The decline in value of the NFL running back

​​Some allege the NFL has shifted gameplay toward fantasy

Recent rule changes in the league have increased passing and point-scoring, which critics argue is motivated by a desire to appeal to fantasy-loving viewers who might be frustrated by slower, lower-scoring games.

Fantasy football is now a $10B industry

Curious about how fantasy football grew into a global empire? This video breaks down how a losing Oakland Raiders team led to the first form of fantasy football, long before the internet and smartphones made it a worldwide phenomenon.

How NFL teams mistake the values of their draft picks

The NFL draft is a highly anticipated event. Each spring football franchises take turns selecting roughly 250 players over seven rounds. Teams regularly trade draft picks to reach a certain player they expect to fall at their selection point, giving market analysts the ability to determine the value of those trades. This video explores the NFL draft market's inefficiency.

The NFL makes most of its money through media licensing deals

The NFL, which reportedly earned more than $20B in 2023, generates its revenue through several key streams. The largest comes from media licensing deals, where networks and streaming platforms pay billions for the rights to broadcast games. Corporate sponsorships are another major contributor.

Hear how the Super Bowl went from a risky experiment to America's unofficial holiday

In this podcast episode, former Emmy award-winning ESPN producer Dennis Deninger traces the Super Bowl's unlikely rise from the AFL-NFL merger era to a national spectacle, explaining how it reshaped advertising, gambling, television, and American culture.

The face value of a Super Bowl ticket rose 136% from 2016-26

At Levi’s Stadium, which first hosted the Super Bowl in 2016, face-value lower-bowl end zone seats increased from $1,800 to $4,250 by 2026, while price tiers expanded and the overall cost of attendance skyrocketed.

Some Super Bowl performers make less than $1K for the event

The NFL has a longstanding policy of not compensating Super Bowl Halftime show performers, with the idea that the true compensation for artists is the scale of the exposure to the artist’s music. Previous Super Bowl performers have made the union rate minimum, which is about $1K per day.

Running became more popular in the mid-20th century

Once considered a fringe activity, running eventually became an American interest. The trend was spurred in part by the 1966 book "Jogging," which was cowritten by Bill Bowerman, the cofounder of Nike.

NASCAR started declining in 2007

In the 1990s and early 2000s, NASCAR was one of the biggest sports in North America. It was racking up ratings and ticket sales on par with the NFL, and even beating the NBA Finals viewership. Ratings went down in 2007 and stayed there until 2018 due to a number of factors such as a changing media landscape, rule changes, and the retirement of popular drivers.

Pete Rozelle made football an American obsession

There have been eight NFL commissioners in the league’s 100-plus year history, but none of them changed the league quite like Pete Rozelle. This 1984 New York Times Magazine profile looks back at the substantial changes Rozelle brought to the league since he took the job in 1960, as well as the challenges he faced while in office.

NFL stadiums are designed to maximize profit, not number of seats

Most stadiums are actually getting smaller as the cost of land rises. Owners have sought to increase returns by designing prestige suits and clubs (rather than just more general admission) and laying out the stadium to maximize customer purchases.

Understanding the basics of football

While American football may be entertaining, for fans who never played the game it can be confusing. Why do teams choose to run, pass, line up in certain defenses, run people in motion, call audibles at the line—or do any of the many other things that happen on the field?

Ranking valuations of NBA teams

NBA teams were worth a total of $138B in 2024, with the Golden State Warriors the highest-valued at over $9B, according to research and analysis conducted by sports business outlet Sportico. Dive into the data with this write-up and visualization.

The complicated economics of horse racing

The Triple Crown commands big ratings (and enormous amounts of money in betting) but the sport as a whole is in a precarious position, thanks to limited tracks and an overreliance on subsidies. This special from Freakonomics unpacks what all that means for the future of the sport.

CTE is a major threat to NFL players

A week before Super Bowl LVII, Boston University released findings from a study diagnosing 91.7% of former NFL players in their 376-person study with chronic traumatic encephalopathy. It was a stark comparison to the less than 1% of CTE diagnosis in non-football players.

Free agency dramatically changed player compensation

When team owners created the reserve clause in 1879, the idea was that each team would control player salaries rather than the open market. After the 1975 elimination of the reserve clause, players became eligible for free agency after a contract expired, increasing wages across the league.

Strengthening your butt muscles can help protect against running injuries

More than 28 million people may go running in the US every week, yet people often get hurt—especially with knee injuries—and this podcast explores the science on what happens to our bodies when we run and the effects on our muscles and joints. It also discusses safety tips, including the need to only add more distance to your runs in tiny increments, and that strengthening glute muscles via single-leg glute bridges may be particularly protective against injuries.

