The hypercompetitive world of becoming a K-pop star

Training to be a K-pop idol is a high-pressure experience

The life of an idol is known to be arduous, but what does life look like before one even reaches fame? In this video, a reporter investigates the K-pop dance schools of South Korea and unveils a darker side of the industry. In hopes of "making it," students undergo relentless training routines and auditions to achieve their idea of perfection. While the pupils insist on their autonomy and belief in the system, there are clear pressures to conform and meet industry expectations.

An introduction to becoming a K-pop superfan

K-pop is not a genre but rather an ever-evolving industry. This resource breaks down the different eras of K-pop. Learn how the first generation, with bands like H.O.T., evolved into today’s fourth generation, where idols can train and debut outside South Korea. Find new groups to listen to, and appreciate the diversity of the different groups’ sounds.

K-pop is defined by catchy music, synchronized dances, and devoted fans

Thanks to its eye-catching aesthetics and catchy music, South Korean pop has sparked a global industry. Both their sound and visuals are meant to be fun and addictive to consume.

How K-pop conquered the world

How did Korean musical acts go from unpopular and at times maligned to filling arenas and creating one of the most viral music videos of all time? This 25-minute audio documentary from BBC World Service explains how social networks, plastic surgery, and government tax breaks helped turn K-pop into the multibillion-dollar global juggernaut we know today.

The South Korean government invests in K-pop

While it can feel like K-pop's popularity appeared in the West out of nowhere, there have been longstanding efforts to make it take off in countries around the world. The Korean government invested in its culture for a more powerful future during a financial crisis in Asia. From building huge auditoriums to refining hologram technology, South Korea's Ministry of Culture has devoted huge sums to ensure the success of K-pop.

South Koreans appear to be losing interest in K-pop

K-pop fandoms don’t seem to be losing steam in the US, but apparently, South Korean fans are less interested in their domestic music industry. A number of factors could be contributing to this dwindling passion, such as scandals with idols, BTS’ hiatus, and less dependency on media after COVID-19. Currently, there’s no panic that the industry is dying, but there is increasing concern that the future will not be quite as bright as the past.

Seo Taiji and the Boys are considered the first 'true' K-pop idols

This article explains how the success of a rebellious '90s boy band inclined an industry to capitalize on that success and meticulously craft new generations of stars. While BTS exhibits major talent and charm, their rise may partially result from a formula for mass appeal that music executives cultivated.

The K-pop industry's Big Four are facing declining stock prices

The major players of the K-pop industry—SM, JYP, YG, and HYBE—are publicly listed companies. Despite huge financial successes, these corporations have recently dealt with plunging stock prices, losing between 29% and 56% of their market cap by late 2024. While there’s no one reason for the recent devaluation, there are signs of slowing enthusiasm and less action from the major players—BTS and Blackpink.

PSY—GANGNAM STYLE

One of the first K-pop songs to reach a critical mass of fans in markets far outside of South Korea was 'Gangnam Style'—a lighthearted, catchy track from Korean rapper Psy that soon had fans around the world trying out the music video’s signature horse-riding dance. The video for the song, which was uploaded to YouTube in July 2012, was also the first on the platform to reach 1 billion views.

How Korea’s beauty industry is impacting its healthcare system

Hallyu, or the spread of Korean culture, has made South Korea a global leader in the beauty industry. People worldwide travel to the country, seeking aesthetic procedures like microneedling and noninvasive lifting. The $4B industry attracts many doctors seeking high profits. However, the result is a healthcare system facing a critical shortage of general practitioners and hospital physicians.

K-pop idols have reduced rights due to their contracts

In 2024, the South Korean government ruled that celebrities are not entitled to the same rights as workers. This decision was made in response to the band NewJeans, whose members raised concerns about workplace harassment. The South Korean labor ministry instead found that the content of their contracts indicates that they do not hold the same legal status as other workers in the country. The dispute highlights the ongoing debate about the entertainment industry's treatment of idols.

Superfans of K-pop group BTS gamed the Billboard chart

In 2021, the boy band scored a number one hit with “Butter,” its second English-language track. As Stereogum writer Tom Breihan points out, though, it rose to the top of the charts without actually being the most popular song in the country. Other songs were considerably more popular on streaming platforms, but BTS’ hyperdevoted fanbase realized that purchasing digital downloads weighed more heavily in Billboard’s methodology. Recognizing an opportunity, BTS dropped the price of a download to 69 cents, securing their place on the top of the charts.

Top creators get paid millions of dollars per post

From the Kardashians to the world’s top soccer players, a handful of celebrities average hundreds of thousands, if not millions of dollars, per sponsored post. But brands aren’t willing to shell out that money for a high follower count alone. Creators must have high engagement rates on their content, too.

Blackpink are the most followed female group on Spotify

The widespread popularity of the four-piece girl group Blackpink has built a large community of fans—called Blink—and proven the success of unconventional marketing strategies. Instead of producing a wealth of content and new material, Blackpink releases albums slowly, building tension for their fans. During their musical breaks, the women continue to build on their icon status, working with luxury brands like Chanel or even guest-starring in major American TV shows like “The Idol.”

Fame can trigger addictive, drug-like highs in the brain

Differences in the type of fame, such as movie stardom, sports, and internet virality, can produce varying degrees of dependence on individuals based on their age and background. Some individuals—particularly children—can develop drug-seeking behavior as they pursue continuous dopamine spikes if they lack an existing sense of fulfillment from elsewhere.

