More than half of American adults believe in the afterlife

A 2020 poll found around 50% of Americans believe ghosts and demons are real

Ghosts are typically represented as sad and still retaining some of their humanity. Demons are more associated with evil and the devil, without any connection to being human.

The history of ghosts, explained

The afterlife has perplexed humans across different periods, cultures, and belief systems. The desire to understand what comes next is often explored through the telling of ghost stories. Learn more about the spooky phenomena here.

View the religious breakdown of the United States

This resource presents religious data by state and region, and nationwide. The primary religious group in the US is Christians, making up 62% of the adult population. Twenty-nine percent of US adults identify as religiously unaffiliated.

There are psychological benefits to believing in spirits

A number of psychologists believe religion helps subdue our fears of death by giving us a sense of what’s to come and, therefore, a sense of control over how to ensure the best possible outcome.

35% of Americans have moved on from their childhood religion

A new Pew Research analysis finds that most Americans still identify with their childhood religion, but 35% have switched or left entirely—often due to lost belief or drifting away.

The ghost-hunting industry helps maintain historical buildings

There’s no shortage of spirit-obsessed customers in America, with an estimate that ghost-themed tours generate about $300M annually in the country.

1 in 5 American adults report daily loneliness

Twenty percent of US adults said they felt lonely "a lot of the day yesterday" in Gallup polling conducted in 2024. The survey was conducted with more than 6,000 adults who took part in a web survey.

44% of Americans say they pray at least once a day—discover how your state's religiosity stacks up against the rest of the country.

Americans are divided over Christian prayer in public schools

A 2024 Pew survey found that over half (52%) of US adults favor allowing teachers in the public school system to lead their classes in prayers that mention Jesus, though results vary widely by state.

17% of US adults said they had invested, traded, or used cryptocurrency in 2023

A survey from the Pew Research Center found that 63% of US adults have “little to no confidence that current ways to invest in, trade, or use cryptocurrencies are reliable and safe.”

Americans are retiring later than they used to

A Gallup poll from 2022 found that the percentage of adults between the ages of 55 and 74 who are retired is declining.

America's most haunted restaurants

If you're seeking a ghost encounter to go with your meal, consult this list from Infatuation that presents some of the most haunted restaurants and bars in the US. Depending on your mood, make a visit to a casual sports bar, fine dining establishment, or eerie mansion, and potentially witness a spirit. Some might mess with the electricity, some might prank you, and some may simply wander around as you enjoy bites and sips.

A majority of Americans think President Trump is using more power than previous presidents

An October 2025 Pew Research Center survey found that 69% of Americans believed President Trump was trying to exert more power than previous presidents. Most Democrats viewed it negatively, while about half of Republicans said it was good for the country.

Despite the popularity of podcasts, most US adults still listen to radio

A 2026 survey found that 84% of adults aged 25-64 report listening to the radio weekly. That's more than double the number of those who listen to podcasts.

The states in America that drink the most beer

Americans, in 2020, drank on average almost twenty-six gallons of beer per adult aged twenty-one or over, over the course of the pandemic.

Around 32% of American adults have at least one tattoo

Tattoos have waxed and waned in popularity over the centuries, depending upon the social standing of their wearers. Throughout US history, they were often considered taboo. However, growing acceptance of tattoos means they’re more visible in the public eye.

1 in 15 adults over age 40 experience phantom odors

This phenomenon was measured in a 2018 study that examined the prevalence and risk factors for phantom odor perception. Older adults were less likely to experience these phantom odors as they age, just as their overall sense of smell declines. Women are more likely than men to perceive phantom odors.

How did the pandemic affect mental health?

Read this research brief to learn more about why heightened mental health and substance use concerns persist three years after the outbreak of COVID-19. According to a recent survey, the vast majority of American adults view the nation as facing a...

Here's how much money Americans spend on Halloween

In 2024, Americans are expected to spend more than $11B on Halloween, which averages out to roughly $104 per person, according to the National Retail Federation's Halloween Spending Survey, conducted by Prosper Insights & Analytics. That $11B number includes an anticipated almost $4B spent on costumes. See the full breakdown here.

How many Americans receive government assistance?

In 2022, nearly half of all American children—and roughly one in three Americans overall—were enrolled in at least one government assistance program. Those programs provide support for people who cannot afford healthcare, food, housing, or other needs. Find out more about the number of Americans receiving government assistance here.

