Wander through an Oktoberfest celebration

Feel like you’re in the center of the action with this walk-through video of the modern Oktoberfest experience. A former Munich resident covers everything you could want to know, including how to not anger the locals with boorish behavior. She explains the layout of the grounds, what to wear (hint: not cheap, mass-produced German costumes), and a few vital German phrases. Don’t forget to say "bitte" (thank you) when ordering your next round!

The Oktoberfest taste test

Wondering how the different Oktoberfest beers stack up? This article dives into the six official beers you’ll find at the festival. Each one has a write-up that includes a bit of history, tasting notes, and thoughts on where and when you might enjoy drinking it.

Oktoberfest, explained

The first Oktoberfest was held in 1810 to celebrate the marriage of Prince Ludwig and Princess Therese von Sachsen-Hildburghausen. It was the surprising prototype of what would become every beer fan's favorite festival. Held in late September and early October, Oktoberfest is the largest folk festival in the world.

Oktoberfest's beer tents have specific themes

With 17 big tents and 21 small ones, each with a unique personality, there’s one to suit every type of Oktoberfest visitor. The oldest, Augustiner Festhalle, has been a part of the festival since 1898 and can hold 8,500 people.

The traditional parade takes place on the first Sunday of the festival

The parade offers a peek into Oktoberfests of yesteryear, from the Münchner Kindl, a beautiful Munich native who opens the parade, to the Goaßlschnalzen, a float full of men cracking whips.

Oktoberfests take place all over the world

If you can’t make it to Munich, there are plenty of other places around the world to celebrate Oktoberfest. Cincinnati’s festival, called Oktoberfest Zinzinnati, is the largest in the US, with more than 700,000 visitors eating a (literal) ton of potato salad.

Oktoberfest generates over $1B every year

As one of the largest festivals in the world, Oktoberfest is an economic mainstay for Munich. Analysts estimate the annual beer fest contributes at least $1.4B in revenue to the city alone, accounting for roughly 2% of the city's gross domestic product.

6.7 million people attended Oktoberfest in 2024

With 6.7 million visitors and 1.8 million gallons of beer consumed, 2024's Oktoberfest was large, but smaller than 2023's, which had 7.2 million visitors, making it the most-attended Oktoberfest ever. It was also not the Oktoberfest that consumed the most beer—that would be 2011, with nearly 8 million liters, or roughly three Olympic swimming pools’ worth.

Only six breweries are permitted at Oktoberfest

Oktoberfest’s beer offerings are tightly regulated. Only six breweries are invited to supply the entire festival with drinks. The “youngest” brewery, Paulaner, was founded in 1634.

Oktoberfest revelers wear traditional dress

Lederhosen (short leather pants) and dirndls (dresses with lace-up bodices) are found everywhere at Oktoberfest, This short documentary explores the resurgence of traditional clothing in Germany, which extends beyond Oktoberfest.

Stein-holding competitions are popular at American Oktoberfests

Participants must hold out a full stein of beer—weighing at least 3 pounds—for as long as possible without spilling any or bending their arm. Seems simple enough ... at first.

Chicken vendors are an integral part of Oktoberfest

Ever since the first roasted chicken stall appeared at Oktoberfest in 1885, this rich, satisfying dish has been a crowd favorite for soaking up all that beer. Some estimates put the number of Wiesenhendl, or Wiesn chickens, served each year at 700,000.

Five happy hour stories from around the world

If you need some fun facts to make conversation at your next office happy hour, look no further than this video. It includes five stories about pub life, from a look inside a company that turns tap handles into works of art to a search for the oldest pub in the world.

Brazil's festival has its own mascots

Blumenau, Brazil, has been home to generations of German immigrants who brought the annual Oktoberfest celebration from Europe. Thousands of revelers parade down what was once known as Wurstrasse, or Sausage Street. There, they’ll find the festival’s ubiquitous mascots, Vovó and Vovô Chopão, or Grandma and Grandpa Big Beer.

Oktoberfest has been canceled 26 times

The first time, in 1813, Bavaria was fighting off Napoleon’s army, which left little time for celebration. Years were also lost to the Austro-Prussian War, a worldwide cholera outbreak, and both World Wars. Most recently, the 2020 and 2021 Oktoberfests were canceled due to COVID-19.

How a modern 'beer archaeologist' crafts ancient ales

The short documentary follows Travis Rupp, a University of Colorado classics professor who also works with Avery Brewing to produce Ancient Egyptian, Roman, and Peruvian beer.

Cincinnati has its own Oktoberfest tradition: the running of the weiners

A unique aspect of Oktoberfest Zinzinnati, in Cincinnati, Ohio, is its dachshund race. Costumed wiener dogs race down a short track for Oktoberfest glory (and treats).

Dive into the history of beer via comic book

Why was the covered beer stein invented, and what led to the creation of the Vienna Lager beer style? Find out in this article about a 173-page comic book outlining the history of beer. According to creator Mike Smith, the history of beer is a...

Making Champagne from start to finish

This video from wine educator Amelia Singer covers everything from grape to glass. She’ll walk you through pressing the fruit, fermentation, aging, disgorgement, and, of course, drinking.

