The Michelin Guide was intended to increase demand for tires

Brothers André and Édouard Michelin inadvertently changed dining

When cars first debuted in France, only a few thousand were on the road. The founders of a tire company, André and Édouard Michelin, developed a free guide for travelers to know the best hotels, mechanics, and restaurants across France, to encourage more driving and, therefore, tire sales.

The Michelin Guide, explained

Every year, Michelin—a tire company—transforms the culinary world through its prestigious Michelin Stars. Starting in 1900 as a guide to boost road travel, Michelin evolved into the global authority on fine dining. Today, anonymous inspectors assess restaurants across 30 countries, awarding one to three stars for quality, consistency, and creativity.

The three-star system arrived in 1931

In the 1920s, the Michelin brothers employed anonymous inspectors to review restaurants in their guides. Inspired by other popular European guidebooks, they added the Michelin Star in 1926 to mark the best restaurants in France. In 1931, it was expanded to the current system of up to three stars.

France's first restaurant guide helped spread the concept across Europe and the US

"Almanach des Gourmandes" was published in 1804 and featured restaurant reviews and dining advice, articulating the burgeoning restaurant culture of 19th-century France. The publication helped spread the concept and its values across the map, leading to more formalized restaurants in other countries.

Cook’s ‘Travellers Handbooks’ were precursors to the travel guide

Long before Rick Steves or Lonely Planet, Thomas Cook’s “Travellers Handbooks” offered maps, recommendations, and tips for 19th-century tourists in unfamiliar locations.

Henry Varnum Poor published a guide to the railroad industry in 1860

Poor's guide to the railroad industry helped investors evaluate changes and business decisions that might impact their investments. It was the first step in building the thorough datasets tracking companies and industries that Standard & Poor's is known for today.

A guide to Cannes, the luxurious city on the French Riviera

Explore everything Cannes has to offer with this travel guide aimed at tourists interested in bucking the typical traps. Includes recommendations for traveling to Sainte-Marguerite, taking in the city's murals, and booking a beach club reservation.

Colored paint lines on new tires mark different types in the factory

Each stripe helps warehouse workers and distributors identify tire types at a quick glance. This innovation became important a century ago as manufacturers scaled operations and developed distinct product lines.

The origins of the Guinness Book of World Records

Yes, it was the beer company that started it. In 1955, the very first edition of the Guinness Book of World Records debuted as a marketing campaign for the famous Irish beer brand. Get all the details on the origins here.

The 1950s saw the rise of the modern American road trip

Guaranteed time off and the ability to travel more affordably offered Americans the opportunity to hit the road for their vacations. The country's expanding interstate network of highways made those trips more convenient, especially for those looking to visit a site in the country's nascent National Parks System.

The printing press spread novels widely

Johannes Gutenberg's invention of the printing press in 1440 changed how writing was reproduced. It allowed multiple manuscripts to be copied via movable type rather than by hand, making more literature more widely available. Over time, that change caused literacy rates to rise, creating a market for even more literature.

The original McDonald's served barbecue

Barbecue was a popular roadside cuisine in the early days of the US highway system, and McDonald's, while it was still a small enterprise in San Bernardino, California, served it as a part of its fast food menu.

Before it was a popular book, 'A Hitchhiker's Guide to the Galaxy' began as a radio series

The science-fiction comedy began as a radio play on BBC Radio 4, broadcast between 1978 and 1980. The first novel appeared in 1979; two years later, it was adapted for television.

Why were tanks invented?

Tanks first appeared in warfare in World War I. As old methods of conducting battles proved ineffective, the idea of an armored vehicle that could traverse almost any terrain and carry a cannon came to fruition. World War I provided the impetus and finances to develop the modern tank. Learn more in this short but detailed article.

A guide to the modern supra

This essay was written by an American who ventured to a Georgian village in search of a modern supra, the traditional communal feast hosted by a toastmaster that has existed for centuries. What he found was a warm, welcoming, and wine-soaked experience.

Movie trailers used to air after the film, hence why they’re called ‘trailers’

These in-theatre advertisements used to “trail” the movie rather than precede it. The first movie trailer shown at the movies dates back to 1913, when marketer Nils Granlund put together rehearsal footage of an upcoming Broadway musical to drive ticket sales.

A pair of engineers began Tesla to prove the viability of electric vehicles

Martin Eberhard and Marc Tarpenning sought to design a high-end electric sports car for environmentally motivated, affluent buyers. The Tesla Roadster would be the first highway-legal car to use lithium-ion batteries.

The rise of the museum gift shop

While museum gift shops are commonplace now, they weren’t when the Met opened in 1870. Nevertheless, the museum was one of the first to offer copies of several of their paintings for visitors to display in their own homes. Read about how the museum gift shop has evolved and how they decide what to carry with this look behind the scenes from Artsy.

Anticipating moon tourism by 2000, Pan Am issued 'First Moon Flights' club cards

More than 93,000 cards were issued between 1968 and 1971, creating a waitlist that began when Gerhard Pistor, an Austrian journalist, visited a Viennese travel agency to request a flight to the moon. The cards were issued at no cost and numbered in the order they were issued.

