In the '90s, country aimed for stadiums

Country's popularity skyrocketed in the 21st century

Thanks to the crossover success of '90s artists like Garth Brooks and Shania Twain, country music found a larger audience. By the 2000s, the genre was more popular than ever, at times accounting for nearly a quarter of the Billboard Hot 100 chart.

The sound of country music has evolved over its lifespan

Like any genre, country music is constantly evolving. This in-depth analysis from NPR illustrates how the notoriously traditionally minded industry has been redefined, time and time again, by its greatest artists. More recently, it highlights stars like Kacey Musgraves, Sam Hunt, and Maren Morris for taking it in new directions.

The 1927 'Bristol Sessions' birthed the modern country industry

Country music has been around since the early American colonies, but the modern country industry began in 1927 in a small town on the Tennessee-Virginia border. Here, Ralph Peer recorded songs from the Carter Family, Jimmie Rodgers, and a dozen more artists through a 12-day stint called "The Bristol Sessions."

Outlaw Country was a subgenre that emerged in the 1970s

Outlaw country was a reaction against popular country music produced in Nashville. The name's origin is disputed, but it was firmly established with the 1976 album “Wanted! The Outlaws,” a record featuring songs by Waylon Jennings, Willie Nelson, Jessi Colter, and Tompall Glaser—artists who bucked industry norms.

'The Grand Ole Opry' turned Nashville into the country music capital

By 1932, country was being broadcast to 30 states and parts of Canada. That influence turned the Tennessee city into a destination for those interested in working in the budding industry.

The self-titled country album hinted at what would come later

While Taylor Swift eventually crossed over to pop, a Pitchfork review of her first release hints at the ingredients that would fuel Taylor’s rapid ascent and help her connect with fans, including songs with catchy melodies, relatable themes, and deeply personal lyrics that reflect her experiences as a young woman.

Southern rap redefined the sound of hip-hop in the '90s

In the 1980s, most attention focused on New York, the birthplace of hip-hop, and Los Angeles, the epicenter of its burgeoning gangsta variant. By the mid-90s, though, artists like Outkast, Master P, and Missy Elliott shifted the focus to the south.

Ray Charles' 'Modern Sounds in Country & Western Music' albums blurred genre lines

Released in the midst of the Civil Rights Movement, Charles’ records showed that country music, by then largely segregated, was an American music, no matter one’s background.

The ‘90s saw a resurgence of the girl group

The ‘90s saw a resurgence of the girl group, with acts like TLC, the Spice Girls, and Destiny’s Child turning the model on its head. While still strongly influenced by the ‘50s and ‘60s girl groups, these acts also worked in hip-hop and dance music. Most significantly, they emphasized female empowerment—or “girl power”—rather than adolescent yearning.

Bluegrass, a subgenre of country music, allows every participant to take a solo

The music grew popular after World War II and, like country, was based on a combination of blues, spirituals and Celtic folk songs. Bluegrass has a "high, lonesome sound," as pioneered by Bill Monroe, and features breaks for every melody instrumentalist to take a solo.

How smooth jazz took over the '90s

As jazz entered the '70s, it was at a crossroads. While the genre's figureheads explored fusion and free jazz, which intentionally flouted mainstream convention, other artists began veering towards pop. Eventually, that sound would be called "smooth jazz."

After Beyoncé won the Grammy for best country album, the Grammys created a new category

The singer took home the award for best country album in 2025 for "Cowboy Carter." Months after the awards, and some criticism from the country community, the Grammys announced a new category for 2026: best contemporary country album. Ostensibly, that makes room for the genre's traditionalists and its innovators, though the distinction between the two categories is vague.

Before becoming a country superstar, Dolly Parton recorded girl-group-style singles

Parton signed with Monument Records in the mid-1960s and released a few singles that were distinctly not country music. Instead, they sounded like Phil Spector productions, in the vein of records by the Ronettes and the Crystals. Although they weren't hits in the United States, songs like "Don't Drop Out" took off in England's Northern Soul scene, which celebrated American records that had slipped through the cracks.

The electric microphone led to a country music boom

The electric microphone provided enhanced audio and greater portability, saving the fledgling record industry and making recording outside of New York and Camden, New Jersey, possible. This proved critical for capturing early country and rock ‘n’ roll.

Three rock stars who made great country music

Steven Tyler, Tina Turner, and Darius Rucker all crossed into country. The author claims the trio shared a common trait: they weren't chasing a new audience. Instead, they were delving deeper into a sound already present in their work.

Broadway's songwriters began experimenting in the 1920s

Broadway’s early decades were heavily influenced by opera and vaudeville, but songwriters in the 1920s began exploring more narrative-based songwriting and psychologically complex characters. That trend would continue in the following decades, though it would evolve in even more nuanced ways.

One writer traces the evolution of a Billboard chart over 25 years

Billboard introduced its Modern Rock Tracks chart in 1988, looking to capture the rising popularity of acts like the Cure, REM, and U2. Music writer and Billboard obsessive Chris Molanphy traces the chart from his earliest days through grunge, alternative, and corporate eras, demonstrating just how much taste changes over time.

A government mandate changed the sound of Canadian radio

In 1971, Canadian radio stations were required to ensure their programming included at least 30% Canadian artists. The impact was both cultural and commercial, with Canadian artists gaining more visibility at home and Canadian studios and songwriters earning more pay.

