Reels have strongly influenced NASCAR’s social media strategy

NASCAR started declining in 2007

In the 1990s and early 2000s, NASCAR was one of the biggest sports in North America. It was racking up ratings and ticket sales on par with the NFL, and even beating the NBA Finals viewership. Ratings went down in 2007 and stayed there until 2018 due to a number of factors such as a changing media landscape, rule changes, and the retirement of popular drivers.

NASCAR's latest car design brings back its 'stock' roots

In 2022, NASCAR unveiled its Next Gen car, and the changes were some of the most significant in decades. Teams no longer design each car part, but purchase them from a single source, bringing greater parity.

A Netflix docuseries turned the sport into a national obsession

Throughout much of its history, Formula 1 racing was a European sport that failed to ever find a major audience in the US. That changed with the “Drive to Survive,” the Netflix docuseries that premiered in 2019. This analysis from two communications professors unpacks how the series has successfully presented the sport for an American audience and cultivated a dedicated fanbase in the process.

Interest in the X Games is growing fast among younger teens

The 2025 X Games Salt Lake City delivered double-digit viewership growth—up 12% across ESPN platforms from 2024—with a 328% surge among 12- to 17-year-olds.

The internet has changed how fans understand wrestling

Maintaining the illusion of professional wrestling—or kayfabe—was once considered the most important aspect of running a successful promotion. That’s changed over time, with wrestling’s most serious fans growing as interested in the stories behind the scenes as they are in the matches taking place in the ring.

Meta has added video features to attract more young users to Facebook

Amid an aging userbase and competition from newer social networks like TikTok, Facebook has seen its perceived relevance and cool factor progressively decrease. The Local tab and dating features are among several efforts to counter this perception.

Caitlin Clark and Angel Reese have led to a WNBA resurgence

The 2024 WNBA season was a watershed moment for the league. The arrival of rookies Caitlin Clark and Angel Reese brought new excitement and record viewership. Remarkably, all 12 WNBA teams sold out their season ticket memberships for the first time in league history.

How ‘Napoleon Dynamite’ rewrote the indie movie marketing playbook

"Napoleon Dynamite" was a phenomenon when it was released in 2004, but the excitement around the film was the result of a carefully executed, outside-the-box PR strategy that featured free screenings, endless merch, and an early form of stan-centric social media. This deep dive into the film’s inventive marketing tactics explain how a film with a modest budget was able to become a cultural sensation.

Millennial tastes in amusement parks have made coasters more family-friendly

As parks raced to make the biggest, longest, tallest roller coasters, costs skyrocketed, and the return on investment became more challenging to achieve. Consumer tastes have also changed, with Millennials in the US preferring more mid-tier rides for family inclusion.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

Netflix is leaning into low-cost reality programming

The streamer now produces far fewer scripted shows than it did in the past. Instead, it's focused more on low-cost, unscripted reality programming.

Donald Trump redefined presidential communication in the social media age

Trump used platforms like Twitter (now X) to bypass traditional media, announce policy, and confront opponents directly. His online presence reshaped political messaging, blurred the line between official and personal communication, and transformed how presidents engage the public.

'RedZone' intentionally appealed to fantasy fans

This short documentary explains how the NFL Network show quickly became a hit for football fans, especially those looking to monitor the stats for their fantasy teams.

View a history of hashtags through 2013

First used on Twitter in August 2007, the social media shorthand gained popularity in October of that year during the San Diego wildfires as a means of coordinating emergency response and disaster relief. Instagram, Google+, Flickr, Facebook, and other social media companies would later integrate hashtags into their platforms.

‘Nipple-gate’ helped spark the creation of YouTube

After Justin Timberlake exposed Janet Jackson during Super Bowl XXXVIII, frustrated viewers searching for clips inspired Jawed Karim and his partners to build YouTube as a platform for sharing missed moments.

Peloton's success is partly due to users' relationships with instructors

Despite Peloton's online model, most users feel a deep connection with the instructors and have created community groups around their shared identities (like being a mom or a lawyer). The relationship users have with their instructors has fueled consistent engagement and paved the way for instructors to take on personal brand deals. (Some users may experience a paywall.)

People are making careers out of playing claw machines

As it turns out, winning at a claw machine arcade game over and over again makes for great social media content. Influencers like Erik Kane are taking advantage of this—and making money off of it, too.

The data on sequels in 11 charts

Sequels, reboots, and other adapted content are generally on the rise in Hollywood, with nearly half of all movies based in some previous film or story. This set of 11 charts dives into the data on sequels, including their budgets, critical success, performance in relation to the original, and more.

The company's success is often credited to cofounder Reed Hastings

Hastings advocates management philosophies like radical candor, agility, and a hands-off approach to high-performing employees. He stepped down as CEO in 2023 but remains Netflix’s chairman.

