The 1968 'Game of the Century' turned college sports into prime-time TV

Television transformed college football into a national spectacle

The rise of televised games in the mid-20th century expanded college football’s reach far beyond campus stadiums—turning regional rivalries into national events, boosting revenue, and cementing the sport as a Saturday tradition across the country.

When Magic Johnson and Larry Bird faced off in the 1979 NCAA final

Michigan State's Magic Johnson topped Indiana State's Larry Bird 75-64 in the 1979 NCAA final with a record 35.1 million watching. Aired on NBC, the duel of future NBA icons ignited college basketball's TV boom. This article revisits the rivalry's roots, the Sycamores' Cinderella run, and a prime-time leap that turned March Madness into a national frenzy.

Christian Laettner's iconic game-winner, 'the Shot'

It has been over 30 years, but one buzzer-beater continues to make the highlight reel every year: "the Shot." Everyone has seen Christian Laettner nail his jumper from the free-throw line as time expires. But how did Duke get there? This March Madness video starts with 37 seconds left in the Elite Eight game against Kentucky in 1992 and goes through each lead change until the final buzzer.

Billie Jean King's victory at the 'Battle of the Sexes' drew over 90 million viewers

After Bobby Riggs trounced No. 2-ranked Margaret Court in the first Battle of the Sexes, he challenged superstar Billie Jean King to a match. King beat Bobby Riggs in a match at the Astrodome, which drew 90 million viewers worldwide, leading to the WTA's first TV deal in 1975. Using historic photos, this Sports Illustrated story dives into the spectacle surrounding the event, why King agreed this time, and the impact the match had on King, as well as the future of women's tennis as a whole.

How one Texas Western team changed college hoops

Texas Western, featuring college basketball's first all-Black starting five, stunned No. 1 Kentucky in 1966. Coach Don Haskins shrugged off the issue of race, but he received 40,000 pieces of hate mail after the game. This in-depth history relives the Miners' speed-driven triumph, their snub from Ed Sullivan, and a quiet revolution that sparked integration across the South's courts.

ESPN’s College GameDay show has been a Saturday staple since 1987

Debuting in 1987, College GameDay has become college football’s premier pregame show—broadcasting live from campuses nationwide, featuring spirited fan signs, and setting the stage for the day’s biggest matchups.

How March Madness bracketology became a national obsession

An estimated 60 million people fill out March Madness brackets yearly, despite a one in 9.2 quintillion chance of filling it out perfectly. This Smithsonian magazine article explores how UCLA's dominance in the 1960s and '70s made brackets boring and predictable, and how the expansion to 64 teams and putting games on TV played a huge role in popularizing March Madness brackets.

Exploring the Larry Bird punch that almost changed March Madness

The NBA, explained

From humble beginnings in 1891, basketball transformed into the global juggernaut we know today. The NBA, established in 1949 and later revitalized by Commissioner David Stern in the 1980s, became a model for sports branding, player marketing, and international expansion.

Watch a clip from the 1980 NFL Draft, the first to be broadcast on ESPN

ESPN broadcast the 1980 NFL Draft from the New York Sheraton Hotel's grand ballroom. This decision transformed the Draft from a closed, industry-only event into the nationally televised spectacle it is today, drawing over 13 million viewers annually.

The betting scandal that rocked college basketball

In the 1940s and '50s, illegal bookmaking in college basketball was rampant at Madison Square Garden. In the 1949-50 season, City College of New York players shaved points during games, though they played honestly in the NIT and NCAA tournaments, winning both. This OddsShark.com article explores how the points-shaving scandal was exposed, who went to jail, and its impact on the NIT and CCNY.

A 1973 ad is credited with accelerating the Super Bowl advertising craze

The Super Bowl’s history as an advertising phenomenon began in earnest during the 1970s. In 1973, for instance, Joe Namath and Farrah Fawcett starred in Noxzema’s “Cream Your Face” ad, which Smithsonian Magazine says helped establish the game “as an event for advertisers.” Read this article to learn more about how the Super Bowl became advertising’s, well, Super Bowl.

Understanding college basketball's guru, UCLA's John Wooden

John Wooden coached UCLA to an unprecedented 10 NCAA titles, including seven straight from 1967 to 1973. He studied the characteristics that made people successful and, in 1948, created his iconic triangular diagram with 25 common behaviors. This article unpacks the 25-block framework that makes the "Pyramid of Success" and shows how Wooden's off-court wisdom shaped future champs like Bill Walton and Steve Kerr.

Texas beat USC in the 2006 Rose Bowl to win the national championship

In a matchup of undefeated powerhouses, Vince Young led Texas to a 41–38 victory over USC—capping what is widely regarded as the greatest college football game in history.

Lyndon Johnson moved the State of the Union into prime time

In January 1965, President Johnson moved the address to prime time to reach a larger TV audience, using it to promote his "Great Society" program—a push to reduce poverty, advance civil rights, and expand federal action in healthcare and economic opportunity.

The Punch: Tomjanovich and Washington both still feel the pain from that terrible moment

In the NBA of the 1970s, cocaine use was prevalent and fights were a regular occurrence. On one early December in 1977, a fight broke out between the Lakers and the Rockets. Read this gripping LA Times story from 1985 that recounts a near-fatal punch thrown by Laker forward Kermit Washington and the devastating consequences paid by Houston Rocket forward Rudy Tomjanovich.

The greatest games in NFL history

Do you remember “The Catch”? What about the “Immaculate Reception”? Did you watch when Elway finally got his ring? Take a trip down memory lane with this Bleacher Report list of the 50 greatest games in NFL history. Explore classic NFL moments dating back to the NFL’s early days in the 1930s and '40s to the present day.

