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How companies track you around the internet, explained

Being able to track how users behave on websites is a massive opportunity for companies to hone their products, target their ads, and more. Dozens of trackers are on the average website you visit, depending on how you deal with that site's cookie policy, and Google is the chief tracker of them all. Learn about these companies and what they are tracking with this informative blog visualization.

The average American likely doesn’t notice how many ads they’re targets of per day

The average American is targeted with roughly 5,000 ads each day—but the conscious mind likely isn’t capable of recalling the majority of those. Even still, many consumers have reported ad fatigue due to the near-constant onslaught of ads.

In defense of the advertisement economy

Advertising is frequently reviled for how it clutters up public spaces and our everyday experiences. Nonetheless, it allows for vast amounts of goods and services to be rendered free to millions of users—and gives users the option to pay with money or time and attention.

US federal law dictates that all ads must not be deceptive

It also dictates that all ads must be “not misleading, and, when appropriate, backed by scientific evidence.” However, enforcing these laws can be difficult given the massive number of ads that run all over America each day. This explainer on the subject from the FTC provides more information.

Facebook's algorithm chooses content to display on the News Feed based on user data

It employs machine learning to prioritize posts and ads based on user interactions, content type, and post timeliness, creating a personalized, engaging experience for each user.

Targeted ads accounted for 80% of Google's parent company's total revenue in 2020

Ads in Google Search, YouTube, and other products brought in $147B for Alphabet, with ad click costs ranging from $7 to several hundred dollars. YouTube's ad revenue alone jumped 49% year-over-year in one quarter.

How big brands keep your loyalty

We perceive ourselves as rational decision-makers—but research about our consumption habits suggest we are easily played by clever marketing. Here's how big brands design their branding to keep you coming back.

How political campaigns use your data

What do campaigns know about US voters, and how do they use that information to shape their strategies during elections? US political campaigns base their strategies and tactics on data collected from more than 200 million voting-age Americans. This visualization by Reuters breaks down how data firms create national databases of voter files, collecting information from a variety of sources to create detailed voter profiles and how political campaigns use that data.

The TikTok ban isn't just for TikTok

The Protecting Americans from Foreign Adversary Controlled Applications Act makes it unlawful for any “foreign-adversary controlled” entity to distribute, maintain, or update any “website, desktop application, mobile application, or augmented or immersive technology application” within the US.

The dark web can expose anonymous users to potentially dangerous environments

Browsing the dark web requires onion routing, which prevents visitors from being identified and the locations from which they connect from being traced. This has been useful to activists in environments affected by political oppression or instability. However, those unfamiliar with navigating the space may encounter malware and network attacks from denizen hackers.

The way dating apps make money is changing

As downloads fall across the industry, dating apps are trying to stay competitive by adding paywalls to their business models. The more than $6B dating app industry is largely dominated by Match Group, the parent company of both Tinder and Hinge. This video explores how AI and human behavior are changing the industry one right swipe at a time.

When you complete a CAPTCHA on a website to prove you are human, you may be unknowingly training algorithms for self-driving cars, whose systems require training data to help identify crosswalks, bicycles, and other outdoor objects.

The dead internet theory suggests that mostly bots are interacting online

The dead internet theory proposes that bots create most online content. These bots are believed to create social media posts to boost engagement and increase advertising revenue. However, the accounts doing the liking and commenting are also believed to be bots. The theory suggests governments use bots to manipulate public opinion.

Girl Scout cookies are so successful because buying them feels like giving to charity

The program generates $800M a year not because the cookies are exceptional, but because the salesforce makes refusal feel like a moral failure.

Web crawlers and internet archives and back-ups limit perfect erasure of online data

Crawlers are programs that automatically browse the internet for links and index pages for search engines to pull up when page content matches search queries. Networks of global data centers also create copies of content as fail-safes for potential failures to ensure access isn't ever lost.

Watch a video that visualizes what really happens inside a credit card network when you make a purchase.

Every tap sets off a lightning-fast relay. When someone buys coffee with their Visa, a tiny "runner" races between the coffee shop's bank, Visa's network, and their bank—all in under a second. The catch? No money has actually moved yet. Here's what really happens behind that instant "Approved."

Frictionless online gambling platforms accelerate compulsive behavior

As of late 2025, as much as 95% of bets are placed online, where "always on" betting and a variety of formats, such as prop bets and parlays, encourage users to keep participating. Experts warn that the normalization of gambling through advertisements also reduces the perceived danger of addictive gambling.

How the people behind spam text messages make money

If you've ever gotten a text message from a scammer—sometimes even just someone from an unknown number saying hello and calling you by the wrong name—you've probably wondered what they're trying to get out of you. This podcast answers that question. Hint: The answer has to do with cryptocurrency.

