Here's how much money Americans spend on Halloween

The average US adult spends roughly $195 on Easter

That's up from $189 in 2025 and the previous record of $192 in 2023. The vast majority of consumers intend to use it on candy (92%), followed by food (89%) and other gifts.

US holiday retail sales reached $973B in 2024

In 2024, US holiday retail sales reached $973B—nearly one-fifth of annual sales. Many companies depend on this season to bolster revenues.

Visualizing how Americans spend their money

Almost half of all American consumer spending goes toward transportation and housing, at least according to 2023 data from the Consumer Expenditures Survey by the Bureau of Labor Statistics. The survey found that the average American spends roughly $25K per year on housing. This colorful pie chart helps visualize shows how the average American spends their annual earnings—click here to see it.

Where to celebrate Halloween in the US

Whether you are seeking extravagant celebrations, historic tours, frightening experiences, or family-friendly fun, this list provides a number of thrilling options for Halloween enthusiasts. Discover how different places across the U.S. observe the holiday, and choose the spooky opportunity that speaks to your tastes.

Online Black Friday shoppers spent over 10% more in 2024 than they did in 2023

Online shoppers shelled out some $11.3M per minute between 10 am and 2 pm on Black Friday 2024, according to Adobe Analytics data. The $10.8B online shoppers spent on Black Friday 2024 was more than double the amount they spent online in 2017.

US public K-12 spending topped $857B in 2024

Public K-12 schools spent around $857B in 2024, averaging $17,277 per student. State and local sources shouldered nearly 90% of costs, and federal funds provided about $2,400 per pupil.

The American Dream costs more than $4M

The estimated cost of the American Dream—including buying a house, yearly vacations, retiring, raising two children, getting married, and more—is $4.4M, according to recent data from Investopedia. This illustrated graphic shows the estimated cost of the American dream per household over the course of their lifetime. See it here.

Mapping where pumpkins are harvested in the US

Roughly 1.5 billion pounds of pumpkin are sold in the US every year, with 80% of that available in the month of October. See which states are the biggest producers in acres, starting in Illinois where over 16,000 acres of the gourd are harvested...

Americans spent nearly $150B in sports-related bets in 2024

These bets ranged from who would win the World Series to what color clothes famous celebrities would wear to the Super Bowl. Experts believe the industry will continue to grow.

How much Americans spend on groceries by state

You've probably heard that the price of groceries has gone up across the US in the past few years—but do you know what the average American household is currently paying for their weekly grocery bill? That answer differs state-by-state: For instance, households in Alaska and Hawaii have the largest average weekly grocery bills at $329 and $334, respectively, partly due to shipping costs. See a map showing the averages in each state here.

Americans spent $6.6 billion on body odor products in 2023

This high figure from Euromonitor, a research firm, suggests Americans spent more on deodorant than in any other country. Beyond deodorant, there's also growing interest in "whole body" deodorant designed to mask smells from various parts of the body beyond the armpit.

Almost all Mexican citizens celebrate Day of the Dead

The average Mexican family spends more than $60 USD on celebration elements like flowers, candles, food, and decorations. The holiday also draws more than 2 million foreign tourists to join in the festivities.

In 2024, the average US wedding cost was around $33K

That's up from $29K in 2023, according to this 2024 weddings report. But that’s not the only surprising fact from the report: For instance, 89% of couples started wedding planning before getting engaged.

UNICEF collects donations for children at Halloween

For generations, Trick-or-Treat for UNICEF has been one of the main ways American children are introduced to the work of the United Nations. The Halloween campaign encourages them to collect donations for children in need—instead of just candy.

‘Halloween’ is one of the most profitable indie films of all time

The 1978 John Carpenter movie grossed $70M in its initial run despite a modest budget. It helped pioneer the “slasher flick” subgenre, though it wasn’t filled with cheap thrills. As Roger Ebert pointed out in his review of the movie, Carpenter’s filmmaking techniques—alongside his original score—were a work of art.

In 2023, the world consumed over 5 billion pizzas

Americans ate 3 billion of those, leading to sales that reached $43.3B, according to industry analysts at Gitnux. They estimated that Americans eat an average of 46 slices per person that year.

Fungal diseases cost the US around $19B annually

Estimates derived from health insurance claims, death certificates, and hospitalization data suggest that fungus is a significant medical issue. Each year, fungal diseases kill some 7,300 people—roughly the same number of deaths attributed to motor vehicles striking pedestrians. Around 130,000 people are hospitalized with fungal diseases, and the total national cost from fungal diseases is estimated to be about $19B—a figure that roughly matches Jamaica's entire gross domestic product.

The USPS spent $3.97B in 2024, accounting for .058% of the federal budget.

US consumers collectively owe more than $1T to credit card companies—almost as much as they owe in auto loans.

