Caitlin Clark and Angel Reese have led to a WNBA resurgence

The economics of the WNBA

The 2024 WNBA season shattered attendance and viewership records, thanks in large part to rookies Caitlin Clark and Angel Reese. The league secured a record 11-year, $2.2B media rights deal. Yet players' salaries are low compared to the NBA. This CNBC video dives into the WNBA’s business model and explores why it may take years before the longest-running women’s sports league becomes profitable.

Documenting the first year of the WNBA

The WNBA was launched in 1997, providing a historic opportunity for women’s basketball. Two weeks after the WNBA kicked off its inaugural season, NBC aired this hourlong documentary, giving viewers a behind-the-scenes look at the league’s first games. The documentary also looks at the first pro league, the All-American Red Heads, and provides stories of the premier players in the WNBA.

The inaugural WNBA game

On June 21, 1997, the Los Angeles Sparks and New York Liberty faced off in the inaugural WNBA game. The match-up was the perfect way to introduce the new league, thanks to the showdown between gold medalists Lisa Leslie and Rebecca Lobo. These highlights allow you to revisit the game and witness a nascent league, long before it became the powerhouse it is today.

Top 25 milestones in WNBA history

During the 2021 season, the WNBA celebrated its 25th anniversary, marking North America's longest-running women’s pro league. This ESPN interactive highlights 25 significant "firsts" and milestones that defined the WNBA's 25-year history.

Breaking down the WNBA's expansion plans

The 2026 season features two new teams, the Portland Fire and the Toronto Tempo, with plans for franchises in San Francisco, Cleveland, Detroit, and Philadelphia by 2030. This ESPN explainer unpacks what that means for fans.

How the WBL set the stage for the WNBA

Nearly two decades before the WNBA began, there was the Women's Professional Basketball League, the first women's professional basketball league in the United States. Though it was only around for three years, it was groundbreaking, building the template for women's leagues and, eventually, for the WNBA.

The 2024 women's national championship between Iowa and South Carolina drew nearly 19 million viewers

Fueled by Caitlin Clark's star power in her final college game, the South Carolina-Iowa championship peaked at 24 million viewers, more than the men's final that year, making it the most-watched basketball game of any kind in five years.

David Stern had a hand in starting the WNBA

For years, NBA Commissioner David Stern had been planning for an NBA-supported women’s basketball league. When the US Women’s Basketball Team captured gold at the 1996 Olympic Games in Atlanta, he began putting them into motion.

In 2020, the league quarantined players in a 'wubble'

When the pandemic hit in 2020, the WNBA delayed the start of their season, choosing to play in a quarantine bubble for a 22-game season. Players choosing to opt in knew the decision wasn't just for them, but for their families. This TNT video explores what it was like for WNBA players to play, practice, and live together for nearly 100 days.

See what makes a team a Cinderella—the term for an underdog that goes on an unexpected March Madness run

Fox Sports Research analyzed past Cinderella runs and found that most share a dynamic duo of players, strong conference tournament momentum, and an offense and defense that both rank in the top 80 nationally.

Title IX helped push women’s soccer to the world stage

In 1999, Title IX-era stars Mia Hamm and Brandi Chastain helped the US win the 1999 World Cup, drawing a then-record 18 million viewers and popularizing US women’s soccer. Many suggest this would not have been possible without the NCAA’s role as a talent incubator, attracting over 20,000 international athletes annually.

The All-American Red Heads were the first pro women's team

Formed in 1936, the barnstorming team played more than 200 games a year around the country. Much like the Harlem Globetrotters, the Red Heads combined basketball and comedy.

Reels have strongly influenced NASCAR’s social media strategy

With viewership and attendance tanking from 2008 to 2018, NASCAR knew it needed better marketing to reach the next generation of fans, so it designed a new social media and content creation strategy. Using these new methods, it achieved 27% follower growth in three years.

Studies show correlations between women's sports and leadership roles

A 2024 Women’s Sports Foundation report showed 69% of women who played sports held leadership roles. Similarly, a 2015 study showed 94% of women in C-suite roles had been involved with athletics.

The ‘90s saw a resurgence of the girl group

The ‘90s saw a resurgence of the girl group, with acts like TLC, the Spice Girls, and Destiny’s Child turning the model on its head. While still strongly influenced by the ‘50s and ‘60s girl groups, these acts also worked in hip-hop and dance music. Most significantly, they emphasized female empowerment—or “girl power”—rather than adolescent yearning.

As fantasy football grew more popular, the NFL began adapting

By the late 1990s, CBS, ESPN, and Yahoo had all launched their fantasy platforms, allowing the game to grow even more popular. By 2009, the NFL took note and began offering coverage that explicitly focused on fantasy metrics, including “RedZone,” a popular Sunday show that allows viewers to tune into the most crucial moments from around the league—or across their fantasy rosters.

The 1960s Boston Celtics are among the NBA's best teams

The 1960s was a decade dominated by the Boston Celtics. They won nine championships in the decade and 11 titles in 13 seasons between 1957 and 1969, propelled by their coach and general manager "Red" Auerbach" and center Bill Russell.