What’s with the teen brain, anyway

In this video NIDA explores the intriguing similarities between the processes of brain development and computer programming. This analogy helps us understand why toxic environmental factors like drugs, bullying, or lack of sleep strongly affect a teenager’s life The information provided by this video can empower your children or students with information they need make better decisions.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

Privacy concerns in the credit scoring system

Because credit scores use a lot of personal information (such as whether or not someone makes credit card payments on time), some worry their privacy is being compromised in the data collection process.

What (and why) is ASMR?

ASMR podcasts and videos are appearing all over social media, so what exactly is it, and what does it do? This immersive article explains the phenomena of ASMR, which stands for autonomous sensory meridian response. ASMR is when certain sounds or...

The history of rickrolls (this isn't one)

Rickrolling describes a bait-and-switch meme in which a seemingly relevant hyperlink takes clickers to videos or gifs of Rick Astley’s 1987 single, “Never Gonna Give You Up." It's possible this seemingly ubiquitous internet prank can be traced to a 2006 segment of a radio show in rural Michigan. Erik Helwig called into the show during a listener comment segment and, without saying anything, played Astley's single for all those tuning in.

Watch an animation of what happens inside cookies as they bake in an oven

As temperatures rise and butter melts, trapped water expands, spreading the dough, which remains held together by a network of proteins. Maillard reactions produce browning on the surface beyond 310 degrees Fahrenheit (154 degrees Celsius), while caramelization can be triggered by baking past 356 degrees Fahrenheit (180 degrees Celsius).

Food companies usually issue recalls voluntarily and you can be automatically notified about them

Protecting yourself from food poisoning means staying on top of food recall announcements. Notices about these from the US government, which you can automatically receive after signing up at this link, note what products have been recalled by food companies. Companies alert the US Food and Drug Administration or the US Department of Agriculture when they issue recalls so the public can stay informed.

Reimagining YouTube as cable TV, complete with channel-surfing

The site streams YouTube content as if it were broadcast television, providing the ability to flip through channels and enter videos mid-stream, and you also can't easily skip ahead. The product is designed in part to bring back serendipity to video discovery.

Investigation finds 'influencer' dietitians paid to promote sugar, supplements on social media

A joint investigation by The Examiner and The Washington Post found that food, beverage, and supplement corporations and groups have paid registered dietitians on social media to promote content that goes against decades of scientific evidence on...

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

Children are now three times more likely to say they want to be a YouTuber when they grow up than an astronaut, with some even attending 'YouTube camps' that teach kids how to create content for the platform.

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

Learn how your body is, scientifically, like a firework with its own slow, controlled burn.

Explore an interactive map built from more than 100,000 survey responses on where people find joy in their lives

The history of many kitchen appliances involves unexpected discoveries and applications, including wartime radar turned hamster defroster and replacing an 'ice king' with heat-stealing boxes.

Explore the known asteroids, comets, and spacecraft involved in asteroid studies within our solar system with 'Eyes on Asteroids,' a 3D visualization from NASA.

US consumers collectively owe more than $1T to credit card companies—almost as much as they owe in auto loans.

Tattoos remain visible on your skin thanks to immune cells called macrophages

In 2025, four executives from large tech companies were given positions in the US Army Reserves—including Palantir Chief Technology Officer Shyam Sankar, which reinforced Palantir's ties with the US military and its role as a leading defense partner.

An investigation suggests a Scottish island became awash in forever chemicals via seafoam and seaspray—raising questions about what that means for the safety of other coastal areas.

According to the physics of black holes, our 4D reality may be a hologram—a projection of information coded on a 2D surface on the edge of the universe.

Some coin denominations have ridges etched on their sides, partly to prevent counterfeiting, in a practice called 'reeding.'

Hotels in Cannes, the glamorous city on the French Riviera, hire hawks to ward off seagulls during the city's famous film festival.

Some researchers have labeled nomophobia, the fear of being without your phone, as 'the phobia of the 21st century.'

Telehealth demand for GLP-1s for weight loss is booming as consumers seek easier access.

The American cockroach is actually from Africa, an apparent hitchhiker aboard ships carrying enslaved people, with evidence suggesting the bug may have arrived in the New World as early as the 1600s.

Gerrymandering works through two techniques: cracking opposing voters across districts to dilute their power, and packing them into a few to waste their votes in lopsided majorities.

Prince's sexually explicit 1984 track 'Darling Nikki' attracted the ire of the Parents Music Resource Center, an advocacy group that inspired the Parental Advisory sticker, even though the song ends with a Christian message.

Art theft is the third-largest source of criminal revenues worldwide, thanks in part to the subjective nature of valuing a work of art.

An initial public offering or 'IPO' is the process of a private company becoming public by putting shares of the company on the stock market for purchase.

Ebola is a filovirus, meaning it resembles a thread under a microscope, though it sometimes twists and can resemble a bowl of spaghetti.