Netflix's 'KPop Demon Hunters' is the streamer's most-watched original movie

The 2025 film, which combines K-pop music and Korean mythology, became a big hit on the streaming platform. It was equally successful in its limited theatrical release, shooting to the top of the box office rankings.

Startup accelerators that include more training activities, such as pitch competitions, tend to have better long-term success rates

That's according to a new study from Wharton. Y-Combinator, perhaps the most famous startup accelerator, currently has 16 alumni companies trading on the public market. But not every entrepreneur who joins a startup accelerator makes it big.

Children are now three times more likely to say they want to be a YouTuber when they grow up than an astronaut, with some even attending 'YouTube camps' that teach kids how to create content for the platform.

The world of rare and expensive Pokémon cards

The rising value and popularity of Pokémon trading cards is driven by nostalgia, influencer culture, and the launch of Pokémon Go. Fans of the decades-old Japanese game are now seeking to buy rare cards in mint condition for thousands of dollars, sometimes even millions. Learn more about the frenzy to collect these rare cards, and how influencer Logan Paul helped boost market interest in this article.

The fitness industry has seen a lot of fads—and Peloton might be one of them

Like SoulCycle and Tae Bo, Peloton has struggled to stay at the forefront of the fitness industry. Despite periods of incredibly high interest and high-profile users (like the Obamas), Peloton has lost many users since the pandemic ended—and has struggled to add more. (Some users may experience a paywall.)

Professional vocalists explain the mechanics of singing

Ever wonder how your favorite singer hits those high notes? Have you been amazed at someone bringing down the house at karaoke? The secret behind singing is that it's more technical than most realize. In this video, a handful of professional vocalists break down the basics to demonstrate how you can develop a more musical voice.

What it means to be an opening act

Most people assume opening for a major act will propel a smaller artist's career. While that can be the case, this academic study from a Drexel University professor offers some objective data that suggests mixed results. In short, there's no guarantee that an opening slot on a big tour will enhance an artist's popularity—or their income.

In the '90s, country aimed for stadiums

While the early 1900s built the template for country music as a genre, the 1990s pushed the music into the mainstream, setting the course for country’s modern ubiquity. Artists like Garth Brooks and Shania Twain pushed against the genre’s orthodoxy, turning the music into blockbuster entertainment with a pop sheen.

Many gig economy jobs are easy to sign up for, with a low barrier to entry

That doesn’t mean being a gig worker is an easy career, however. This article provides a framework for how to succeed in the gig economy, such as getting routines in place to streamline workflows, avoiding burnout, and creating a solid network.

The American 'Who Wants to Be a Millionaire?' redefined the quiz show

The show was already a success in the United Kingdom when it was adapted for the US to boost ratings during 1999’s “sweeps week,” a pivotal time for television ratings. The show worked, thanks to a charismatic host in Regis Philbin and the high stakes of a big cash prize. That combination would be replicated with great success in reality competition shows, such as “American Idol,” which would follow.

Today’s kids would rather be YouTubers than astronauts

While the other children in your kindergarten class might have wanted to be firefighters or astronauts when they grew up, modern kids are different. Lego conducted a study that found children were more likely to say they wanted to be a YouTuber when they grew up than an astronaut.

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

An initial public offering or 'IPO' is the process of a private company becoming public by putting shares of the company on the stock market for purchase.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

About 2,000 US babies are born annually without some portion of their limbs, potentially leading to a lifetime of pricey prosthetics.

A Yale student wrote a profound essay about the consulting industry's influence on elite college students that was published in a book of her writing after she died in a post-graduation car accident.

Roughly 43 million US borrowers owe roughly $1.7T in student debt, the second-largest source of consumer debt behind mortgages.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

A century of Billboard issues documenting the evolution of popular music.

In preparation for this weekend's Eurovision finale, which is something like the World Cup of pop music, here's a young Céline Dion performing (for Switzerland?) at the 1988 competition.

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

NBA superstar Victor Wembanyama spent the 2025 summer training with monks in central China to enhance his body and mind.

Double world record holder Hunter Ewen helped conquer his fear of balloons, called globophobia, by training to win Guinness World Record titles for balloon inflation.

'Shogun,' a 1980s TV series, helped popularize sushi in the US by stimulating an American interest in Japanese culture.

Shooting stars, or meteors, are fragments of asteroids and comets that burn up as they enter Earth's atmosphere, creating streaks in the sky called meteor showers.

Bone marrow (soft tissue found inside certain bones) generates roughly 500 billion new blood cells each day

According to the physics of black holes, our 4D reality may be a hologram—a projection of information coded on a 2D surface on the edge of the universe.

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

A pickleball's loud 'pop' sound can reach 120 decibels, which is equivalent to a hammer hitting a nail

One of the most famous portraits ever taken is 'Afghan Girl' (1984) by Steve McCurry, yet the subject Sharbat Gula went much of her life without being identified or benefitting from the image's success.

Crows are believed to have intelligence on par with a seven-year-old child and demonstrate complex behaviors, from problem-solving with tools to recognizing human faces.

Some researchers have labeled nomophobia, the fear of being without your phone, as 'the phobia of the 21st century.'