Wedding photographers and other vendors have tailored their services to social media in recent years

From flowers to venues, seemingly everything gets a price markup when it's for a wedding

At the start of this video, a venue gives two people drastically different prices for what seems like essentially the same service: a family gathering and a wedding. These price differentials feel so ubiquitous across the wedding industry—and experts attribute this to quality of services for weddings versus other, more casual events. Learn more by watching this video.

The wedding industry is a roughly $200B global market

That market is shaped by both tradition and commercial influence. In the US, couples spend an average of $35K on a wedding, while Indian weddings range from $5K to more than $100K. Despite rising costs, weddings remain a deeply emotional tradition, celebrating love and human connection.

Wedding costs have gone up significantly since the 2020 pandemic lockdowns

In 2020, the average cost of a wedding in the US was $19K—but by 2024, it had surged to more than $33K.

The term 'wedding tax' is often used to refer to the extra money that many wedding industry suppliers charge

According to wedding vendors, the "wedding tax"—the additional money charged for goods and services specifically intended for a wedding rather than another type of event—stems from the increased amount of time and attention that someone like a florist or makeup artist spends on a wedding versus any other type of event. Unlike other events, weddings are often planned a year or more in advance and require more detailed planning and hours of communication.

Some argue that Queen Victoria's wedding started the ripple effect that led to the modern-day wedding-industrial complex

This Vogue article takes you inside the details of Queen Victoria's nuptials, from the dress to the bridesmaids drama. Learn all about the wedding that changed the wedding industry forever.

The American middle class started imitating high-society weddings in an attempt to establish its status around the 1920s

Marshall Field's, a retailer based out of Chicago, published the first bridal registry in 1924. Brides magazine—which was geared to women creating elaborate wedding celebrations—debuted in 1934. This article dives into more of the wedding-industrial complex's history.

The matchmakers serving the elite of Silicon Valley

If members of the wealthy elite want to find romance, they often choose expensive match-making services rather than dating apps. These services can cost $150,000 for each match, and providers are experts in dealing with the unique social dynamics caused by being wealthy and the unusual egos such wealth can bring. This article explores this hidden cultural phenomenon.

Why art history is filled with miserable brides

Paintings from the 19th century are filled with unhappy brides. The women are often visibly disturbed by their pending nuptials, sometimes even during the wedding ceremony. This Artnet article unpacks four famous examples of this trend, analyzing how and why the respective artists portrayed these disappointed figures.

Photobombing bird nabs best wedding photo of the year

Just as groom-to-be started in on his vows in the beautiful setting of wild Whistler, Canada, a curious bird alighted upon his dear love's head, and photographer Tara Lilly captured what would become the year's best wedding photograph. See the shot and read the story here.

Some influencers are facing the dark side of being a public persona

From burnout to stalkers, a content creator’s life can quickly become complicated as their following grows. Women’s Health recently spoke with some creators about what they wish they’d known before they started their careers on social media.

The evolving industry of flowers

The global trade of flowers is worth billions of dollars, and new markets and supply chains are opening each year. This multimedia deep dive takes a look at the origins of the modern flower trade in the Netherlands and its expansion into dozens of...

Listen to an interview with a gig economy expert

In this podcast episode, the hosts sit down with NerdWallet Senior News Editor Rick VanderKnyff, a gig economy expert who explains why the sector grew during the COVID-19 pandemic, what defines a gig worker, how gig workers handle their finances, and more.

Nashville's economy is benefitting from bachelorette parties at what some say is a cultural cost

In the past decade, Tennessee’s capital has gone from a destination known for its music scene to the country’s bachelor/bachelorette party hub. This podcast episode reveals that despite the financial benefits that bachelorette tourism brings, residents worry about how these specific tourists could threaten Nashville's reputation as a music city.

Coachella fashion repurposes looks from Woodstock

Coachella attendees’ flower-forward fashion sense has been widely replicated (and lampooned) since the festival became a mainstay of the cultural calendar. This podcast, featuring a panel of style writers and music reporters, traces the aesthetic back to the 1969 Woodstock festival. In the process, they also look to untangle why festivalgoers fall into certain styles—and what that means for Coachella and its attendees.

Critics argue social media made 'foodie' culture increasingly superficial

For 40 years, being a "foodie" meant possessing knowledge and expertise about ingredients, restaurants, and flavors. Now, the author argues, being a foodie has more to do with documenting aesthetically pleasing meals than critical consumption. She argues for increased attention toward the complex systems that bring food to our tables.

Why the publishing industry is hot for romance

Romance books are currently trending in the publishing industry. That means romance authors are currently seeing greater commercial success than many writers in other genres. This podcast episode dives into what's behind the publishing industry trend from a business perspective. Listen to it here.

