Why Guinness stopped giving these world records

How Guinness World Records has pivoted to a publicity business

Now that Guinness World Records gets paid to host record-breaking events, is there a conflict of interest? Here's a look at the worldwide record keeping business's pivot toward publicity.

Guinness World Records was founded to settle drunken arguments

In the early 1950s, Hugh Beaver, Managing Director for Guinness Brewing, pitched a definitive record book as a way to resolve drunken arguments in pubs. In turn, the books would promote Guinness at the local watering hole.

A deep dive into the lives of Guinness World Record addicts

Most people don't hold any world records. Then, there's this group of adventurers, who are racing to own the most. A look at the ambitious world record pursuers racking up hundreds of accomplishments.

A day in the life of a Guinness World Record judge

Philip Robertson travels the world each week to see another ambitious person set a record. Here's a behind-the-scenes look at being one of Guinness World Record's adjudicators.

How Guinness became a social media trend

In early 2024, an unexpected meme emerged on Instagram and TikTok: "splitting the G," where Guinness drinkers would attempt to take a first sip big enough to leave the remaining beer perfectly aligned with the middle of the "G" on a Guinness pint glass. This Vinepair article explores where the trend came from and how it took off.

Dangers of a record-breaking, sleep-skipping stunt

In 1963, 17-year-old Randy Gardner decided to stay awake for as long as it took to break the current world record. He managed to stay awake for 11 days. In 2017, the then-71-year-old Gardner told NPR that his experience had come back to haunt him as insomnia. The challenge has since been removed from the Guinness Book of World Records due to its dangerous consequences.

Double world record holder Hunter Ewen helped conquer his fear of balloons, called globophobia, by training to win Guinness World Record titles for balloon inflation.

Stein-holding competitions are popular at American Oktoberfests

Participants must hold out a full stein of beer—weighing at least 3 pounds—for as long as possible without spilling any or bending their arm. Seems simple enough ... at first.

The 1904 Olympic marathon was a bizarre spectacle

When the Olympics first came to the US, the race was still a fringe event with few established rules. That led to an absurd comedy, with competitors ingesting poison, hitchhiking 11 miles of the course, and occasionally sipping brandy.

Five happy hour stories from around the world

If you need some fun facts to make conversation at your next office happy hour, look no further than this video. It includes five stories about pub life, from a look inside a company that turns tap handles into works of art to a search for the oldest pub in the world.

Eliud Kipchoge broke the 2-hour mark in a 2019 exhibition

In 2019, Kenya's Kipchoge ran 1:59:40.2, though it was part of an exhibition that included numerous aids—including elite runners cutting his wind and a laser marking the necessary pace—not permitted in officially sanctioned events. As such, it is not eligible for the world record.

England's sole World Cup win featured a 'ghost goal'

The 1966 match is known for Geoff Hurst's controversial third goal—called a "ghost goal." Watch the original footage, including the legendary call from announcer Kenneth Wolstenholme, and decide for yourself if the ball went in.

Eating competitions can ruin a stomach's elasticity

Competitive eaters make room for all that food by toying with the stomach's ability to expand and contract. Still, doctors warn that repeated stress can destroy that ability, leading to further issues.

Axelle Berthoumieu bit Ireland's Aoife Wafer during the Women’s Rugby World Cup quarter‑final in 2025

Biting, waxing pool balls, and modifying ski suits are just a few of the various instances of bad sportsmanship in 2025. It appears that cheating is much harder to get away with in the era of smartphones.

For centuries, Niagara Falls has been a magnet for daredevils seeking to conquer one of nature's most powerful wonders, with its 200-foot drop and water rushing at 32 feet per second with 280 tons of force.

Why LIV Golf athletes are allowed to play in the Masters

The Masters isn't operated by the PGA Tour, so its ban on LIV golfers doesn't apply to the tournament. This explainer unpacks all the thorny particulars of that strange arrangement.

After a tragic 3 decades, F1 created better safety measures

The first three decades of Formula One saw 41 drivers die in competition; since 1980, only 11 have perished. The reduction is due in large part to better safety measures. This article highlights every safety improvement made by year since F1 started, and describes the accidents or deaths that led to the rule changes.

Strict rules dictate the making of Champagne

Some regulations, such as geographical area and grape varieties, are fairly well known. But to be true Champagne, winemakers must follow guidelines for all sorts of finicky things, including pruning, press yield (how much juice is extracted from the grapes), alcohol content, vineyard management, and aging, among others.

The US Navy prohibited sailors from toasting with water

A 1986 manual stated that "Tradition is that the object of a toast with water will die by drowning." The superstition is rooted in ancient Greek mythology, where the dead in the underworld drank from the River Lethe to forget their previous lives. As such, the Greeks believed toasting someone with water to be a way of cursing them to the underworld.

