The origins of the Guinness Book of World Records

Guinness World Records was founded to settle drunken arguments

In the early 1950s, Hugh Beaver, Managing Director for Guinness Brewing, pitched a definitive record book as a way to resolve drunken arguments in pubs. In turn, the books would promote Guinness at the local watering hole.

How Guinness World Records has pivoted to a publicity business

Now that Guinness World Records gets paid to host record-breaking events, is there a conflict of interest? Here's a look at the worldwide record keeping business's pivot toward publicity.

How Guinness became a social media trend

In early 2024, an unexpected meme emerged on Instagram and TikTok: "splitting the G," where Guinness drinkers would attempt to take a first sip big enough to leave the remaining beer perfectly aligned with the middle of the "G" on a Guinness pint glass. This Vinepair article explores where the trend came from and how it took off.

Why Guinness stopped giving these world records

It's all fun until someone gets hurt. Here's an explainer on why Guinness, the world's official purveyor of superlative records, won't officiate certain events.

The company building Irish pubs across the globe

The Irish Pub Company is a Dublin-based business specializing in designing Irish pubs around the world. The outfit has created over 2,000 custom Irish pubs in over 100 countries, each with its own distinctive flair incorporating essential features of the classic Irish pub. Read about the founders and their clients here.

More than 100 types of beer are produced around the world

Beer dates back to ancient times, and since then, the fermented drink has taken on many different styles around the globe, depending on the grain and ingredients used. See how pilsners, IPAs, Sours, and other types evolved from the drink's early history.

Budweiser stores yeast derived from the original 1800s strain in a secret bunker, which only the Head of Yeast Management can access—not even the CEO

The colorful history of the world's first gummy bears

Hans Riegel Sr. founded Haribo in 1920, creating the world's first gummy bears in 1922. Initially working from his kitchen in Bonn, Germany, Riegel developed the Dancing Bear, which was larger and slimmer than modern gummy bears, inspired by dancing bears at European festivals. Haribo has continuously evolved, creating unique gummy products for different countries and addressing ethical concerns. Learn the history here.

James Beard completed his first cookbook in 1940

Beard began his culinary life as a caterer, but soon began compiling recipes for a cookbook that he published in 1940. Nine years later, he'd have his own cooking school.

From 1989 to 2022, Anheuser-Busch had exclusive alcohol ad rights to the Super Bowl

That meant if an alcohol company was not owned by Anheuser-Busch (and later after the merger, AB InBev), it could not advertise during the Super Bowl. This monopoly was part of how Budweiser became known for its Clydesdale Super Bowl ads.

The first printed Advent calendars were from Germany in the early 1900s

Printed Advent calendars originated in early-20th-century Germany, where printer Gerhard Lang created the first commercially produced versions. Inspired by his mother’s homemade countdowns, Lang added small doors in the 1920s, establishing the format that spread worldwide.

The world’s first publicly traded company was the United East India Co.

In an effort to best Spain and gain access to valuable trade in Asia, the Dutch Republic launched the VOC, or the United East India Co. The company held an initial public offering in 1602, allowing “subscribers” to choose how much they wanted to invest in the new venture. It was open to all residents of the republic, making this the first opportunity for retail investors in the world.

Billboard began as an advertising industry magazine

The magazine was initially “devoted to the interests of advertisers, poster printers, bill posters, advertising agents & secretaries of fairs.” While it occasionally tracked music via sheet music, record, and jukebox sales through the 1930s, it added its first true top 10 singles chart in 1940.

The Michelin Guide was intended to increase demand for tires

The first Michelin Guide was released in 1900 to increase demand for Michelin's tires by encouraging recreational travel. The guides included road maps and recommendations for mechanics, hotels, and restaurants. Nearly 35,000 copies of the first guide were distributed—at a time when there were fewer than 3,000 cars in France.

Amazon sold its first book on April 3, 1995

Before selling everything on the internet, Amazon started as an online bookstore. The company's first customer was a man named John Wainright, who purchased "Fluid Concepts And Creative Analogies: Computer Models Of The Fundamental Mechanisms Of Thought" by Douglas Hofstadter. There's a building named after Wainwright on Amazon's Seattle campus.

The first official Formula One World Championship race was in 1950

On May 13, 1950, Formula 1 held its first race at Silverstone in the UK. Over 150,000 people, including the British monarch (and future Queen Elizabeth II), turned out to watch the field of 28 cars over the 70-lap race. The race wasn’t very competitive, but it’s still a fascinating artifact to observe.

David Ogilvy’s brother helped get him into the advertising business

Ogilvy sent a copy of his stove sales manual, "The Theory and Practice of Selling the AGA Cooker" (which Fortune magazine later called "probably the best sales manual ever written”) to his brother, who was working at London ad agency Mather & Crowther at the time.

Jimmy Carter signed a 1978 bill that legalized home brewing, a move credited with kick-starting the craft beer industry.

Double world record holder Hunter Ewen helped conquer his fear of balloons, called globophobia, by training to win Guinness World Record titles for balloon inflation.