Cremations are America's top choice for postmortem body treatment

Though this process is the most popular one, more Americans are becoming interested in "green" burials that don't involve slowly degrading coffin materials, toxic embalming fluids or emissions from crematoria.

Half of the richest people in the US are finding ways around death taxes

One of the main purposes of the federal estate tax is to crack down on generational wealth, so wealth isn't concentrated among a select few. However, the ultra-rich have found ways around paying these taxes. This ProPublica article investigates the practices used by half of the 100 richest people in the US to avoid death taxes.

The dead internet theory suggests that mostly bots are interacting online

The dead internet theory proposes that bots create most online content. These bots are believed to create social media posts to boost engagement and increase advertising revenue. However, the accounts doing the liking and commenting are also believed to be bots. The theory suggests governments use bots to manipulate public opinion.

97% of Americans polled say they like or love ice cream

The poll—conducted by the International Dairy Foods Association and Morning Consult—asked over 2,200 American adults. The top flavor for Americans? Vanilla.

About 12.5% of US adults experience a phobia in their lifetime, a diagnosis that hinges on the intense fear interfering with daily life and persisting for at least six months.

Four in 10 CPR patients report consciousness not captured by standard measures

A recent study found people revived by CPR after cardiac arrest reported they experienced some amount of consciousness during clinical death, suggesting our brains are capable of thought and memory for significantly longer after death than previously thought.

Humans accurately detect their goose bumps only about one-third of the time

Though people do experience goose bumps frequently, goose bump research suggests that humans think they’re experiencing goose bumps in response to emotional cues more often than they truly are.

11 people died from firework injuries in the US in 2024.

Recent research found that the brain doesn't seem to massively rewire following amputation—upending earlier beliefs about the cause of phantom limb pain.

Researchers believe the brain consolidates memories, processes emotions, and plans for the future during dream states

US housing costs have risen by roughly 175% between 1991 and 2026—but a growing number of Gen Zers are becoming homeowners anyway. In 2025, 4% of homebuyers were Gen Z, up from 3% the year before.

Crows are believed to have intelligence on par with a seven-year-old child and demonstrate complex behaviors, from problem-solving with tools to recognizing human faces.

This site reaches millions of visitors who are tired of AI chatbots and seeking human connection. Pretend to be an AI chatbot and ask questions, provide answers, and draw for people in real time.

US consumers collectively owe more than $1T to credit card companies—almost as much as they owe in auto loans.

Despite being favored by 87% of Americans, Congress does not have term limits.

20,000 letters to the advice columnist 'Dear Abby' provide insight into prevailing sex, religion, and LGBTQ fears, anxieties, and concerns from the 1950s onward.

In 2026, Finland was named the world's happiest country for the ninth consecutive year based on its wealth, social safety network, and high life expectancy, among other factors.

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

A researcher recently discovered an interview from 1967 between groundbreaking journalist Joan Didion and the Grateful Dead, years before the band became an institution.

Cultural norms about how to handle the bodies of loved ones in communities in West Africa have hampered Ebola responses.

The USPS spent $3.97B in 2024, accounting for .058% of the federal budget.

In 2009, the nation was gripped by the story of a missing young boy who was believed to be floating over Colorado in a homemade balloon, until it was revealed that he was at home the whole time.

At the beginning of the 20th century, a group of young men ate standard American food—replete with food additives like borax and formaldehyde—as part of government research to better understand food safety.

In 1963, a basement renovation in Turkey revealed a passageway to a hidden, multilevel underground city that once housed as many as 20,000 people

While the first exchange-traded fund (a 'basket' of different assets that can be bought and sold on a stock exchange) in the US only launched in 1993, the global ETF market has grown to more than $10T in the short time since.

Most of the observable universe's volume consists of voids and supervoids—enormous regions of space with little to no galaxies, stars, or light.

Existentialist writer Jean-Paul Sartre coined the famous phrase 'Hell is—other people' in his play 'No Exit'

Many legends about George Washington, including his supposed wooden teeth and the story of cutting down the cherry tree, lack evidence.

Fish populations in the Great Barrier Reef have increased after installing waterproof speakers on the ocean floor that played recordings of sounds from healthy coral reefs.

The first horror movie is believed to be George Méliès' 1986 short 'The Haunted Castle,' which pioneered the use of special effects