Oktoberfest

Oktoberfest, explained

The first Oktoberfest was held in 1810 to celebrate the marriage of Prince Ludwig and Princess Therese von Sachsen-Hildburghausen. It was the surprising prototype of what would become every beer fan's favorite festival. Held in late September and early October, Oktoberfest is the largest folk festival in the world.

6.7 million people attended Oktoberfest in 2024

With 6.7 million visitors and 1.8 million gallons of beer consumed, 2024's Oktoberfest was large, but smaller than 2023's, which had 7.2 million visitors, making it the most-attended Oktoberfest ever. It was also not the Oktoberfest that consumed the most beer—that would be 2011, with nearly 8 million liters, or roughly three Olympic swimming pools’ worth.

Oktoberfest generates over $1B every year

As one of the largest festivals in the world, Oktoberfest is an economic mainstay for Munich. Analysts estimate the annual beer fest contributes at least $1.4B in revenue to the city alone, accounting for roughly 2% of the city's gross domestic product.

Every Oktoberfest starts with a tap

Crowds rush excitedly toward the tents to count down to the ceremonial first tap, with the mayor declaring “O’zapft is!” This short documentary walks you through the tradition at the 2019 festival. Don’t miss the impressive shots of servers carrying dozens of beer steins at once to their thirsty patrons. Prost!

Chicken vendors are an integral part of Oktoberfest

Ever since the first roasted chicken stall appeared at Oktoberfest in 1885, this rich, satisfying dish has been a crowd favorite for soaking up all that beer. Some estimates put the number of Wiesenhendl, or Wiesn chickens, served each year at 700,000.

The traditional parade takes place on the first Sunday of the festival

The parade offers a peek into Oktoberfests of yesteryear, from the Münchner Kindl, a beautiful Munich native who opens the parade, to the Goaßlschnalzen, a float full of men cracking whips.

Oktoberfest revelers wear traditional dress

Lederhosen (short leather pants) and dirndls (dresses with lace-up bodices) are found everywhere at Oktoberfest, This short documentary explores the resurgence of traditional clothing in Germany, which extends beyond Oktoberfest.

Oktoberfest's beer tents have specific themes

With 17 big tents and 21 small ones, each with a unique personality, there’s one to suit every type of Oktoberfest visitor. The oldest, Augustiner Festhalle, has been a part of the festival since 1898 and can hold 8,500 people.

Only six breweries are permitted at Oktoberfest

Oktoberfest’s beer offerings are tightly regulated. Only six breweries are invited to supply the entire festival with drinks. The “youngest” brewery, Paulaner, was founded in 1634.

The Oktoberfest taste test

Wondering how the different Oktoberfest beers stack up? This article dives into the six official beers you’ll find at the festival. Each one has a write-up that includes a bit of history, tasting notes, and thoughts on where and when you might enjoy drinking it.