became a big hit on the streaming platform. It was equally successful in its limited theatrical release, shooting to the top of the box office rankings.

Americans are reading fewer books than in the past

A 2022 Gallup survey found that Americans are reading fewer books than ever before. An additional study found that the time people spend reading has dropped over the last 20 years. The most compelling narrative for the shift? Screens have stolen potential readers, occupying the time that they otherwise would’ve spent with books.

The fitness industry has seen a lot of fads—and Peloton might be one of them

Like SoulCycle and Tae Bo, Peloton has struggled to stay at the forefront of the fitness industry. Despite periods of incredibly high interest and high-profile users (like the Obamas), Peloton has lost many users since the pandemic ended—and has struggled to add more. (Some users may experience a paywall.)

Is the love song dying?

This visual essay, compiled using 65 years of industry data, is an entertaining trip through the history of pop music, exploring whether or not music has grown less romantic. But, at its heart, this isn't about the Billboard charts—it's about the many different ways we define romance.

Seven of South Korea's presidents have left office before their term ended

Recently removed President Yoon Suk Yeol isn’t the first South Korean leader to face turmoil at home. As this Voice of America piece shows, at least seven of the country’s 20th-century heads of state saw their political careers (and, in some cases, their lives) come to an abrupt and sometimes violent end.

Soap operas are significantly less popular now than in past decades

In the genre’s heyday, soap operas commanded large audiences. But recent decades have found the soap opera in steep decline. One data journalist suggests it's an issue of classification: Shows similar to soap opera, like “Grey’s Anatomy,” remain popular, though they’re not considered soap operas because they resemble “prestige television.”

Grammy snubs and losses have generated controversy over the years

While there’s always some friction when major award nominees are announced from those who believe a favorite has been snubbed, the Grammys have attracted quite a bit of pushback in the last few years. Much of the controversy centers around the show’s purported unequal treatment of artists of color, particularly Black artists.

Why the craft beer industry is in decline

The trend began in 2024, when more craft breweries closed than opened, and has continued since then. Some blame the rise of canned cocktails, hard seltzers, and non-alcoholic beers, while others point to declining drinking rates for Gen Z.

There is a nature preserve in Korea's DMZ

In almost every way, the Demilitarized Zone is a depressing place, a testament to humans' inability to make peace. There is one surprising upside: Keeping people away has allowed nature to thrive. Recently released images offer a 360-degree view of some of the hundreds of endangered species making a comeback in the DMZ, including white-naped cranes, mountain goats, musk deer, and golden eagles.

Less than half of TikTok's US users have posted a video

Like most platforms, content is driven by a small number of active users—in TikTok's case, 25% of accounts are responsible for an estimated 98% of content posted.

Most Americans don’t want a new national anthem

Despite some citizens voicing distaste for the composition of the song or Key’s history as a slaveholder, the overwhelming majority of Americans want to keep “The Star-Spangled banner.” A 2020 YouGov poll of over 25,000 American adults found that 60% believe it should remain as the anthem.

Questions about the US' commitment to its allies may have sparked a new nuclear age

Some US allies—from Warsaw to Seoul—are reevaluating their security amid doubts over American nuclear commitment, signaling the possibility they may want to acquire their own weapons.

How Kurt Cobain's suicide changed the media

Public health experts feared that the suicide of a high-profile figure, especially for young people, would lead to a rise in suicides across the country. The opposite turned out to be true: Suicide rates decreased. Specialists suggest that's due to the way Cobain's death was covered, with news organizations largely avoiding glorification and including crisis hotline information.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

11 people died from firework injuries in the US in 2024.

A century of Billboard issues documenting the evolution of popular music.

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

Human-to-human transmission of hantavirus remains extremely rare, so the 2026 hantavirus cruise ship outbreak doesn't mean we're facing a COVID-style pandemic risk.

Some researchers have labeled nomophobia, the fear of being without your phone, as 'the phobia of the 21st century.'

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

In 2026, Finland was named the world's happiest country for the ninth consecutive year based on its wealth, social safety network, and high life expectancy, among other factors.

'Shogun,' a 1980s TV series, helped popularize sushi in the US by stimulating an American interest in Japanese culture.

The Beatles' US label rejected the band's first two singles, 'Please Please Me' and 'From Me to You,' with one executive calling the band 'dead in the water.'

The distributor behind 'Rocky Horror' pulled the film from its scheduled national release, believing it would be a failure, though it eventually amassed a dedicated fanbase through midnight showings, a trend that continues over 50 years later.

US consumers collectively owe more than $1T to credit card companies—almost as much as they owe in auto loans.

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

The United States has had a tumultuous relationship with Cuba since its 1959 revolution, highlighted by a nuclear crisis and a decades-long trade embargo.

Recent research found that the brain doesn't seem to massively rewire following amputation—upending earlier beliefs about the cause of phantom limb pain.

In preparation for this weekend's Eurovision finale, which is something like the World Cup of pop music, here's a young Céline Dion performing (for Switzerland?) at the 1988 competition.

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

Learn how to read a prospectus, the juicy document that any company must file with the SEC before going public.

In 2025, four executives from large tech companies were given positions in the US Army Reserves—including Palantir Chief Technology Officer Shyam Sankar, which reinforced Palantir's ties with the US military and its role as a leading defense partner.

Most of the observable universe's volume consists of voids and supervoids—enormous regions of space with little to no galaxies, stars, or light.

The tragic Pulitzer Prize-winning image 'The Vulture and the Little Girl' (1993) generated controversy, raised concerns about ethics in photography, and eventually led to the photographer's death.

44% of Americans say they pray at least once a day—discover how your state's religiosity stacks up against the rest of the country.

Fish populations in the Great Barrier Reef have increased after installing waterproof speakers on the ocean floor that played recordings of sounds from healthy coral reefs.

Some renewable energy sources may weaken the resiliency of electric grids by removing outage buffers provided by coal- and natural gas-fired plants, which provide the system with more time to find a new power source if a plant goes down.

Apollo astronauts left items in the moon's 'toss zone,' including golf balls, family photos, and bags of human waste, to make room for lunar rocks.