Oktoberfest's beer tents have specific themes

6.7 million people attended Oktoberfest in 2024

With 6.7 million visitors and 1.8 million gallons of beer consumed, 2024's Oktoberfest was large, but smaller than 2023's, which had 7.2 million visitors, making it the most-attended Oktoberfest ever. It was also not the Oktoberfest that consumed the most beer—that would be 2011, with nearly 8 million liters, or roughly three Olympic swimming pools’ worth.

Oktoberfest, explained

The first Oktoberfest was held in 1810 to celebrate the marriage of Prince Ludwig and Princess Therese von Sachsen-Hildburghausen. It was the surprising prototype of what would become every beer fan's favorite festival. Held in late September and early October, Oktoberfest is the largest folk festival in the world.

Only six breweries are permitted at Oktoberfest

Oktoberfest’s beer offerings are tightly regulated. Only six breweries are invited to supply the entire festival with drinks. The “youngest” brewery, Paulaner, was founded in 1634.

The Oktoberfest taste test

Wondering how the different Oktoberfest beers stack up? This article dives into the six official beers you’ll find at the festival. Each one has a write-up that includes a bit of history, tasting notes, and thoughts on where and when you might enjoy drinking it.

Oktoberfest generates over $1B every year

As one of the largest festivals in the world, Oktoberfest is an economic mainstay for Munich. Analysts estimate the annual beer fest contributes at least $1.4B in revenue to the city alone, accounting for roughly 2% of the city's gross domestic product.

Oktoberfests take place all over the world

If you can’t make it to Munich, there are plenty of other places around the world to celebrate Oktoberfest. Cincinnati’s festival, called Oktoberfest Zinzinnati, is the largest in the US, with more than 700,000 visitors eating a (literal) ton of potato salad.

Every Oktoberfest starts with a tap

Crowds rush excitedly toward the tents to count down to the ceremonial first tap, with the mayor declaring “O’zapft is!” This short documentary walks you through the tradition at the 2019 festival. Don’t miss the impressive shots of servers carrying dozens of beer steins at once to their thirsty patrons. Prost!

Wander through an Oktoberfest celebration

Feel like you’re in the center of the action with this walk-through video of the modern Oktoberfest experience. A former Munich resident covers everything you could want to know, including how to not anger the locals with boorish behavior. She explains the layout of the grounds, what to wear (hint: not cheap, mass-produced German costumes), and a few vital German phrases. Don’t forget to say "bitte" (thank you) when ordering your next round!

Chicken vendors are an integral part of Oktoberfest

Ever since the first roasted chicken stall appeared at Oktoberfest in 1885, this rich, satisfying dish has been a crowd favorite for soaking up all that beer. Some estimates put the number of Wiesenhendl, or Wiesn chickens, served each year at 700,000.

Oktoberfest revelers wear traditional dress

Lederhosen (short leather pants) and dirndls (dresses with lace-up bodices) are found everywhere at Oktoberfest, This short documentary explores the resurgence of traditional clothing in Germany, which extends beyond Oktoberfest.

Brazil's festival has its own mascots

Blumenau, Brazil, has been home to generations of German immigrants who brought the annual Oktoberfest celebration from Europe. Thousands of revelers parade down what was once known as Wurstrasse, or Sausage Street. There, they’ll find the festival’s ubiquitous mascots, Vovó and Vovô Chopão, or Grandma and Grandpa Big Beer.

Oktoberfest has been canceled 26 times

The first time, in 1813, Bavaria was fighting off Napoleon’s army, which left little time for celebration. Years were also lost to the Austro-Prussian War, a worldwide cholera outbreak, and both World Wars. Most recently, the 2020 and 2021 Oktoberfests were canceled due to COVID-19.

The traditional parade takes place on the first Sunday of the festival

The parade offers a peek into Oktoberfests of yesteryear, from the Münchner Kindl, a beautiful Munich native who opens the parade, to the Goaßlschnalzen, a float full of men cracking whips.

A German town transforms its entire city hall into a massive Advent calendar

Gengenbach turns its 18th-century town hall into a 24-window Advent calendar attracting up to 220,000 visitors each December. Each night reveals new art, reviving winter tourism in the town.

Stein-holding competitions are popular at American Oktoberfests

Participants must hold out a full stein of beer—weighing at least 3 pounds—for as long as possible without spilling any or bending their arm. Seems simple enough ... at first.

More than 100 types of beer are produced around the world

Beer dates back to ancient times, and since then, the fermented drink has taken on many different styles around the globe, depending on the grain and ingredients used. See how pilsners, IPAs, Sours, and other types evolved from the drink's early history.

