Country's popularity skyrocketed in the 21st century

In the '90s, country aimed for stadiums

While the early 1900s built the template for country music as a genre, the 1990s pushed the music into the mainstream, setting the course for country’s modern ubiquity. Artists like Garth Brooks and Shania Twain pushed against the genre’s orthodoxy, turning the music into blockbuster entertainment with a pop sheen.

Country's sound continues to evolve

Country music is having a moment. In 2023, it saw the biggest growth in market share of any genre—up nearly 22%. This overview traces country’s rise from Appalachian folk roots to its current pop, rock, and hip-hop-infused wave, with artists like Beyoncé and Post Malone joining the mix.

Hip-hop gained significant popularity in the 21st century

Although hip-hop and rap music were popular in the ‘80s and ‘90s, it was ubiquitous in the early 2000s, with 20 songs in the Billboard top 10 in 2003 alone. The surge was due in no small part to Jay-Z and Eminem, who were the biggest names in the genre.

'The Grand Ole Opry' turned Nashville into the country music capital

By 1932, country was being broadcast to 30 states and parts of Canada. That influence turned the Tennessee city into a destination for those interested in working in the budding industry.

The 1927 'Bristol Sessions' birthed the modern country industry

Country music has been around since the early American colonies, but the modern country industry began in 1927 in a small town on the Tennessee-Virginia border. Here, Ralph Peer recorded songs from the Carter Family, Jimmie Rodgers, and a dozen more artists through a 12-day stint called "The Bristol Sessions."

20th-century country music was influenced by Hawaiian instruments

When people talk about influences on country music, they mention the European and African folk traditions that blended together to form the earliest country standards. Hawaiian music has had an incredible influence on country music, too, though, especially in terms of the genre’s sound: the steel guitar and lap steel.

Bands largely disappeared from the charts in the 21st century

Chris Dalla Riva analyzed 65 years of Billboard charts and found that bands (even those that don't play instruments) severely declined in the 21st century, largely replaced by solo artists.

Country musicians grappled with the outlaw archetype on screen

As country grew more popular, some of its biggest stars leapt to the silver screen, with Johnny Cash in "Five Minutes to Live," Kris Kristofferson in "Pat Garrett and Billy the Kid," and Dolly Parton in "9 to 5." Kristin Hunt notes that all of these films featured country stars toying with the outlaw archetype, a prevalent theme throughout the history of country music.

Taylor Swift is one of the world's most successful artists

Swift is one of the best-selling musicians of all time. She has sold more than 200 million records and won multiple Grammy Awards. Known for her storytelling and ability to reinvent her music, she’s expanded her career from country roots to global pop stardom.

Ken Burns believes country music is an essential American art form

Ken Burns’ massive 2019 miniseries “Country Music” explores the genre and its rich history. In this interview with writer Walter Isaacson, Burns explains what drew him to country, his definition of this “mongrel” music, and why he considers it to be an integral part of American culture.

A century of Billboard issues documenting the evolution of popular music.

'Islands in the Stream' was another massive crossover hit for Kenny Rogers and Dolly Parton

The country stars each earned their second pop No. 1 hits with the duet, eventually selling over 3 million units. In 1998, the Fugees’ Pras scored a hit with an interpolation of the song on his track “Ghetto Supastar (That Is What You Are),” which was eventually certified platinum.

Three rock stars who made great country music

Steven Tyler, Tina Turner, and Darius Rucker all crossed into country. The author claims the trio shared a common trait: they weren't chasing a new audience. Instead, they were delving deeper into a sound already present in their work.

The ‘90s saw a resurgence of the girl group

The ‘90s saw a resurgence of the girl group, with acts like TLC, the Spice Girls, and Destiny’s Child turning the model on its head. While still strongly influenced by the ‘50s and ‘60s girl groups, these acts also worked in hip-hop and dance music. Most significantly, they emphasized female empowerment—or “girl power”—rather than adolescent yearning.

A government mandate changed the sound of Canadian radio

In 1971, Canadian radio stations were required to ensure their programming included at least 30% Canadian artists. The impact was both cultural and commercial, with Canadian artists gaining more visibility at home and Canadian studios and songwriters earning more pay.

Before becoming a country superstar, Dolly Parton recorded girl-group-style singles

Parton signed with Monument Records in the mid-1960s and released a few singles that were distinctly not country music. Instead, they sounded like Phil Spector productions, in the vein of records by the Ronettes and the Crystals. Although they weren't hits in the United States, songs like "Don't Drop Out" took off in England's Northern Soul scene, which celebrated American records that had slipped through the cracks.

Dolly Parton is far more popular in the US than the world's politicians

An April 2026 survey conducted by the University of Massachusetts and YouGov found that 70% of the 1,000 Americans polled had a positive impression of the country icon. The next closest figure was former US President Barack Obama (50% favorable) and Vladimir Zelensky, the president of Ukraine (35% favorable).

Irish music became popular in the US during the 19th century

The influx of Irish immigrants in the mid-1800s, driven by starvation and abysmal employment opportunities, led to a significant Irish-American culture, especially in urban hubs such as New York, Boston, Philadelphia, Chicago, and San Francisco.

'I Will Always Love You' is a widely covered standard

The song has had multiple lives: There’s Dolly Parton’s original recording, which reached the top of Billboard’s Hot Country Songs chart in 1974 and then again in 1982, thanks to the soundtrack for Parton’s film, “The Best Little Whorehouse in Texas.” Then it reached the top of the pop charts thanks to Whitney Houston’s 1992 cover on “The Bodyguard” soundtrack. Popular versions have also been released by LeAnn Rimes, Linda Ronstadt, and Kristin Chenoweth.

