How the YouTube algorithm works, according to MrBeast

How YouTube's biggest creator changed the platform forever

Jimmy Donaldson, aka MrBeast, has accrued 241 million subscribers on YouTube by obsessing over content and spending sometimes millions to produce a single video. He is known for recording himself doing extreme stunts, like staying underwater for 24 hours, and gifting people with large amounts of money. Creators have imitated his style ever since. Dive into how MrBeast transformed YouTube here.

YouTube's recommendation algorithm relies on over 80 billion daily pieces of information

These signals include which videos a user has watched, searched for, and liked, as well as channel subscriptions and feedback selections, such as videos marked "not interested." Each user's viewing habits are compared with those of other users with similar habits, and this information is used to suggest additional content.

A chat with YouTube CEO Neal Mohan

In a conversation with Bloomberg, YouTube CEO Neal Mohan maps out how the company is taking what it’s learned thus far and embedding itself into the “lean-back” TV viewing experience.

Why TikTok's algorithm is likely driven by what you linger on

While the inner workings of the engine driving the vast majority of the app's engagement remain a secret, it is understood to rely heavily on what content users spend the most time watching rather than swipe past. Experts believe the app can develop user profiles robust enough for its algorithm to consistently match engaging content to in as little as two hours.

Understanding 'YouTube Face,' the platform's pervasive thumbnail style

It's an image that's rampant across the web's premier video platform: open mouths, astonished eyes. It looks cheesy and cheap, yet its practitioners are some of YouTube's most popular personalities. The Ringer's Nate Rogers digs into the history of the phenomenon to learn why it's had such staying power.

Youtube, explained

YouTube began as a quirky site where users uploaded funny, random videos—a do-it-yourself television service. Today, it’s a global media powerhouse and home to everything from movie trailers to video podcasts, livestreams, and much more. Want to learn more about the streaming giant? Check out our 5-minute explainer here.

A small fraction of creators make money on YouTube

YouTube has become one of the world's leading entertainment platforms almost entirely on the back of users who upload their own content. An estimated 3.7 million new videos get uploaded to YouTube each day, but only a small, very popular fraction are able to make money from their content.

Watch how algorithms can be designed to train themselves and self-improve without human input, to the point where the optimized code is too complex for programmers to understand.

Children are now three times more likely to say they want to be a YouTuber when they grow up than an astronaut, with some even attending 'YouTube camps' that teach kids how to create content for the platform.

YouTube camps teach kids how to create content for the platform

YouTube Creators Camp in Katy, Texas, is just one example of a new camp aimed at teaching kids how to develop their own YouTube channels. This short documentary explores the camp and what its campers suggest makes for a successful piece of content.

TikTok's algorithm has changed the way hits are made

Songs aimed at TikTok's algorithm—designed for viral dances or soundtracking common experiences—often find success on the Billboard charts. An early example was Lil Nas X's "Old Town Road," which used his memes and a country-trap beat from the Netherlands to rise to the top of the Billboard charts.

Watch how algorithms can be designed to train themselves and self-improve without human input, to the point where the optimized code is too complex for programmers to understand.

How Google Street View generates profit

Google Maps, one of the most trusted navigation applications today, has a somewhat mysterious way of making a profit. YouTuber Phil Edwards uncovers the secret economic practices of Google Street View, while also offering a deeper understanding of how it works.

Stephen Findeisen is the YouTuber taking on crypto scams

While many cryptocurrencies are focused on advanced technical projects or real-life uses, the proliferation of easy-to-create memecoins has led to a boom in scams. Stephen Findeisen, aka Coffeezilla, is regarded as one of the best independent investigative journalists exposing high-profile frauds, pump-and-dump schemes, rug-pulls, and more.

Here is a visualization of the creator economy as an ecosystem

From social media platforms like Instagram and TikTok, to major advertisers paying influencers to promote their brands, to the consumers watching online content, quite a few engines have to keep firing to make the creator economy run smoothly.

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

The stock market, explained in 3 minutes

Curious about the inner workings of the stock market? 1440's got your breakdown of how it works.

YouTuber Marques Brownlee reviews the Cybertruck

Influential technology reviewer Marques Brownlee—known online by his alias MKBHD—made a name for himself by offering in-depth reviews of gadgets like smartphones and laptops for his YouTube channel. Occasionally, he tackles bigger products. For instance, this nearly 30-minute deep dive into Tesla's Cybertruck, an all-electric pickup truck with a bulletproof exterior and futuristic design, which goes from zero to 60 mph—faster than a Corvette.

A video showing how drug dealing really works

What motivates people to sell drugs? The “News on Drugs” series asks how people get drawn into the drug trade, unpacking the different goals and aims involved in dealing drugs. While there is a lot of focus on cartels, traffickers, and gangs...

