Advent calendars have become a major seasonal driver for brands

Hear how Advent calendars have become a pricy branding tool

Advent calendars have shifted into a high-margin branding vehicle, with retailers prioritizing elaborate design and reusable packaging. This episode questions whether premium calendars—despite their rising prices, environmental concerns, and flashy marketing—actually deliver products worth the cost.

Luxury Advent calendars now include fine china, jewelry, and rare whisky

Advent calendars have shifted sharply upmarket, with retailers offering versions filled with bone china ornaments, gold jewelry, premium beauty products and even rare whisky. Some cost hundreds or thousands of pounds, including a £10,000 whisky calendar and Dior's £570 perfume-filled set.

See some of the weirdest Advent calendars you can buy

Modern Advent calendars span nearly every niche imaginable. Shoppers can now buy versions filled with cheese, dog treats, hot sauce, and even sexual-wellness products, reflecting how far the tradition has expanded beyond simple chocolate countdowns.

German printer Richard Sellmer revived Advent calendars after World War II

Advent calendar production resumed in 1946, when German printer Richard Sellmer began issuing nostalgic winter-town designs that became classics, later exporting them to the United States. His company still operates today, producing more than 140 varieties.

The first chocolate Advent calendar appeared in 1958

Chocolate Advent calendars began in 1958, when German companies first paired the traditional countdown with small pieces of chocolate behind each door. The idea spread slowly at first, but eventually became one of the most popular Advent calendar formats worldwide.

Advent's length varies from 21 to 28 days each year

Because Advent always begins on the fourth Sunday before Christmas, its duration varies. When Christmas falls on a Monday, Advent is unusually short, and when it falls on a Sunday, it can be nearly four full weeks long.

US holiday retail sales reached $973B in 2024

In 2024, US holiday retail sales reached $973B—nearly one-fifth of annual sales. Many companies depend on this season to bolster revenues.

Mall Santas became a widespread tradition beginning in the 1900s

Santa Claus and commercialism are inextricable. In the early 1900s, department stores started putting “live” Santa Claus displays in their windows to help sell goods.

The best day to buy a Christmas tree, with data

Using data from 200,000 tree sales in 2018, the authors found that some weekends are more expensive than others. Learn when it's optimal to buy a tree here.

The Black Friday Archive collects Black Friday ads from the past 25 years

The archive features advertisements from notable retailers such as Bath & Body Works, Gap, and The Home Depot, among others. These ads span from the years 2000 to 2024, in addition to some from early holiday sales at Macy’s in 1963.

Girl Scout cookies are so successful because buying them feels like giving to charity

The program generates $800M a year not because the cookies are exceptional, but because the salesforce makes refusal feel like a moral failure.

With the advent of charge cards, Estée Lauder fought to get her products in department stores to benefit from impulse purchases

Because Estée Lauder focused on personal relationships and demonstrations as one of her primary sales strategies, getting her product in front of enough people was an early struggle. Similarly, many customers wanted to buy her products, but didn't always have the cash on hand. One of her biggest accomplishments was earning a retail spot at Saks on 5th Ave in Manhattan, which paved the way for her brand to become a household name and gave customers more flexibility to make purchases on the spot.

Pop culture sometimes changes the way people invest

After the "Barbie" movie premiered, the number of investors in Barbie parent company Mattel's stock grew more than six times larger on the investment platform Public, according to the platform's recent report. Other cultural trends have affected which stocks investors choose as well.

Macy’s announced a series of pandemic-era store closures in January 2021

Specifically, as mall foot traffic declined, Macy’s sought to grow elsewhere (as did many other retailers around the same time).

NFTs have been leveraged by brands to represent physical and digital items

The buzz around non-fungible tokens has faded since 2021 to 2022, when brands including Prada and Starbucks launched their own NFTs. While Prada’s NFTs were linked to limited-edition fashion items, Starbucks’ were part of a loyalty program.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

The film ‘Coco’ sparked global interest in the Day of the Dead

The holiday figures prominently in the 2017 Disney film, which inspired an uptick in Day of the Dead merchandise being carried by national chains like Target and Michaels, sold alongside Halloween merchandise.

Visa data shows Muslim spending spikes at night during Ramadan

Fasting during the day reschedules economic activity to the night. Visa's spending data shows a surge in Muslim-majority markets during Ramadan at night as restaurants and retailers orient themselves around iftar. The pattern has become a significant target for advertisers and brands.

The data on romance's recent rise

Romance novels have historically sold well, but since 2022, the genre has seen rapid growth, propelled by popular writers, like Colleen Hoover and Emily Henry, and a devoted readership active on TikTok. This study from statistician Daniel Parris runs through the numbers, demonstrating how the genre has become an industry powerhouse.

