US holiday retail sales reached $973B in 2024

Here's how much money Americans spend on Halloween

In 2024, Americans are expected to spend more than $11B on Halloween, which averages out to roughly $104 per person, according to the National Retail Federation's Halloween Spending Survey, conducted by Prosper Insights & Analytics. That $11B number includes an anticipated almost $4B spent on costumes. See the full breakdown here.

The US restaurant industry generates over $1T in sales

In 2024, the industry brought in $1.1T, and the National Restaurant Association anticipated reaching $1.5T in 2025, numbers that are considered a return to normal after the tumultuous years of the COVID-19 pandemic. The industry also employs a large workforce, with over 13 million employees. (Some readers may experience a paywall.)

Consumer spending accounts for 70% of US GDP, making Black Friday significant

Lizabeth Cohen, a history professor at Harvard and author of the book “A Consumer's Republic: The Politics Of Mass Consumption In Postwar America,” has argued that the US government has presented consumerism as a way out of economic crisis or decline since around World War II.

North American department store retail groups report sales declined from 2018 to 2023

That's according to a recent report from Bain & Company that dives into consumer sentiment around department store shopping and explores a potential reset for the industry.

In 2024, the period between Thanksgiving and Cyber Monday saw 197 million shoppers

Some argue Black Friday has gone from one day of the year, to two days of the year, including Cyber Monday sales, to, more recently, an entire week. In recent years, companies have offered steep discounts for a week at a time rather than just one or two days.

The Lunar New Year is a major driver in China's economy

The annual festival brings in billions of dollars in both foreign and domestic tourism. The 2026 holiday includes an additional day, something Chinese officials hope will provide an even bigger boost to the country's somewhat stubborn national retail sales.

In 2024, Americans bought over $7B of cut flowers

That's more than any other country in the world. Most of the flowers Americans purchase are imported, creating an economy that's both booming and reliant on dwindling natural resources.

In 2006, Macy's was worth $20B—but as of 2024, its market cap was just under $5B

Macy's went from roughly 800 to 500 stores within the same time period. Macy’s has spent the recent years since the pandemic closing swaths of stores.

Advent calendars have become a major seasonal driver for brands

Companies now treat Advent calendars as key holiday products, expanding production as demand surges across categories. Retail data shows beauty and self-care calendars consistently rank among the most popular, as some brands report selling out yearly, and retailers order months in advance.

US Tariff revenue rose to $264B in 2025—More than double that of recent years

In April 2025, President Donald Trump announced tariffs on countries across the globe, raising them to unprecedented levels in modern American history. The increase in tariff rates led to a significant rise in tariff revenue.

Credit cards were the fourth-highest source of US consumer debt as of 2024

US consumer debt nationwide totaled $17.9T as of 2024 Q3. Mortgage debt ranked as number one, with student loan debt coming in at number two.

Explore America’s top companies by revenue in 1994 versus 2023

America’s top companies by revenue have changed a lot in the past few decades. Sears, for instance, isn’t on the 2023 list, while Amazon isn’t in the 1994 edition.

Every Thanksgiving, Americans eat over 40 million turkeys

That's 50% of all whole turkeys sold in the US in a given year. (Most of the remaining 50% are purchased for Christmas.)

Amazon accounts for roughly 40% of all US online retail sales—a much larger piece of the pie than its competitor Walmart

Although Walmart is roughly 30 years older than Amazon, the e-commerce giant has a significant lead in online US retail sales: Walmart's share is roughly 7%. Season 33 of the podcast "Business Wars," hosted by David Brown, is all about one of the most intense rivalries in all of retail.

In 2024, global ad spend surpassed $1T for the first time

Organizations like GroupM and WARC began predicting this record high in 2023. Five large tech companies (Alphabet, Meta, Amazon, Alibaba, and TikTok parent ByteDance) were predicted to account for more than half of all global ad spend in 2024.

Fireworks-related ER visits in 2024 increased by 52% as compared to the prior year

In 2023, there were 9,700 such injuries, but the number was 14,700 in 2024, according to analysis from the Consumer Product Safety Commission. Personal use of fireworks grew significantly during the pandemic, in part due to cancellations of public display shows, and that use has apparently continued—and prompted more injuries. What's more, the Census Bureau indicates that firework imports increased by around 19% between 2023 and 2024.

The overall median annual salary in the US was $62,192 as of 2025

The age group with the highest median annual salary in the US, $70,824, was made up of people ages 45 to 54, according to Bureau of Labor Statistics data from July 28, 2025.