More than half of American adults believe in the afterlife

It’s hard to find actual data regarding ghosts, but a survey conducted by Pew Research Group in 2023, revealed that around half of the US adult population believes ghosts can interact with the living, with most thinking that spirits can help rather than harm us.

Americans spend an average of $200 on tax preparation services like TurboTax and H&R Block

In 2025, about half of Americans were able to file taxes directly with the IRS for free. It was the second year of the agency's new program, which cuts out intermediaries. Though tax preparation has been free for many Americans, critics say tax companies upsell customers.

11 people died from firework injuries in the US in 2024.

Calculate how much of your tax dollars go to each federal program based on your income, filing status, and number of children

Hollywood actors make an average of $56K per year

While a Hollywood actor’s average salary can vary based their experience and the size of their projects, the average annual salary. in 2024 was $56,903.

11 people died from firework injuries in the US in 2024

Most of those deaths involved misuse of the explosives and device malfunctions or misfires. That fatality count doesn't include the almost 15,000 people who received treatment in the emergency room due to firework-related injuries. More than a third of all the injuries in 2024 were burns, underscoring the risks of using these explosive devices.

Singles' Day was created as a response to Valentine's Day

Inspired by people feeling left out by Valentine's Day, the Chinese holiday celebrates the unattached. It takes place Nov. 11, sometimes referred to as "Double 11," and has become a major shopping day, with over $202B spent on that day in 2024.

Americans consume 8.3 billion calories of turkey on Thanksgiving

Individuals consume an average of 3,150 to 4,500 calories at the meal, which takes the average male 10 hours to burn off.

6.7 million people attended Oktoberfest in 2024

With 6.7 million visitors and 1.8 million gallons of beer consumed, 2024's Oktoberfest was large, but smaller than 2023's, which had 7.2 million visitors, making it the most-attended Oktoberfest ever. It was also not the Oktoberfest that consumed the most beer—that would be 2011, with nearly 8 million liters, or roughly three Olympic swimming pools’ worth.

Mardi Gras has an annual economic impact of nearly $900M

Tulane University's Toni Weiss studies Mardi Gras' effect on New Orleans. Her study of the 2023 parade found that the event generated approximately $891M for the local economy. Weiss also found that the money that the city spent about $10M on the parade (for security, sanitation, and more) but earned a net fiscal benefit of $28M.

US housing costs have risen by roughly 175% between 1991 and 2026—but a growing number of Gen Zers are becoming homeowners anyway. In 2025, 4% of homebuyers were Gen Z, up from 3% the year before.

About 2,000 US babies are born annually without some portion of their limbs, potentially leading to a lifetime of pricey prosthetics.

Before the current East Wing ballroom project, only two White House renovations in the past 100 years cost more than $10M.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

About 12.5% of US adults experience a phobia in their lifetime, a diagnosis that hinges on the intense fear interfering with daily life and persisting for at least six months.

44% of Americans say they pray at least once a day—discover how your state's religiosity stacks up against the rest of the country.

In 2026, Finland was named the world's happiest country for the ninth consecutive year based on its wealth, social safety network, and high life expectancy, among other factors.

The American Society of Civil Engineers' infrastructure report card gave the US a C in 2025, its highest grade since the project launched in 1998.

SpaceX's S-1 or 'prospectus' revealed many previously unknown details about the company, including its unprofitability despite doing $18.7B in revenue in 2025, exactly how many voting shares Elon Musk will have in the company (roughly 85%), and more.

Human-to-human transmission of hantavirus remains extremely rare, so the 2026 hantavirus cruise ship outbreak doesn't mean we're facing a COVID-style pandemic risk.

Hedge funds, the private investment firms that trade a wide swath of financial assets, make money by imposing steep fees on investors and from the fund's investment performance.

The distributor behind 'Rocky Horror' pulled the film from its scheduled national release, believing it would be a failure, though it eventually amassed a dedicated fanbase through midnight showings, a trend that continues over 50 years later.

In 2009, the nation was gripped by the story of a missing young boy who was believed to be floating over Colorado in a homemade balloon, until it was revealed that he was at home the whole time.

Stanford built a Google Maps for the Roman Empire, revealing how much it cost to travel in the ancient world

According to the physics of black holes, our 4D reality may be a hologram—a projection of information coded on a 2D surface on the edge of the universe.

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

Art theft is the third-largest source of criminal revenues worldwide, thanks in part to the subjective nature of valuing a work of art.

A century of Billboard issues documenting the evolution of popular music.

The Dracula character, now seen as the vampire archetype, was inspired by a seafood-induced nightmare its creator experienced.

For centuries, Niagara Falls has been a magnet for daredevils seeking to conquer one of nature's most powerful wonders, with its 200-foot drop and water rushing at 32 feet per second with 280 tons of force.