Hollywood, explained

The Hollywood sign originally said 'Hollywoodland'

The original sign, which was only intended to be up for 18 months and erected around 1903, advertised a new housing development in the Hollywood Hills. In 1949, the Hollywood Chamber of Commerce shortened it to "Hollywood."

Hollywood's 'golden age' was controlled by vertically integrated studios

Hollywood in the early to mid-20th century was largely controlled by the "Big Five" studios: Paramount, Warner Bros., Fox, MGM, and RKO. The studios were vertically integrated, overseeing every aspect of film production, distribution, and exhibition. During this era, actors like Cary Grant and Judy Garland were under contract with specific studios—typically for seven years. Garland signed with MGM at age 13, which counted on them to draw audiences.

Hollywood's efficient response to the Spanish flu made it a filmmaking destination

In 1918, the Great Influenza epidemic killed more than 675,000 Americans. Los Angeles was one of the first cities to shut down movie theaters, most of which were independently owned and couldn’t afford the revenue loss. The results were twofold: the quick response meant that Hollywood could bounce back faster than other film hubs, and it also contributed to the rise of vertical integration as studios stepped in to purchase the flailing theaters.

Thomas Edison inadvertently spurred the film industry's move to Hollywood

The inventor's patent on the motion picture camera included several stipulations that required independent movie studios to work with Edison's Motion Picture Patents Co., making the East Coast undesirable for aspiring filmmakers.

Hollywood alternative Flying A Studios was housed in Santa Barbara for a decade

Founded in 1910 in Chicago, the American Film Company moved west to Santa Barbara to shoot cowboy westerns. For a decade, the studio was prolific, putting out an average of 242 films a year but collapsed within a decade due to a lack of vision.

A 1927 map shows where Paramount shot its many productions

The skeleton key of California identified in-state locations that would substitute for shooting films abroad. It includes some interesting choices, like establishing Wales along the Los Angeles coast.

How Los Angeles got its palm trees

Los Angeles is known for its warm weather and palm trees, but the latter haven't always been part of the landscape. As Hollywood's movie industry grew, so did the number of palm trees. As this article points out, most of the city's palm trees were planted in the 1930s through an unemployment relief program.

How much do people make in Hollywood?

A huge network of people makes up Hollywood—a place associated with glamour and fortune. Read this article in The Hollywood Reporter to learn more about the actual roles within the industry and what these workers are paid. From studio executives to makeup artists, learn what the different Hollywood salaries are.

'Special effects' have evolved alongside Hollywood

Since the early days of moviemaking, directors have played with perspective to create incredible effects on the screen. From Buster Keaton to contemporary CGI, this 30-minute documentary details the amazing evolution of Hollywood's special effects.

Show business is increasingly leaving Hollywood

Using tax incentives, states like Georgia, New Jersey, and New Mexico are luring studios to produce their films and television shows outside of California. Changing business models after COVID-19 largely influenced this change.

A statistical breakdown of the global film industry

Dive into this collection of stats and infographics explaining the current state of both Hollywood and the global film industry. The page covers a variety of topics, including independent film production, box office revenue, global film markets, movie-going demographics and more. It also addresses the relatively new phenomenon of home video streaming.

Hollywood movies' ratings are controlled by the Motion Picture Association

The board, established by a board of parents, has provided ratings (like G, PG, PG-13, R, and NC-17) for Hollywood films since 1968. Although the MPA provides specific criteria for rating films, many of the characteristics (such as "snippets of language that go beyond polite conversation") are subjective.

Classic movies are prone to decomposition because they're captured on nitrate film

Nitrate film was the standard in early Hollywood and is prone to decomposition over time. It's led to an estimated 75% of early American films being lost to history.

The best podcasts about Old Hollywood

If you’re intrigued by the gossip and scandals of Hollywood’s early years, you’ll want to check out this Vanity Fair list of some of the best podcasts on the topic. Some, like Karina Longworth’s "You Must Remember This," cover a different event from Hollywood history with every episode. Others follow a single topic over the course of an entire season, like "No Place Like Home", which explores the 2005 theft of the original "Wizard of Oz" ruby slippers.

Hitchcock's career began shortly after World War I

Nearly 60 years after beginning in the silent film era in 1919, Hitchcock produced his last film, "Family Plot," in 1976. Over his decades-long career, Hitchcock brought a literary sensibility to previously maligned genres like thrillers and innovated numerous camera techniques.

Silicon Valley’s history in technology can be traced back to the late 1800s

From its developments in radio, defense technology, and personal computing, Silicon Valley has been associated with innovating tech for more than a century. This animated timeline of Silicon Valley’s history helps visualize its evolution.

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

The Madison Avenue Walk of Fame

In Hollywood, the most prominent celebrities get “stars” on the Hollywood Walk of Fame. Now, industry events producer Advertising Week has created a virtual walk of fame for the biggest stars of the ad world, from the Celestial Seasonings Sleepytime Bear to the Energizer Bunny.