Its predictability distinguishes SAD from other forms of depression

Most major depression is "stochastic"—brought on without a clear trigger. SAD—also known as major depression with a seasonal component—is unique in that its onset is predictable. Many of those affected can predict its occurrence accurately within a range of three weeks. This podcast explores this unusual feature of SAD, among other expert takes.

One New Yorker saved $1,600 during her 'no-buy January'

A social trend in recent years encourages participants to buy essentials only for the month (an abbreviation of the even more radical no-buy year). Hannah Marder gave the fast a go, fastidiously dividing her purchases into wants and needs and managing to save roughly $1,600 over the month.

The BNPL industry boomed amid a surge in online shopping during pandemic-era lockdowns

The buy now, pay later industry allows consumers to buy something immediately and pay in installments without the need for lengthy application and approval processes or high credit scores—and fintech companies Affirm, Klarna, and Afterpay are leading the charge by targeting young adults.

The men’s underwear index predicts recessions based on men’s underwear sales

Internet users have been using some nontraditional indicators to predict whether a recession is imminent, including the return of so-called “recession pop.”

Aurora-related activities drive significant tourism in regions near the Arctic Circle

As the peak solar cycle approached from late 2024 to early 2026, airlines serving countries such as Iceland, Finland, and Canada increased their scheduled flights, with direct flights to Tromsø, Norway, doubling since 2018. The northern lights tourism market has grown about 10% per year and is expected to increase from $941.9M in 2024 to $1.648B in 2030.

A technological breakthrough altered how Billboard determined what was popular

Before 1991, retail stores manually reported sales to Billboard, which then used those figures as part of its calculations for its weekly charts. In 1991, the magazine began using Nielsen SoundScan, a technology that tracked every unit sold in participating stores, providing a more accurate picture of what consumers were actually buying.

Beer companies turned Cinco de Mayo into a mass consumer event in the 1980s

Starting in the early 1980s, breweries including Anheuser-Busch, Miller, and Coors created Hispanic marketing departments and sponsored Cinco de Mayo events. By 2003, American beer companies spent over $5M annually on Cinco de Mayo advertising. Some users may experience a paywall.

Fireworks-related ER visits are on the rise—in 2024, they increased by 52% as compared to the prior year.

In its famous catalog, Sears sold $600 DIY house kits from 1908 through the 1940s, resulting in an estimated 100,000 'Sears and Roebuck homes.'

Telehealth demand for GLP-1s for weight loss is booming as consumers seek easier access.

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

A century of Billboard issues documenting the evolution of popular music.

The Nasdaq's 'Magnificent 7' companies are responsible for roughly 40% of the Nasdaq 100 index's gains, while the remaining 93 companies account for the other 60%.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

Explore an interactive map built from more than 100,000 survey responses on where people find joy in their lives

El Niño, Spanish for 'the boy,' was named after Jesus Christ because the phenomenon resembled the weather changes observed around Christmastime.

US consumers collectively owe more than $1T to credit card companies—almost as much as they owe in auto loans.

See how Budweiser's famous Clydesdales spend their days at Warm Springs Ranch, where roughly 70 to 80 of the beer brand's giant horses can be found at any given time.

Studies suggest when you sleep is as important as how much you get, and syncing with your circadian rhythms may lead to less fatigue and improved long-term health outcomes

Electrical grids worldwide must double their power delivery capacity by 2050 to meet surging demand from AI and electric vehicles.

Sony set the standard for cylinder-shaped batteries when it repurposed manufacturing equipment used to make rolls of magnetic recording tape.

In 2025, four executives from large tech companies were given positions in the US Army Reserves—including Palantir Chief Technology Officer Shyam Sankar, which reinforced Palantir's ties with the US military and its role as a leading defense partner.

Scientists testing how climate change affects plants found, in a years-long simulation study, that poison ivy grew 70% faster with the resulting extra carbon dioxide.

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

Art theft is the third-largest source of criminal revenues worldwide, thanks in part to the subjective nature of valuing a work of art.

After the Boston Tea Party, colonists switched to coffee, which became the main morning drink for revolutionaries.

Take a 3D tour of the Hajj, Islam's annual pilgrimage to Mecca, undertaken by more than 1.5 million Muslims each year.

The distributor behind 'Rocky Horror' pulled the film from its scheduled national release, believing it would be a failure, though it eventually amassed a dedicated fanbase through midnight showings, a trend that continues over 50 years later.

Hotels in Cannes, the glamorous city on the French Riviera, hire hawks to ward off seagulls during the city's famous film festival.