How Google Street View generates profit

The oddest shots captured on Google Street View

Ever wondered what you could see on Google Street View if you looked hard enough? With this delightful site, you can now explore the weird and wonderful things captured since the service debuted in 2007.

Explore coral reefs in Google's "street view"

Expanding its mission to map the world, Google Maps partnered with The Catlin Seaview Survey to introduce the first-ever underwater panoramas, making oceanic marvels like the Great Barrier Reef accessible to everyone. With Google Maps, the public...

Targeted ads accounted for 80% of Google's parent company's total revenue in 2020

Ads in Google Search, YouTube, and other products brought in $147B for Alphabet, with ad click costs ranging from $7 to several hundred dollars. YouTube's ad revenue alone jumped 49% year-over-year in one quarter.

How companies track you around the internet, explained

Being able to track how users behave on websites is a massive opportunity for companies to hone their products, target their ads, and more. Dozens of trackers are on the average website you visit, depending on how you deal with that site's cookie policy, and Google is the chief tracker of them all. Learn about these companies and what they are tracking with this informative blog visualization.

How the YouTube algorithm works, according to MrBeast

In this brief interview clip, the YouTube savant "MrBeast" summarizes how the YouTube algorithm—which he relies on to make his content go viral—actually works.

Generative AI is reinventing Internet search

7 angel investors funded Google in its early days

Entrepreneur Shaan Puri shares how seven strangers acted as Google’s earliest angel investors. The first gave Google $100K without even putting his equity agreement in writing. The investors on “Shark Tank” use their personal funds to support startups, but they’re often more predatory about terms than typical angels.

The origin of shortest-path algorithms and how they became optimized for navigation apps

In 1956, Dutch programmer Edsger Dijkstra spent about 20 minutes developing an algorithm to demonstrate how computers could quickly determine the shortest route between Rotterdam and Groningen. Since then, modified versions of Dijkstra's formulation comprise the processing backbone of systems such as Google Maps and Apple Maps.

Self-driving car companies like Waymo use lidar technology for navigation

By firing thousands of laser pulses in all directions, lidar systems construct 3D maps of a car’s surroundings, even in environments with limited lighting. The technology has also been incorporated into iPhones and the Vision Pro headset to improve camera focus.

Five surprising things your GPS can do

You’d be surprised at all the things that GPS—the global positioning system that underlies all of modern navigation—can do. Here's a quick breakdown.

Google data centers possess six layers of security

Property boundaries, such as anti-climb fencing, overlapping cameras, vehicle crash barriers, and circulating patrols, are coupled with lobby iris scans and ID and badge checks. The security operations center monitors individuals throughout their visit, including the less than 1% of Google users who ever receive permission to visit the data center floor.

Where colleges get their money, visualized

If you're curious about how different colleges and universities generate their revenue, this National Center for Education Statistics webpage offers a clear visual breakdown. See how public, private nonprofit, and for-profit institutions fund their operations, highlighting the differences between funding sources depending on the type of institution.

Stanford built a Google Maps for the Roman Empire, revealing how much it cost to travel in the ancient world

When you complete a CAPTCHA on a website to prove you are human, you may be unknowingly training algorithms for self-driving cars, whose systems require training data to help identify crosswalks, bicycles, and other outdoor objects.

Why one city in Minnesota isn't on Google Maps

North Oaks, Minnesota, is a city of a little over 5,000 people that spans just nine square miles. It's also the wealthiest place in the state, which is part of the reason it's been able to stay undocumented by Google. In this short documentary, one man attempts to film it himself.

Interview with a pay transparency expert

Maybe you’ve seen one of Hannah Williams’ videos on social media. On her viral “Salary Transparent Street” accounts, Williams stands on the street with a microphone and asks passersby to tell her how much money they make per year. This podcast interview with Williams details what she’s learned about pay transparency in the process. Listen to it here.

Credit card companies make money through interest, annual fees, and more

They also profit from interchange fees, the fee the retailer has to pay the credit card network in order to facilitate a transaction. The fee is typically between 1% and 3% of the transaction amount.

Learn about how General Motors dismantled America's streetcars

This documentary argues that GM systematically bought up and destroyed streetcar networks across the US in the 1930s, replacing them with buses and helping put the automobile at the center of American culture.

Create digital maps of Earth with custom sketches and labels

In this interactive, users can apply layers to various base maps to display natural and human features, including geological activity, biomes, ocean currents, population densities, and light pollution. Custom legends, markers, and drawings can be used to highlight prominent features.

Why companies go public

There are many ways the founders of private companies can make money off an exit. They could sell the company to a larger organization, for instance. But there are unique benefits to having a company listed on the stock market that aren’t often outlined in news alerts about IPOs.