Whitney Wolfe Herd's return as CEO boosted Bumble's declining stock price

While the uptick didn't last, when Bumble announced Founder Wolfe Herd's return in 2025, shares rose in premarket trading and later that day. Investors likely hoped that her strategy could restabilize the business.

Loyola's 98-year-old team chaplain became a beloved figure during the 2018 tournament

Sister Jean became an international celebrity in 2018 when she cheered Loyola Chicago's Ramblers to the Final Four at age 98, inspiring bobbleheads and merchandise before passing away in October 2025 at 106.

Hockey romance novels have become an unexpected sensation

The combination was not an obvious hit, but books like "Hockey With Benefits," "Body Check," and "Puck and Prejudice" (a Jane Austen fan fiction) have grown popular thanks to a romance novel boom and an interest on TikTok. Now, HBO and Amazon are taking note with streaming adaptations. (Some readers may experience a paywall.)

In 1996, 'The Curtain Call' changed fans' understanding of wrestling

Maintaining kayfabe, or the fiction of the professional wrestling universe, was a long-held tradition in the industry. That changed in 1996, when four WWE wrestlers broke character after a match at Madison Square Garden in an event later dubbed "The Curtain Call." This podcast breaks down the historical aftershocks.

The Black cultural renaissance happened in places other than Harlem

Although the Harlem Renaissance is often cited as the singular Black arts movement of the early 20th century, similar cultural movements were occurring concurrently in other American cities. Places like Kansas City, Washington, DC, and Roanoke, Virginia, also had innovative Black cultural scenes.

Brandi Chastain, the star of the 1999 US victory over China in the 1999 Women's World Cup, was a last-second choice to take the penalty kick that sealed the victory.

Angel investors funded startups with nearly $28B in 2024

Statistics about the angel investing market show that billions are spent funding early-stage startups each year. Companies with more angel interest had higher success rates.

Maya Angelou's 1993 recitation of 'On the Pulse of Morning' at President Bill Clinton's inauguration was a historic event

After Robert Frost in 1961, Angelou became the second poet in history to read a poem at a presidential inauguration. She was also the first African American and woman. The poem includes themes of change, inclusion, and the responsibility of both the President and citizens to create success in a country.

Pickleball's popularity has exploded in recent years

Pickleball has seen rapid growth in the US, with around 50 million Americans playing in 2022. It doesn't appear to be slowing any time soon.

Exploring the Larry Bird punch that almost changed March Madness

Long before Major League Baseball began allowing instant replay for balls and strikes, an umpire reluctantly used the technology to determine whether a hit was a home run, a move that inadvertently ushered in a new era for the sport.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

NBA superstar Victor Wembanyama spent the 2025 summer training with monks in central China to enhance his body and mind.

Fireworks-related ER visits are on the rise—in 2024, they increased by 52% as compared to the prior year.

In preparation for this weekend's Eurovision finale, which is something like the World Cup of pop music, here's a young Céline Dion performing (for Switzerland?) at the 1988 competition.

Watch a 1934 short film starring jazz legend Cab Calloway, a major figure in the Harlem Renaissance's music scene

For centuries, Niagara Falls has been a magnet for daredevils seeking to conquer one of nature's most powerful wonders, with its 200-foot drop and water rushing at 32 feet per second with 280 tons of force.

Comedy legend Catherine O'Hara, star of 'Schitt's Creek' and 'Home Alone,' quit 'Saturday Night Live' after just one week to return to her old job.

While the first exchange-traded fund (a 'basket' of different assets that can be bought and sold on a stock exchange) in the US only launched in 1993, the global ETF market has grown to more than $10T in the short time since.

The first line of 'immortal' human cells, which can divide indefinitely and are used in scientific research, was nonconsensually taken from a Black woman.

Crows are believed to have intelligence on par with a seven-year-old child and demonstrate complex behaviors, from problem-solving with tools to recognizing human faces.

Coral polyps reproduce via broadcast spawning, where entire reefs simultaneously release reproductive cells for about one hour, once a year.

See how Budweiser's famous Clydesdales spend their days at Warm Springs Ranch, where roughly 70 to 80 of the beer brand's giant horses can be found at any given time.

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

20,000 letters to the advice columnist 'Dear Abby' provide insight into prevailing sex, religion, and LGBTQ fears, anxieties, and concerns from the 1950s onward.

The American Society of Civil Engineers' infrastructure report card gave the US a C in 2025, its highest grade since the project launched in 1998.

The power and influence of the American presidency have expanded significantly over time—far beyond what the founders envisioned.

Explore our favorite visualization of the immense scale of space, from an astronaut to the size of the observable universe

Louisiana's 'Cancer Alley' is infamous for having some of the highest industrial pollution, toxic air emissions, and cancer risks in the US.

Frank Lloyd Wright's houses are historically hard to sell because they're old, subject to local landmark commissions, and often unfashionable

Hotels in Cannes, the glamorous city on the French Riviera, hire hawks to ward off seagulls during the city's famous film festival.

Some renewable energy sources may weaken the resiliency of electric grids by removing outage buffers provided by coal- and natural gas-fired plants, which provide the system with more time to find a new power source if a plant goes down.