College budgets, explained

In this episode of the FutureU podcast, higher education experts Jeff Selingo and Michael Horn explore why so many colleges seem to be struggling financially. Hear how college budgets actually work, and why so many are unsustainable. It’s a crash course in revenue, expenses, and the big shifts schools need to make to survive.

The rising cost of taking a family to the ballgame

While inflation affects the price of all goods and services across an economy, some hit harder for consumers than others. Taking data from the average cost of tickets all the way down to the number of hot dogs a family would buy, the average pricetag for a family of four to attend a baseball game is now just over $200–making America’s pastime cost-prohibitive for many families.

Professional and amateur athletes have used the anthem as an opportunity to protest

Colin Kaepernick’s protests during NFL games weren’t the first instances of athletes using the pregame tradition to make a political statement. This history walks through several similar instances, highlighting several lesser-known instances.

The role stories play in mass economic trends like bitcoin, crashes

Economics is dominated by numbers, but stories play a huge role in the emotional shifts seen within macroeconomic trends. For example, bitcoin is not just a cost-benefit winner, but a compelling tale of decentralization and independence. This is a 20-minute summary of Nobel prize-winning economist Robert Shiller's "Narrative Economics."

Is streaming the new novel?

Ever since the rise of “prestige television” in the early 2000s, critics and viewers alike have argued that TV has replaced the novel by becoming the most significant storytelling medium, citing the cultural importance of shows like “The Sopranos,” “The Wire,” and “Succession.” This essay notes that streaming has strengthened that argument, turning episodes into chapters, and explains why this has been bad for storytelling in both forms.

The Heisman Trophy has honored college football’s top player since 1935

Awarded annually to the most outstanding player in college football, the Heisman Trophy has become iconic for its storied history, memorable acceptance speeches, and the success of many winners who went on to NFL stardom.

Ranking the highest college football coach salaries

See the pay received by notable college football coaches in the US. Topping the list is Georgia’s Kirby Smart, with a total pay of over $13M. Smart is followed by Clemson’s Dabo Swinney, Texas’ Steve Sarkisian, and USC’s Lincoln Riley. Scroll through the list of 134 names with the lowest displayed salary of $376,000.

Exploring why the PGA Tour's rivalry with LIV seems to have cooled

This analysis by Dan Wetzel suggests that LIV's initial threat to the PGA Tour's dominance in golf has faded, with several golfers leaving LIV to return to the PGA Tour.

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

The power and influence of the American presidency have expanded significantly over time—far beyond what the founders envisioned.

US consumers collectively owe more than $1T to credit card companies—almost as much as they owe in auto loans.

In 1939, baseball star Lou Gehrig delivered his inspirational 'Luckiest Man' speech after retiring due to the health condition that now bears his name.

The price of gas is a composite made up of several different factors, with the federal gas tax making up less than 20% of what drivers pay at the pump.

Warren Buffett's former professor Benjamin Graham is known as the 'father of value investing,' a strategy in which investors seek to buy stocks trading below their intrinsic worth.

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

Long before Major League Baseball began allowing instant replay for balls and strikes, an umpire reluctantly used the technology to determine whether a hit was a home run, a move that inadvertently ushered in a new era for the sport.

The Nasdaq's 'Magnificent 7' companies are responsible for roughly 40% of the Nasdaq 100 index's gains, while the remaining 93 companies account for the other 60%.

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

Listen to an in-depth conversation on the links between Parkinson's disease and herbicide exposure and the challenging pace of scientific investigation.

About 2,000 US babies are born annually without some portion of their limbs, potentially leading to a lifetime of pricey prosthetics.

A century of Billboard issues documenting the evolution of popular music.

Domino's Pizza's 30-minute delivery guarantee was responsible for the chain's 1980s surge, but it was discontinued after the company was found liable for delivery driver accidents.

See how Budweiser's famous Clydesdales spend their days at Warm Springs Ranch, where roughly 70 to 80 of the beer brand's giant horses can be found at any given time.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

Some renewable energy sources may weaken the resiliency of electric grids by removing outage buffers provided by coal- and natural gas-fired plants, which provide the system with more time to find a new power source if a plant goes down.

Watch how viruses like Ebola can spill over from animals to humans—and vice-versa.

Play the role of a student in a game where you try to navigate college and remain debt-free, selecting different income levels, high school experience, race, ethnicity, and more.

Stanford built a Google Maps for the Roman Empire, revealing how much it cost to travel in the ancient world

Art theft is the third-largest source of criminal revenues worldwide, thanks in part to the subjective nature of valuing a work of art.

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

NBA superstar Victor Wembanyama spent the 2025 summer training with monks in central China to enhance his body and mind.

Some researchers have labeled nomophobia, the fear of being without your phone, as 'the phobia of the 21st century.'

Famed poet TS Eliot rejected the manuscript for George Orwell's political fable 'Animal Farm,' writing that its criticism of authoritarianism was not 'the right point of view.'