The wedding industry is a roughly $200B global market

In 2024, the average US wedding cost was around $33K

That's up from $29K in 2023, according to this 2024 weddings report. But that’s not the only surprising fact from the report: For instance, 89% of couples started wedding planning before getting engaged.

Here's why weddings are so expensive

Anyone who has planned a wedding knows firsthand how shockingly expensive things like flowers or a live band can be. This article from the wedding experts at The Knot breaks down why, exactly, weddings cost so much. Plus, it explains the truth behind the so-called “wedding tax.” Read the article to learn more.

From flowers to venues, seemingly everything gets a price markup when it's for a wedding

At the start of this video, a venue gives two people drastically different prices for what seems like essentially the same service: a family gathering and a wedding. These price differentials feel so ubiquitous across the wedding industry—and experts attribute this to quality of services for weddings versus other, more casual events. Learn more by watching this video.

The term 'wedding tax' is often used to refer to the extra money that many wedding industry suppliers charge

According to wedding vendors, the "wedding tax"—the additional money charged for goods and services specifically intended for a wedding rather than another type of event—stems from the increased amount of time and attention that someone like a florist or makeup artist spends on a wedding versus any other type of event. Unlike other events, weddings are often planned a year or more in advance and require more detailed planning and hours of communication.

Wedding photographers and other vendors have tailored their services to social media in recent years

In this podcast interview with Xochitl Gonzalez—a former luxury wedding planner who wrote the viral The Fake Poor Bride article in 2023—you'll learn a lot about how the wedding-industrial complex has evolved over the past few years and how modern additions, such as the rise of wedding styling services for "wedding weeks," have driven costs up.

At $55K, on average, New Jersey is the most expensive US state to host a wedding

Wedding costs vary significantly depending on location. Utah is the least expensive, at $17K, on average, per wedding. If you're curious to see where your state falls, check out this map for a visualization of each state's average wedding price.

A wedding cost calculator

Want to know how much your wedding will cost? Simply enter your wedding date, location, and a few more details about your wedding plans, and this tool will spit out an estimate for how much it will all cost—with details on how each estimate was figured, from a wedding dress or tux to ordering the cake. If you're planning a wedding soon (or just dreaming about planning one), explore this wedding cost generator.

Some argue that Queen Victoria's wedding started the ripple effect that led to the modern-day wedding-industrial complex

This Vogue article takes you inside the details of Queen Victoria's nuptials, from the dress to the bridesmaids drama. Learn all about the wedding that changed the wedding industry forever.

The average person celebrating Valentine's Day spends $189

That might include dinner, flowers, or something even more romantic. The most popular gift is candy, with 56% of people celebrating the holiday by purchasing sweets. That's about $2.5B in sales.

Anthropologists have found that, across the globe, nearly every culture embraces marriage customs

Despite these commonalities, different cultures have distinct customs, such as the number of people who can be married at one time, the types of marriage partners allowed, and whether elaborate ceremonies are observed. Families can range from the smaller nuclear unit to extensive multi-generation families and households.

Jeff Bezos and Lauren Sanchez reportedly spent between $47M and $56M on their 2025 wedding in Italy

Bezos is no stranger to writing big checks: His Gulfstream G700 jet cost about $80M, while his yacht was reportedly $500M.

Christmas trees are a $6B global industry

In the US, the real tree industry is valued at $2B, the reflection of nearly 30 million trees sold annually at an average profit of about $10 per tree. While each tree takes about 8 years to mature, their artificial counterparts can be made much more quickly, mostly in China, valued at over $1B as of 2020.

Wedding rings can be traced back to ancient Egypt, where the ring symbolized eternity

The tradition later spread through Greece and Rome, evolving with precious gems during the medieval period. Diamonds became central after De Beers' 1947 "a diamond is forever" campaign, boosting sales by 50% in three years.

The evolving industry of flowers

The global trade of flowers is worth billions of dollars, and new markets and supply chains are opening each year. This multimedia deep dive takes a look at the origins of the modern flower trade in the Netherlands and its expansion into dozens of...

Americans spent nearly $150B in sports-related bets in 2024

These bets ranged from who would win the World Series to what color clothes famous celebrities would wear to the Super Bowl. Experts believe the industry will continue to grow.

The global horse market is worth about $400B

In this podcast episode from a new series on horses, Freakonomics explores the market around buying and selling some of the world's top sport horses, and the nebulous forces that make them so valuable.

Sushi is an estimated $33B business in the US

US fishermen stock most of the country's more than 17,000 sushi restaurants. Distributors frequently adjust prices for different fish, based on their availability and the quality of the meat. This podcast unpacks how that industry operates.