The inaugural WNBA game

On June 21, 1997, the Los Angeles Sparks and New York Liberty faced off in the inaugural WNBA game. The match-up was the perfect way to introduce the new league, thanks to the showdown between gold medalists Lisa Leslie and Rebecca Lobo. These highlights allow you to revisit the game and witness a nascent league, long before it became the powerhouse it is today.

The US Olympic hockey team upset the USSR in 1980—later dubbed the 'Miracle on Ice'

At the 1980 Winter Olympics, a team of American college players defeated the heavily favored Soviet hockey team—shocking the world. The victory became a defining moment of Cold War sports rivalry and American national pride.

The network’s early days were focused on movies and sports

HBO launched in 1972, with an initial focus on commercial-free movies and sports events. The network’s first-ever broadcast was an NHL game between the New York Rangers and the Vancouver Canucks, signaling its commitment to premium, live content.

Watch archival footage of Jesse Owens in the 1936 Berlin Olympics

The 1936 Berlin Games were the first Olympics to be shown live on television (though not broadcast). The Germans used a closed circuit television network to bring the Games to 25 viewing halls in black and white. View footage of American Olympic hero Jesse Owens winning his four gold medals, and his historic interaction with German long jumper Luz Long in Nazi Germany.

The 1960s Boston Celtics are among the NBA's best teams

The 1960s was a decade dominated by the Boston Celtics. They won nine championships in the decade and 11 titles in 13 seasons between 1957 and 1969, propelled by their coach and general manager "Red" Auerbach" and center Bill Russell.

Watch one of the greatest live TV shots ever

While James Burke was filming the 1978 docuseries "Connections" at the site of a rocket launch, he pulled off a perfectly-timed gesture without use of a green screen. Some say its the greatest live shot ever in TV history.

The first Super Bowl didn't sell out—and the Packers won in a rout

Played on January 15, 1967, as the AFL-NFL World Championship Game, Super Bowl I failed to sell out the Los Angeles Coliseum as Vince Lombardi's Green Bay defeated Kansas City 35-10.

After Title IX, the University of Chicago advertised a women's academic-athletic scholarship

There were athletic scholarships for women before Title IX, but the University of Chicago’s Gertrude Dudley Scholarship might’ve been the first to advertise itself as such, taking out an ad in a 1973 issue of Parade magazine. The school received over 1,000 applications.

'Truth or Consequences' was the first TV quiz show

The game—which forced contestants who answered questions incorrectly to face "consequences" in the form of wacky stunts—debuted in 1941 with a one-off experimental broadcast on WNBT, then reappeared on NBC in 1950. In 1956, a fresh-faced Bob Barker made his television debut as the show's new host.

Long before Major League Baseball began allowing instant replay for balls and strikes, an umpire reluctantly used the technology to determine whether a hit was a home run, a move that inadvertently ushered in a new era for the sport.

The US first hosted the World Cup in 1994, a tournament that lives in soccer infamy for its poor planning and the murder of Colombian player Andres Escobar, who'd accidentally scored on his own net.

Brandi Chastain, the star of the 1999 US victory over China in the 1999 Women's World Cup, was a last-second choice to take the penalty kick that sealed the victory.

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

Watch a 1934 short film starring jazz legend Cab Calloway, a major figure in the Harlem Renaissance's music scene

See the most iconic photos from four decades of LIFE magazine

'Shogun,' a 1980s TV series, helped popularize sushi in the US by stimulating an American interest in Japanese culture.

A small portion of The Winstons' 'Amen, Brother,' an obscure '60s gospel record, is the basis for thousands of hip-hop tracks, making it one of the most sampled records ever that's informally known as 'the Amen break.'

NBA superstar Victor Wembanyama spent the 2025 summer training with monks in central China to enhance his body and mind.

Search a massive database of over 4 decades of clues from the TV quiz show 'Jeopardy!'

The distributor behind 'Rocky Horror' pulled the film from its scheduled national release, believing it would be a failure, though it eventually amassed a dedicated fanbase through midnight showings, a trend that continues over 50 years later.

A researcher recently discovered an interview from 1967 between groundbreaking journalist Joan Didion and the Grateful Dead, years before the band became an institution.

In 1939, baseball star Lou Gehrig delivered his inspirational 'Luckiest Man' speech after retiring due to the health condition that now bears his name.

American dance legend Martha Graham, sometimes called 'the Picasso of dance,' refused to perform at the 1936 Olympics in Berlin and conceived the piece 'Chronicle' in response to the experience.

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

Roughly 43 million US borrowers owe roughly $1.7T in student debt, the second-largest source of consumer debt behind mortgages.

Watch contemporary footage covering the US-backed Shah of Iran fleeing the country in the face of the 1979 Iranian Revolution

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

The Nasdaq's 'Magnificent 7' companies are responsible for roughly 40% of the Nasdaq 100 index's gains, while the remaining 93 companies account for the other 60%.

Domino's Pizza's 30-minute delivery guarantee was responsible for the chain's 1980s surge, but it was discontinued after the company was found liable for delivery driver accidents.

Warren Buffett's former professor Benjamin Graham is known as the 'father of value investing,' a strategy in which investors seek to buy stocks trading below their intrinsic worth.

Before humans, the Soviet Union and the United States sent animals—including apes, dogs, and cats—to space during the Space Race.

After the Boston Tea Party, colonists switched to coffee, which became the main morning drink for revolutionaries.