There's a legal loophole behind California Champagne

In the late 19th century, sparkling wine production took root in California before France began the fight to own the term “Champagne.” Many American winemakers already used it for easy recognition. The battle continued for over a century before reaching an agreement in 2005, stipulating that American sparkling wine couldn’t be labeled as Champagne unless the producer was already calling it such.

The Cannes Film Festival was created as a response to fascism

Initially called the International Film Festival, Cannes was created as an alternative to the Venice Film Festival, which French diplomat Philippe Erlanger believed had been politicized by the influence of Hitler and Mussolini.

There are several theories for how the Oscar got its name

Several different people claim to have bestowed the famous nickname, including a librarian who thought the knight resembled her uncle Oscar and a gossip columnist who was poking fun at a local theater owner.

'The Grand Ole Opry' turned Nashville into the country music capital

By 1932, country was being broadcast to 30 states and parts of Canada. That influence turned the Tennessee city into a destination for those interested in working in the budding industry.

Youtube, explained

YouTube began as a quirky site where users uploaded funny, random videos—a do-it-yourself television service. Today, it’s a global media powerhouse and home to everything from movie trailers to video podcasts, livestreams, and much more. Want to learn more about the streaming giant? Check out our 5-minute explainer here.

The NBA, explained

From humble beginnings in 1891, basketball transformed into the global juggernaut we know today. The NBA, established in 1949 and later revitalized by Commissioner David Stern in the 1980s, became a model for sports branding, player marketing, and international expansion.

Broadway is the epicenter of the American theater world

Broadway is shorthand for the Broadway theater district, an area in New York City's Manhattan borough that occupies a segment of Broadway, a 13-mile road. Although the Broadway theater district has a relatively small geographic footprint, its 41 theaters stage some of the world's most popular productions of plays and musicals.

How the US built the Interstate Highway system

As late as World War II, it took a well-prepared motorist roughly 10 days to cross America from coast to coast in a car. That all changed when the nation undertook its biggest public infrastructure project in 1956, the National Interstate and Defense Highways Act, initiating a 36-year, $114B mission to lay 41,000 miles of roads across America. Watch a smart overview here.

Walt Disney's early film 'Alice's Wonderland' was a groundbreaking innovation in the silent film era

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

The distributor behind 'Rocky Horror' pulled the film from its scheduled national release, believing it would be a failure, though it eventually amassed a dedicated fanbase through midnight showings, a trend that continues over 50 years later.

70 years ago today, city officials in Santa Cruz, California, banned rock 'n' roll to protect its youth from corruption after witnessing a 'provocative' concert the night before.

Hotels in Cannes, the glamorous city on the French Riviera, hire hawks to ward off seagulls during the city's famous film festival.

See the most iconic photos from four decades of LIFE magazine

Long before Major League Baseball began allowing instant replay for balls and strikes, an umpire reluctantly used the technology to determine whether a hit was a home run, a move that inadvertently ushered in a new era for the sport.

At the beginning of the 20th century, a group of young men ate standard American food—replete with food additives like borax and formaldehyde—as part of government research to better understand food safety.

According to the physics of black holes, our 4D reality may be a hologram—a projection of information coded on a 2D surface on the edge of the universe.

Before writing 'Walden,' transcendentalist Henry David Thoreau nearly burned down his hometown with a campfire that grew out of control.

The Brothers Grimm were lawyers before they were storytellers, and became interested in fairy tales as they began investigating how rules and customs had been passed down through cultures.

The power and influence of the American presidency have expanded significantly over time—far beyond what the founders envisioned.

Sony set the standard for cylinder-shaped batteries when it repurposed manufacturing equipment used to make rolls of magnetic recording tape.

In 1939, baseball star Lou Gehrig delivered his inspirational 'Luckiest Man' speech after retiring due to the health condition that now bears his name.

While El Niño moves warm Pacific Ocean waters east along the equator, La Niña moves them west, shifting where rainfall will become more common for months.

See how fireworks are made and learn how metals like magnesium and copper are responsible for different colors.

The word 'jazz' evolved from 'jasm,' 19th-century American slang for 'energy'

See how Budweiser's famous Clydesdales spend their days at Warm Springs Ranch, where roughly 70 to 80 of the beer brand's giant horses can be found at any given time.

This real-time tracking of the hantavirus cruise ship outbreak in May 2026 offers a unique glimpse into the global reach of the outbreak and whether the virus sickened passengers and their communities around the world.

US housing costs have risen by roughly 175% between 1991 and 2026—but a growing number of Gen Zers are becoming homeowners anyway. In 2025, 4% of homebuyers were Gen Z, up from 3% the year before.

Louisiana's 'Cancer Alley' is infamous for having some of the highest industrial pollution, toxic air emissions, and cancer risks in the US.

An initial public offering or 'IPO' is the process of a private company becoming public by putting shares of the company on the stock market for purchase.

Alzheimer's can lead to brain shrinkage, with an average of around 2% of volume reduction per year

For centuries, it was common to sleep in two shifts: a few hours at the beginning of the night, and a longer period beginning around midnight