A German town transforms its entire city hall into a massive Advent calendar

Gengenbach turns its 18th-century town hall into a 24-window Advent calendar attracting up to 220,000 visitors each December. Each night reveals new art, reviving winter tourism in the town.

Scroll through a Budweiser historical timeline

From Eberhard Anheuser’s purchase of the Bavarian Brewery in 1860 to the Anheuser-Busch and InBev merger that created what became the world’s largest brewer, this historical timeline highlights the most significant moments in Budweiser’s more than 150-year story.

There’s some confusion over who founded the Bavarian Brewery that later became Budweiser

While many traditional histories credit German immigrant George Schneider with founding the Bavarian Brewery in 1852, an investigation from St. Louis Magazine found that it was actually started in 1857 by a fascinating German physician named Dr. Adam Hammer.

Tour the ancient world via beer

What did the people of yesterday make of beer, and how exactly did they make it? Explore the timeless beverage in this guide to ancient beers from around the world. Archaeological evidence suggests the rise of beer brewing may have coincided with humanity's shift from hunters to farmers. According to this article, beer was first enjoyed in ancient Mesopotamia, where paintings, poems, and myths glorified the porridge-like brew.

Craft beer is partially responsible for disrupting Budweiser’s US market share

Over the past few decades, as craft beer from smaller breweries has become more popular (as well as seltzers, light beers, and other alternatives), Budweiser’s market share has declined.

More than 100 types of beer are produced around the world

Beer dates back to ancient times, and since then, the fermented drink has taken on many different styles around the globe, depending on the grain and ingredients used. See how pilsners, IPAs, Sours, and other types evolved from the drink's early history.

How Guinness became a social media trend

In early 2024, an unexpected meme emerged on Instagram and TikTok: "splitting the G," where Guinness drinkers would attempt to take a first sip big enough to leave the remaining beer perfectly aligned with the middle of the "G" on a Guinness pint glass. This Vinepair article explores where the trend came from and how it took off.

A Portland dive bar helped drive Pabst Blue Ribbon's early 2000s comeback by selling cans for $1 a piece.

Beer companies turned Cinco de Mayo into a mass consumer event in the 1980s

Starting in the early 1980s, breweries including Anheuser-Busch, Miller, and Coors created Hispanic marketing departments and sponsored Cinco de Mayo events. By 2003, American beer companies spent over $5M annually on Cinco de Mayo advertising. Some users may experience a paywall.

The long history of alcohol and sports

Spectators have long enjoyed alcohol at sporting events, dating back at least to ancient Rome. This article unpacks how companies leveraged this history to make beer a central part of sporting events and masculine culture.

See the celebration at the Berlin Wall as it fell in 1989

In November 1989, East German guards stood down as crowds surged across the nearly 100-mile barrier encircling West Berlin. Thousands celebrated the wall’s sudden irrelevance and collapse. This ABC News report captures the moment’s upheaval and joy.

Wine connoisseurs say proper tasting requires looking, smelling, tasting, and thinking

Tasting wine can be intimidating, which is why Wine Folly cofounder Madeline Puckette breaks down the four steps in this helpful video, encouraging viewers to pour a glass and follow along.

The beer mile blends running and drinking

The event requires competitors to drink a 12-ounce beer for every lap around the track. It may sound like fun (or a nightmare, depending on your disposition), but for some it's a serious business, with an annual world championship.

August A. Busch, Sr. was gifted a six-horse Clydesdale hitch to celebrate Prohibition’s end

This helped reveal the marketing power of a horse-drawn beer wagon, so it invested in a second six-horse Clydesdale hitch. The Clydesdales soon went to New York, where they drew a crowd of thousands en route to the Empire State Building. Anheuser-Busch even gifted a case of Budweiser to New York Governor Alfred E. Smith in thanks for his help in the fight against Prohibition.

The states in America that drink the most beer

Americans, in 2020, drank on average almost twenty-six gallons of beer per adult aged twenty-one or over, over the course of the pandemic.

A guide to the unspoken rules of British pubs

Pubs are more ingrained in British culture than in other parts of the world. This guide from CNN walks tourists through a taxonomy of the pub's many types, outlines proper etiquette, and sets realistic expectations. (Beware: Your beer might be warm.)

In Japan, elders lead toasts

Older family members and colleagues, or senpai, are expected to take the lead at formal gatherings, pouring drinks and offering toasts. Younger people should accept pours by holding their glasses with both hands and waiting to drink until their older adults have done so. Finally, before drinking, participants should say “kampai!”

Lighting the menorah is viewed as the most important Hanukkah ritual

This short video guides viewers through the process, from the supplies required to the order in which the candles are lit. It also covers the prayers that are recited nightly and associated blessings for each individual night.

Go behind the scenes at the Macy’s Parade Studio

With dozens of balloons and floats, and thousands of costumes, the Macy’s Thanksgiving Day Parade requires year-round planning to pull off. Go behind the scenes with the designers and builders who make the magic happen. See how the floats come together and what makes this annual spectacle a reality.