Oktoberfest's beer tents have specific themes

6.7 million people attended Oktoberfest in 2024

With 6.7 million visitors and 1.8 million gallons of beer consumed, 2024's Oktoberfest was large, but smaller than 2023's, which had 7.2 million visitors, making it the most-attended Oktoberfest ever. It was also not the Oktoberfest that consumed the most beer—that would be 2011, with nearly 8 million liters, or roughly three Olympic swimming pools’ worth.

Oktoberfest, explained

The first Oktoberfest was held in 1810 to celebrate the marriage of Prince Ludwig and Princess Therese von Sachsen-Hildburghausen. It was the surprising prototype of what would become every beer fan's favorite festival. Held in late September and early October, Oktoberfest is the largest folk festival in the world.

Only six breweries are permitted at Oktoberfest

Oktoberfest’s beer offerings are tightly regulated. Only six breweries are invited to supply the entire festival with drinks. The “youngest” brewery, Paulaner, was founded in 1634.

The Oktoberfest taste test

Wondering how the different Oktoberfest beers stack up? This article dives into the six official beers you’ll find at the festival. Each one has a write-up that includes a bit of history, tasting notes, and thoughts on where and when you might enjoy drinking it.

Oktoberfest generates over $1B every year

As one of the largest festivals in the world, Oktoberfest is an economic mainstay for Munich. Analysts estimate the annual beer fest contributes at least $1.4B in revenue to the city alone, accounting for roughly 2% of the city's gross domestic product.

Oktoberfests take place all over the world

If you can’t make it to Munich, there are plenty of other places around the world to celebrate Oktoberfest. Cincinnati’s festival, called Oktoberfest Zinzinnati, is the largest in the US, with more than 700,000 visitors eating a (literal) ton of potato salad.

Every Oktoberfest starts with a tap

Crowds rush excitedly toward the tents to count down to the ceremonial first tap, with the mayor declaring “O’zapft is!” This short documentary walks you through the tradition at the 2019 festival. Don’t miss the impressive shots of servers carrying dozens of beer steins at once to their thirsty patrons. Prost!

Wander through an Oktoberfest celebration

Feel like you’re in the center of the action with this walk-through video of the modern Oktoberfest experience. A former Munich resident covers everything you could want to know, including how to not anger the locals with boorish behavior. She explains the layout of the grounds, what to wear (hint: not cheap, mass-produced German costumes), and a few vital German phrases. Don’t forget to say "bitte" (thank you) when ordering your next round!

Chicken vendors are an integral part of Oktoberfest

Ever since the first roasted chicken stall appeared at Oktoberfest in 1885, this rich, satisfying dish has been a crowd favorite for soaking up all that beer. Some estimates put the number of Wiesenhendl, or Wiesn chickens, served each year at 700,000.

Oktoberfest revelers wear traditional dress

Lederhosen (short leather pants) and dirndls (dresses with lace-up bodices) are found everywhere at Oktoberfest, This short documentary explores the resurgence of traditional clothing in Germany, which extends beyond Oktoberfest.

Brazil's festival has its own mascots

Blumenau, Brazil, has been home to generations of German immigrants who brought the annual Oktoberfest celebration from Europe. Thousands of revelers parade down what was once known as Wurstrasse, or Sausage Street. There, they’ll find the festival’s ubiquitous mascots, Vovó and Vovô Chopão, or Grandma and Grandpa Big Beer.

Oktoberfest has been canceled 26 times

The first time, in 1813, Bavaria was fighting off Napoleon’s army, which left little time for celebration. Years were also lost to the Austro-Prussian War, a worldwide cholera outbreak, and both World Wars. Most recently, the 2020 and 2021 Oktoberfests were canceled due to COVID-19.

The traditional parade takes place on the first Sunday of the festival

The parade offers a peek into Oktoberfests of yesteryear, from the Münchner Kindl, a beautiful Munich native who opens the parade, to the Goaßlschnalzen, a float full of men cracking whips.

A German town transforms its entire city hall into a massive Advent calendar

Gengenbach turns its 18th-century town hall into a 24-window Advent calendar attracting up to 220,000 visitors each December. Each night reveals new art, reviving winter tourism in the town.

Stein-holding competitions are popular at American Oktoberfests

Participants must hold out a full stein of beer—weighing at least 3 pounds—for as long as possible without spilling any or bending their arm. Seems simple enough ... at first.

More than 100 types of beer are produced around the world

Beer dates back to ancient times, and since then, the fermented drink has taken on many different styles around the globe, depending on the grain and ingredients used. See how pilsners, IPAs, Sours, and other types evolved from the drink's early history.

A 1980 Oktoberfest bombing killed 13 people

The event was the country's deadliest domestic terror attack since World War II, killing 13 people and injuring more than 200. The perpetrator was 21-year-old Gundolf Koehler, who hoped to use the attack to usher in a conservative chancellor.