US states have reported over $25B in tax revenue from recreational cannabis sales and medical marijuana

Colorado and Washington became the first states to allow the sale of cannabis products in 2014. Since then, many more states have legalized marijuana in some capacity—and it's been a boon for state budgets. California now regularly collects more than $1B in marijuana tax revenue each year, for instance.

People spent more than a billion hours visiting national park sites in 2025

Overall, the National Park Service reported 323 million visits for the calendar year, with 26 parks reporting record years. Here's how that broke down by type of site:

The US shipped nearly 4 billion barrels of oil abroad in 2024

More than half of the US’s oil is exported as the country produces mainly light, sweet crude but has many refineries that handle heavy, sour types.

HSA spending spikes early in the year, while FSA spending peaks in December

Because health savings accounts are designed to alleviate high upfront costs for people with high deductible health plans, the majority of HSA spending happens early in the year. However, around 10% of flexible spending account funds are used in December—right before the use it or lose it deadline.

The USPS spent $3.97B in 2024, accounting for .058% of the federal budget.

Making sense of the complex logistics of product returns

Americans returned over $800B worth of stuff in 2022, more than the entire gross domestic product of some nations. This entertaining, in-depth video dives into the complex logistics of the reverse supply chain and how it works. Estimates peg the...

US consumers collectively owe more than $1T to credit card companies—almost as much as they owe in auto loans.

The US has been through 34 recessions since 1854

From 1855 to 2020, the average US recession lasted for an average of 17 months. But in the 20th and 21st centuries, the average recession length has shortened, decreasing to 14 months.

Fireworks-related ER visits are on the rise—in 2024, they increased by 52% as compared to the prior year.

Memorial Day weekend is one of the biggest travel weekends of the year in the United States

In 2026, AAA estimated over 45 million Americans planned to travel over the long weekend, with approximately 87% of those trips made by car.

Mariah Carey earns millions each year from 'All I Want for Christmas Is You'

Mariah Carey’s 1994 hit has become a holiday cash machine, generating an estimated $2.5M–$3M in annual royalties. The song consistently tops the streaming charts each holiday season.

Calculate how much of your tax dollars go to each federal program based on your income, filing status, and number of children

The US dollar is the most widely circulated currency in the world, and is involved in nearly 90% of global transactions

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

US housing costs have risen by roughly 175% between 1991 and 2026—but a growing number of Gen Zers are becoming homeowners anyway. In 2025, 4% of homebuyers were Gen Z, up from 3% the year before.

In its famous catalog, Sears sold $600 DIY house kits from 1908 through the 1940s, resulting in an estimated 100,000 'Sears and Roebuck homes.'

The American Society of Civil Engineers' infrastructure report card gave the US a C in 2025, its highest grade since the project launched in 1998.

SpaceX's S-1 or 'prospectus' revealed many previously unknown details about the company, including its unprofitability despite doing $18.7B in revenue in 2025, exactly how many voting shares Elon Musk will have in the company (roughly 85%), and more.

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

Discover the catastrophic consequences of a failure of the US electrical grid—something that is more likely than many Americans think.

About 2,000 US babies are born annually without some portion of their limbs, potentially leading to a lifetime of pricey prosthetics.

44% of Americans say they pray at least once a day—discover how your state's religiosity stacks up against the rest of the country.

In 2026, Finland was named the world's happiest country for the ninth consecutive year based on its wealth, social safety network, and high life expectancy, among other factors.

The Nasdaq's 'Magnificent 7' companies are responsible for roughly 40% of the Nasdaq 100 index's gains, while the remaining 93 companies account for the other 60%.

Take a 3D tour of the Hajj, Islam's annual pilgrimage to Mecca, undertaken by more than 1.5 million Muslims each year.

In 2025, four executives from large tech companies were given positions in the US Army Reserves—including Palantir Chief Technology Officer Shyam Sankar, which reinforced Palantir's ties with the US military and its role as a leading defense partner.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

Art theft is the third-largest source of criminal revenues worldwide, thanks in part to the subjective nature of valuing a work of art.

Poison ivy can cause rashes year-round since all parts of the plant contain urushiol, the oil that triggers our allergic response.

Stanford built a Google Maps for the Roman Empire, revealing how much it cost to travel in the ancient world

See how Budweiser's famous Clydesdales spend their days at Warm Springs Ranch, where roughly 70 to 80 of the beer brand's giant horses can be found at any given time.

El Niño, Spanish for 'the boy,' was named after Jesus Christ because the phenomenon resembled the weather changes observed around Christmastime.