Some found the Temu ‘Shop Like a Billionaire’ Super Bowl ads out of place in the Big Game

Temu ran the same Super Bowl ad five times in 2024

During 2024’s campaign, Temu spent millions of dollars on its five identical “Shop Like a Billionaire” Super Bowl spots that showed animated characters feeling extremely joyful upon receiving cheap products.

Temu aired its first Super Bowl ads in 2023

The “Shop Like a Billionaire” ad ran twice during the game. Temu saw a roughly 45% surge in downloads and a 20% increase in daily active users the day it aired.

See a ranking of the most iconic Super Bowl advertisements ever aired

The list highlights ads that reshaped Super Bowl advertising, including Snickers' Betty White spot, Budweiser's endlessly quoted "Whassup," and Wendy's "Where's the beef," showing how commercials became as memorable as the game itself.

The most expensive Super Bowl ad cost $26M

Amazon’s 2022 “Mind Reader” ad with Scarlett Johansson and Colin Jost is the most expensive Super Bowl ad to date. The ad is a minute and a half long, which drastically drove up the price of the commercial.

Apple’s '1984' ad aired once during the game and permanently shaped their advertising

During Super Bowl XVIII, Apple aired its dystopian “1984” commercial once to a mass audience, introducing the Macintosh and positioning Apple as a challenger to IBM’s dominance in personal computing.

Dot-com companies paid $44M for Super Bowl ads in 2000

During the 2000 Super Bowl game, 17 dot-com companies paid $44M total for ads. Just the next year, only three dot-com companies ran ads in the game. The significant drop reflects just how hard the crash hit dot-com companies and how unsustainable the businesses were.

Watch Budweiser's 2026 Super Bowl ad

Budweiser's Super Bowl LX commercial is called "American Icons" and features a Clydesdale foal.

Hear how the Super Bowl went from a risky experiment to America's unofficial holiday

In this podcast episode, former Emmy award-winning ESPN producer Dennis Deninger traces the Super Bowl's unlikely rise from the AFL-NFL merger era to a national spectacle, explaining how it reshaped advertising, gambling, television, and American culture.

Some Super Bowl performers make less than $1K for the event

The NFL has a longstanding policy of not compensating Super Bowl Halftime show performers, with the idea that the true compensation for artists is the scale of the exposure to the artist’s music. Previous Super Bowl performers have made the union rate minimum, which is about $1K per day.

Colin Kaepernick’s ad with Nike won an Emmy

Colin Kaepernick’s 2018 “Dream Crazy” ad with Nike became a controversial touchpoint for American politics. While many liberals applauded Nike for siding with Kaepernick’s BLM protests, many conservatives boycotted and criticized the company.

The Chicago Bears are the only professional sports team to score a Billboard Hot 100 hit

The 1985 track "The Super Bowl Shuffle" was recorded for charity, but the song (with its rudimentary raps and goofy taunts) became an unexpected hit, reaching No. 41 on the Hot 100 chart. This podcast digs into the history of the song and how it became an unexpected pop culture phenomenon.

Katy Perry's 2015 halftime show generated many memes in the age of social media

During Super Bowl XLIX, Katy Perry's halftime performance—especially the unscripted "Left Shark"—went viral, becoming one of the first Super Bowl shows to fully translate into memes across social media platforms.

College football bowl games boast some of sports’ most absurd names

From the Famous Idaho Potato Bowl to the Pop-Tarts Bowl, college football’s postseason is filled with quirky, sponsor-driven names.

Chanel faced major backlash in 2021 over its $825 Advent calendar

Chanel’s $825 Advent calendar drew millions of views on TikTok after shoppers unboxed items like stickers, string bracelets, and a standard dust bag—products many felt didn’t match the luxury price. The viral controversy made the calendar one of the year's most criticized holiday releases.

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

In defense of the advertisement economy

Advertising is frequently reviled for how it clutters up public spaces and our everyday experiences. Nonetheless, it allows for vast amounts of goods and services to be rendered free to millions of users—and gives users the option to pay with money or time and attention.

Congressional investigations identified an 'extremely high risk' of forced labor in Temu’s supply chain

Specifically, the accusations include concerns regarding products from the Xinjiang region of China, where forced labor and slavery are common.

'RedZone' intentionally appealed to fantasy fans

This short documentary explains how the NFL Network show quickly became a hit for football fans, especially those looking to monitor the stats for their fantasy teams.