The impact of gravitational force on our bodies surprised early coaster riders and engineers

There is only a certain amount of gravitational force that the body can handle before dealing with consequences like short-term vision loss or unconsciousness. Increased scientific understanding has largely reduced these impacts, with engineers combining periods of intense pressure with periods of relief.

Things to avoid doing in Barcelona

Everyone gets told about the places they should visit, the food they should try, and the activities they should do. But what about the things one shouldn’t do? Here’s that list. The authors are journalists and tour guides in Barcelona, so you can suspect they know what they’re talking about when they say “Don’t treat tapas like fast food.”

Each player gets a full celebratory day with the Stanley Cup if their team wins, but not without supervision

During a player's special day, they aren’t just given the Cup and told to return it in 24 hours. Since 1995, it has been accompanied by the Keeper of the Cup.

Fun family fireworks turn ballistic

The American Pyrotechnics Association estimates that over 10,000 injuries result each year from fireworks, close to three-quarters of which occur around the Fourth of July. This video shows just one rather explosive miscue.

In 1996, 'The Curtain Call' changed fans' understanding of wrestling

Maintaining kayfabe, or the fiction of the professional wrestling universe, was a long-held tradition in the industry. That changed in 1996, when four WWE wrestlers broke character after a match at Madison Square Garden in an event later dubbed "The Curtain Call." This podcast breaks down the historical aftershocks.

Why are all maps of the world wrong?

This 5-minute video explains why all maps to date are verifiably wrong. While globes can provide an accurate map and scale of the various continents, flattening that sphere has historically meant something will be distorted, whether land, sea, or...

When Niagara Falls stopped flowing

In 1969, engineers stopped Niagara Falls for the first time in 12,000 years to prevent erosion revealing hidden coins, boulders, and a rare dry view before restoring its roa

Wikipedia allows users to vote for what the last article on the site will be

Labeled as "humorous" on the site, the "Last topic pool" page lists various conditions where Wikipedia's final article would be written, including various end-of-the-world scenarios, instances where humanity might cease to exist, cases of Wikipedia becoming corrupted or uneditable, and the possibility of all possible knowledge having been written about.

See images of medical cases of firework injuries shared on this 'Instagram for doctors.' (Warning: Graphic content)

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

Domino's Pizza's 30-minute delivery guarantee was responsible for the chain's 1980s surge, but it was discontinued after the company was found liable for delivery driver accidents.

At the beginning of the 20th century, a group of young men ate standard American food—replete with food additives like borax and formaldehyde—as part of government research to better understand food safety.

In 1939, baseball star Lou Gehrig delivered his inspirational 'Luckiest Man' speech after retiring due to the health condition that now bears his name.

Budweiser stores yeast derived from the original 1800s strain in a secret bunker, which only the Head of Yeast Management can access—not even the CEO

Exploring the Larry Bird punch that almost changed March Madness

American dance legend Martha Graham, sometimes called 'the Picasso of dance,' refused to perform at the 1936 Olympics in Berlin and conceived the piece 'Chronicle' in response to the experience.

The US first hosted the World Cup in 1994, a tournament that lives in soccer infamy for its poor planning and the murder of Colombian player Andres Escobar, who'd accidentally scored on his own net.

Cultural norms about how to handle the bodies of loved ones in communities in West Africa have hampered Ebola responses.

Explore fun facts from the USPS, including unique post office buildings, a stamp that traveled past Pluto, and more.

In 1984, Operation Smash Hit intentionally crashed a 239-ton train into a nuclear waste canister at 100 miles per hour to prove the canister's safety, which remained completely intact and lost just 0.29 of its 100 pounds of pressure.

70 years ago today, city officials in Santa Cruz, California, banned rock 'n' roll to protect its youth from corruption after witnessing a 'provocative' concert the night before.

An investigation suggests a Scottish island became awash in forever chemicals via seafoam and seaspray—raising questions about what that means for the safety of other coastal areas.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

Larger animals like giraffes, elephants, and blue whales have developed a unique defense against cancer, a phenomenon known as Peto's Paradox

The Brothers Grimm were lawyers before they were storytellers, but became interested in fairy tales as they began investigating how rules and customs had been passed down through cultures.

A Yale student wrote a profound essay about the consulting industry's influence on elite college students that was published in a book of her writing after she died in a post-graduation car accident.

Hotels in Cannes, the glamorous city on the French Riviera, hire hawks to ward off seagulls during the city's famous film festival.

Most of the observable universe's volume consists of voids and supervoids—enormous regions of space with little to no galaxies, stars, or light.

The US Constitution is widely regarded as the longest-standing written national constitution still in force—see how it has influenced rights worldwide.

How fusion—which releases energy when two lighter atoms combine to form a heavier atom—differs from fission

Art theft is the third-largest source of criminal revenues worldwide, thanks in part to the subjective nature of valuing a work of art.