A 1980 Oktoberfest bombing killed 13 people

The event was the country's deadliest domestic terror attack since World War II, killing 13 people and injuring more than 200. The perpetrator was 21-year-old Gundolf Koehler, who hoped to use the attack to usher in a conservative chancellor.

Cincinnati has its own Oktoberfest tradition: the running of the weiners

A unique aspect of Oktoberfest Zinzinnati, in Cincinnati, Ohio, is its dachshund race. Costumed wiener dogs race down a short track for Oktoberfest glory (and treats).

Scroll through a Budweiser historical timeline

From Eberhard Anheuser’s purchase of the Bavarian Brewery in 1860 to the Anheuser-Busch and InBev merger that created what became the world’s largest brewer, this historical timeline highlights the most significant moments in Budweiser’s more than 150-year story.

Check out pictures from the Bauhaus' elaborate costume parties

Bauhaus is known for its innovation, but, at the end of the day, it was still an art school. That means parties were regular occurrences and often featured elaborate costumes—Gropius once dressed as the renowned architect Le Corbusier, while Kandinsky was known for pretending to be an antenna.

Tour the ancient world via beer

What did the people of yesterday make of beer, and how exactly did they make it? Explore the timeless beverage in this guide to ancient beers from around the world. Archaeological evidence suggests the rise of beer brewing may have coincided with humanity's shift from hunters to farmers. According to this article, beer was first enjoyed in ancient Mesopotamia, where paintings, poems, and myths glorified the porridge-like brew.

Dive into the history of beer via comic book

Why was the covered beer stein invented, and what led to the creation of the Vienna Lager beer style? Find out in this article about a 173-page comic book outlining the history of beer. According to creator Mike Smith, the history of beer is a...

Budweiser still uses the same yeast lineage derived from the one used in the 1800s

During the late 1800s when Budweiser beers hit the market, darker, all‑malt lagers dominated the US beer market. Budweiser was brewed with a single, consistent yeast strain that gave it a crisp uniform flavor, differentiating it from darker beers.

Renaissance Faire's provide an escape into the late medieval world

These cultural events (roughly 300 distinct fairs in the US) stem from the original festival in Los Angeles in 1963. Long viewed as a hippie festival, the fests attract eclectic fans—historians, craftworkers, dramatists and drinkers. Listen to a quick survey of the festival's surprising origins.

Explore IFA Berlin 2025 exhibits and navigate the world’s largest consumer tech floor

The IFA Berlin official site showcases standout moments from the 2025 event, including cutting-edge product debuts and its floor plan, which covers thousands of square meters of smart home, audio, and lifestyle tech.

There’s some confusion over who founded the Bavarian Brewery that later became Budweiser

While many traditional histories credit German immigrant George Schneider with founding the Bavarian Brewery in 1852, an investigation from St. Louis Magazine found that it was actually started in 1857 by a fascinating German physician named Dr. Adam Hammer.

See every Coachella lineup from the festival's 2-plus decades

The unveiling of the Coachella poster has become an annual cultural tradition (and an amusing internet meme). This official collection of every poster from the festival's lifespan showcases the undercard acts that eventually became headliners, as well as the big names that fell into obscurity. The collection shows not only a fascinating illustration of the evolution of pop culture, but also subtle changes in Coachella's design, offering a case study in slowly refining a brand's identity.

Bauhaus' biggest contributions to modern architecture

Walk around almost any major metropolitan area, and you'll see Bauhaus' influence in the glass facades, tubular steel, and windows offering ample natural light. This ArchDaily explainer illustrates those concepts through iconic Bauhaus buildings, such as the Gropius House, along with detailed diagrams of their design.

Craft beer is partially responsible for disrupting Budweiser’s US market share

Over the past few decades, as craft beer from smaller breweries has become more popular (as well as seltzers, light beers, and other alternatives), Budweiser’s market share has declined.

San Diego Comic-Con packs 460,000 square feet with more than 700 events

Held at the San Diego Convention Center, SDCC fills the massive exhibit hall with artists, vendors, and studios while offering hundreds of official events—including panels, cosplay contests, workshops, and portfolio reviews.

See the most famous Bauhaus sites

The Bauhaus school had a profound impact on 20th-century architecture, from the Zentrum Paul Klee in Switzerland to the Poli House in Israel. This list from Artsy shows you eight of the most important Bauhaus buildings, including the school's second location in Dessau, Germany.

