Psy's 'Gangam Style' was the first music video to reach 1 billion views

PSY—GANGNAM STYLE

One of the first K-pop songs to reach a critical mass of fans in markets far outside of South Korea was 'Gangnam Style'—a lighthearted, catchy track from Korean rapper Psy that soon had fans around the world trying out the music video’s signature horse-riding dance. The video for the song, which was uploaded to YouTube in July 2012, was also the first on the platform to reach 1 billion views.

YouTube's 10 most viewed music videos of all time

YouTube arrived in 2005 with a short, innocuous video about the San Diego Zoo. Just 20 years later, it's one of the most popular websites and a go-to for countless music fans. This list of the site's most popular music videos analyzes how the videos hold up after reaching billions of views. The biggest takeaway? "Gangnam Style" is still a thrilling watch.

'Gangnam Style' isn't really about anything, according to its creator

When "Gangnam Style" by PSY became a global hit, the song inspired a slurry of think pieces about its subject matter. PSY insists there is no deeper message, and he just wanted to create an eccentric and funny pop song about the wealthy Gangnam District in Seoul. Peruse the 2012 song’s ridiculous lyrics, translated in this article, and revisit the wild music video when you’re done.

How K-pop conquered the world

How did Korean musical acts go from unpopular and at times maligned to filling arenas and creating one of the most viral music videos of all time? This 25-minute audio documentary from BBC World Service explains how social networks, plastic surgery, and government tax breaks helped turn K-pop into the multibillion-dollar global juggernaut we know today.

The hypercompetitive world of becoming a K-pop star

K-pop, a global $8B industry, rose from its 1990s regional roots to worldwide fame thanks to hits like “Gangnam Style.” Trainees endure years of intense training in performance and media skills, with only 4% to 5% debuting.

Seo Taiji and the Boys are considered the first 'true' K-pop idols

This article explains how the success of a rebellious '90s boy band inclined an industry to capitalize on that success and meticulously craft new generations of stars. While BTS exhibits major talent and charm, their rise may partially result from a formula for mass appeal that music executives cultivated.

Superfans of K-pop group BTS gamed the Billboard chart

In 2021, the boy band scored a number one hit with “Butter,” its second English-language track. As Stereogum writer Tom Breihan points out, though, it rose to the top of the charts without actually being the most popular song in the country. Other songs were considerably more popular on streaming platforms, but BTS’ hyperdevoted fanbase realized that purchasing digital downloads weighed more heavily in Billboard’s methodology. Recognizing an opportunity, BTS dropped the price of a download to 69 cents, securing their place on the top of the charts.

Netflix's 'KPop Demon Hunters' is the streamer's most-watched original movie

The 2025 film, which combines K-pop music and Korean mythology, became a big hit on the streaming platform. It was equally successful in its limited theatrical release, shooting to the top of the box office rankings.

YouTube was acquired by Google for $1.65B in stock during its second year

In 2006, Google acquired YouTube for $1.65B, only two years after its launch. Sequoia Capital, one of Silicon Valley's best-known venture firms, was an early investor in the streaming video platform, seeing it as the next step in the evolution of user-generated content that flourished online during the mid-2000s.

How YouTube's biggest creator changed the platform forever

Jimmy Donaldson, aka MrBeast, has accrued 241 million subscribers on YouTube by obsessing over content and spending sometimes millions to produce a single video. He is known for recording himself doing extreme stunts, like staying underwater for 24 hours, and gifting people with large amounts of money. Creators have imitated his style ever since. Dive into how MrBeast transformed YouTube here.

'Potter Puppet Pals' was one of the internet’s first viral videos

Created by animator Neil Cicierega in the early 2000s, Potter Puppet Pals featured felt puppets parodying the Harry Potter characters. Its 2007 video “The Mysterious Ticking Noise” became an early YouTube sensation, amassing more than 200 million views.

TikTok is resurrecting sampled songs

Rapper Doechii's song "Anxiety" has become a bona fide chart hit. Interestingly, its popularity on TikTok propelled Gotye's "Somebody I Used to Know" (the song Doechii's song samples) and Sleep Hallow's "A N X I E T Y" (a song that samples the Doechii song) onto the charts as well.

TikTok boasts nearly 1.8B monthly users

The app has surged in popularity recently, with usage surging during the COVID-19 pandemic. Those users have generated high revenues, too, with over $23B in 2024.

1984's 'Born in the USA' was a sensation, due in part to its music videos

The album was Springsteen's most pop-focused, with blaring synths and a pumping backbeat. It was a pop culture sensation, with five singles that reached the top 10, a massive arena tour, and several iconic music videos coinciding with MTV's rise. The record would eventually become one of the best-selling albums of all time.

An archive of Korean film

If Bong Joon Ho’s 2020 Oscar-winning film Parasite whet your appetite for Korean cinema, check out the Korean Film Archive’s YouTube channel, which has more than a hundred full-length classic films available to stream for free, some dating back as far as 1930. Many of the titles are remastered and feature subtitles in multiple languages. Start with “Mandala” (1981) and “Aimless Bullet” (1961).

GothamChess built the largest online chess audience in the world

International Master Levy Rozman, known as GothamChess, has more than 6 million YouTube subscribers and billions of views. His mix of tutorials, commentary, and humor has introduced millions of new fans to the game in the digital era. In this video, he discusses his decision to challenge Grandmaster Magnus Carlsen.

