Wedding Industrial Complex

Overview

The “wedding industrial complex” refers to the network of businesses capitalizing on society’s desire for picture-perfect weddings. Think: wedding-specific dress designers, venues, planners, bands and DJs, photographers, jewelers, and caterers—the list goes on.

1440 Findings

Hours of research by our editors, distilled into minutes of clarity.

  • Wedding rings can be traced back to Ancient Egypt, where the ring symbolized eternity

    The tradition later spread through Greece and Rome, evolving with precious gems during the Medieval period. Diamonds became central after De Beers’ 1947 “A Diamond Is Forever” campaign, boosting sales by 50% in three years.

  • A wedding cost calculator

    Want to know how much your wedding will cost? Simply enter your wedding date, location, and a few more details about your wedding plans, and this tool will spit out an estimate for how much it will all cost, with details on how each estimate was figured, from a wedding dress or tux to ordering the cake. If you’re planning a wedding soon (or just dreaming about planning one), explore this wedding cost generator.

  • Diamond engagement rings were popularized via an ad campaign

    In 1947, an ad agency copywriter wrote the De Beer’s diamond company slogan, “a diamond is forever”—and diamond engagement rings became basically required for brides-to-be. This video tells the story of exactly how the ad campaign happened, and why it was so impactful.

  • From florals to venues, seemingly everything gets a price markup when it's for a wedding

    At the start of this video, a venue gives two people drastically different prices for what seems like essentially the same service: a family gathering and a wedding. These price differentials feel so ubiquitous across the wedding industry—and experts attribute it to quality of services for weddings versus other, more casual events. Learn more by watching this video.

  • Run your numbers in this marriage tax calculator

    When it comes to federal income taxes, not every couple benefits from getting married. This calculator lets you see how much two specific people might pay if they were to get married based on their individual income levels and more. Specifically, the calculator compares the taxes a married couple would pay if they filed a joint return with what they would pay if they were unmarried and each filed as single.

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