Seo Taiji and the Boys are considered the first 'true' K-pop idols

An introduction to becoming a K-pop superfan

K-pop is not a genre but rather an ever-evolving industry. This resource breaks down the different eras of K-pop. Learn how the first generation, with bands like H.O.T., evolved into today’s fourth generation, where idols can train and debut outside South Korea. Find new groups to listen to, and appreciate the diversity of the different groups’ sounds.

The hypercompetitive world of becoming a K-pop star

K-pop, a global $8B industry, rose from its 1990s regional roots to worldwide fame thanks to hits like “Gangnam Style.” Trainees endure years of intense training in performance and media skills, with only 4% to 5% debuting.

K-pop increased the visibility of Asians in American media

Yale sociologist Grace Kao speaks about the massive cultural impacts the world has received from K-pop’s success. The academic talks about the genres K-pop borrows from, the visibility that groups like BTS gave to the Asian community in the media. The resource also features an intro playlist curated by Kao for those interested in getting into the music.

A critic on what BTS' return from military service means

Sarah A. Son, a lecturer in Korean Studies at the University of Sheffield, argues that K-pop icons now recognize how intertwined their band's identity is with that of their country. In her review of Netflix's documentary "BTS: The Return," Son suggests the group, after serving in the military, is more attuned to the pressures of such a specific kind of stardom.

BTS was the 2020 Time Entertainer of the Year

The COVID-19 pandemic brought a lot of good fortune to BTS, who were able to reach audiences worldwide with their talent, appearance, and messaging. This Time profile of the group reflects on the epoch-defining group and how they stood out from other musical acts by being more socially progressive and uplifting. Their success is recognized as a triumph for Asian representation and the boundless popularity of K-pop idols.

Superfans of K-pop group BTS gamed the Billboard chart

In 2021, the boy band scored a number one hit with “Butter,” its second English-language track. As Stereogum writer Tom Breihan points out, though, it rose to the top of the charts without actually being the most popular song in the country. Other songs were considerably more popular on streaming platforms, but BTS’ hyperdevoted fanbase realized that purchasing digital downloads weighed more heavily in Billboard’s methodology. Recognizing an opportunity, BTS dropped the price of a download to 69 cents, securing their place on the top of the charts.

Big Ocean is breaking barriers as the world's first deaf K-pop boy band

The three-person boy band—whose members have different levels of hearing loss—use light systems, vibrations, and a mix of Korean and American Sign Languages, as well as International Sign (which isn't a whole language), to communicate and keep their dance routines in sync. In this interview, a band member with partial hearing describes their challenges.

Psy's 'Gangam Style' was the first music video to reach 1 billion views

Psy's "Gangnam Style" was the first music video to reach 1 billion views on YouTube. The song and video catalyzed the "Korean wave," bringing K-pop into the global mainstream. As of July 2025, it had over 5 billion views on the platform.

The K-pop industry's Big Four are facing declining stock prices

The major players of the K-pop industry—SM, JYP, YG, and HYBE—are publicly listed companies. Despite huge financial successes, these corporations have recently dealt with plunging stock prices, losing between 29% and 56% of their market cap by late 2024. While there’s no one reason for the recent devaluation, there are signs of slowing enthusiasm and less action from the major players—BTS and Blackpink.

Trot: Korea's melancholic pop that came before K-pop

Following the end of the Japanese occupation, Koreans shared their complex emotions through a musical genre called trot. Blending sorrowful lyrics with upbeat music, trot was used to dance the pain away after a difficult period.

K-pop idols have reduced rights due to their contracts

In 2024, the South Korean government ruled that celebrities are not entitled to the same rights as workers. This decision was made in response to the band NewJeans, whose members raised concerns about workplace harassment. The South Korean labor ministry instead found that the content of their contracts indicates that they do not hold the same legal status as other workers in the country. The dispute highlights the ongoing debate about the entertainment industry's treatment of idols.

The ‘90s saw a resurgence of the girl group

The ‘90s saw a resurgence of the girl group, with acts like TLC, the Spice Girls, and Destiny’s Child turning the model on its head. While still strongly influenced by the ‘50s and ‘60s girl groups, these acts also worked in hip-hop and dance music. Most significantly, they emphasized female empowerment—or “girl power”—rather than adolescent yearning.

TikTok can turn everyday users into stars

TikTok is such a cultural force, it’s now a platform for turning ordinary users into stars. This "Planet Money" podcast episode performs a deep dive into how Tai Verdes went from working a day job and dreaming of becoming a successful musician to using TikTok to gain a following.

BTS' 2026 Seoul concert turned the city into a distributed sound system

The K-pop band's first show after six years turned Gwanghwamun Square into a large open-air venue. Scientists present measured sound levels and noted that the music carried well across vast distances, thanks to good design of the sound system.

Three rock stars who made great country music

Steven Tyler, Tina Turner, and Darius Rucker all crossed into country. The author claims the trio shared a common trait: they weren't chasing a new audience. Instead, they were delving deeper into a sound already present in their work.

Brian Wilson and the Beach Boys were an influence on early punk rock

The Beach Boys' sunny sound profoundly influenced early punk acts like the Ramones, who took Brian Wilson's sugary hooks and ramped up the tempo.