The earliest known country recording is Louis Vasnier's 'Thompson's Old Gray Mule'

This BBC documentary offers a brief history of the recording, explaining how the wax cylinder recording was transferred to vinyl and how the singer was identified. Interestingly, it also suggests why this recording might have been overlooked for over a century.

In 1924, the department store Marshall Field's invented the first modern 'wedding registry'

However, there were many traditions around wedding gifts before the wedding registry was invented, too—from dowries to marriage chests. Read about the history of the wedding registry in this article.

The origins and evolution of the Triple Crown

For nearly 100 years we’ve referred to the Kentucky Derby, the Preakness, and the Belmont Stakes as the “Triple Crown.” But where did that term come from? It was popularized by a sports writer in the early 1930s. But this Old Smoke Clothing article, authored by the woman who wrote the book on Sir Barton, explores the British origins and how it gained popularity with Gallant Fox’s win in 1930.

What McDonald's looks like in 55 countries

From the oldest operating McDonald's in the world to the farthest north, a photographer visited hundreds of the world's most popular restaurant chains over several years. He watched to see what the locals would order, bought food, took pictures of the food, and then ate it. He calls the work social anthropology, and compiled his images in a book titled the "McAtlas." See the photos here.

Before it was a popular book, 'A Hitchhiker's Guide to the Galaxy' began as a radio series

The science-fiction comedy began as a radio play on BBC Radio 4, broadcast between 1978 and 1980. The first novel appeared in 1979; two years later, it was adapted for television.

The impact of FC Barcelona on Catalan pride

FC Barcelona is one of the most decorated soccer clubs in the world and has also become a source of Catalan pride. It all started in 1899 with a Swiss-German accountant and journalist, a newspaper advertisement, and 11 talented soccer players. Read this article to learn about the team’s humble beginnings and how its history overlaps with the Catalan resistance to Spanish rule.

The Ouija board originated in 19th-century America

The bizarre board game that helps people communicate with the dead at sleepovers first emerged in the 19th century as a business-minded response to the growing fascination with spiritualism. The Ouija Board has since generated an abundance of sales, as well as scientific research.

See a timeline of S&P Global's history—the company behind the S&P 500

From the 1941 merger of Standard Statistics and Poor's Publishing to the creation of the S&P 500 in 1957, the company that created the famous index has long been a leader in financial intelligence.

Breaking down the many box office records 'Star Wars' has broken

The first "Star Wars" film made history in 1977 when it surpassed "Jaws," considered the first Hollywood blockbuster, for the highest-grossing movie of all time. But that's just the first in a long line of records that the franchise has broken in the decades since then, with impressive records set by films like "The Force Awakens," "Revenge of the Sith," and "The Last Jedi."

After the Boston Tea Party, colonists switched to coffee, which became the main morning drink for revolutionaries.

Learn more about the history of fireworks, which dates back to an accidental invention during an alchemist's quest for information about immortality.

A researcher recently discovered an interview from 1967 between groundbreaking journalist Joan Didion and the Grateful Dead, years before the band became an institution.

A century of Billboard issues documenting the evolution of popular music.

The US first hosted the World Cup in 1994, a tournament that lives in soccer infamy for its poor planning and the murder of Colombian player Andres Escobar, who'd accidentally scored on his own net.

The Brothers Grimm were lawyers before they were storytellers, and became interested in fairy tales as they began investigating how rules and customs had been passed down through cultures.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

The first robot in literature may have been a 'mechanical man' in 1907's 'Ozma of Oz,' a book in L Frank Baum's 'Wizard of Oz' series.

Sears sold DIY house kits starting at $600 in its famous catalog from 1908 through the 1940s, resulting in roughly 10,000 'Sears and Roebuck houses' being built.

An initial public offering or 'IPO' is the process of a private company becoming public by putting shares of the company on the stock market for purchase.

Explore fun facts from the USPS, including unique post office buildings, a stamp that traveled past Pluto, and more.

In 1939, baseball star Lou Gehrig delivered his inspirational 'Luckiest Man' speech after retiring due to the health condition that now bears his name.

Long before Major League Baseball began allowing instant replay for balls and strikes, an umpire reluctantly used the technology to determine whether a hit was a home run, a move that inadvertently ushered in a new era for the sport.

The American cockroach is actually from Africa, an apparent hitchhiker aboard ships carrying enslaved people, with evidence suggesting the bug may have arrived in the New World as early as the 1600s.

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

How the most famous Ebola book, The Hot Zone, which sold 3.5 million copies and was translated into 30 languages, got aspects of the disease so wrong.

The Dracula character, now seen as the vampire archetype, was inspired by a seafood-induced nightmare its creator experienced.

Domino's Pizza's 30-minute delivery guarantee was responsible for the chain's 1980s surge, but it was discontinued after the company was found liable for delivery driver accidents.

The distributor behind 'Rocky Horror' pulled the film from its scheduled national release, believing it would be a failure, though it eventually amassed a dedicated fanbase through midnight showings, a trend that continues over 50 years later.

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

The US Constitution is widely regarded as the longest-standing written national constitution still in force—see how it has influenced rights worldwide.

The first image of a black hole was captured by creating an Earth-sized virtual observatory from a network of eight radio telescopes.