Renaissance Faire's provide an escape into the late medieval world

These cultural events (roughly 300 distinct fairs in the US) stem from the original festival in Los Angeles in 1963. Long viewed as a hippie festival, the fests attract eclectic fans—historians, craftworkers, dramatists and drinkers. Listen to a quick survey of the festival's surprising origins.

Explore IFA Berlin 2025 exhibits and navigate the world’s largest consumer tech floor

The IFA Berlin official site showcases standout moments from the 2025 event, including cutting-edge product debuts and its floor plan, which covers thousands of square meters of smart home, audio, and lifestyle tech.

There’s some confusion over who founded the Bavarian Brewery that later became Budweiser

While many traditional histories credit German immigrant George Schneider with founding the Bavarian Brewery in 1852, an investigation from St. Louis Magazine found that it was actually started in 1857 by a fascinating German physician named Dr. Adam Hammer.

See every Coachella lineup from the festival's 2-plus decades

The unveiling of the Coachella poster has become an annual cultural tradition (and an amusing internet meme). This official collection of every poster from the festival's lifespan showcases the undercard acts that eventually became headliners, as well as the big names that fell into obscurity. The collection shows not only a fascinating illustration of the evolution of pop culture, but also subtle changes in Coachella's design, offering a case study in slowly refining a brand's identity.

San Diego Comic-Con packs 460,000 square feet with more than 700 events

Held at the San Diego Convention Center, SDCC fills the massive exhibit hall with artists, vendors, and studios while offering hundreds of official events—including panels, cosplay contests, workshops, and portfolio reviews.

See the most famous Bauhaus sites

The Bauhaus school had a profound impact on 20th-century architecture, from the Zentrum Paul Klee in Switzerland to the Poli House in Israel. This list from Artsy shows you eight of the most important Bauhaus buildings, including the school's second location in Dessau, Germany.

The fascinating world of Disney's themed trash cans

One man's trash can is a literal treasure trove for Steve Tanner, the impassioned curator of this gallery of Disney's hundreds of distinct trash cans at its many parks and resorts. For 15 years, Tanner has researched and photographed the varying styles and themes of the trash cans and posted images and descriptions of them on his site, organized by location. Dive into the world of trash here.

A 2019 meme about Area 51 led to arrests and a music festival

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," spawning countless memes. Millions marked themselves as "going," and seven were arrested at a gate into the area. It also inspired a music festival attended by more than 7,000 people.

What's the difference between an ale and a lager?

The major distinction is that ales are typically fruitier, while lagers are cleaner and crisper. This video breaks down several more of the nuanced differences between the two styles.

The 2025 Macy’s Thanksgiving Day Parade floats include Camp Snoopy, POPCITY, and more

Whether you want to see the floats in the parade or prefer to learn more about the balloons, performers, and more, this interactive website has it. Click on each of the visuals to see details about the float or balloon. The Beagle Scout Snoopy balloon, for instance, has a giant hat that is as long as 17 beagles lined up end to end.

In 2013, consumers reportedly purchased more beer on Cinco de Mayo than on Super Bowl Sunday or St. Patrick's Day

Beginning in the early 1980s, breweries positioned Cinco de Mayo as a "Mexican St. Patrick's Day," sponsoring events and targeting Latino consumers. Anheuser-Busch and Miller created Hispanic marketing departments, while Coors spent over $60 million marketing to Latino consumers.

Burning Man is more than a decadent hippie festival

Burning Man is often associated with lawlessness, debauchery, and controversies, but the actual festival has many complex parts, including an ethos that promotes radical self-acceptance and caring for your community.

Go inside the ranch where the famous Budweiser Clydesdales live

Budweiser's famous Clydesdales, including the ones you see in Super Bowl commercials, live a cushy lifestyle on Warm Springs Ranch in Boonville, Missouri. The ranch is home to roughly 70 and 80 Clydesdales at any given time.

Every Halloween, one Texas bar transforms into Moe's Tavern

Nickel City, a bar in Austin, Texas, dons a costume once a year, turning itself into Moe's Tavern, the watering hole that figures prominently in "The Simpsons." The menu features themed drinks, including "The Bart vs. Australia" and "The Spicy Marge."

There are more than 300 different thematic ETFs

Exchange-traded funds seem to offer something for everyone. As tracked by ETF.com, there are 338 thematic ETFs, offering exposure to “baskets” of stocks covering global infrastructure, genomics, cannabis, and more.

Medieval taverns offered patrons a limited menu

Inns, taverns, and alehouses were more like bars than restaurants, though they did offer patrons (often travelers) food, it wasn't laid out on a diverse menu. Instead, the establishments offered a limited menu, often consisting of a single stew, and hungry customers could grab a bowl to go along with their alcohol.

