Superfans of K-pop group BTS gamed the Billboard chart

Several major artists have embraced manipulating the Billboard charts

Billboard is supposed to be an accurate, objective representation of the country’s listening habits, but artists and their fans have discovered ways to manipulate the magazine’s methodology in order to push tracks to the top of the charts. In 2018, Taylor Swift rewarded fans for purchasing her album multiple times; in 2020, Justin Bieber reposted suggestions that fans repeatedly stream one of his songs while they sleep.

Billboard’s Hot 100 methodology is notoriously private

The magazine’s singles chart is based on on-demand streams (from platforms like Spotify), digital sales (from stores like iTunes), and radio airplay. Not all of those sources are weighted equally, though—sales are more important than airplay, and airplay is more significant than streams. In 2018, Billboard began weighing streams from premium subscriptions more heavily than free streams (like listening to a song on Pandora).

BTS was the 2020 Time Entertainer of the Year

The COVID-19 pandemic brought a lot of good fortune to BTS, who were able to reach audiences worldwide with their talent, appearance, and messaging. This Time profile of the group reflects on the epoch-defining group and how they stood out from other musical acts by being more socially progressive and uplifting. Their success is recognized as a triumph for Asian representation and the boundless popularity of K-pop idols.

South Koreans appear to be losing interest in K-pop

K-pop fandoms don’t seem to be losing steam in the US, but apparently, South Korean fans are less interested in their domestic music industry. A number of factors could be contributing to this dwindling passion, such as scandals with idols, BTS’ hiatus, and less dependency on media after COVID-19. Currently, there’s no panic that the industry is dying, but there is increasing concern that the future will not be quite as bright as the past.

TikTok isn’t factored into a song’s rank on the Billboard charts, but it can have an impact

Billboard ranks a song’s chart position based on its radio airplay, its physical sales, and its streaming numbers (across Spotify and other platforms), but doesn’t include user-generated content, meaning it doesn’t include TikTok videos. Keith Caulfield, Billboard’s managing director of charts and data operations, notes that TikTok still has an impact, though, because listeners will often stream the app’s most popular songs on other platforms.

K-pop band BTS released their fifth album, 'Arirang,' after a four-year hiatus

The album reflects the identity and roots of one of the world's most popular boy bands. Alongside a new single and free concert, the release kicked off BTS's 82‑date world tour through 2027. The free concert at Seoul's Gwanghwamun Square drew tens of thousands of attendees and was livestreamed on Netflix.

BTS makes big profits, and spends just as big

While the band has been on hiatus since 2022, there are remarkable insights into the band’s success, like a $44M profit from a six-show tour. Their profits allow them massive spending, with investments like a shared mansion in addition to owning their own multimillion-dollar apartments.

How K-pop conquered the world

How did Korean musical acts go from unpopular and at times maligned to filling arenas and creating one of the most viral music videos of all time? This 25-minute audio documentary from BBC World Service explains how social networks, plastic surgery, and government tax breaks helped turn K-pop into the multibillion-dollar global juggernaut we know today.

Blackpink are the most followed female group on Spotify

The widespread popularity of the four-piece girl group Blackpink has built a large community of fans—called Blink—and proven the success of unconventional marketing strategies. Instead of producing a wealth of content and new material, Blackpink releases albums slowly, building tension for their fans. During their musical breaks, the women continue to build on their icon status, working with luxury brands like Chanel or even guest-starring in major American TV shows like “The Idol.”

Seo Taiji and the Boys are considered the first 'true' K-pop idols

This article explains how the success of a rebellious '90s boy band inclined an industry to capitalize on that success and meticulously craft new generations of stars. While BTS exhibits major talent and charm, their rise may partially result from a formula for mass appeal that music executives cultivated.

Streaming helped propel Bad Bunny to the top of the charts

For decades, labels believed Spanish-language artists had to sing in English to break into the mainstream. Metrics on YouTube and Spotify, though, have shown that listeners are interested in artists like Bad Bunny, who have intentionally made music in Spanish and have become immensely popular.

The Chicago Bears are the only professional sports team to score a Billboard Hot 100 hit

The 1985 track "The Super Bowl Shuffle" was recorded for charity, but the song (with its rudimentary raps and goofy taunts) became an unexpected hit, reaching No. 41 on the Hot 100 chart. This podcast digs into the history of the song and how it became an unexpected pop culture phenomenon.

Psy's 'Gangam Style' was the first music video to reach 1 billion views

Psy's "Gangnam Style" was the first music video to reach 1 billion views on YouTube. The song and video catalyzed the "Korean wave," bringing K-pop into the global mainstream. As of July 2025, it had over 5 billion views on the platform.

Drake has more top-five Hot 100 hits than any other artist

In 2022, the rapper’s collaboration with DJ Khaled and Lil Baby, “Staying Alive,” reached the number five slot on the Billboard Hot 100 chart. That was his 30th track to reach the top five, surpassing the Beatles’ record of 29, which they achieved in 1970 with “The Long and Winding Road.”

Netflix's 'KPop Demon Hunters' is the streamer's most-watched original movie

The 2025 film, which combines K-pop music and Korean mythology, became a big hit on the streaming platform. It was equally successful in its limited theatrical release, shooting to the top of the box office rankings.

Country's popularity skyrocketed in the 21st century

Thanks to the crossover success of '90s artists like Garth Brooks and Shania Twain, country music found a larger audience. By the 2000s, the genre was more popular than ever, at times accounting for nearly a quarter of the Billboard Hot 100 chart.