Dove’s ‘Real Beauty’ campaign sparked conversations about beauty standards in media

For the 20-year anniversary of the campaign in 2024, Dove conducted a brand-commissioned study to gauge how perceptions of beauty standards have shifted since its launch. While 81% of US women thought “the media and advertising set an unrealistic standard of beauty that most women can’t ever achieve” in 2004, the share had shrunk to 69% in 2024. Watch the ad here.

Learn about the Black Bear Sports Group—a hockey conglomerate changing the ice rink industry

Ice rinks are notoriously difficult to operate, due to the complex cooling systems required to maintain the ice itself, and have an average operating lifespan of 25 years. However, Black Bear Sports Group has made millions by buying up failing ice rinks and running robust youth sports programming.

Retail investing by the numbers

When average Americans began pouring into the stock market, Wall Street wasn’t sure if its new guests were there to stay. But at the end of 2023, Public confidently declared that retail investors “weren’t going anywhere” after 30 million new individuals began buying and selling stock. Download the report to learn more here.

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

Instant replay was unofficially introduced in baseball in 1999

During a game between the St. Louis Cardinals and the Florida Marlins, home plate umpire Frank Pulli used video replay to determine whether a hit was a home run or a double. The action was controversial and Pulli claimed he didn't want it to become the norm for the league, though it did: In 2008, video replay was officially used to judge home run calls and has since become a regular part of the game.

Researchers found that 2020 redistricting tactics created safer districts and reduced competition

Studies of the 2020 redistricting cycle show that map-drawing strategies locked in predictable outcomes. The result was fewer competitive races, more incumbents shielded from challengers, and representatives less responsive to broader voter preferences.

Several major artists have embraced manipulating the Billboard charts

Billboard is supposed to be an accurate, objective representation of the country’s listening habits, but artists and their fans have discovered ways to manipulate the magazine’s methodology in order to push tracks to the top of the charts. In 2018, Taylor Swift rewarded fans for purchasing her album multiple times; in 2020, Justin Bieber reposted suggestions that fans repeatedly stream one of his songs while they sleep.

Long before Major League Baseball began allowing instant replay for balls and strikes, an umpire reluctantly used the technology to determine whether a hit was a home run, a move that inadvertently ushered in a new era for the sport.

Children are now three times more likely to say they want to be a YouTuber when they grow up than an astronaut, with some even attending 'YouTube camps' that teach kids how to create content for the platform.

In 2024, attorneys spent an estimated $541M on outdoor ads

A $70M increase from 2023, this marketing tactic helps lawyers bring attention to their names in an oversaturated market. Read this article to find out why lawyers advertise on so many billboards.

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

Fish populations in the Great Barrier Reef have increased after installing waterproof speakers on the ocean floor that played recordings of sounds from healthy coral reefs.

This site reaches millions of visitors who are tired of AI chatbots and seeking human connection. Pretend to be an AI chatbot and ask questions, provide answers, and draw for people in real time.

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

See how Budweiser's famous Clydesdales spend their days at Warm Springs Ranch, where roughly 70 to 80 of the beer brand's giant horses can be found at any given time.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

Some coin denominations have ridges etched on their sides, partly to prevent counterfeiting, in a practice called 'reeding.'

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

After 25 people used virtual reality headsets to practice flying with virtual wings—flapping their arms—their visual cortex responded to the wings almost as if they were real arms, treating them as body parts.

Fireworks-related ER visits are on the rise—in 2024, they increased by 52% as compared to the prior year.

Prince's sexually explicit 1984 track 'Darling Nikki' attracted the ire of the Parents Music Resource Center, an advocacy group that inspired the Parental Advisory sticker, even though the song ends with a Christian message.

Sony set the standard for cylinder-shaped batteries when it repurposed manufacturing equipment used to make rolls of magnetic recording tape.

Dozens of S&P 500 stocks, including Coca-Cola and Walmart—known as the dividend aristocrats—have increased dividends every year for 25 years

Electrical grids worldwide must double their power delivery capacity by 2050 to meet surging demand from AI and electric vehicles.

In 2025, four executives from large tech companies were given positions in the US Army Reserves—including Palantir Chief Technology Officer Shyam Sankar, which reinforced Palantir's ties with the US military and its role as a leading defense partner.

For centuries, Niagara Falls has been a magnet for daredevils seeking to conquer one of nature's most powerful wonders, with its 200-foot drop and water rushing at 32 feet per second with 280 tons of force.

See the most iconic photos from four decades of LIFE magazine

Gerrymandering works through two techniques: cracking opposing voters across districts to dilute their power, and packing them into a few to waste their votes in lopsided majorities.

In its famous catalog, Sears sold $600 DIY house kits from 1908 through the 1940s, resulting in an estimated 100,000 'Sears and Roebuck homes.'

44% of Americans say they pray at least once a day—discover how your state's religiosity stacks up against the rest of the country.

The first image of a black hole was captured by creating an Earth-sized virtual observatory from a network of eight radio telescopes.