Many New Year's Eve traditions came from German immigrants

While it’s hard to trace the origins of many New Year’s traditions, many of the norms for American New Year’s Eve celebrations come from German immigrants, who significantly influenced American culture in the 1800s. Below is an excerpt from an 1863 New York Times article describing a German New Year’s celebration.

A massive list of wildly specific museums

The definition of a museum varies depending on who you ask and where you find yourself. Need proof? Check out this list of over 80 museums—dedicated to niche interests like hand fans, hovercrafts, and celebrity leftovers (really).

Some cemeteries in Mexico are known for their elaborate Day of the Dead celebrations

While most events are small and local, several cemeteries draw tourists from around the country and the world. Mexico City, in particular, is home to the graves of multiple famous artists and musicians who attract crowds.

15,000 people from over 20 nations lived in these Lower East Side tenements

The Tenement Museum recreated authentic immigrant homes using artifacts from historic buildings that housed diverse communities between 1863 and 2011. Take a digital tour that explores the immigrant experience through carefully preserved living spaces and belongings.

Many Christians observe a different theme for each week of Advent

Many churches structure Advent around weekly themes—often hope, peace, joy, and love—which shape sermons, prayers, Scripture readings, and the lighting of candles on the Advent wreath. The specific themes vary widely across denominations and communities.

Stonehenge was part of a continent-wide "henge" boom

While Stonehenge is the most famous, it was one of roughly 1,300 henges built across prehistoric Europe. This piece from the British Museum situates Stonehenge within the broader ceremonial tradition.

The 2026 FIFA World Cup will have 48 teams.

After 24 years of having a 32-team tournament, the FIFA World Cup will get an upgrade in 2026, expanding the field to make it the largest World Cup ever.

How one Portland dive bar helped drive Pabst Blue Ribbon's comeback

In 2004, the Washington Post reported on the resurgence of Pabst Blue Ribbon, recast as a hip alternative to bigger-label brews, and said its comeback was thanks to Lutz Tavern in Portland, Oregon, which sold the beer for $1 a can.

The name ‘tardigrades’ comes from the Latin word for ‘slow walkers’

Before being renamed for their movements, German pastor Johann August Ephraim Goeze called them Kleiner Wasserbär—little water bears—in the first published observations of the creatures in 1773. He noted their voracious appetite made them seem like bears under a microscope.

51 must-see attractions in Barcelona

Planning a trip to Barcelona? Check out this comprehensive list of the city’s most iconic sites. It’s organized from most well-known to least, so if you’re pressed for time, the authors recommend concentrating on the top of the list.

Touring the northernmost brewery in the world

Svalbard Brewery is located in the Arctic village of Longyearbyen—in a region known for polar bears, reindeer, and miles of uninhabited frozen tundra—and caters to a diverse, international clientele who appreciate the beer's unique ingredient: 2,000-year-old glacier water.

Virtually tour 10 of America's oldest bars

If you’re the type of person who hunts for authenticity in everything you do, then you probably spend a fair amount of time looking for the first and original. Why settle for any less in your bar choices? We dug through records, spoke with local historians and fact-checked promotional material to bring you the ultimate original bar list: The oldest bar in every state.

Haute couture and horses: The Met’s most popular temporary exhibitions

In addition to the millions of pieces in its permanent collection, the Met regularly hosts temporary exhibitions that draw in even more visitors to the museum. This list of the ten most-visited exhibitions includes works from Picasso, Impressionist masterpieces, artifacts from Egypt’s King Tutankhamun’s tomb, and more. What was the most popular exhibit ever, with nearly 1.7 million visitors? You might be surprised.

An electric pipe organ in Germany is playing a song for 639 years

Created by composer John Cage, the Halberstadt organ first began playing the piece in September 2001, and has since made only nine chord changes. The device within a medieval church utilizes compressed air to play continuous tones. The next chord change is scheduled for August 2026.

The modest monks behind Trappist beer

Trappist monks, a sect of Catholic clergy, follow a strict code that requires all work to benefit their religious community. It's believed they began brewing beer sometime in the 6th century to fund their abbeys.

Why Amsterdam looks so unique

The Netherlands' capital consists of concentric canals lined with towering, unusually thin row homes, an altogether unique profile in Europe and the world. When it was growing, the city was a key trade hub, and merchants wanted direct access to waterways. Canals were built like roads, and houses were required to be very thin to allow for more homes to line the canals.

Tens of thousands of Austen superfans celebrated the writer's 250th anniversary

The Jane Austen 250th celebration sold 15,000 tickets to the writer's most dedicated fans, who dressed in period-specific dress. Austen scholar Devoney Looser says that many readers are attracted to Austen's novels because they're entertaining and funny yet sophisticated works of social criticism.