Top creators get paid millions of dollars per post

Influencers try to make money off posts—but that's not always the case for creators

The words “influencer” and “creator” are used interchangeably to describe someone who posts consistent content to a significant number of followers on at least one social media platform. But the difference between the two is important. Especially to marketers seeking to tap social media stars to promote products and services.

TikTok's top 10 users have over 1B followers

Influencers like Charli D'Amelio and MrBeast, as well as more traditional stars like Dwayne "The Rock" Johnson, produce content that keep people scrolling.

A small fraction of creators make money on YouTube

YouTube has become one of the world's leading entertainment platforms almost entirely on the back of users who upload their own content. An estimated 3.7 million new videos get uploaded to YouTube each day, but only a small, very popular fraction are able to make money from their content.

Some influencers are facing the dark side of being a public persona

From burnout to stalkers, a content creator’s life can quickly become complicated as their following grows. Women’s Health recently spoke with some creators about what they wish they’d known before they started their careers on social media.

Ranking the world's highest paid athletes in 2022

The top 100 highest-paid athletes in the world include players from 10 sports and 24 countries. They earned $4.46 billion in total income, including $3.24 billion in salary and prize money, as well…

The global creator economy is worth roughly $250B

That number is derived from multiple sources (such as brand deals and affiliate links), and the projections for how much the creator economy will be worth in the future are even more complicated.

Mark Zuckerberg, Katy Perry, and other celebrities have attended Burning Man

Burning Man is an expensive endeavor, most attractive and accessible to those with deep pockets and an interest in artistic endeavors. Therefore it’s no surprise the event attracts various famous innovators and entertainers, including the world's richest people.

The hypercompetitive world of becoming a K-pop star

K-pop, a global $8B industry, rose from its 1990s regional roots to worldwide fame thanks to hits like “Gangnam Style.” Trainees endure years of intense training in performance and media skills, with only 4% to 5% debuting.

The most expensive ad of all time was for Chanel No. 5 perfume

The video ad, starring actress Nicole Kidman, aired in 2004 and cost roughly $33M at the time (when accounting for inflation, that would be roughly $57M in 2026). You can watch the ad spot in full here.

Peloton instructors have built expansive personal brands

Outside of teaching Peloton classes, many instructors have amassed large social media followings and brand deals—ranging from modeling for Puma and Adidas to "Dancing With The Stars" appearances. On top of their influencer work, leading instructors at Peloton—like Cody Rigsby, Emma Lovewell, and Robin Arzón—reportedly earn salaries of more than $500K.

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

Fame can trigger addictive, drug-like highs in the brain

Differences in the type of fame, such as movie stardom, sports, and internet virality, can produce varying degrees of dependence on individuals based on their age and background. Some individuals—particularly children—can develop drug-seeking behavior as they pursue continuous dopamine spikes if they lack an existing sense of fulfillment from elsewhere.

People are making careers out of playing claw machines

As it turns out, winning at a claw machine arcade game over and over again makes for great social media content. Influencers like Erik Kane are taking advantage of this—and making money off of it, too.

F1 is a billion-dollar industry

...but that money doesn't come easily. Team principals have to constantly ensure money is coming in to fund their million-dollar cars every weekend. This CNBC video explores all the costs of running a team. It also shows how team principals woo sponsors and find ways to maximize their technology with a cost cap.

How much do people make in Hollywood?

A huge network of people makes up Hollywood—a place associated with glamour and fortune. Read this article in The Hollywood Reporter to learn more about the actual roles within the industry and what these workers are paid. From studio executives to makeup artists, learn what the different Hollywood salaries are.

Children are now three times more likely to say they want to be a YouTuber when they grow up than an astronaut, with some even attending 'YouTube camps' that teach kids how to create content for the platform.

Some Super Bowl performers make less than $1K for the event

The NFL has a longstanding policy of not compensating Super Bowl Halftime show performers, with the idea that the true compensation for artists is the scale of the exposure to the artist’s music. Previous Super Bowl performers have made the union rate minimum, which is about $1K per day.

Nonstop posting by Elon Musk provides calculated political and brand messaging

For a week in August 2024, Musk posted 650 times, including reactions to far-right influencers; promotion of his AI tool, Grok; and support for controversial political takes. He livestreamed himself playing Diablo IV for hours during that same week.

