Almost all Mexican citizens celebrate Day of the Dead

Day of the Dead is more than ‘Mexican Halloween'

However, it’s becoming increasingly common to celebrate the two holidays simultaneously. Hollywood films have made Halloween more popular in Mexico and Day of the Dead more popular outside the country. As a result, events like Mexico City’s annual parade now include elements of both holidays.

Some cemeteries in Mexico are known for their elaborate Day of the Dead celebrations

While most events are small and local, several cemeteries draw tourists from around the country and the world. Mexico City, in particular, is home to the graves of multiple famous artists and musicians who attract crowds.

Day of the Dead is celebrated across the world

While almost all celebrations involve cemeteries and altars, many countries also have their own unique traditions, including Bolivia’s staircase-shaped bread to help lead souls to heaven, and Haiti’s voodoo-influenced rituals.

Food is central to celebrating Day of the Dead

Some items, like pan de muerto, hold specific symbolic meaning for the holiday. But ofrendas also often include everyday dishes that were favorites of the deceased, such as tamales or spiced hot chocolate, to entice them to visit.

Marigolds are an iconic symbol of Day of the Dead

The native Mexican flower performs several functions in Day of the Dead celebrations. Its vibrance and unique scent help guide wandering souls home, and its cheerful color reminds celebrants that death can still be joyful.

Chicano artists shaped the celebration of Day of the Dead in the US

Beginning in the 1970s, Mexican-American artists have used Day of the Dead components like ofrendas and festivals to combine cultural identity with social justice movements, highlighting indigenous traditions to address issues like gang violence.

The holiday has evolved alongside its participants' cultural identities

The Day of the Dead blends various traditions, including Aztec myth, Mexican heritage and Chicano identity. That makes for a complex and evolving holiday. This conversation between Cynthia Vidaurri, a Smithsonian folklorist, and Lalo Alcaraz, a cultural consultant for “Coco,” analyzes how the varied influences have created the modern holiday.

The film ‘Coco’ sparked global interest in the Day of the Dead

The holiday figures prominently in the 2017 Disney film, which inspired an uptick in Day of the Dead merchandise being carried by national chains like Target and Michaels, sold alongside Halloween merchandise.

Day of the Dead differs from All Souls’ Day in several important ways

The holidays share a calendar date and both honor lost loved ones. However, All Souls’ Day is intended to help guide souls in purgatory to heaven, while Day of the Dead celebrates the temporary return of loved ones’ spirits to Earth.

Guatemala's Day of the Dead tradition fills the sky with colorful kites

In a tradition that has lasted over 3,000 years, Guatemalans launch giant kites into the air on the eve of Day of the Dead. The colorful kites honor the dead and carry messages of hope, love and peace to the world.

Aztec mythology informs the Day of the Dead

The ancient people believed the dead journeyed to Mictlán, the Land of the Dead. To get there, they had to travel for four years through nine underworld levels, with the final being occupied by Mictlantecuhtli, the Aztec god of death, and his wife Mictecacíhuatl.

Day of the Dead poems skewer everyone, living or dead

The tradition of calaveras literarias, or satirical poems about death, dates back to the 20th century. They take aim at everyone, including deceased loved ones, politicians, family and friends.

La Catrina is Day of the Dead’s unofficial symbol

The image of the skeleton in a feather hat, satirizing women who chased European fashion trends, first appeared in 1912 on broadsides printed by José Guadalupe Posada, a Mexican artist. Today, she is the holiday’s most recognizable symbol.

The average person celebrating Valentine's Day spends $189

That might include dinner, flowers, or something even more romantic. The most popular gift is candy, with 56% of people celebrating the holiday by purchasing sweets. That's about $2.5B in sales.

Mexican Independence Day is celebrated on September 16

Cinco de Mayo is widely mistaken for Mexican Independence Day. September 16 is the actual date, commemorating the 1810 Grito de Dolores, Father Miguel Hidalgo's call to revolution that launched Mexico's war against Spanish colonial rule.

Here's how much money Americans spend on Halloween

In 2024, Americans are expected to spend more than $11B on Halloween, which averages out to roughly $104 per person, according to the National Retail Federation's Halloween Spending Survey, conducted by Prosper Insights & Analytics. That $11B number includes an anticipated almost $4B spent on costumes. See the full breakdown here.

In 2013, consumers reportedly purchased more beer on Cinco de Mayo than on Super Bowl Sunday or St. Patrick's Day

Beginning in the early 1980s, breweries positioned Cinco de Mayo as a "Mexican St. Patrick's Day," sponsoring events and targeting Latino consumers. Anheuser-Busch and Miller created Hispanic marketing departments, while Coors spent over $60 million marketing to Latino consumers.