A century of Billboard issues documenting the evolution of popular music.

Television transformed college football into a national spectacle

The rise of televised games in the mid-20th century expanded college football’s reach far beyond campus stadiums—turning regional rivalries into national events, boosting revenue, and cementing the sport as a Saturday tradition across the country.

1985's inaugural Wrestlemania turned pro wrestling into a pop culture phenomenon

WrestleMania I was a major event in the history of pro wrestling, marking WWE’s push to become a global entertainment entity and setting the standard for large-scale pay-per-view events for years to come. It was also a wacky, celebrity-laden affair featuring Cyndi Lauper, Mr. T and Liberace.

CBGB, the breeding ground for punk, was intended to be a country bar

Ramones, Talking Heads, Television, Blondie, and many other bands got their start at CBGB. But its owner, Hillel “Hilly” Kristal, didn’t intend for it to be a punk rock venue. CBGB stood for “Country Bluegrass Blues,” though he included “OMFUG” (for “Other Music For Uplifting Gourmandizers”) on the venue’s marquee.

The movie soundtrack that helped mainstream grunge

Cameron Crowe's 1992 film "Singles" coincided with the mainstream grunge explosion. The romantic comedy takes place in Seattle's music scene, making it a perfect Hollywood product for the time. It also featured cameos from some of the scene's stars, including Pearl Jam's Eddie Vedder and Soundgarden's Chris Cornell.

Fanfiction proliferated on fan-made sites in the 1990s

As the internet became more accessible in the '90s, fanfiction writers created websites dedicated to publishing stories about their favorite characters. Still, the hobby was far from mainstream. As one writer from that time said, "Going to Star Trek/comic book conventions in the '80s and '90s was something nerds did. Telling people you read or wrote fan fiction put you in the super geek category."

Daft Punk's 2006 set helped mainstream electronic dance music

Daft Punk's 2006 Coachella set wasn't just a performance—it was a turning point for electronic music. Their futuristic pyramid, dazzling visuals, and seamless live mixing captivated a packed crowd and pushed EDM into the mainstream.

X Games emerged during “extreme” marketing boom in the 1990s

Launched as the “Extreme Games” in 1995, the event tapped into a trend from the '90s of brands labeling products and events “extreme” to appeal to youth culture—mirroring marketing in soft drinks, snacks, and video games.

In preparation for this weekend's Eurovision finale, which is something like the World Cup of pop music, here's a young Céline Dion performing (for Switzerland?) at the 1988 competition.

70 years ago today, city officials in Santa Cruz, California, banned rock 'n' roll to protect its youth from corruption after witnessing a 'provocative' concert the night before.

'Shogun,' a 1980s TV series, helped popularize sushi in the US by stimulating an American interest in Japanese culture.

The 19th-century painters of the Hudson River School were among the first American romantics, with portraits that displayed the natural beauty of the young country.

The US first hosted the World Cup in 1994, a tournament that lives in soccer infamy for its poor planning and the murder of Colombian player Andres Escobar, who'd accidentally scored on his own net.

Long before Major League Baseball began allowing instant replay for balls and strikes, an umpire reluctantly used the technology to determine whether a hit was a home run, a move that inadvertently ushered in a new era for the sport.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

Prince's sexually explicit 1984 track 'Darling Nikki' attracted the ire of the Parents Music Resource Center, an advocacy group that inspired the Parental Advisory sticker, even though the song ends with a Christian message.

While the first exchange-traded fund (a 'basket' of different assets that can be bought and sold on a stock exchange) in the US only launched in 1993, the global ETF market has grown to more than $10T in the short time since.

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

Jimmy Carter signed a 1978 bill that legalized home brewing, a move credited with kick-starting the craft beer industry.

A small portion of The Winstons' 'Amen, Brother,' an obscure '60s gospel record, is the basis for thousands of hip-hop tracks, making it one of the most sampled records ever that's informally known as 'the Amen break.'

The power and influence of the American presidency have expanded significantly over time—far beyond what the founders envisioned.

The distributor behind 'Rocky Horror' pulled the film from its scheduled national release, believing it would be a failure, though it eventually amassed a dedicated fanbase through midnight showings, a trend that continues over 50 years later.

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

Children are now three times more likely to say they want to be a YouTuber when they grow up than an astronaut, with some even attending 'YouTube camps' that teach kids how to create content for the platform.

Sears sold DIY house kits starting at $600 in its famous catalog from 1908 through the 1940s, resulting in roughly 10,000 'Sears and Roebuck houses' being built.

The Beatles' US label rejected the band's first two singles, 'Please Please Me' and 'From Me to You,' with one executive calling the band 'dead in the water.'

The word 'jazz' evolved from 'jasm,' 19th-century American slang for 'energy'

For centuries, Niagara Falls has been a magnet for daredevils seeking to conquer one of nature's most powerful wonders, with its 200-foot drop and water rushing at 32 feet per second with 280 tons of force.

American short story writer Flannery O'Connor raised 40 peacocks, which became potent symbols for her fiction's elegant violence

Shooting stars, or meteors, are fragments of asteroids and comets that burn up as they enter Earth's atmosphere, creating streaks in the sky called meteor showers.

Electrical grids worldwide must double their power delivery capacity by 2050 to meet surging demand from AI and electric vehicles.