Almost all Mexican citizens celebrate Day of the Dead

The average Mexican family spends more than $60 USD on celebration elements like flowers, candles, food, and decorations. The holiday also draws more than 2 million foreign tourists to join in the festivities.

The global consulting industry was worth roughly $710B in 2023

From 2017 to 2021, the consulting firm McKinsey took in $77M in consulting contracts with just the US Food and Drug Administration alone.

What something costs is reflective of a balance in the market determined by the amount of demand relative to the supply of goods and services

Because economies are complex systems, a wide variety of issues influence this balance—including some things generally considered to be positive, like rising wages.

The unexpected rise of the global romcom

The romantic comedy has mostly fallen out of favor in the US, but it's booming in other parts of the world, including India, Nigeria, and South Korea. Rebecca Liu talks with film scholars and industry veterans to unpack why that happened and whether an American romcom renaissance is possible.

Americans spend an average of nearly $500 per year on tipping at restaurants and bars

The habit runs contrary to economic rationality: Why pay more for a good or service you have already received when it isn’t mandatory? Researchers found that people tip, in part, to avoid the psychological pain of not fitting in.

The dating app industry's average customer acquisition cost exceeds $40 per user

This relatively high cost of customer acquisition (according to 2022 data from saturated markets) makes profitable growth increasingly difficult for dating apps, which is why many have pivoted to focusing on their subscription tiers for reliable revenue.

The new H-1B fee will have a major negative effect on India

Because those born in India receive about 70% of H-1B visas, the $100K fee could sharply limit Indian IT firms' access to US markets and redirect skilled Indian workers to other countries.

Britain extracted nearly $45T from India during colonial rule

Between 1765 and 1938, Britain drained an estimated $45T in today’s dollars from India through taxes, resource extraction, and coerced trade—wealth that helped Britain’s economic rise while contributing to widespread poverty in the colony.

US consumers collectively owe more than $1T to credit card companies—almost as much as they owe in auto loans.

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

Before the current East Wing ballroom project, only two White House renovations in the past 100 years cost more than $10M.

US housing costs have risen by roughly 175% between 1991 and 2026—but a growing number of Gen Zers are becoming homeowners anyway. In 2025, 4% of homebuyers were Gen Z, up from 3% the year before.

The US dollar is the most widely circulated currency in the world, and is involved in nearly 90% of global transactions

Use this calculator to find the dollar value of your mental load, from meal planning to coordinating after-school care for your children.

About 2,000 US babies are born annually without some portion of their limbs, potentially leading to a lifetime of pricey prosthetics.

The price of gas is a composite made up of several different factors, with the federal gas tax making up less than 20% of what drivers pay at the pump.

Art theft is the third-largest source of criminal revenues worldwide, thanks in part to the subjective nature of valuing a work of art.

The USPS spent $3.97B in 2024, accounting for .058% of the federal budget.

Hedge funds, the private investment firms that trade a wide swath of financial assets, make money by imposing steep fees on investors and from the fund's investment performance.

A Yale student wrote a profound essay about the consulting industry's influence on elite college students that was published in a book of her writing after she died in a post-graduation car accident.

Explore an interactive map built from more than 100,000 survey responses on where people find joy in their lives

Take a 3D tour of the Hajj, Islam's annual pilgrimage to Mecca, undertaken by over 1.5 million Muslims.

See this overview of the firework rules across all 50 states, ranging from a complete ban on non-professional fireworks in Massachusetts to states with more lax rules like Indiana.

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

An initial public offering or 'IPO' is the process of a private company becoming public by putting shares of the company on the stock market for purchase.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

The Russia-Ukraine conflict is the largest ground war in Europe since World War II in casualties, forces mobilized, and displacement of civilians.

See how Budweiser's famous Clydesdales spend their days at Warm Springs Ranch, where roughly 70 to 80 of the beer brand's giant horses can be found at any given time.

Cultural norms about how to handle the bodies of loved ones in communities in West Africa have hampered Ebola responses.

For centuries, Niagara Falls has been a magnet for daredevils seeking to conquer one of nature's most powerful wonders, with its 200-foot drop and water rushing at 32 feet per second with 280 tons of force.

Electrical grids worldwide must double their power delivery capacity by 2050 to meet surging demand from AI and electric vehicles.

The Brothers Grimm were lawyers before they were storytellers, but became interested in fairy tales as they began investigating how rules and customs had been passed down through cultures.

'Saturday Night Fever,' the 1977 film that introduced disco to the mainstream, was based on a fabricated magazine story.