Widespread use of LSD sparked a counter-cultural artistic movement in the 1960s

The trippy visuals often associated with LSD flourished in the 1960s as the drug became more widespread. Psychedelic design, defined by its undulating text and graphics, ultimately grew beyond just visuals, spawning psychedelia, a term that includes art, music, and cultural experiences based on psychedelic experiences.

Daft Punk's 2006 set helped mainstream electronic dance music

Daft Punk's 2006 Coachella set wasn't just a performance—it was a turning point for electronic music. Their futuristic pyramid, dazzling visuals, and seamless live mixing captivated a packed crowd and pushed EDM into the mainstream.

Korean barbecue uses thin slices of marinated beef

Korean food, and specifically Korean barbecue, jumped across the Pacific to become one of the fastest-growing international cuisines in the United States. In Korean restaurants, dishes like bulgogi (thin slices of marinated beef) are grilled at the table and accompanied by a wide variety of side dishes.

Horror grossed more than $1B at the box office for the first time in 2017

It was the first time the genre broke the barrier for domestic box offices, powered by hits like “Get Out,” “IT” and “Split.” Since then, horror movies have remained commercial juggernauts: In 2025, the genre surpassed the $1B mark by September.

Guitar Hero introduced a generation of gamers to rock music

The rhythm-based video game was a surprise hit when it was released in 2005. Even more surprising was the renewed interest in classic rock hits from the likes of Black Sabbath, Queen, and David Bowie.

Losing the kids to video games

An estimated 60 million people suffer from internet gaming disorder worldwide, a category created by the World Health Organization in 2018 to help communities support individuals plagued by pathological play. As the world's most-played game of all...

Chubby Checker’s ‘The Twist’ reached number one in two separate years

The song topped the Hot 100 in 1960 thanks to a performance on the popular TV show “American Bandstand,” which led to a “Twist” dance craze. Checker recorded twist-themed follow-up singles, helping to propel “The Twist” back up the chart in 1962.

On April 12, 1961, Soviet cosmonaut Yuri Gagarin became the first human in space

In 1961, Soviet cosmonaut Yuri Gagarin became the first human to orbit Earth, deepening US fears of falling behind in the space race. Watch archival footage to see why the mission was such a historic turning point.

The value of a 400 oz gold bar hit $1M for the first time in 2024

On Aug. 16, 2024, the gold bar size often seen in movies hit $1M in value for the first time when the price of gold reached $2,500 per troy ounce. A data visualization shows what other gold bar sizes are worth and compares them to the size of an iPhone.

A century of Billboard issues documenting the evolution of popular music.

Quincy Jones' 'Big Band Bossa Nova' helped introduce bossa nova—a jazz-influenced Brazilian genre—to the US

Children are now three times more likely to say they want to be a YouTuber when they grow up than an astronaut, with some even attending 'YouTube camps' that teach kids how to create content for the platform.

'Shogun,' a 1980s TV series, helped popularize sushi in the US by stimulating an American interest in Japanese culture.

A small portion of The Winstons' 'Amen, Brother,' an obscure '60s gospel record, is the basis for thousands of hip-hop tracks, making it one of the most sampled records ever that's informally known as 'the Amen break.'

The first horror movie is believed to be George Méliès' 1986 short 'The Haunted Castle,' which pioneered the use of special effects

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

As of 2025, the most cited papers in science include a review of graphene, methods to improve image recognition, streamlining electron density calculations, and optimizing protein studies.

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

In 2019, a laptop loaded with six of the worst malware in history and described as 'an exhibit of historical weaponry' sold for $1.3M.

An initial public offering or 'IPO' is the process of a private company becoming public by putting shares of the company on the stock market for purchase.

In 2026, Finland was named the world's happiest country for the ninth consecutive year based on its wealth, social safety network, and high life expectancy, among other factors.

Double world record holder Hunter Ewen helped conquer his fear of balloons, called globophobia, by training to win Guinness World Record titles for balloon inflation.

Before humans, the Soviet Union and the United States sent animals—including apes, dogs, and cats—to space during the Space Race.

US consumers collectively owe more than $1T to credit card companies—almost as much as they owe in auto loans.

Watch contemporary footage covering the US-backed Shah of Iran fleeing the country in the face of the 1979 Iranian Revolution

Firework or sparkler burns, even if they cover a relatively small area of skin, can significantly affect our range of motion.

The US first hosted the World Cup in 1994, a tournament that lives in soccer infamy for its poor planning and the murder of Colombian player Andres Escobar, who'd accidentally scored on his own net.

Some researchers have labeled nomophobia, the fear of being without your phone, as 'the phobia of the 21st century.'

Massive blooms of microscopic plankton called dinoflagellates produce the neon blue light seen in glowing tides.

Sony set the standard for cylinder-shaped batteries when it repurposed manufacturing equipment used to make rolls of magnetic recording tape.

Graffiti dates back to at least ancient Pompeii, where citizens scrawled messages to one another on public walls

Explore chaos in this simulation of two double pendulums, where small differences in the release angles produce wildly different outcomes.

Three Ebola species are responsible for most large outbreaks of the disease, yet the only approved Ebola vaccine is known to work against just one of them.