Cinco de Mayo is a regional holiday concentrated in Puebla and celebrated with local cuisine

Puebla is considered by many food experts to be an excellent culinary destination. Traditional dishes you may find there on Cinco de Mayo include mole poblano, a complex, dark sauce born in a 17th-century convent; chalupas, fried tortillas topped with salsa and meat; and chiles en nogada, stuffed peppers topped with walnut sauce and pomegranate seeds.

The annual “Fiesta” parade features the largest equestrian parade in the US

Every first week of August, Santa Barbara welcomes tens of thousands of tourists for Old Spanish Fiesta Days festival, a five-day event downtown celebrating Spain’s legacy in the town. A capstone moment is the annual equestrian parade, honoring the region’s horse tradition with hundreds of the animals.

The American Dream costs more than $4M

The estimated cost of the American Dream—including buying a house, yearly vacations, retiring, raising two children, getting married, and more—is $4.4M, according to recent data from Investopedia. This illustrated graphic shows the estimated cost of the American dream per household over the course of their lifetime. See it here.

An overview of drugs, crime, and cartels in Mexico

In 2006, the Mexican government launched a war on the drug cartels. The cartels and the drug trade fuel rampant corruption and violence in Mexico, contributing to tens of thousands of homicides in the country each year. Mexican drug cartels are also...

Congestion from Lunar New Year holiday travels can last around 40 days

American Thanksgiving or winter holiday travels aren't nearly as busy as Chunyun, the annual travel rush kicked off by the Lunar New Year. It's widely considered to be the largest mass migration of humans in the world. Millions of people travel within China to be home for the traditional family reunion meal.

Oktoberfest generates over $1B every year

As one of the largest festivals in the world, Oktoberfest is an economic mainstay for Munich. Analysts estimate the annual beer fest contributes at least $1.4B in revenue to the city alone, accounting for roughly 2% of the city's gross domestic product.

In June 2025, apprehensions of illegal border crossings at the US-Mexico border reached an all-time low

Total US-Mexico border encounters fell to just 25,228—the lowest monthly figure ever recorded by Customs and Border Patrol—with only 8,024 Border Patrol apprehensions and a single-day low of 136 detentions on June 28.

Burrito styles vary across the US and Mexico

Mexican burritos are typically simple, containing 1-3 ingredients. (One exception is Sonora’s burro pecheron, which includes additions like avocado and pepperoni.) American burritos are typically larger and have a wider range of ingredients.

See a 3D reconstruction of Tenochtitlan, the Aztec capital that was home to an estimated population of 200,000 to 400,000.

11 people died from firework injuries in the US in 2024.

The US dollar is the most widely circulated currency in the world, and is involved in nearly 90% of global transactions

Take a 3D tour of the Hajj, Islam's annual pilgrimage to Mecca, undertaken by over 1.5 million Muslims.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

Salvador Dalí believed he was his own dead brother, who had died nine months before he was born

US housing costs have risen by roughly 175% between 1991 and 2026—but a growing number of Gen Zers are becoming homeowners anyway. In 2025, 4% of homebuyers were Gen Z, up from 3% the year before.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

Calculate how much of your tax dollars go to each federal program based on your income, filing status, and number of children

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

Cultural norms about how to handle the bodies of loved ones in communities in West Africa have hampered Ebola responses.

Researchers believe the brain consolidates memories, processes emotions, and plans for the future during dream states

Explore fun facts from the USPS, including unique post office buildings, a stamp that traveled past Pluto, and more.

The US first hosted the World Cup in 1994, a tournament that lives in soccer infamy for its poor planning and the murder of Colombian player Andres Escobar, who'd accidentally scored on his own net.

Explore an interactive map built from more than 100,000 survey responses on where people find joy in their lives

Coral reefs get their colors from zooxanthellae—microorganisms that line corals' digestive tracts and provide them with sugars in exchange for a home within this protective tissue.

Bone marrow (soft tissue found inside certain bones) generates roughly 500 billion new blood cells each day

Art theft is the third-largest source of criminal revenues worldwide, thanks in part to the subjective nature of valuing a work of art.

While El Niño moves warm Pacific Ocean waters east along the equator, La Niña moves them west, shifting where rainfall will become more common for months.

The distributor behind 'Rocky Horror' pulled the film from its scheduled national release, believing it would be a failure, though it eventually amassed a dedicated fanbase through midnight showings, a trend that continues over 50 years later.

Hotels in Cannes, the glamorous city on the French Riviera, hire hawks to ward off seagulls during the city's famous film festival.

Lesser-known phobias include turophobia, or the fear of cheese, and nomophobia, the fear of being without your cell phone.

Sunflowers have long been a symbol of nuclear disarmament because they can extract large amounts of radioactive cesium from soil.