YouTube's 10 most viewed music videos of all time

YouTube arrived in 2005 with a short, innocuous video about the San Diego Zoo. Just 20 years later, it's one of the most popular websites and a go-to for countless music fans. This list of the site's most popular music videos analyzes how the videos hold up after reaching billions of views. The biggest takeaway? "Gangnam Style" is still a thrilling watch.

The 1980s neo-pop movement put pop art back in the zeitgeist

Pop art’s legacy is perhaps best exemplified in its longevity. Long after the end of pop art’s classical phase, a neo-pop revival ushered in a new cohort of artists like Murakami, Hirst, and Koons who brought pop once again to the top. To this day, contemporary pop artists—young and seasoned—command high prices on the open market.

How Japanese Anime became a global phenomenon

Anime's popularity was once confined to Japan, but the art form has attracted a global audience in the 2020s due in large part to its availability on streaming and increased watch times during the COVID-19 pandemic. This Hollywood Reporter article explains how other factors—including several influential celebrities who consider themselves anime aficionados—have made the genre an international sensation.

Superfans of K-pop group BTS gamed the Billboard chart

In 2021, the boy band scored a number one hit with “Butter,” its second English-language track. As Stereogum writer Tom Breihan points out, though, it rose to the top of the charts without actually being the most popular song in the country. Other songs were considerably more popular on streaming platforms, but BTS’ hyperdevoted fanbase realized that purchasing digital downloads weighed more heavily in Billboard’s methodology. Recognizing an opportunity, BTS dropped the price of a download to 69 cents, securing their place on the top of the charts.

NASCAR started declining in 2007

In the 1990s and early 2000s, NASCAR was one of the biggest sports in North America. It was racking up ratings and ticket sales on par with the NFL, and even beating the NBA Finals viewership. Ratings went down in 2007 and stayed there until 2018 due to a number of factors such as a changing media landscape, rule changes, and the retirement of popular drivers.

1984's 'Born in the USA' was a sensation, due in part to its music videos

The album was Springsteen's most pop-focused, with blaring synths and a pumping backbeat. It was a pop culture sensation, with five singles that reached the top 10, a massive arena tour, and several iconic music videos coinciding with MTV's rise. The record would eventually become one of the best-selling albums of all time.

Watch Celine Dion perform at Eurovision 1988

By 1988, the 20-year-old singer was already a star in her native Canada but was a relative unknown outside the French-speaking world. That changed when she represented Switzerland at Eurovision, performing "Ne Partez Pas Sans Mo." She'd go on to win the contest that year and soon become one of the bestselling artists in the world.

In preparation for this weekend's Eurovision finale, which is something like the World Cup of pop music, here's a young Céline Dion performing (for Switzerland?) at the 1988 competition.

'Shogun,' a 1980s TV series, helped popularize sushi in the US by stimulating an American interest in Japanese culture.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

Prince's sexually explicit 1984 track 'Darling Nikki' attracted the ire of the Parents Music Resource Center, an advocacy group that inspired the Parental Advisory sticker, even though the song ends with a Christian message.

Quincy Jones' 'Big Band Bossa Nova' helped introduce bossa nova—a jazz-influenced Brazilian genre—to the US

A small portion of The Winstons' 'Amen, Brother,' an obscure '60s gospel record, is the basis for thousands of hip-hop tracks, making it one of the most sampled records ever that's informally known as 'the Amen break.'

The 19th-century painters of the Hudson River School were among the first American romantics, with portraits that displayed the natural beauty of the young country.

Jimmy Carter signed a 1978 bill that legalized home brewing, a move credited with kick-starting the craft beer industry.

The power and influence of the American presidency have expanded significantly over time—far beyond what the founders envisioned.

In 2026, Finland was named the world's happiest country for the ninth consecutive year based on its wealth, social safety network, and high life expectancy, among other factors.

While the first exchange-traded fund (a 'basket' of different assets that can be bought and sold on a stock exchange) in the US only launched in 1993, the global ETF market has grown to more than $10T in the short time since.

See how Budweiser's famous Clydesdales spend their days at Warm Springs Ranch, where roughly 70 to 80 of the beer brand's giant horses can be found at any given time.

The distributor behind 'Rocky Horror' pulled the film from its scheduled national release, believing it would be a failure, though it eventually amassed a dedicated fanbase through midnight showings, a trend that continues over 50 years later.

Dozens of S&P 500 stocks, including Coca-Cola and Walmart—known as the dividend aristocrats—have increased dividends every year for 25 years

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

The US first hosted the World Cup in 1994, a tournament that lives in soccer infamy for its poor planning and the murder of Colombian player Andres Escobar, who'd accidentally scored on his own net.

44% of Americans say they pray at least once a day—discover how your state's religiosity stacks up against the rest of the country.

One of the most famous portraits ever taken is 'Afghan Girl' (1984) by Steve McCurry, yet the subject Sharbat Gula went much of her life without being identified or benefitting from the image's success.

The price of gas is a composite made up of several different factors, with the federal gas tax making up less than 20% of what drivers pay at the pump.

Explore a list of the 100 best novels of all time, compiled by some of the world's best living writers, including Salman Rushdie, Stephen King, and Jennifer Egan.

Fireworks make a loud booming sound after exploding due to air expanding faster than the speed of sound.

American short story writer Flannery O'Connor raised 40 peacocks, which became potent symbols for her fiction's elegant violence

Sunflowers have long been a symbol of nuclear disarmament because they can extract large amounts of radioactive cesium from soil.

The hormonal disorder PCOS was renamed PMOS in 2026, a move designed to improve care and research by shifting the focus to the hormonal causes of this condition that affects 1 in 8 women.