A group of billionaires and millionaires wants to pay more taxes

Hundreds of billionaires and millionaires have signed a letter called “Proud to Pay More,” in which they ask world leaders to tax the wealthiest individuals more than they currently do. The group, which includes Disney heir Abigail Disney and Valerie Rockefeller, re-upped their call at the World Economic Forum in Davos this year. Learn about the “Proud to Pay More” letter in this article.

BTS makes big profits, and spends just as big

While the band has been on hiatus since 2022, there are remarkable insights into the band’s success, like a $44M profit from a six-show tour. Their profits allow them massive spending, with investments like a shared mansion in addition to owning their own multimillion-dollar apartments.

Autograph hunters form secretive networks to trade celebrity access tips

Inside the rarefied world of the autograph collector, individuals who will go to great lengths to gather celebrities' signatures.

Banksy once sold his highly valued artwork on the street for $60

The notorious (and anonymous) street artist has a history of sending up the art world's pretensions. In 2013, he sold his artwork, valued at approximately $20K per piece, for $60 on a New York street. Some unassuming, but apparently aesthetically discerning, patrons took home world-renowned work that day at a steep discount.

Louis Vuitton is considered LVMH's most valuable brand

Louis Vuitton consistently ranks among the world's top 10 most valuable global brands—it's worth an estimated $100B as of this writing.

The matchmakers serving the elite of Silicon Valley

If members of the wealthy elite want to find romance, they often choose expensive match-making services rather than dating apps. These services can cost $150,000 for each match, and providers are experts in dealing with the unique social dynamics caused by being wealthy and the unusual egos such wealth can bring. This article explores this hidden cultural phenomenon.

Taylor Swift is one of the world's most successful artists

Swift is one of the best-selling musicians of all time. She has sold more than 200 million records and won multiple Grammy Awards. Known for her storytelling and ability to reinvent her music, she’s expanded her career from country roots to global pop stardom.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

Many startup founders pull out-of-the-box stunts to get their businesses off the ground

Do you know Airbnb’s founders used cereal (yes, as in the breakfast food) to secure their initial round of funding? Or that PayPal’s founders once gave out free money to get people to sign up for the platform? These stories might be crazy, but they’re not uncommon.

Facebook dominated US social ad spend in the first half of 2024

This data visualization shows the social media platforms where advertisers spent the most money in the first six months of 2024, with Facebook leading the pack taking home 36.3% of US social ad spend.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

Hedge funds, the private investment firms that trade a wide swath of financial assets, make money by imposing steep fees on investors and from the fund's investment performance.

US consumers collectively owe more than $1T to credit card companies—almost as much as they owe in auto loans.

Art theft is the third-largest source of criminal revenues worldwide, thanks in part to the subjective nature of valuing a work of art.

About 2,000 US babies are born annually without some portion of their limbs, potentially leading to a lifetime of pricey prosthetics.

See how Budweiser's famous Clydesdales spend their days at Warm Springs Ranch, where roughly 70 to 80 of the beer brand's giant horses can be found at any given time.

See the most iconic photos from four decades of LIFE magazine

This site reaches millions of visitors who are tired of AI chatbots and seeking human connection. Pretend to be an AI chatbot and ask questions, provide answers, and draw for people in real time.

The price of gas is a composite made up of several different factors, with the federal gas tax making up less than 20% of what drivers pay at the pump.

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

Dozens of S&P 500 stocks, including Coca-Cola and Walmart—known as the dividend aristocrats—have increased dividends every year for 25 years

Brandi Chastain, the star of the 1999 US victory over China in the 1999 Women's World Cup, was a last-second choice to take the penalty kick that sealed the victory.

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

Hotels in Cannes, the glamorous city on the French Riviera, hire hawks to ward off seagulls during the city's famous film festival.

A Yale student wrote a profound essay about the consulting industry's influence on elite college students that was published in a book of her writing after she died in a post-graduation car accident.

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

Neutron stars, the remains of some massive stars after they explode in a supernova, are the densest directly observable objects in the universe.

SpongeBob exemplifies Aristotle's philosophy for living well because he understands that happiness doesn't come from external factors like money, recognition, or power.

Prince's sexually explicit 1984 track 'Darling Nikki' attracted the ire of the Parents Music Resource Center, an advocacy group that inspired the Parental Advisory sticker, even though the song ends with a Christian message.

Tattoos remain visible on your skin thanks to immune cells called macrophages

NBA superstar Victor Wembanyama spent the 2025 summer training with monks in central China to enhance his body and mind.