Ghost weddings used to be more common

Ghost weddings are marriages between two deceased parties, or one living and one dead partner. They satisfy departed family members’ needs for companionship and peace in the afterlife, according to Chinese spiritual beliefs. Unfortunately, since ghost marriages are pricey and can include the mingling of mortal remains, murderers and grave robbers have, at times, sought to supply spouses through nefarious means.

Hear how Advent calendars have become a pricy branding tool

Advent calendars have shifted into a high-margin branding vehicle, with retailers prioritizing elaborate design and reusable packaging. This episode questions whether premium calendars—despite their rising prices, environmental concerns, and flashy marketing—actually deliver products worth the cost.

TikTok is changing the building trades

Plumbers, welders, and general contractors are meeting their customers on TikTok. This article delves into the growing group of tradespeople documenting their work (and advertising their services) on the popular app. The profiled workers are convinced this is the new way to sustain a life in the trades.

WeWork marketed itself on community

In a new era of work where many millennials wanted to work for themselves in offices with exposed brick, cold brew on tap, and casual dress codes, WeWork realized these entrepreneurs and startup workers didn’t want to do it alone.

Will smart cities widen the divide between rich and poor?

Author of the book "Uneven Innovation" talks about the need for intention when planning smart cities to avoid unintentionally creating inequality. This hour-long podcast delves into the impact of privatizing public services, community engagement,...

Couples therapy has seen a massive boom in recent years

70% of therapists offer couples counseling. Experts predict continuous growth in the field. With so many marriages ending in divorce, more couples are recognizing the potential for therapy to get them back on track. And parents are starting to see the impacts of divorce on their children and their own mental health.

How Lucia Moholy's photography captured the Bauhaus aesthetic

The photographer was one of the few affiliated with the school who photographed its locations, documenting the modern style long after the Nazis had driven its artists from Germany. This podcast episode explores why she went uncredited for so many years.

How dentistry evolved from carnival sideshow to respected medicine

The field, which has remained siloed from other medical care, also has a separate insurance system. This podcast walks through how and why dental insurance often remains capped at $1,500 primarily to cover cleanings, and it wouldn't cover catastrophes—unlike many other medical or housing insurance models.

Technological breakthroughs are spurring innovations in the industry

What if you could see your tattoos before they’re embedded in your skin? Or take a virtual visit into a local studio to work out your nerves over a first tattoo? The industry is anticipating some big technological changes, from 3D designs to sci-fi upgrades to more precise tattoo guns.

A Yale student wrote a profound essay about the consulting industry's influence on elite college students that was published in a book of her writing after she died in a post-graduation car accident.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

US housing costs have risen by roughly 175% between 1991 and 2026—but a growing number of Gen Zers are becoming homeowners anyway. In 2025, 4% of homebuyers were Gen Z, up from 3% the year before.

Before the current East Wing ballroom project, only two White House renovations in the past 100 years cost more than $10M.

Children are now three times more likely to say they want to be a YouTuber when they grow up than an astronaut, with some even attending 'YouTube camps' that teach kids how to create content for the platform.

See the most iconic photos from four decades of LIFE magazine

'Silent' fireworks have gained more interest in recent years as a quieter celebratory option.

Use this tool to calculate the dollar value of your parental mental load, from meal planning to coordinating after-school care, then see resources that help generate solutions.

Hotels in Cannes, the glamorous city on the French Riviera, hire hawks to ward off seagulls during the city's famous film festival.

Explore an interactive map built from more than 100,000 survey responses on where people find joy in their lives

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

20,000 letters to the advice columnist 'Dear Abby' provide insight into prevailing sex, religion, and LGBTQ fears, anxieties, and concerns from the 1950s onward.

Hear about the 250-year history of the United States Postal Service, complete with some of its strangest deliveries, important innovations, and the figures that made it an American institution.

Georgia O'Keeffe's flower paintings are often assumed to be sexual, though the artist claimed she was simply interested in highlighting the beauty of flowers that most people neglect

'Saturday Night Fever,' the 1977 film that introduced disco to the mainstream, was based on a fabricated magazine story.

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

Listen to an in-depth conversation on the links between Parkinson's disease and herbicide exposure and the challenging pace of scientific investigation.

Cultural norms about how to handle the bodies of loved ones in communities in West Africa have hampered Ebola responses.

Electrical grids worldwide must double their power delivery capacity by 2050 to meet surging demand from AI and electric vehicles.

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

Objects can be 3D printed with light by projecting 2D computerized tomography (CT) scans onto rotating cylinders of resin, which solidify upon exposure.

Watch this video that uses Lego bricks to explain how venture capital works.

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

Watch how algorithms can be designed to train themselves and self-improve without human input, to the point where the optimized code is too complex for programmers to understand.