Explore the system of ancient Roman roads with this interactive

The Itiner-e map includes unpaved secondary roads that connected farms and towns to the empire's primary routes. Explore routes, view three-dimensional elevation, and compare the old roads to contemporary ones with this sprawling interactive project.

How Google Street View generates profit

Google Maps, one of the most trusted navigation applications today, has a somewhat mysterious way of making a profit. YouTuber Phil Edwards uncovers the secret economic practices of Google Street View, while also offering a deeper understanding of how it works.

An archive of the art of the Sanborn fire insurance maps

For a century, US insurance companies used Sanborn Fire Maps to decide the premiums customers would pay for fire insurance. These maps were designed to show the building materials used in each structure in 12,000 communities across 300,000 maps. While they have become obsolete, these maps are still useful for historians and urban designers, and anyone interested in lovely, original typography. Dive into the most artful Sanborn Fire Maps with this passion project collection.

An early Sex Pistols show is credited with inspiring other influential acts

When the Sex Pistols first ventured out to a small music hall in Manchester, only 40 people were in attendance. But, like the longtail influence of the first Velvet Underground album, the show's impact was massive: In the crowd that night were members of Buzzcocks, the Smiths, and Joy Division.

A guide to the novels of Jane Austen

Austen wrote six novels, four that were published anonymously while she was alive ("Sense and Sensibility," "Pride and Prejudice," "Mansfield Park," "Emma") and two that were published posthumously, under her own name ("Northanger Abbey" and "Persuasion"). This guide, with annotations from Arizona State University professor Devoney Looser, breaks down each book's story and significance, making it an excellent primer for Jane-curious readers.

When a Paris department store hesitated to sell Estée Lauder's perfume, she 'accidentally' broke a bottle, causing the smell to spread throughout the store and shoppers to start asking to buy the scent.

The first official Formula One World Championship race was in 1950

On May 13, 1950, Formula 1 held its first race at Silverstone in the UK. Over 150,000 people, including the British monarch (and future Queen Elizabeth II), turned out to watch the field of 28 cars over the 70-lap race. The race wasn’t very competitive, but it’s still a fascinating artifact to observe.

Stanford built a Google Maps for the Roman Empire, revealing how much it cost to travel in the ancient world

Sears sold DIY house kits starting at $600 in its famous catalog from 1908 through the 1940s, resulting in roughly 10,000 'Sears and Roebuck houses' being built.

Explore an interactive map built from more than 100,000 survey responses on where people find joy in their lives

A century of Billboard issues documenting the evolution of popular music.

Domino's Pizza's 30-minute delivery guarantee was responsible for the chain's 1980s surge, but it was discontinued after the company was found liable for delivery driver accidents.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

Explore a list of the 100 best novels of all time, compiled by some of the world's best living writers, including Salman Rushdie, Stephen King, and Jennifer Egan.

At the beginning of the 20th century, a group of young men ate standard American food—replete with food additives like borax and formaldehyde—as part of government research to better understand food safety.

Hotels in Cannes, the glamorous city on the French Riviera, hire hawks to ward off seagulls during the city's famous film festival.

While the first exchange-traded fund (a 'basket' of different assets that can be bought and sold on a stock exchange) in the US only launched in 1993, the global ETF market has grown to more than $10T in the short time since.

The distributor behind 'Rocky Horror' pulled the film from its scheduled national release, believing it would be a failure, though it eventually amassed a dedicated fanbase through midnight showings, a trend that continues over 50 years later.

The first robot in literature may have been a 'mechanical man' in 1907's 'Ozma of Oz,' a book in L Frank Baum's 'Wizard of Oz' series.

'Grand Canyon of the Yellowstone,' a work by American painter Thomas Moran, inspired Congress to establish Yellowstone National Park.

Mark Twain spent decades feuding with the US Postal Service, convinced its costs and regulations were bureaucratic overreach.

As of 2025, the most cited papers in science include a review of graphene, methods to improve image recognition, streamlining electron density calculations, and optimizing protein studies.

Long before Major League Baseball began allowing instant replay for balls and strikes, an umpire reluctantly used the technology to determine whether a hit was a home run, a move that inadvertently ushered in a new era for the sport.

Volcanic activity may have triggered the Black Death by spewing gases that led to crop failures in Europe, thus forcing the import of grain ships with plague-infested fleas.

The first steps to rebuilding your credit score include getting to know exactly what's on your credit report and figuring out how far you are from the '700 club,' or 'good score' range.

The price of gas is a composite made up of several different factors, with the federal gas tax making up less than 20% of what drivers pay at the pump.

Some coin denominations have ridges etched on their sides, partly to prevent counterfeiting, in a practice called 'reeding.'

See this overview of the firework rules across all 50 states, ranging from a complete ban on non-professional fireworks in Massachusetts to states with more lax rules like Indiana.

Take a 3D tour of the Hajj, Islam's annual pilgrimage to Mecca, undertaken by more than 1.5 million Muslims each year.

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

Meet the 56 signers of the Declaration of Independence—most of whom didn't put pen to paper until August 2, 1776—and see their original signatures.