A century of Billboard issues documenting the evolution of popular music.

Top creators get paid millions of dollars per post

From the Kardashians to the world’s top soccer players, a handful of celebrities average hundreds of thousands, if not millions of dollars, per sponsored post. But brands aren’t willing to shell out that money for a high follower count alone. Creators must have high engagement rates on their content, too.

1984's 'Born in the USA' was a sensation, due in part to its music videos

The album was Springsteen's most pop-focused, with blaring synths and a pumping backbeat. It was a pop culture sensation, with five singles that reached the top 10, a massive arena tour, and several iconic music videos coinciding with MTV's rise. The record would eventually become one of the best-selling albums of all time.

Peloton pays artists more for music than most streaming platforms

Since the on-demand classes are technically live performances, Peloton has to pay both for the rights to the song itself and for the right to actually play the song. As a result, Peloton pays more money than many other streaming platforms to use artists' music, with some reports saying Apple Music reportedly pays 0.1 cents per stream and Peloton pays 3.1 cents per stream.

The Clash's breakthrough hit wasn't listed on ‘London Calling’

“Train in Vain” was a hit in the US, something that hadn’t yet happened for other first-wave punk acts. But the song was added to “London Calling” at the last minute, after the record jackets were already printed, making it one of the more popular “hidden tracks” in popular music.

A unique art piece became the most expensive NFT when it sold for $92M

Non-fungible tokens sold for millions of dollars during their popularity peak from 2021 to 2022, with the top ten most expensive NFTs all costing upwards of $7M.

Bitcoin is the oldest and most popular cryptocurrency

Bitcoin is a digital cash alternative introduced in 2009 that rapidly grew in popularity and now boasts a global user base. Enthusiasts point to bitcoin’s decentralized nature—meaning it is not created or controlled by any central government—lending it several potential advantages.

Kendrick Lamar's "DAMN." was the first hip-hop album to win a Pulitzer

Kendrick Lamar’s 2017 Pulitzer win for his album "DAMN." made history as the first hip-hop artist ever to receive the award. The Pulitzer Prize for Music is usually awarded to classical and jazz compositions, making Lamar's win even more unexpected.

Measuring which nation has the most baseball fans

It's known as America's pastime, but just how devoted are Americans to baseball? FiveThirtyEight outlines several metrics indicating Puerto Rico may have the most devoted fanbase. See how they used an adjusted metric to rank the world's biggest...

Dystopian books have grown especially popular with younger audiences

In the late 2000s, Suzanne Collins’s dystopian "The Hunger Games," a young adult book series where impoverished children are pitted against one another for entertainment, spent over five years on The New York Times bestseller list.

The Beatles' US label rejected the band's first two singles, 'Please Please Me' and 'From Me to You,' with one executive calling the band 'dead in the water.'

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

A small portion of The Winstons' 'Amen, Brother,' an obscure '60s gospel record, is the basis for thousands of hip-hop tracks, making it one of the most sampled records ever that's informally known as 'the Amen break.'

The US dollar is the most widely circulated currency in the world, and is involved in nearly 90% of global transactions

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

The distributor behind 'Rocky Horror' pulled the film from its scheduled national release, believing it would be a failure, though it eventually amassed a dedicated fanbase through midnight showings, a trend that continues over 50 years later.

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

Prince's sexually explicit 1984 track 'Darling Nikki' attracted the ire of the Parents Music Resource Center, an advocacy group that inspired the Parental Advisory sticker, even though the song ends with a Christian message.

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

See how Budweiser's famous Clydesdales spend their days at Warm Springs Ranch, where roughly 70 to 80 of the beer brand's giant horses can be found at any given time.

In 2009, the nation was gripped by the story of a missing young boy who was believed to be floating over Colorado in a homemade balloon, until it was revealed that he was at home the whole time.

In 2026, Finland was named the world's happiest country for the ninth consecutive year based on its wealth, social safety network, and high life expectancy, among other factors.

Fireworks make a loud booming sound after exploding due to air expanding faster than the speed of sound.

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

How the most famous Ebola book, The Hot Zone, which sold 3.5 million copies and was translated into 30 languages, got aspects of the disease so wrong.

One of the most famous portraits ever taken is 'Afghan Girl' (1984) by Steve McCurry, yet the subject Sharbat Gula went much of her life without being identified or benefitting from the image's success.

The Nasdaq's 'Magnificent 7' companies are responsible for roughly 40% of the Nasdaq 100 index's gains, while the remaining 93 companies account for the other 60%.

Art theft is the third-largest source of criminal revenues worldwide, thanks in part to the subjective nature of valuing a work of art.

Meet the 56 signers of the Declaration of Independence—most of whom didn't put pen to paper until August 2, 1776—and see their original signatures.

After 25 people used virtual reality headsets to practice flying with virtual wings—flapping their arms—their visual cortex responded to the wings almost as if they were real arms, treating them as body parts.

An initial public offering or 'IPO' is the process of a private company becoming public by putting shares of the company on the stock market for purchase.

Browse a detailed visual analysis of over 200,000 similes—comparisons that often use 'like' or 'as'—from popular fiction to see how frequently writers the same idiomatic expressions.

Bone marrow (soft tissue found inside certain bones) generates roughly 500 billion new blood cells each day

Lesser-known phobias include turophobia, or the fear of cheese, and nomophobia, the fear of being without your cell phone.