Smart pricing algorithms can unintentionally work together to raise prices

Researchers have found that, through trial and error, algorithms designed to adjust prices based on market data can learn to mimic price-fixing tactics, even without explicit programming to do so. Over time, they "learn" that it is more profitable to avoid price wars and keep prices high when competitors lower prices.

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

Explore the PGA Tour's tax filings

The PGA Tour has been a nonprofit since it split from the PGA of America in 1968 and is required by law to publicly file its Form 990. This ProPublica interactive explores the publicly available tax information about the PGA Tour, including reports of first-class flights and notable sources of revenue.

The complex science of snow removal

Plowing snow seems simple, but its actually a technically complex task and requires significant logistics, patience, and funding. New York City's 19,000 miles of roads require days to plow at a cost of $12M per inch of fallen snow, and roughly 17 million tons of salt were applied to road surfaces across the US in a recent year. Dive into the details of snow removal with an in-depth and funny video.

How the people behind spam text messages make money

If you've ever gotten a text message from a scammer—sometimes even just someone from an unknown number saying hello and calling you by the wrong name—you've probably wondered what they're trying to get out of you. This podcast answers that question. Hint: The answer has to do with cryptocurrency.

How five of the world's most expensive salt and spices are made

Part of the charm of certain spices and salts is their exotic origin, hailing from difficult-to-access locales or hewn via special processes. That also explains why they can be so expensive. Dive into the businesses of producing and marketing five of the world's most expensive food additives with this engaging video.

How to visualize the enormous wealth of Elon Musk

The disruptive innovator and founder of SpaceX and Tesla is worth hundreds of billions of dollars, an unimaginable sum. This simple interactive visual uses pixels (representing $1K each) on a scrolling screen to demonstrate the billionaire's wealth compared to other known financial values, like the cost of building a Boeing 777 or the net worth of Tiger Woods.

Location is the most important factor for profitability in real estate investing

“Location, location, location” is a saying for a reason. From the neighborhood’s status to its proximity to its tax implications, location is among the most important factors for real estate investors to consider in transactions.

SpaceX's S-1 or 'prospectus' revealed many previously unknown details about the company, including its unprofitability despite doing $18.7B in revenue in 2025, exactly how many voting shares Elon Musk will have in the company (roughly 85%), and more.

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

Explore an interactive map built from more than 100,000 survey responses on where people find joy in their lives

Watch this video that uses Lego bricks to explain how venture capital works.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

Hedge funds, the private investment firms that trade a wide swath of financial assets, make money by imposing steep fees on investors and from the fund's investment performance.

Art theft is the third-largest source of criminal revenues worldwide, thanks in part to the subjective nature of valuing a work of art.

Children are now three times more likely to say they want to be a YouTuber when they grow up than an astronaut, with some even attending 'YouTube camps' that teach kids how to create content for the platform.

Explore fun facts from the USPS, including unique post office buildings, a stamp that traveled past Pluto, and more.

The price of gas is a composite made up of several different factors, with the federal gas tax making up less than 20% of what drivers pay at the pump.

Visualize the path of every solar eclipse from 1900 to 2099 and see what each looks like when observed from different locations on Earth.

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

Gerrymandering works through two techniques: cracking opposing voters across districts to dilute their power, and packing them into a few to waste their votes in lopsided majorities.

Stars appear to twinkle because turbulence in the motion of molecules in Earth's atmosphere causes light to bend and wiggle rapidly on its way to the surface—a phenomenon called scintillation.

Play the role of a student in a game where you try to navigate college and remain debt-free, selecting different income levels, high school experience, race, ethnicity, and more.

Objects can be 3D printed with light by projecting 2D computerized tomography (CT) scans onto rotating cylinders of resin, which solidify upon exposure.

Take a 3D tour of the Hajj, Islam's annual pilgrimage to Mecca, undertaken by more than 1.5 million Muslims each year.

Explore the history, structure, and species of Australia's Great Barrier Reef with this interactive journey narrated by Sir David Attenborough.

Domino's Pizza's 30-minute delivery guarantee was responsible for the chain's 1980s surge, but it was discontinued after the company was found liable for delivery driver accidents.

One of the most famous portraits ever taken is 'Afghan Girl' (1984) by Steve McCurry, yet the subject Sharbat Gula went much of her life without being identified or benefitting from the image's success.

The history of many kitchen appliances involves unexpected discoveries and applications, including wartime radar turned hamster defroster and replacing an 'ice king' with heat-stealing boxes.

The Great Salt Lake's distinct dual coloration results from high-salinity organisms that only live in the northern portion and produce a purple protein.