Ads follow you around the internet through cookies

A technology called “cookies” enables advertisers to essentially team up and follow your behavior around on the internet. This video explains why it seems like ads seem to follow you as you go from website to website—as well as data privacy advocates’ war against cookies.

The gut microbiome, explained

This video from 1440 takes a high-level look at what populates the gut microbiome, its purpose, how it affects our health, and much more.

Watch Bill Nye discuss biomechanics and sustainability while shopping for sneakers

While exploring sneaker history and technology, Nye covers the science of structural design, air bubbles and materials, including algae foam. He once voiced a 20-minute guided run on the Nike Run Club app.

Pay transparency 101

The star of this Harvard Business Review video interviews experts—from an organizational psychologist and business professor to a TikToker who asks people how much money they make—to get to the bottom of core issues about pay transparency. Why is talking about money becoming less taboo? How do pay transparency laws impact workers, employers, and office culture? Watch this video to find out.

The basic science of rockets

How do rockets work? What is the science behind a rocket launch? How does a rocket go into space? In this short and simple video, we discuss the science of rocket propulsion and what takes to get these vehicles into orbit.

Famous Bigfoot footage stabilized using AI

Famous 1967 footage of a Sasquatch-like creature in a California forest has been stabilized using AI, clearly revealing the Bigfoot-esque creature to be a man in a suit.

The dead internet theory suggests that mostly bots are interacting online

The dead internet theory proposes that bots create most online content. These bots are believed to create social media posts to boost engagement and increase advertising revenue. However, the accounts doing the liking and commenting are also believed to be bots. The theory suggests governments use bots to manipulate public opinion.

Elon Musk follows a five-step decision-making process when simplifying technology

He begins by determining whether how something has been previously done is—in his words—"dumb," or if a certain feature should even exist, let alone be optimized. This first principles method has helped him develop some of the most valuable companies in the world.

See how the presidential motorcade protects the president on the move

This video breaks down how the motorcade—anchored by the armored limousine known as "the Beast"—operates as a mobile security network. An animated simulation shows how agents and vehicles respond to potential attacks to keep the president safe in transit.

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

Watch this video that uses Lego bricks to explain how venture capital works.

Learn how your body is, scientifically, like a firework with its own slow, controlled burn.

The animatronic shark from Steven Spielberg's 'Jaws,' the first modern blockbuster, was a complex underwater apparatus called 'Bruce.'

SpongeBob exemplifies Aristotle's philosophy for living well because he understands that happiness doesn't come from external factors like money, recognition, or power.

This site reaches millions of visitors who are tired of AI chatbots and seeking human connection. Pretend to be an AI chatbot and ask questions, provide answers, and draw for people in real time.

SpaceX's S-1 or 'prospectus' revealed many previously unknown details about the company, including its unprofitability despite doing $18.7B in revenue in 2025, exactly how many voting shares Elon Musk will have in the company (roughly 85%), and more.

Hear 50 years of iconic hip-hop samples, the genre's foundational looped tracks

Read a deep dive on the 'all-purpose healing' peptide BPC-157.

Hedge funds, the private investment firms that trade a wide swath of financial assets, make money by imposing steep fees on investors and from the fund's investment performance.

Chaos theory—informally known as the butterfly effect—is the reason why weather forecasts are presented with probabilities rather than certainties.

Clever Hans was a 1900s horse that was believed to be able to solve math equations, tell time, and read and comprehend German, until a psychology student discovered how he got his answers.

Watch what the Ebola virus does inside our cells and organs in order to spread and survive.

Watch how deep-sea mining equipment collects and processes polymetallic nodules—metal-rich, potato-shaped rocks—from the ocean floor and creates environmentally damaging plumes of sediments.

Search a massive database of over 4 decades of clues from the TV quiz show 'Jeopardy!'

Exploring the Larry Bird punch that almost changed March Madness

Some Pokémon have been named after real and fictional organisms, while some real-world species have been named after Pokémon, such as Chilicola charizard and Binburrum zapdos.

Budweiser stores yeast derived from the original 1800s strain in a secret bunker, which only the Head of Yeast Management can access—not even the CEO

According to the physics of black holes, our 4D reality may be a hologram—a projection of information coded on a 2D surface on the edge of the universe.

While atoms are normally made of protons, neutrons, and electrons, exotic ones have been built with antimatter—alternate versions of normal matter that live for fractions of a second and are about a billion times as rare.

Gerrymandering works through two techniques: cracking opposing voters across districts to dilute their power, and packing them into a few to waste their votes in lopsided majorities.

In 2019, a laptop loaded with six of the worst malware in history and described as 'an exhibit of historical weaponry' sold for $1.3M.