Liquor merchant Carl Conrad registered the ‘Budweiser’ trademark in 1878

He helped commercialize the beer and licensed the Budweiser name. Before working with Anheuser-Busch, Conrad was a US importer of wines, champagnes, and liquors.

The long history of alcohol and sports

Spectators have long enjoyed alcohol at sporting events, dating back at least to ancient Rome. This article unpacks how companies leveraged this history to make beer a central part of sporting events and masculine culture.

Beer companies turned Cinco de Mayo into a mass consumer event in the 1980s

Starting in the early 1980s, breweries including Anheuser-Busch, Miller, and Coors created Hispanic marketing departments and sponsored Cinco de Mayo events. By 2003, American beer companies spent over $5M annually on Cinco de Mayo advertising. Some users may experience a paywall.

What's the difference between an ale and a lager?

The major distinction is that ales are typically fruitier, while lagers are cleaner and crisper. This video breaks down several more of the nuanced differences between the two styles.

The states in America that drink the most beer

Americans, in 2020, drank on average almost twenty-six gallons of beer per adult aged twenty-one or over, over the course of the pandemic.

August A. Busch, Sr. was gifted a six-horse Clydesdale hitch to celebrate Prohibition’s end

This helped reveal the marketing power of a horse-drawn beer wagon, so it invested in a second six-horse Clydesdale hitch. The Clydesdales soon went to New York, where they drew a crowd of thousands en route to the Empire State Building. Anheuser-Busch even gifted a case of Budweiser to New York Governor Alfred E. Smith in thanks for his help in the fight against Prohibition.

Five happy hour stories from around the world

If you need some fun facts to make conversation at your next office happy hour, look no further than this video. It includes five stories about pub life, from a look inside a company that turns tap handles into works of art to a search for the oldest pub in the world.

How Prohibition changed beer

This historical survey from The Beer Connoisseur explores the breweries that survived the government's ban on alcohol production. The common denominator? They all pivoted their business models.

A guide to the Bauhaus' 3 German locations

The influential design school began in Weimar, then moved to Dessau and later to Berlin. This narrated timeline from Graphic Design History explains how Gropius' countercultural educational and artistic philosophies forced the school to move and, ultimately, leave Gropius behind.

The 2025 Macy’s Thanksgiving Day Parade floats include Camp Snoopy, POPCITY, and more

Whether you want to see the floats in the parade or prefer to learn more about the balloons, performers, and more, this interactive website has it. Click on each of the visuals to see details about the float or balloon. The Beagle Scout Snoopy balloon, for instance, has a giant hat that is as long as 17 beagles lined up end to end.

In 2013, consumers reportedly purchased more beer on Cinco de Mayo than on Super Bowl Sunday or St. Patrick's Day

Beginning in the early 1980s, breweries positioned Cinco de Mayo as a "Mexican St. Patrick's Day," sponsoring events and targeting Latino consumers. Anheuser-Busch and Miller created Hispanic marketing departments, while Coors spent over $60 million marketing to Latino consumers.

Burning Man hosts roughly 70k attendees each year

Since 1986, the Burning Man organization has shared a census tracking growth, fluctuations, demographics, and burners' attitudes each year. Part of the organization's motivation is to monitor and reduce carbon emissions at the event.

Burning Man initially started with around 30 people on a San Francisco beach in 1986.

The beer mile blends running and drinking

The event requires competitors to drink a 12-ounce beer for every lap around the track. It may sound like fun (or a nightmare, depending on your disposition), but for some it's a serious business, with an annual world championship.

A 2019 meme about Area 51, the highly secretive government facility that some believe researches alien life, led to arrests—and a music festival.

Burning Man is more than a decadent hippie festival

Burning Man is often associated with lawlessness, debauchery, and controversies, but the actual festival has many complex parts, including an ethos that promotes radical self-acceptance and caring for your community.

How beer became a part of medieval culture

This history of beer's evolution during the Middle Ages unpacks how the brewing process, which killed harmful bacteria, made beer a safe alternative to water. That fact, along with the Catholic church condoning (and, in some cases, producing) the beverage, helped it evolve into a major commodity.

Burning Man began as a small gathering on a San Francisco beach

Burning man started in 1986 as a gathering for 20 people. In 2023, more than 74,000 attendees became a part of Black Rock City and got caught in the rain.

The best beer cities in the US

This list contains some expected mainstays, like Asheville, North Carolina, and Portland, Oregon, as well as less-mentioned enclaves, like Minneapolis and Richmond, Virginia.