The 'Movie Brats’ ushered in a new era of Hollywood

"The Movie Brats" is a name used to describe a generation of directors who blended classic cinema with the rebellious, crowd-pleasing spirit of rock ‘n’ roll. The figures most often associated with the tag are Steven Spielberg, Martin Scorsese, Francis Ford Coppola, George Lucas, and Brian De Palma.

1984's 'Born in the USA' was a sensation, due in part to its music videos

The album was Springsteen's most pop-focused, with blaring synths and a pumping backbeat. It was a pop culture sensation, with five singles that reached the top 10, a massive arena tour, and several iconic music videos coinciding with MTV's rise. The record would eventually become one of the best-selling albums of all time.

Cult classics are often defined by their initial commercial failure

Whether they're films, albums, television shows, or some other work of art, cult classics usually develop ardent followings because of their early struggles, either as box office flops or modest, self-released affairs. Richard Kelly, director of cult film "Donnie Darko," explains why he believes that endears audiences.

Taylor Swift was 16 when she released her debut album

When Taylor Swift released her first album, she was a little-known country singer-songwriter. A decade later, she was a world-famous pop superstar. In the first 10 years of Swift's career, her songwriting talent, savvy marketing, and engagement with fans helped propel her into stardom.

How does someone become the ‘voice of a generation’?

From modern authors like Sally Rooney and JD Salinger, to the 19th century Pre-Raphaelite Brotherhood, the concept of artists voicing a generation's sentiments goes way back. Read this analysis to understand the concept's history and uncover the potential issues with generalizing a generation's feelings.

Prince pioneered what would come to be known as 'the Minneapolis Sound'

Inspired by eclectic artists like Sly and the Family Stone, as well as lesser-known mentors and peers in the Twin Cities, Prince blended R&B, rock, pop, new wave, soul, funk, punk, and more, creating a sound that defied easy categorization.

How the Wu-Tang Clan built a hip-hop empire

“Enter the Wu-Tang (36 Chambers)” is considered one of the greatest rap albums of all time, but it was just the start of a career that would eventually include dozens of solo albums, a clothing brand, and a video game. This retrospective breaks down how the Staten Island group made it happen.

The Chicago Bears are the only professional sports team to score a Billboard Hot 100 hit

The 1985 track "The Super Bowl Shuffle" was recorded for charity, but the song (with its rudimentary raps and goofy taunts) became an unexpected hit, reaching No. 41 on the Hot 100 chart. This podcast digs into the history of the song and how it became an unexpected pop culture phenomenon.

Joshi is puroresu's female offshoot

Japan’s professional wrestling style, puroresu, has a long history, and joshi, its female variant, is a significant part of it. This documentary provides a primer on joshi and follows two contemporary joshi wrestlers, who detail how they made their way into the industry and its unique culture.

A century of Billboard issues documenting the evolution of popular music.

Quincy Jones' 'Big Band Bossa Nova' helped introduce bossa nova—a jazz-influenced Brazilian genre—to the US

Children are now three times more likely to say they want to be a YouTuber when they grow up than an astronaut, with some even attending 'YouTube camps' that teach kids how to create content for the platform.

The Beatles' US label rejected the band's first two singles, 'Please Please Me' and 'From Me to You,' with one executive calling the band 'dead in the water.'

'Shogun,' a 1980s TV series, helped popularize sushi in the US by stimulating an American interest in Japanese culture.

A small portion of The Winstons' 'Amen, Brother,' an obscure '60s gospel record, is the basis for thousands of hip-hop tracks, making it one of the most sampled records ever that's informally known as 'the Amen break.'

The identity of the Tank Man in the iconic photo from the 1989 Tiananmen Square protests remains unknown and was possibly killed.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

In 2009, the nation was gripped by the story of a missing young boy who was believed to be floating over Colorado in a homemade balloon, until it was revealed that he was at home the whole time.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

An initial public offering or 'IPO' is the process of a private company becoming public by putting shares of the company on the stock market for purchase.

A researcher recently discovered an interview from 1967 between groundbreaking journalist Joan Didion and the Grateful Dead, years before the band became an institution.

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

Sony set the standard for cylinder-shaped batteries when it repurposed manufacturing equipment used to make rolls of magnetic recording tape.

The 19th-century painters of the Hudson River School were among the first American romantics, with portraits that displayed the natural beauty of the young country.

The Nasdaq's 'Magnificent 7' companies are responsible for roughly 40% of the Nasdaq 100 index's gains, while the remaining 93 companies account for the other 60%.

Some Pokémon have been named after real and fictional organisms, while some real-world species have been named after Pokémon, such as Chilicola charizard and Binburrum zapdos.

SpongeBob exemplifies Aristotle's philosophy for living well because he understands that happiness doesn't come from external factors like money, recognition, or power.

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

Read a deep dive on the 'all-purpose healing' peptide BPC-157.

Warren Buffett's former professor Benjamin Graham is known as the 'father of value investing,' a strategy in which investors seek to buy stocks trading below their intrinsic worth.

Long before Major League Baseball began allowing instant replay for balls and strikes, an umpire reluctantly used the technology to determine whether a hit was a home run, a move that inadvertently ushered in a new era for the sport.

Iran's Revolutionary Guard Corps is independent of Iran's regular army and is one of the most powerful and influential military-political organizations in the Middle East.

The first image of a black hole was captured by creating an Earth-sized virtual observatory from a network of eight radio telescopes.

In 2026, Finland was named the world's happiest country for the ninth consecutive year based on its wealth, social safety network, and high life expectancy, among other factors.