Peloton, 'And Just Like That …,' and Chris Noth: all about Mr. Big's Peloton death and the following ad

In the "Sex and the City" spin-off "And Just Like That …", Mr. Big—played by Chris Noth—dies after having a heart attack after a Peloton class. In real life, the Peloton team had not been informed of the plot point. Peloton worked quickly to create an ad starring Noth in just two days in an attempt to get ahead of the story. But very soon after, Noth received public sexual assault allegations, leading to Peloton pulling the ad.

A ‘Bored Ape’ NFT was once kidnapped

An art heist in the crypto world plunges listeners of the "Search Engine" podcast into another mystery about why so many celebrities suddenly started selling the public on NFTs in 2021.

The myth of Santa Claus has partially caused a consumption-oriented holiday season

Yahoo pulled together a humorous collection of social media posts from people who seem to have forgotten that the holidays aren’t only about getting presents. The article is a sobering reminder to spend time with loved ones and show gratitude during the special season.

A dissenting take on the Lamar's Pulitzer win

Not everyone thought that Kendrick Lamar’s historic Pulitzer win was a good thing—even his own fans. Writer and hip-hop aficionado Ismail Muhammad lays out the case for why "DAMN" deserved the award, but the Pulitzers don’t deserve praise for giving it. Was the decision more about the organization’s image than the work itself? See if Muhammad’s argument convinces you.

The incredible story of Bishop Sycamore

Bishop Sycamore is facing scrutiny after its ugly loss in a nationally televised football game, but this is not new to many of the people involved.

The Girlboss TV show is generally regarded as a failure

Sophia Amoruso’s memoir, “#Girlboss,” spawned more than just a cultural movement—it also inspired an ill-fated television show that is remembered as one of Netflix’s first major failures.

A major upset in Super Bowl XLII prevented the Patriots from completing an undefeated season

In Super Bowl XLII, the heavily favored New England Patriots lost 17-14 to the Giants, ending a 16-0 season after David Tyree's improbable helmet catch set up the winning drive.

Justin Bieber spent Coachella on YouTube

The pop star was the festival's Saturday headliner, a slot typically reserved for massive spectacles. Bieber, however, spent a significant portion of it scrolling YouTube. Timothy Karoff's evenhanded review tries to make sense of the unexpected scene.

See how Budweiser's famous Clydesdales spend their days at Warm Springs Ranch, where roughly 70 to 80 of the beer brand's giant horses can be found at any given time.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

Brandi Chastain, the star of the 1999 US victory over China in the 1999 Women's World Cup, was a last-second choice to take the penalty kick that sealed the victory.

Browse a detailed visual analysis of over 200,000 similes—comparisons that often use 'like' or 'as'—from popular fiction to see how frequently writers the same idiomatic expressions.

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

Exploring the Larry Bird punch that almost changed March Madness

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

A Yale student wrote a profound essay about the consulting industry's influence on elite college students that was published in a book of her writing after she died in a post-graduation car accident.

The Beatles' US label rejected the band's first two singles, 'Please Please Me' and 'From Me to You,' with one executive calling the band 'dead in the water.'

The Nasdaq's 'Magnificent 7' companies are responsible for roughly 40% of the Nasdaq 100 index's gains, while the remaining 93 companies account for the other 60%.

Comedy legend Catherine O'Hara, star of 'Schitt's Creek' and 'Home Alone,' quit 'Saturday Night Live' after just one week to return to her old job.

Mark Twain spent decades feuding with the US Postal Service, convinced its costs and regulations were bureaucratic overreach.

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

A small portion of The Winstons' 'Amen, Brother,' an obscure '60s gospel record, is the basis for thousands of hip-hop tracks, making it one of the most sampled records ever that's informally known as 'the Amen break.'

How the most famous Ebola book, The Hot Zone, which sold 3.5 million copies and was translated into 30 languages, got aspects of the disease so wrong.

Despite being favored by 87% of Americans, Congress does not have term limits.

After NASA's Voyager 1 captured Earth as a single pixel as it left the solar system in 1990, astronomer Carl Sagan used the image to reflect on humanity's fragility and the responsibility to protect 'the only world we've ever known.'

Some researchers have labeled nomophobia, the fear of being without your phone, as 'the phobia of the 21st century.'

Hotels in Cannes, the glamorous city on the French Riviera, hire hawks to ward off seagulls during the city's famous film festival.

Read a deep dive on the 'all-purpose healing' peptide BPC-157.